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Potato Chips Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2018-2023

Potato Chips Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2018-2023

Potato chips currently represent one of the world’s most popular snack foods. From its accidental birth in 1853, the potato chips market has evolved with time and currently represents a multi-billion dollar market. Owing to their easy affordability and cheaper price even for the premium products, potato chips are popular among all age groups. Currently, the growing young population (below 15 years) represents a key segment for the potato chips market. Major factors driving the global demand of potato chips are growing urbanisation, rise in disposable incomes and rapidly changing lifestyles. A busy lifestyle coupled with long working hours have forced people to shift from elaborate luncheons and meals to desk snacks and packaged foods. Other factors like value addition and growth of emerging markets are also expected to propel the demand of this market. According to IMARC Group, the global potato chips market has grown at a CAGR of around 4% during 2010-2017 and reached a market value worth US$ 28 Billion.

Although potato chips are consumed all over the world, their consumption and penetration levels vary widely across regions. The United States and Western Europe currently represent the biggest markets accounting for nearly two thirds of the total global demand. Growth rates in these markets, however, have reached maturity levels whereas the emerging markets such as India, China, Russia, etc. are expected to show promising growth rates in the future.

IMARC’s latest study “Potato Chips Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2018-2023” provides a techno-commercial roadmap for setting up a potato chips manufacturing plant. The study, which has been done by one of the world’s leading research and advisory firms, covers all the requisite aspects of the potato chips industry. This ranges from macro overview of the market to micro details of the industry performance, processing and manufacturing requirements, project cost, project funding, project economics, expected returns on investment, profit margins, etc. This report is a must-read for entrepreneurs, investors, researchers, consultants, business strategists, and all those who have any kind of stake or are planning to foray into the potato chips industry in any manner.

Key Questions Answered in This Report:

How has the savoury snacks market performed so far and how will it perform in the coming years
What are the key product types in the global savoury snacks industry?
How has the potato chips market performed so far and how will it perform in the coming years?
What are the key regional markets in the global potato chips industry?
What are the various stages in the value chain of the potato chips industry?
What are the key driving factors and challenges in the potato chips industry?
What is the structure of the potato chips industry and who are the key players?
What is the degree of competition in the potato chips industry?
What are the profit margins in the potato chips industry?
What are the key requirements for setting up potato chips manufacturing plant?
How are potato chips manufactured?
What are the various unit operations involved in potato chips plant?
What is the total size of land required for setting up potato chips plant?
What are the machinery requirements for setting up potato chips plant?
What are the raw material requirements for setting up potato chips plant?
What are the packaging requirements for potato chips?
What are the transportation requirements for potato chips?
What are the utility requirements for setting up potato chips plant?
What are the manpower requirements for setting up potato chips plant?
What are the infrastructure costs for setting up potato chips plant?
What are the capital costs for setting up potato chips plant?
What are the operating costs for setting up potato chips plant?
What will be the income and expenditures for potato chips plant?
What is the time required to break-even?


1 Preface
2 Research Methodology
3 Executive Summary
4 Introduction
4.1 Overview
4.2 Key Industry Trends
5 Global Savoury Snacks Industry
5.1 Market Overview
5.2 Market Performance
5.3 Market Breakup by Product Type
5.4 Market Forecast
6 Global Potato Chips Industry
6.1 Market Overview
6.2 Market Performance
6.2.1 Volume Trend
6.2.2 Value Trend
6.3 Price Trend
6.4 Market Breakup by Region
6.5 Market Breakup by Product Type
6.6 Market Breakup by Distribution Channel
6.7 Market Forecast
6.8 SWOT Analysis
6.8.1 Strengths
6.8.2 Weaknesses
6.8.3 Opportunities
6.8.4 Threats
6.9 Value Chain Analysis
6.10 Porter’s Five Forces Analysis
6.10.1 Overview
6.10.2 Bargaining Power of Buyers
6.10.3 Bargaining Power of Suppliers
6.10.4 Degree of Competition
6.10.5 Threat of New Entrants
6.10.6 Threat of Substitutes
6.11 Key Market Drivers and Success Factors
7 Global Potato Chips Market: Performance of Key Regions
7.1 United States
7.1.1 Current and Historical Market Trends
7.1.2 Market Forecast
7.1.3 Key Players
7.2 United Kingdom
7.2.1 Current and Historical Market Trends
7.2.2 Market Forecast
7.2.3 Key Players
7.3 Russia
7.3.1 Current and Historical Market Trends
7.3.2 Market Forecast
7.3.3 Key Players
7.4 China
7.4.1 Current and Historical Market Trends
7.4.2 Market Forecast
7.4.3 Key Players
7.5 Argentina
7.5.1 Current and Historical Market Trends
7.5.2 Market Forecast
7.5.3 Key Players
7.6 Brazil
7.6.1 Current and Historical Market Trends
7.6.2 Market Forecast
7.6.3 Key Players
7.7 India
7.7.1 Current and Historical Market Trends
7.7.2 Market Forecast
7.7.3 Key Players
8 Global Potato Chips Market: Breakup by Product Type
8.1 Plain
8.2 Flavoured
9 Global Potato Chips Market: Breakup by Distribution Channel
9.1 Supermarkets/Hypermarkets
9.2 Convenience Stores
9.3 Specialty Food Stores
9.4 Online Retail
9.5 Others
10 Competitive Landscape
10.1 Competitive Structure
10.2 Market Share of Key Players
11 Potato Chips Manufacturing Process
11.1 Product Overview
11.2 Detailed Process Flow
11.3 Various Types of Unit Operations Involved
11.4 Mass Balance and Raw Material Requirements
12 Project Details, Requirements and Costs Involved
12.1 Land Requirements and Expenditures
12.2 Construction Requirements and Expenditures
12.3 Plant Layout
12.4 Plant Machinery
12.5 Machinery Pictures
12.6 Raw Material Requirements and Expenditures
12.7 Raw Material and Final Product Pictures
12.8 Packaging Requirements and Expenditures
12.9 Transportation Requirements and Expenditures
12.10 Utility Requirements and Expenditures
12.11 Manpower Requirements and Expenditures
12.12 Other Capital Investments
13 Loans and Financial Assistance
14 Project Economics
14.1 Capital Cost of the Project
14.2 Techno-Economic Parameters
14.3 Product Pricing and Margins Across Various Levels of the Supply Chain
14.4 Taxation and Depreciation
14.5 Income Projections
14.6 Expenditure Projections
14.7 Financial Analysis
14.8 Profit Analysis
15 Key Player Profiles
List of Figures
Figure 1: Global: Savoury Snacks Industry Overview
Figure 2: Global: Savoury Snacks Market: Sales Value Trends (in Billion US$), 2010 – 2017
Figure 3: Global: Savoury Snacks Market: Breakup by Type (in %), 2017
Figure 4: Global: Savoury Snacks Market Forecast: Sales Value Trends (in Billion US$), 2018 - 2023
Figure 5: Global: Potato Chips Industry Overview
Figure 6: Global: Potato Chips Market: Consumption Volume Trends (in Million Kg), 2010 - 2017
Figure 7: Global: Potato Chips Market: Sales Value Trends (in Billion US$), 2010 – 2017
Figure 8: Global: Potato Chips Market: Price Trends (in US$/Kg), 2010 – 2017
Figure 9: Global: Potato Chips Market: Breakup by Region (in %), 2017
Figure 10: Global: Potato Chips Market Forecast: Consumption Volume Trends (in Million Kg), 2018 - 2023
Figure 11: Global: Potato Chips Market Forecast: Sales Value Trends (in Billion US$), 2018 - 2023
Figure 12: Global: Potato Chips Industry: SWOT Analysis
Figure 13: Global: Potato Chips Industry: Value Chain Analysis
Figure 14: Global: Potato Chips Industry: Porter’s Five Forces Analysis
Figure 15: United States: Potato Chips Market: Consumption Volume (in Million Kg), 2010 - 2017
Figure 16: United States: Potato Chips Market Forecast: Consumption Volume (in Million Kg), 2018 - 2023
Figure 17: United States: Potato Chips Market: Breakup of Key Players (in %), 2017
Figure 18: United Kingdom: Potato Chips Market: Consumption Volume (in Million Kg), 2010 - 2017
Figure 19: United Kingdom: Potato Chips Market Forecast: Consumption Volume (in Million Kg), 2018 - 2023
Figure 20: United Kingdom: Potato Chips Market: Breakup of Key Players (in %), 2017
Figure 21: Russia: Potato Chips Market: Consumption Volume (in Million Kg), 2010 - 2017
Figure 22: Russia: Potato Chips Market Forecast: Consumption Volume (in Million Kg), 2018 - 2023
Figure 23: Russia: Potato Chips Market: Breakup of Key Players (in %), 2017
Figure 24: China: Potato Chips Market: Consumption Volume (in Million Kg), 2010 - 2017
Figure 25: China: Potato Chips Market Forecast: Consumption Volume (in Million Kg), 2018 - 2023
Figure 26: China: Potato Chips Market: Breakup of Key Players (in %), 2017
Figure 27: Argentina: Potato Chips Market: Consumption Volume (in Million Kg), 2010 - 2017
Figure 28: Argentina: Potato Chips Market Forecast: Consumption Volume (in Million Kg), 2018 - 2023
Figure 29: Argentina: Potato Chips Market: Breakup of Key Players (in %), 2017
Figure 30: Brazil: Potato Chips Market: Consumption Volume (in Million Kg), 2010 - 2017
Figure 31: Brazil: Potato Chips Market Forecast: Consumption Volume (in Million Kg), 2018 - 2023
Figure 32: Brazil: Potato Chips Market: Breakup of Key Players (in %), 2017
Figure 33: India: Potato Chips Market: Consumption Volume (in Million Kg), 2010 - 2017
Figure 34: India: Potato Chips Market Forecast: Consumption Volume (in Million Kg), 2018 - 2023
Figure 35: India: Potato Chips Market: Breakup of Key Players (in %), 2017
Figure 36: Potato Chips Manufacturing Plant: Detailed Process Flow
Figure 37: Potato Chips Manufacturing Process: Conversion Rate of Products
Figure 38: Potato Chips Manufacturing Plant: Proposed Plant Layout
Figure 39: Potato Chips Manufacturing Plant: Breakup of Capital Costs (in %)
Figure 40: Potato Chips Industry: Profit Margins at Various Levels of the Supply Chain
Figure 41: Potato Chips Production: Manufacturing Cost Breakup (in %)
List of Tables
Table 1: Global: Savoury Snacks Market: Key Industry Highlights, 2017 and 2023
Table 2: Global: Savoury Snacks Market Forecast: Breakup by Type, 2018-2023
Table 3: Global: Potato Chips Market: Key Industry Highlights, 2017 and 2023
Table 4: Global: Potato Chips Market Forecast: Breakup by Region, 2018-2023
Table 5: Potato Chips Manufacturing Costs Related to Land and Site Development (in US$)
Table 6: Potato Chips Manufacturing Costs Related to Civil Works (in US$)
Table 7: Potato Chips Manufacturing Costs Related to Machinery Unit (in US$)
Table 8: Raw Material Requirements
Table 9: Costs Related to Salaries and Wages (in US$)
Table 10: Costs Related to Other Capital Investments (in US$)
Table 11: Details of Financial Assistance Offered by Financial Institutions
Table 12: Capital Costs (in US$)
Table 13: Techno-Economic Parameters
Table 14: Taxation and Depreciation
Table 15: Income Projections (in US$)
Table 16: Expenditure Projections (in US$)
Table 17: Cash Flow Analysis Without Considering the Income Tax Liability
Table 18: Cash Flow Analysis on Considering the Income Tax Liability
Table 19: Profit and Loss Account

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