Mirum Hires Cognitive/AI to Increase Return of Creativity

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In This Buyer Case Study

Situation Overview

Organization Overview

Challenges

Solutions and Results

Essential Guidance

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Mirum Hires Cognitive/AI to Increase Return of Creativity

This IDC Buyer Case Study looks at how a cognitive/AI-powered ad tech solution was used by Mirum Asia Pacific, a WPP company, to steer its online marketing campaigns. It covers how enterprises can leverage cognitive/AI capabilities to reduce cost and improve effectiveness in engaging with consumers in the digital space. Essential guidance is provided for marketing agencies intending to adopt cognitive/AI solutions.

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