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Marketing Technology in the UK - Industry Market Research Report

Publisher IBISWorld
Published Sep 13, 2024
Length 74 Pages
SKU # IBSS19342947

Description

Marketing Technology in the UK - Industry Market Research Report


Marketing Technology in the UK

The sale of marketing technology (MarTech) has benefited from rising demand by businesses to automate their marketing processes and workflow and develop an analytical understanding of their customers. Revenue is expected to rise at a compound annual rate of 4.1% over the five years through 2023-24 to £5 billion, including an anticipated 3% growth in 2023-24.

Operators in this industry develop marketing technology (MarTech) software that helps companies execute marketing activities. Firms offering advice on marketing techniques are excluded from the industry.

This report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecasts, growth rates and an analysis of the industry key players and their market shares."

Table of Contents

74 Pages
ABOUT THIS INDUSTRY

Industry Definition
Main Activities
Similar Industries
Additional Resources

INDUSTRY AT A GLANCE

INDUSTRY PERFORMANCE

Executive Summary
Key External Drivers
Current Performance
Industry Outlook
Industry Life Cycle

PRODUCTS & MARKETS

Supply Chain
Products & Services
Major Markets
Globalisation & Trade
Business Locations

COMPETITIVE LANDSCAPE

Market Share Concentration
Key Success Factors
Cost Structure Benchmarks
Barriers to Entry

MAJOR COMPANIES

OPERATING CONDITIONS

Capital Intensity

KEY STATISTICS

Industry Data
Annual Change
Key Ratios

JARGON & GLOSSARY

Pricing

Currency Rates
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