Savory Snacks Packaging Opportunities - Packaging to enhance Consumer's Brand Experience

Savory Snacks Packaging Opportunities - Packaging to enhance Consumer's Brand Experience

Summary

Savory Snacks Packaging Opportunities - Packaging to enhance Consumer's Brand Experience explores new packaging formats and value-added features in the savory snacks category, using examples from GlobalData's Pack-Track innovation tool. Your key questions answered: What drives packaging innovations in savory snacks? What notable new formats and value-added features have been introduced in this category in recent years? Which consumer trends have these packaging innovations capitalized on? How can savory snacks manufacturers use packaging to stay ahead of the game in a crowded marketplace?

With a huge and varied selection of savory snacks products on the retail shelf, it can be difficult for brand owners to offer something unique to consumers. Packaging is a key element that can provide differentiation and important added-value benefits. Savory snacks are very popular among consumers as they accompany them in everyday life on many occasions, therefore functionality of the packaging is always important and well received by many consumers, backed by increased transparency that is very often used to build trust towards the brand. We have used GlobalData's Pack-Track packaging innovation tool to identify new packaging developments within the category, and this report discusses special features and benefits of examples we like, and how they fit in with current consumer trends within GlobalData's TrendSights framework.

Scope

• Manufacturers of savory snacks, which is a very busy product sector, use packaging to add a point of difference in many ways, depending on the target group of a particular product, or following the current trends.
• Functionality of the packaging is always important. Personal and tailored approaches could also be essential, with the ability to use packaging as a gift or simply to deliver a funny message.
• Raw, unbleached, or matte surface finishes help to convey a more natural image of the product that is well received by modern consumers.
• Elimination of plastic and replacing it with more sustainable materials is also evident, backed by increased transparency of the packaging

• Use GlobalData's Category Packaging Opportunities reports to inspire innovation.
• Understand the relevant consumer trends that drive and support innovation so you can tap into what is really impacting the industry.
• Appreciate the importance of packaging in the overall consumer experience of a product and how this can help to drive brand loyalty.