Poland - The Future of Foodservice to 2021

Poland - The Future of Foodservice to 2021


Poland is regarded as an economic powerhouse in Eastern Europe, with a GDP growth averaging 4% per annum since the fall of communist rule over twenty years ago. The EU country’s economic stability in recent years has made it a hotspot for foreign direct investment in recent years. Whilst the 2015 election of the populist Law and Justice party caused concern among some economists, these fears have yet to materialize.

Sales value across the Polish foodservice profit sector rose at a strong CAGR of 4.0% between 2014 and 2016. Fast growth has encouraged a host of international foodservice brands to enter the market in recent years. Although Polish consumers typically prefer traditional home cooked meals, time scarcity, combined with rising levels of discretionary income, are allowing for increasingly frequent out-of-home meal occasions.

In 2016 the Polish QSR market was valued at approximately PLN 45.4 Billion, making it the largest foodservice channel. Over the next five years, revenue growth in the QSR channel is forecast to accelerate to a CAGR of 5.4%, till 2021.

Poland’s FSR market revenue growth is forecast to accelerate to a CAGR of 4.4% over 2016 - 2021. The Polish FSR channel is currently dominated by independent operators, which accounted for 95.7% of outlets, and 92.0% of total channel sales value, in 2016. Chained operators in the channel are led by Sphinx, a chain of casual dining restaurants with just under 100 outlets generating a 0.7% share of the FSR market.

Between 2014 and 2016, revenue in Poland’s coffee and tea shop channel grew, reaching a valuation of approximately PLN 6.5 Billion in 2016. Market growth has been primarily driven by an expanding middle class, with rising numbers of consumers indulging in discretionary out-of-home occasions.

The report Poland - The Future of Foodservice to 2021, provides extensive insight and analysis of the Polish Foodservice market over the next five years (2016-2021) and acts as a vital point of reference for operators or suppliers.

In depth, this report provides the following -

  • Overview of Poland's macro-economic landscape: Detailed analysis of current macro-economic factors and their impact on Poland’s foodservice market including GDP per capita, consumer price index, population growth and annual household income distribution.
  • Growth dynamics: In-depth data and forecasts of key channels (QSR, FSR and Coffee & Tea Shops) within Poland’s foodservice market, including the value of the market, number of transactions, number of outlets and average transaction price.
  • Customer segmentation: Identify the most important demographic groups, buying habits and motivations that drive out-of-home meal occasions among segments of the Polish population.
  • Key players: Overview of market leaders within the three major channels including business descriptions and number of outlets.
  • Case Studies: Learn from examples of recent successes and failures within the Polish foodservice market.
Companies mentioned in this report: Bobby Burger, Burger Factory, Bydło i Powidło, Carte d’Or Café, Costa Coffee, Da Grasso, Green Caffé Nero, Guru Burger, KFC, McDonald's, Pizza Hut, Salad Story, Sphinx, Subway, TelePizza, The Mexican, So! Coffee, Starbucks.

  • A blossoming middle class has made Poland an increasingly important market for international foodservice brands; however, Polish consumers display a lowered propensity to eat outside of the home in comparison to other CEE markets, with over half of those surveyed claiming to be limited by their budget.
  • Quality, rather than health, has driven product innovation in recent years. This has benefited ‘trendy’ premium burger operators such as Bobby Burger, Guru Burger and Burger Factory.
  • As growth slows across core markets (Western Europe, US) international coffee shop operators are turning their attention towards Poland. As a result, the market is filled with globally recognized coffee shop brands, including Starbucks, Costa Coffee and Second Cup.
Reasons to buy
  • Specific forecasts of the foodservice market over the next five years (2016-2021) will give readers the ability to make informed business decisions through identifying emerging/declining markets.
  • Consumer segmentation detailing the desires of known consumers among all major foodservice channels (QSR, FSR, Coffee & Tea shops) will allow readers understand the wants and needs of their target demographics.
  • Relevant case studies will allow readers to learn from and apply lessons discovered by emerging and major players within the Polish foodservice market.

  • Introduction
    • Report Guide: Main Sections
    • Report Guide: Sub-Sections
    • Executive Summary
    • Executive Summary: Consumer Trends
  • Macroeconomic context
    • Macroeconomic Overview
    • Demographic Overview: Population
    • Demographic Overview: Income Bands
  • Introducing consumer segments
    • Introducing Consumer Segments: Constructing the Segments
    • Introducing Consumer Segments
    • Introducing Consumer Segments: Frugal Convenience-Seekers
    • Introducing Consumer Segments: Time-Poor Experimenters
    • Introducing Consumer Segments: Sporadic Splurgers
    • Introducing Consumer Segments: Regimented Routiners
    • Introducing Consumer Segments: Inbetweeners
    • Introducing Consumer Segments: Key Channel Overview
  • Profit sector
    • Profit Sector Metrics
      • Table Rapid value growth makes Poland a `standout' market within Europe
    • Profit Sector: Value and Share by Channel
    • Profit Sector: Value Growth by Channel
    • Profit Sector: Outlets and Growth by Channel
    • Profit Sector: Transactions and Growth by Channel
    • Profit Sector: Operator Buying Volumes and Growth by Channel
    • Profit Sector: Channel Historic Growth Dynamics
    • Profit Sector: Channel Future Growth Dynamics
    • Profit Sector: Restaurant: Outlet-Type Growth Dynamics
      • Table Restaurant outlet types 2016 value growth
    • Profit Sector: Restaurant: Type of Ownership Growth Dynamics
      • Table Restaurant owner types 2016 value growth
  • Quick service restaurants (QSR)
    • QSR: Summary
    • QSR: Metrics: Growth Dynamics
      • Table Rising transactions per outlet causes operators to better utilize technology
    • QSR: Key Players
    • QSR: Key Consumers: Segment Overview
    • QSR: Key Consumers: Frugal Convenience Seekers
    • QSR: Key Consumers: Time-Poor Experimenters
    • QSR: Key Consumers: Sporadic Splurgers
    • QSR: Key Consumers: Regimented Routiners
    • QSR: Key Consumers: Inbetweeners
    • QSR: Key Consumers: Opportunity Areas
    • QSR: Why?
    • QSR: What?
    • QSR: What?: Food and Drink Splits
      • Table Operator Buying Price value PLN million (USD$ million)
    • QSR: What: Bobby Burger: Case Study
    • QSR: What: Bobby Burger: Trends Targeted
    • QSR: What: Bobby Burger: How
    • QSR: Where?
    • QSR: Where: Salad Story Case Study
    • QSR: Where: Salad Story: Trends Targeted
    • QSR: Where: Salad Story: How
    • QSR: What Next?
  • Full service restaurants (FSR)
    • FSR: Summary
    • FSR: Metrics: Growth Dynamics
      • Table Greater consumer spending boosts value of FSR market
    • FSR: Key Players
    • FSR: Key Consumers: Segment Overview
    • FSR: Key Consumers: Frugal Convenience Seekers
    • FSR: Key Consumers: Time-Poor Experimenters
    • FSR: Key Consumers: Sporadic Splurgers
    • FSR: Key Consumers: Regimented Routiners
    • FSR: Key Consumers: Inbetweeners
    • FSR: Key Consumers: Opportunity Areas
    • FSR: Why?
    • FSR: What?
    • FSR: What?: Food and Drink Splits
      • Table Operator Buying Price value PLN million (USD$ million)
    • FSR: Where?
    • FSR: What Next?
  • Coffee and tea shops
    • Coffee & Tea Shops: Summary
    • Coffee & Tea Shops: Metrics: Growth Dynamics
      • Table Prevalence of chain operators boosting average consumer spending across channel
    • Coffee & Tea Shops: Key Players
    • Coffee & Tea Shops: Key Consumers: Segment Overview
    • Coffee & Tea Shops: Key Consumers: Frugal Convenience Seekers
    • Coffee & Tea Shops: Key Consumers: Time-Poor Experimenters
    • Coffee & Tea Shops: Key Consumers: Sporadic Splurgers
    • Coffee & Tea Shops: Key Consumers: Regimented Routiners
    • Coffee & Tea Shops: Key Consumers: Inbetweeners
    • Coffee & Tea Shops: Key Consumers: Opportunity Areas
    • Coffee & Tea Shops: Why?
    • Coffee & Tea Shops: What?
    • Coffee & Tea Shops: What?: Food and Drink Splits
      • Table Operator Buying Price value PLN million (USD$ million)
    • Coffee & Tea Shops: Where?
    • Coffee & Tea Shops: What Next?
  • Cost sector
    • Cost Operator Trends: Historic Growth
    • Cost Operator Trends: Future Growth
    • Cost Operators: Data Breakdown
      • Table Education leads Poland's PLN 4.9 billion cost sector
  • Appendix
    • Trade and Sectors Definitions
    • Channel Definitions
    • Other Definitions
    • Key Components - Market Intelligence

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