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Opportunities in the Eastern Europe Wine Sector: Analysis of Opportunities Offered by High Growth Economies

Opportunities in the Eastern Europe Wine Sector: Analysis of Opportunities Offered by High Growth Economies

Summary

Improving living standards, rising affordability, changing lifestyles, growing demand for higher quality variants, and increasing knowledge of wines driven by growing exposure to more varieties are some of the major factors driving the Wine market growth.

The wine sector in Eastern Europe was valued at US$33.7 billion in 2017. Registering a CAGR of 4.2% through the period 2017-2022, the regional wine market is projected to rise to US$41.4 billion by 2022. In terms of volume, the sector is forecast to record a CAGR of 1.9% to 2022 to reach 3.5 billion liters, as compared to 3.2 billion liters in 2017. Russia led the wine sector in Eastern Europe with a share of 37.1%, while Poland is projected to emerge as the fastest growing market with a CAGR of 11% through 2017-2022.

The wine sector in Eastern Europe was led by still wine with a share of 62.1% of the regional wine sector value. To 2022, the category is forecast to record a CAGR of 3.8%. Still wine was also the largest category in the sector in volume terms, which accounted for a higher share of 87.9% of the regional volume sales. However, growth in the Eastern European wine sector would be led by fortified wine, with a CAGR of 6.3% to 2022, while sparkling wine is projected to spearhead growth in the sector in terms of volume with a CAGR of 2.4% during the same period.

Based on the relative performance of countries on multiple metrics, the Czech Republic, Poland, Romania, and Slovakia are shortlisted as high potential countries, primarily due to the large wine sector size, projected high value growth rates, and projected rising per capita value growth levels. Of all the high potential countries, Romania is the largest market for wine. Polish wine sector is forecast to grow at the fastest pace (CAGR 11.1%) in value terms during 2017-2022.

The overall wine market in the Eastern Europe region is significantly fragmented with the top five brands - Slavianskaya Loza, Martini, Inkerman, Iv - Cabernet, and Vino Mikulov - accounting for 17.6% of the overall volume sales in the sector in 2017. The market was led by Slavianskaya Loza followed by Martini in 2017.

The report Opportunities in the Eastern Europe Wine Sector, brings together multiple data sources to provide a comprehensive overview of the region's wine sector. It includes market overview, high growth country analysis, top brands, key distribution channels, packaging formats and case studies.

Scope

This report brings together multiple data sources to provide a comprehensive overview of the Wine sector in the region. It includes analysis on the following -

  • Sector overview: Provides overview of the sector size, value and volume growth analysis, across regions
  • Change in consumption: Analysis on the shift in consumption of Wine categories across the key countries in the region.
  • High potential countries: Provides Risk-Reward analysis of top 4 high potential countries in the region based on market assessment, economic development, socio-demographic, governance indicators, and technological infrastructure
  • Country analysis: Provides deep-dive analysis of high potential countries covering value growth during 2018-2023, key challenges, consumer demographics, and key trends supported with product examples. It also includes analysis of the key challenges faced and future outlook for the region.
  • Brand analysis: Provides an overview of leading brands in the region, besides analyzing the growth of Private Label products in the region.
  • Key distribution channels: Provides analysis on the leading distribution channels for Wine across the key countries in the region, in 2018. It covers these distribution channels - hypermarkets & supermarkets and others, which includes cash & carries & warehouse clubs and vending machines and other retailers.
  • Preferred packaging formats: The report provides percentage share (in 2018) and growth analysis (during 2012-2023) for various packaging materials, container, closure, and outer types based on the volume sales (units) of Wine.
Reasons to buy
  • Manufacturing and retailers seek latest information on how the market is evolving to formulate their sales and marketing strategies. There is also demand for authentic market data with a high level of detail. This report has been created to provide its readers with up-to-date information and analysis to uncover emerging opportunities of growth within the sector in the region.
  • The report provides a detailed analysis of the countries in the region, covering the key challenges, competitive landscape and demographic analysis , that can help companies gain insight into the country specific nuances
  • The analysts have also placed a significant emphasis on the key trends that drive consumer choice and the future opportunities that can be explored in the region, than can help companies in revenue expansion
  • To gain competitive intelligence about leading brands in the sector in the region with information about their market share and growth rates.


1. Executive summary
2. Market size and growth analysis (Region analysis)
Market size in context - Eastern Europe compared to other regions
Growth analysis by region
Growth analysis by country
Growth Analysis by category
3. Identifying high potential countries in Eastern Europe
Identifying high potential countries - Methodology
High potential countries in Eastern Europe
Identifying high potential countries - Risk, reward and opportunity analysis
4. Market size and growth analysis (High potential countries in Eastern Europe)
High potential countries in Eastern Europe - Overview
Growth contribution Analysis by Country
Share of wine compared to other alcoholic beverages sectors
Change in consumption levels by country and category
Per capita consumption and expenditure analysis
5. Country Profiles (High potential countries in Eastern Europe)
Czech Republic
Poland
Romania
Slovakia
6. Success Stories
7. Company and Brand Analysis
Brand Share analysis in the wine sector
Top companies in Eastern Europe wine
Top brands in Eastern Europe wine
Private Label penetration in the wine sector
8. Key Distribution Channels
Leading distribution channels by countries
Leading distribution channels by category
9. Key Packaging Formats
Growth analysis by key package material and pack type
Growth analysis by closure type and primary outer type
10. Challenges and Future Outlook
Key challenges
Future outlook
11. Appendix
List of Tables
Regional comparison: Market size, growth, and per capita analysis, 2017-2022
Identifying high potential countries - Risk, reward and opportunity analysis
High potential countries in Eastern Europe - Overview
Value share of wine sector as a proportion of overall alcoholic beverages by country
Change in consumption by market within Wine (value terms), 2017-2022
Per capita consumption in Eastern Europe and high potential countries, 2017
Per capita expenditure in Eastern Europe and high potential countries, 2017
Czech Republic wine - Overview, % value share by market, 2017
Poland wine - Overview % value share by market, 2017
Romania wine - Overview % value share by market, 2017
Slovakia wine - Overview % value share by market, 2017
Leading brands in the Eastern Europe wine Sector and Markets by value, 2017
Leading companies in the Eastern Europe wine Sector by volume (million liters), 2017
Leading brands (including private label) in the Eastern Europe wine Sector by volume (million liters), 2017
Private label penetration in the wine sector
Leading distribution channels in the Eastern Europe region by countries, 2017
Leading distribution channels in the Eastern Europe region by markets, 2017
List of Figures
Annual value growth analysis by region (2017-2022)
Annual volume growth analysis by region (2017-2022)
Value and volume growth analysis by country (2017-2022)
Value and volume growth analysis by market (2017-2022)
Country level contribution to the growth by markets in the Eastern Europe region, 2017-2022
Czech Republic wine - Demographic Analysis
Poland wine - Demographic Analysis
Romania wine - Demographic Analysis
Slovakia wine - Demographic Analysis
Key package material volume (units) share, 2017
Unit volume growth by pack material (2012-2022)
Key pack type volume (units) share, 2017
Unit volume growth by pack type (2012-2022)
Key closure type volume (units) share, 2017
Unit volume growth by closure 2012-2022)
Key primary outer type by volume (units) share, 2017
Unit volume growth by primary outer type (2012-2022)

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