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The Netherlands - The Future of Foodservice to 2020

The Netherlands - The Future of Foodservice to 2020

Summary

Netherlands' export-led economy suffered disproportionally from the 2008 global financial crisis, it has since entered a period of recovery. The macroeconomic climate across the country is healthy, seeing consistent positive GDP growth over the past three years. Falling unemployment rates, well below EU and Eurozone averages, as well as strengthening economic forecasts, have boosted both consumer and business confidence.

Netherlands’ profit sector foodservice market is the ninth largest in Europe (including Russia). Overall sales value grew at a strong CAGR of 3.1% from 2013-2015 and this growth is forecast to remain stable, with a marginally contracted CAGR of 2.9% to 2020. Valued at EUR€ 4.5 Billion and accounting for 26.3% of total profit sector revenue, the Full Service Restaurants (FSR) channel leads the Dutch foodservice profit sector. This can be attributed to traditionally hold eating habits among consumers, particularly the elderly.

Full service restaurants (FSR) are the Netherlands' largest foodservice channel, generating a sales value of EUR€ 4.5 Billion in 2015. Despite this, the channel has experienced relatively slow value growth in recent years, rising at a CAGR of 2.6% between 2013 and 2015 (weakest growth in the profit sector). To 2020, sales value generated in the FSR channel is forecast to grow at a CAGR of 2.9%, once again below the overall profit sector average. Value growth will to be driven by rising transaction prices, as Dutch consumers continue to pay more than neighbouring Belgian and German consumers for FSR meal occasions.

Between 2013 and 2015, sales value generated in the Netherlands' coffee and tea shop channel rose at a CAGR of 2.9%, led primarily by a growing number of transactions and rising average transaction prices.

The report The Netherlands - The Future of Foodservice to 2020 provides extensive insight and analysis of the Netherlands’ Foodservice market over the next five years (2015-2020) and acts as a vital point of reference for operators or suppliers.

In particular, this report provides the following analysis -

  • Overview of the Netherlands’ macro-economic landscape: Detailed analysis of current macro-economic factors and their impact on the Netherlands’ foodservice market including GDP per capita, consumer price index, population growth and annual household income distribution.
  • Growth dynamics: In-depth data and forecasts of key channels (QSR, FSR, Coffee & Tea Shops, Pubs, Clubs and Bars) within the Netherlands’s foodservice market, including the value of the market, number of transactions, number of outlets and average transaction price.
  • Customer segmentation: Identify the most important demographic groups, buying habits and motivations that drive out-of-home meal occasions among segments of the Netherlands population.
  • Key players: Overview of market leaders within the four major channels including business descriptions and number of outlets.
  • Case Studies: Learn from examples of recent successes and failures within the Netherlands' foodservice market.
Companies mentioned in this report: Bagels & Beans, Burger King, Coffee Company, De Beren Holding, Domino's Pizza, Doppio Espresso, FEBO, Gauchos, Humphrey's Restaurant Group, Jacobs Douwe Egberts, KFC, Kwalitaria, Loetje Groep, McDonald's Corporation, Restaurant Brands International, Starbucks Coffee, Yum! Brands.

Scope
  • Strong value growth is expected in the Netherlands’ foodservice market to 2020, with a number of international brands seeking to enter the fast-growing market.
  • Widespread availability of specialist coffee across channels has stunted growth of the coffee & tea shop market. Just 20% of consumers said they had visited a coffee & tea shop in the previous week, although younger consumers do visit more frequently.
  • High minimum wages have squeezed profit margins across QSR, leading to greater use of automation to preserve low price points.
Reasons to buy
  • Specific forecasts of the Dutch foodservice market over the next five years (2015-2020) will give readers the ability to make informed business decisions through identifying emerging/declining markets.
  • Consumer segmentation detailing the desires of known consumers among all major foodservice channels (QSR, FSR, Coffee & Tea shops, Pubs, Clubs and Bars) will allow readers understand the wants and needs of their target demographics.
  • Relevant case studies will allow readers to learn from and apply lessons discovered by emerging and major players within the Netherlands’ foodservice market.


  • Introduction
    • Report Guide: Main Sections
    • Report Guide: Sub-Sections
    • Executive Summary
    • Executive Summary: Consumer Trends
  • Macroeconomic context
    • Macroeconomic Overview
    • Demographic Overview: Population
    • Demographic Overview: Income Bands
  • Introducing consumer segments
    • Introducing Consumer Segments: Constructing the Segments
    • Introducing Consumer Segments
    • Introducing Consumer Segments: Frugal Convenience-Seekers
    • Introducing Consumer Segments: Time-Poor Experimenters
    • Introducing Consumer Segments: Sporadic Splurgers
    • Introducing Consumer Segments: Regimented Routiners
    • Introducing Consumer Segments: Inbetweeners
    • Introducing Consumer Segments: Key Channel Overview
  • Profit sector
    • Profit Sector Metrics
      • Table Strengthening economy reflected in value growth of the Dutch foodservice market
    • Profit Sector: Value and Share by Channel
    • Profit Sector: Value Growth by Channel
    • Profit Sector: Outlets and Growth by Channel
    • Profit Sector: Transactions and Growth by Channel
    • Profit Sector: Operator Buying Volumes and Growth by Channel
    • Profit Sector: Channel Historic Growth Dynamics
    • Profit Sector: Channel Future Growth Dynamics
    • Profit Sector: Restaurant: Outlet-Type Growth Dynamics
      • Table Restaurant outlet types 2015 value growth
    • Profit Sector: Restaurant: Type of Ownership Growth Dynamics
      • Table Restaurant owner types 2015 value growth
  • Quick service restaurants (QSR)
    • QSR: Summary
    • QSR: Metrics: Growth Dynamics
      • Table Demand for 'fuller' meal solutions driving fast average transaction growth
    • QSR: Key Players
    • QSR: Key Consumers: Segment Overview
    • QSR: Key Consumers: Frugal Convenience Seekers
    • QSR: Key Consumers: Time-Poor Experimenters
    • QSR: Key Consumers: Sporadic Splurgers
    • QSR: Key Consumers: Regimented Routiners
    • QSR: Key Consumers: Inbetweeners
    • QSR: Key Consumers: Opportunity Areas
    • QSR: Why?
    • QSR: Why?: FEBO Case Study
    • QSR: Why?: Trends Targeted
    • QSR: Why?: How
    • QSR: What?
    • QSR: What?: Food and Drink Splits
      • Table Operator buyer product value EUR million (USD$ million)
    • QSR: Where?
    • QSR: Where?: McDonald's Backstage Case Study
    • QSR: Where?: Trends Targeted
    • QSR: Where?: How
    • QSR: What Next?
  • Full service restaurants (FSR)
    • FSR: Summary
    • FSR: Metrics: Growth Dynamics
      • Table Preference for meat drives up average transaction costs
    • FSR: Key Players
    • FSR: Key Consumers: Segment Overview
    • FSR: Key Consumers: Frugal Convenience Seekers
    • FSR: Key Consumers: Time-Poor Experimenters
    • FSR: Key Consumers: Sporadic Splurgers
    • FSR: Key Consumers: Regimented Routiners
    • Key Consumers: Inbetweeners
    • FSR: Key Consumers: Opportunity Areas
    • FSR: Why?
    • FSR: What?
    • FSR: What?: Food and Drink Splits
      • Table Operator buyer product value EUR million (USD$ million)
    • FSR: Where?
    • FSR: What Next?
  • Coffee and tea shops
    • Coffee & Tea Shops: Summary
    • Coffee & Tea Shops: Metrics: Growth Dynamics
      • Table 'Third-wave' specialist coffee shops becoming more prominent, dragging up transaction prices
    • Coffee & Tea Shops: Key Players
    • Coffee & Tea Shops: Key Consumers: Segment Overview
    • Coffee & Tea Shops: Key Consumers: Frugal Convenience Seekers
    • Coffee & Tea Shops: Key Consumers: Time-Poor Experimenters
    • Coffee & Tea Shops: Key Consumers: Sporadic Splurgers
    • Coffee & Tea Shops: Key Consumers: Regimented Routiners
    • Coffee & Tea Shops: Key Consumers: Inbetweeners
    • Coffee & Tea Shops: Key Consumers: Opportunity Areas
    • Coffee & Tea Shops: Why?
    • Coffee & Tea Shops: What?
    • Coffee & Tea Shops: What?: Food and Drink Splits
      • Table Operator buyer product value EUR million (USD$ million)
    • Coffee & Tea Shops: Where?
    • Coffee & Tea Shops: What Next?
  • Pubs, clubs and bars
    • Pubs, Clubs & Bars: Summary
    • Pubs, Clubs & Bars: Metrics: Growth Dynamics
      • Table Stricter legislation, including increase in minimum drinking age, to limit size of market
    • Pubs, Clubs & Bars: Key Consumers: Segment Overview
    • Pubs, Clubs & Bars: Key Consumers: Frugal Convenience Seekers
    • Pubs, Clubs & Bars: Key Consumers: Sporadic Splurgers
    • Pubs, Clubs & Bars: Key Consumers: Regimented Routiners
    • Pubs, Clubs & Bars: Key Consumers: Inbetweeners
    • Pubs, Clubs & Bars: Key Consumers: Opportunity Areas
    • Pubs, Clubs & Bars: Why?
    • Pubs, Clubs & Bars: What?
    • Pubs, Clubs & Bars: What?: Food and Drink Splits
      • Table Operator buyer product value EUR million (USD$ million)
    • Pubs, Clubs & Bars: Where?
    • Pubs, Clubs & Bars: What Next?
  • Cost sector
    • Cost Operator Trends: Historic Growth
    • Cost Operator Trends: Future Growth
    • Cost Operators: Data Breakdown
      • Table The Netherlands' EUR€ 374 million leads cost sector
  • Education
    • Education: Growth Dynamics & Drivers
      • Table Education historic and future value growth
    • Education: What Next?
  • Healthcare
    • Healthcare: Growth Dynamics & Drivers
      • Table Healthcare historic and future value growth
      • Table Healthcare Expenditure
    • Healthcare: What Next?
      • Table Dutch Population (millions)
  • Military and civil defense
    • Military and Civil Defense: Growth Dynamics & Drivers
      • Table Military and Civil Defense historic and future value growth
      • Table Defense Expenditure
    • Military and Civil Defense: What Next?
  • Welfare and services
    • Welfare & Services: Growth Dynamics & Drivers
      • Table Welfare and services historic and future value growth
    • Welfare & Services: What Next?
  • Appendix
    • Trade and Sectors Definitions
    • Channel Definitions
    • Other Definitions
    • Key Components – Market Intelligence

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