Global Survey on Flavors and Fragrances - Key Insights from Q4 2019 Survey

Global Survey on Flavors and Fragrances - Key Insights from Q4 2019 Survey


This report provides a summary of flavor and fragrance preferences across key product categories in the 2019 Q4 global consumer survey. It identifies how consumer attitudes and approaches to food differ by a number of metrics, including age, region, and gender.

100% natural ranks within the top three most influential claims across all FMCG sectors, but has most appeal in products for children. Nuts and seeds-based snacks and nutty flavors are preferred by Generation X consumers, while the oldest consumers prefer plain flavors when snacking. Conservative tastes are a trend within older consumers, also seen in the appeal of traditional tobacco flavors, which increases with age.


  • Apple is the most appealing tea flavor in every region, and is particularly popular in Latin America.
  • With the exception of baobab, women are more receptive to novel juice flavors compared with men.
Reasons to Buy
  • Gain insight into perceptions towards ingredients that will support your product strategy.
  • Identify new and emerging ingredients to help overcome challenges.
  • Discover the latest innovations and learn about what is trending in category and region-specific insights.

  • Introduction
    • Consumer diets by region
    • Consumer attitudes and approaches to food
    • Flavor inspiration and experimentation by category
    • Influential claims by category
  • Food – Dairy
    • Protein sources – by market
    • Milk – preferred types by age and region
      • Table Milk consumption by age
    • Cheese – preferred types and processes
    • Yogurt – preferred flavors by region
    • Yogurt – preferred flavors by age and gender
      • Table Global: Which of the following yogurt flavors do you choose most often?, by age
    • Yogurt – appealing flavors by gender and generation
  • Food – Snacking
    • Snacking – preferred products and flavors
    • Snacking – preferred products and flavors by region
    • Condiments – preferred condiment types by generation group
    • Condiments – preferred condiment types by region
  • Food – Chocolate, confectionery, and desserts
    • Chocolate – preferred chocolate types by generation
    • Chocolate – preferred chocolate flavors by market
      • Table European countries where plain is favored over nutty chocolate
  • Beverages – Alcoholic
    • Low/non-alcohol – appeal by age
    • Beer – preferred beer types by market
    • Cider – preferred cider types and consumption by age
    • Gin – appealing flavors by market
    • Vodka – appealing flavors by gender and market
      • Table Globally, by gender
  • Beverages – Non-alcoholic
    • Juices – preferred flavors by age
    • Tea – preferred tea types and most appealing tea type by region
    • Tea – appealing flavors/infusions by region
    • Tea – most appealing flavors by region
    • Coffee – appealing flavors by generation
    • Tea vs. Coffee – flavor preferences
    • Water – most appealing water types
    • Carbonated Drinks – appealing flavors by market
  • Fragrances
    • Fragrances – preferred fragrances across personal care & household care categories
    • Fragrances – preferred personal care and household care fragrances by region
  • Tobacco
    • Tobacco vs. E-Cigarettes- consumption by region
    • Tobacco/smoking alternatives – appealing flavors by age group
      • Table Global: Which of the following flavors appeals to you in tobacco/smoking alternative products?
  • Appendix
    • About the survey

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