Country Profile: Spirits Sector in Finland
Summary
The Spirits sector in Finland is affected by high tax on alcohol and shifting consumer preference towards drinks with less alcohol by volume (ABV). The sector is led by the Vodka market in value terms, while the Rum market is forecast to register the fastest growth in value terms, during 2016-2021. Food & Drink Specialists is the leading channel for the distribution of Spirits in the country. Glass is the most commonly used package material in the sector. Altia Corporation, Leijona Viina and Suomi Viina are the leading players in the Finnish Spirits sector.
GlobalData’s Country Profile report on the Spirits sector in Finland provides insights on high growth markets to target, trends in the usage of packaging materials, category level distribution channel data and market share of brands.
What else is contained?
- Market data: Overall market value and volume data with growth analysis for 2011-2021.
- Category coverage: Value and growth analysis for Fortified Wine, Sparkling Wine and Still Wine with inputs on individual category share within each market and the change in their market share forecast for 2016-2021
- Leading players: Market share of brands and private labels, including private label growth analysis from 2011-2016
- Distribution data: Percentage of sales within each market through distribution channels such as On-trade, Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists, and others
- Packaging data: consumption breakdown for package materials and pack types in each market, in terms of percentage share of number of units sold. Package material data for Glass, Rigid Plastics, Paper & Board, Flexible Packaging, Rigid Metal and others; pack type data for: Bottle, Stand Up Pouch, Bag-In-Box, Carton-Liquid and Can.
Scope- The per capita consumption of Spirits is lower in Finland compared to the global and regional level
- Of the eight markets, Vodka was the largest in value terms, in 2016.
- Food & Drinks Specialists accounted for the largest volume share in the distribution of Spirits
- Koskenkorva is the leading brand in the Finnish Spirits sector
- Glass is the most commonly used package material used, while Bottle was the only pack type used in the Spirits sector in 2016
- Consumption of Spirits was higher among the male population in 2016 compared to females
Reasons to buy- Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
- Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities
- Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning
- Access the key and most influential consumer trends driving Spirits consumption, and how they influence consumer behavior in the market which will help determine the best audiences to target
- Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion
- The packaging analysis report helps manufacturers, in identifying the most commonly used packaging materials in the sector
- Analysis on key macro-economic indicators such as GDP per capita, population (overall and breakdown by age), and consumer price index. It also covers a comparative analysis of political, economic, socio-demographic, and technological indicators (PEST) across 50 countries.
- 1. Report Scope 1
- 2. Executive summary 2
- 3. Finland in the global and regional context 3
- 3.1. Finland’s share in the Global and Western EuropeanSpirits sector 3
- 3.2. Finland compared to other leadingcountries in Western Europe 4
- 4. Market size analysis - Spirits sector 5
- 4.1. Value and volume analysis - Spirits sector in Finland 5
- 4.2. Per capita consumption -Finland compared to Western Europe and globally 6
- 4.3. Value and volume analysisof markets in the Spirits sector 7
- 4.4. Growth analysis by markets 8
- 5. Market and category analysis 9
- 5.1. Per capita consumption analysis by markets 9
- 5.2. Market analysis: Brandy 10
- 5.3. Market analysis: Gin & Genever 13
- 5.4. Market analysis: Liqueurs 14
- 5.5. Market analysis: Rum 17
- 5.6. Market analysis: Specialty Spirits 20
- 5.7. Market analysis: Tequila & Mezcal 23
- 5.8. Market analysis: Vodka 24
- 5.9. Market analysis: Whiskey 27
- 6. Distribution analysis 30
- 6.1. Distribution channel share analysis: Spirits 30
- 6.2. Distribution channel share analysis: Brandy 31
- 6.3. Distribution channel share analysis: Gin & Genever 32
- 6.4. Distribution channel share analysis: Liqueurs 33
- 6.5. Distribution channel share analysis: Rum 34
- 6.6. Distribution channel share analysis: Specialty Spirits 35
- 6.7. Distribution channel share analysis: Tequila & Mezcal 36
- 6.8. Distribution channel share analysis: Vodka 37
- 6.9. Distribution channel share analysis: Whiskey 38
- 7. Competitive landscape 39
- 7.1. Brand share analysis by sector 39
- 7.2. Brand share analysis by markets 44
- 7.3. Brand share analysis by category 56
- 7.3.1. Brandy 56
- 7.3.2. Liqueurs 57
- 7.3.3. Rum 59
- 7.3.4. Specialty Spirits 60
- 7.3.5. Vodka 61
- 7.3.6. Whiskey 62
- 8. Packaging analysis 64
- 8.1. Packaging share and growth analysis by package material 64
- 8.2. Packaging share analysis by package material 65
- 8.3. Packaging share and growth analysis by pack type 66
- 8.4. Packaging share analysis by pack type 67
- 8.5. Packaging share and growth analysis by closure type 68
- 8.6. Packaging share analysis by closure type 69
- 8.7. Packaging share and growth analysis by primary outer type 70
- 8.8. Packaging share analysis by primary outer type 71
- 9. Macroeconomic analysis 72
- 9.1. GDP per Capita 75
- 9.2. Population and population growth 76
- 9.3. Consumer Price Index 77
- 9.4. Population breakdown by age 78
- 10. Consumergraphics 79
- 10.1. Consumption by Gender 79
- 10.2. Consumption by Age 80
- 10.3. Consumption by Education 81
- 10.4. Consumption by Degree of Urbanization 82
- 11. Methodology 83
- 12. Definitions 84
- 13. Appendix 88
- 14. About GlobalData 101
- 15. Disclaimer 102
- 16. Contact Us 103
- List of Tables
- Table 1: Volume share of Finland in the global and Western Europe Spirits sector, 2011-2021 3
- Table 2: Growth analysis by markets, 2016-2021 8
- Table 3: Per capita consumption* (by markets) in Finland, Western Europe and Global average, 2016 9
- Table 4: Value analysis by of Brandy market categories, 2011-2021 11
- Table 5: Volume analysis of Brandy market by categories, 2011-2021 12
- Table 6: Value analysis of Liqueurs market by categories, 2011-2021 15
- Table 7: Volume analysis of Liqueurs market by categories, 2011-2021 16
- Table 8: Value analysis of Liqueurs market by categories, 2011-2021 18
- Table 9: Volume analysis of Rum market by categories, 2011-2021 19
- Table 10: Value analysis of Specialty Spirits market by categories, 2011-2021 21
- Table 11: Volume analysis of Specialty Spirits market by categories, 2011-2021 22
- Table 12: Value analysis by of Vodka market categories, 2011-2021 25
- Table 13: Volume analysis of Vodka market by categories, 2011-2021 26
- Table 14: Value analysis of Whiskey market by categories, 2011-2021 28
- Table 15: Volume analysis of Whiskey market by categories, 2011-2021 29
- Table 16: Brand Volume - Spirits sector, 2016 40
- Table 17: Brand Volume - Brandy market, 2016 44
- Table 18: Brand Volume - Gin & Genever market, 2016 46
- Table 19: Brand Volume - Liqueurs market, 2016 47
- Table 20: Brand Volume - Rum market, 2016 49
- Table 21: Brand Volume - Specialty Spirits market, 2016 50
- Table 22: Brand Volume - Tequila & Mezcal market, 2016 51
- Table 23: Brand Volume - Vodka market, 2016 52
- Table 24: Brand Volume - Whiskey market, 2016 54
- Table 25: Brand Volume - Cognac category 56
- Table 26: Brand Volume - Bitters category, 2016 57
- Table 27: Brand Volume - Cream Liqueurs category, 2016 57
- Table 28: Brand Volume - Fruit Liqueurs category, 2016 58
- Table 29: Brand Volume - Other Liqueurs category, 2016 58
- Table 30: Brand Volume - Dark Rum category, 2016 59
- Table 31: Brand Volume - Light Rum category, 2016 59
- Table 32: Brand Volume - Other Specialty Spirits category, 2016 60
- Table 33: Brand Volume - Flavoured Vodka category, 2016 61
- Table 34: Brand Volume - Unflavoured Vodka category, 2016 61
- Table 35: Brand Volume - American Whiskey category, 2016 62
- Table 36: Brand Volume - Canadian Whiskey category, 2016 62
- Table 37: Brand Volume - Irish Whiskey category, 2016 62
- Table 38: Brand Volume - Scotch Whisky category, 2016 63
- Table 39: Consumption of Spirits by gender and markets (Million Liters, 2016) 79
- Table 40: Consumption of Spirits by age and markets (Million Liters, 2016) 80
- Table 41: Consumption of Spirits by education and markets (Thousand Liters, 2016) 81
- Table 42: Consumption of Spirits by degree of urbanization and markets (Million Liters, 2016) 82
- Table 43: Market Definitions 84
- Table 44: Category Definitions 85
- Table 45: Channel Definitions 87
- Table 46: Market Value for Brandy - by category (€ Million) 2011-2021 88
- Table 47: Market Value for Brandy - by category (US$ Million) 2011-2021 88
- Table 48: Market Volume for Brandy - by category (Million Liters) 2011-2021 89
- Table 49: Market Value for Liqueurs - by category (€ Million) 2011-2021 89
- Table 50: Market Value for Liqueurs - by category (US$ Million) 2011-2021 90
- Table 51: Market Volume for Liqueurs - by category (Million Liters) 2011-2021 90
- Table 52: Market Value for Rum - by category (€ Million) 2011-2021 91
- Table 53: Market Value for Rum - by category (US$ Million) 2011-2021 91
- Table 54: Market Volume for Rum - by category (Million Liters) 2011-2021 92
- Table 55: Market Value for Specialty Spirits - by category (€ Million) 2011-2021 92
- Table 56: Market Value for Specialty Spirits - by category (US$ Million) 2011-2021 93
- Table 57: Market Volume for Specialty Spirits - by category (Million Liters) 2011-2021 93
- Table 58: Market Value for Vodka - by category (€ Million) 2011-2021 94
- Table 59: Market Value for Vodka - by category (US$ Million) 2011-2021 94
- Table 60: Market Volume for Vodka - by category (Million Liters) 2011-2021 95
- Table 61: Market Value for Whiskey - by category (€ Million) 2011-2021 95
- Table 62: Market Value for Whiskey - by category (US$ Million) 2011-2021 96
- Table 63: Market Volume for Whiskey - by category (Million Liters) 2011-2021 96
- Table 64: Spirits Sales Distribution in Germany - by Markets (Million Liters), 2016 97
- Table 65: Package Material (in Million pack units) 97
- Table 66: Pack Type (in Million pack units) 97
- Table 67: Closure Type (in Million pack units) 98
- Table 68: Primary Outer Type (in Million pack units) 98
- Table 69: Exchange Rates: (US$-€), 2011-2021 99
- Table 70: GDP Per Capita (€), 2011-2016 99
- Table 71: Population, 2011-2016 99
- Table 72: Consumer Price Index, 2011-2016 99
- Table 73: Age Profile (Millions of Persons) , 2016 100
- List of Figures
- Figure 1: Finland compared to other top four countries in Western Europe - market size, growth, and competitive landscape 4
- Figure 2: Market size analysis by value and volume, Spirits sector, 2011-2021 5
- Figure 3: Per capita consumption*in Finland compared to global and Western European average, 2011-2021 6
- Figure 4: Value and volume growth analysis by markets, 2016-2021 7
- Figure 5: Value and volume growth analysis, Brandy market, 2011-2021 10
- Figure 6: Value and volume growth analysis, Gin & Genever market, 2011-2021 13
- Figure 7: Value and volume growth analysis, Liqueurs market, 2011-2021 14
- Figure 8: Value and volume growth analysis, Rum market, 2011-2021 17
- Figure 9: Value and volume growth analysis, Specialty Spirits market, 2011-2021 20
- Figure 10: Value and volume growth analysis, Tequila & Mezcal market, 2011-2021 23
- Figure 11: Value and volume growth analysis, Vodka market, 2011-2021 24
- Figure 12: Value and volume growth analysis, Whiskeymarket, 2011-2021 27
- Figure 13: Distribution channel share (Volume), Spirits, 2011-2016 30
- Figure 14: Distribution channel share (Volume), Brandy market, 2011-2016 31
- Figure 15: Distribution channel share (Volume), Gin & Genever market, 2011-2016 32
- Figure 16: Distribution channel share (Volume), Liqueurs market, 2011-2016 33
- Figure 17: Distribution channel share (Volume), Rum market, 2011-2016 34
- Figure 18: Distribution channel share (Volume), Specialty Spirits market, 2011-2016 35
- Figure 19: Distribution channel share (Volume), Tequila & Mezcal market, 2011-2016 36
- Figure 20: Distribution channel share (Volume), Vodka market, 2011-2016 37
- Figure 21: Distribution channel share (Volume), Whiskey market, 2011-2016 38
- Figure 22: Leading brands in the FinnishSpirits sector, volume share, 2016 39
- Figure 23: Leading brands in the Brandy market, volume share, 2016 44
- Figure 24: Leading brands in the Gin & Genever market, volume share, 2016 46
- Figure 25: Leading brands in the Liqueurs market, volume share, 2016 47
- Figure 26: Leading brands in the Rum market, volume share, 2016 49
- Figure 27: Leading brands in the Specialty Spirits market, volume share, 2016 50
- Figure 28: Leading brands in the Tequila & Mezcal market, volume share, 2016 51
- Figure 29: Leading brands in the Vodka market, volume share, 2016 52
- Figure 30: Leading brands in the Whiskey market, volume share, 2016 54
- Figure 31: Packaging share and growth analysis by package material, 2011-2021 64
- Figure 32: Use of package material by markets (in pack units), 2016 65
- Figure 33: Packaging share and growth analysis by pack type, 2011-2021 66
- Figure 34: Use of pack type by markets (in pack units), 2016 67
- Figure 35: Packaging share by closure type, 2011-2021 68
- Figure 36: Growth analysis by closure type, 2011-2021 68
- Figure 37: Use of closure type by markets (in pack units), 2016 69
- Figure 38: Packaging share and growth analysis by primary outer type, 2011-2021 70
- Figure 39: Use of primary outer type by markets (in pack units), 2016 71
- Figure 40: Relative comparison of countries based on PEST analysis 72
- Figure 41: Finland’s GDP per capita, 2011-2016 75
- Figure 42: Population growth in Finland, 2011-2016 76
- Figure 43: Consumer Price Index, Finland, 2010-2016 77
- Figure 44: Age Profile, Finland, 2016 78
- Figure 45: Consumption of Spirits by gender, Finland, 2016 79
- Figure 46: Consumption of Spirits by age, Finland, 2016 80
- Figure 47: Consumption of Spirits by education, Finland, 2016 81
- Figure 48: Consumption of Spirits by degree of urbanization, Finland, 2016 82
- Figure 49: About GlobalData 101