Country Profile: Spirits in Romania
Summary
The Romanian spirits sector is led by the brandy category in both value and volume terms. The tequila & mezcal category is expected to register the fastest growth in value terms during 2017-2022. Hypermarkets & supermarkets is the leading distribution channel in the Romanian spirits sector. Glass is the most commonly used pack material, followed by rigid metal. Alexandrion, Prodal and Stalinskaya are the leading brands in the country.
GlobalData’s Country Profile report on the Spirits sector in Romania provides insights on high growth categories to target, trends in the usage of package materials, category level distribution channel data and market share of brands.
What else is contained?
- Sector data: Overall sector value and volume data with growth analysis for 2012-2022
- Category coverage: Value and growth analysis for brandy, gin & genever, liqueurs, rum, specialty spirits, tequila & mezcal, vodka, and whiskey with inputs on individual segment share within each category and the change in their market share forecast for 2017-2022
- Leading players: Market share of brands and private labels in volume terms in 2017
- Distribution data: Percentage of sales within each category through distribution channels such as hypermarkets & supermarkets, department stores, convenience stores, drugstores & pharmacies, food & drinks specialists, cash & carries and warehouse clubs, ‘dollar stores’, variety store & general merchandise retailers, vending machines, e-retailers, on-trade, and other general retailers
- Packaging data: consumption breakdown for package materials and pack types in each category, in terms of percentage share of number of units sold. Pack material data for glass, rigid plastics, rigid metal and others; pack type data for: Bottle and can.
Scope- The per capita consumption of spirits was higher in Romania compared to both global and regional levels in 2017
- The brandy category is expected to gain maximum market share in volume terms during 2017-2022
- Hypermarkets & supermarkets is the leading distribution channel in the Romanian spirits sector
- Alexandrion is the leading brand in the Romanian spirits sector
- Glass is the most commonly used pack material in the Romanian spirits sector
- Older consumers account for the leading share in the consumption of spirits in Romania.
Reasons to buy- Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
- Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities
- Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning
- Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion
- The packaging analysis report helps manufacturers, in identifying the most commonly used packaging materials in the sector
- Analysis on key macro-economic indicators such as real GDP, nominal GDP, consumer price index, household consumption expenditure, population (by age group, gender, rurral-urban split, and employed people and unemployment rate. It also includes economic summary of the country along with labor market and demographic trends.
- Report scope
- Executive summary
- Romania in the global and regional context
- Romania in the global and Eastern Europe spirits sector
- Romania compared to other leading countries in Eastern Europe
- Per capita consumption and expenditure - Romania compared to Eastern Europe and global levels
- Sector analysis - spirits
- Country snapshot - spirits sector in Romania
- Value and volume analysis - spirits sector in Romania
- Cross category comparison - value and growth rate
- Change in category share by value
- Cross category comparison - volume and growth rate
- Change in category share by volume
- Per capita consumption analysis by category
- Category analysis: brandy
- Segment analysis (in value terms): brandy
- Segment analysis (in volume terms): brandy
- Category analysis: gin & genever
- Category analysis: liqueurs
- Segment analysis (in value terms): liqueurs
- Segment analysis (in volume terms): liqueurs
- Category analysis: rum
- Segment analysis (in value terms): rum
- Segment analysis (in volume terms): rum
- Category analysis: specialty spirits
- Segment analysis (in value terms): specialty spirits
- Segment analysis (in volume terms): specialty spirits
- Category analysis: tequila & mezcal
- Category analysis: vodka
- Segment analysis (in value terms): vodka
- Segment analysis (in volume terms): vodka
- Category analysis: whiskey
- Segment analysis (in value terms): whiskey
- Segment analysis (in volume terms): whiskey
- Distribution analysis
- Distribution channel share analysis: spirits
- Distribution channel share analysis by category
- Competitive landscape
- Brand share analysis by sector
- Brand share analysis by category
- Degree of consolidation/fragmentation by category
- Packaging analysis
- Pack material
- Pack type
- Closure type
- Primary outer type
- Consumergraphics
- Demographic analysis
- Macroeconomic analysis
- Economic summary, labor market trends, and demographic trends
- GlobalData country risk index (GCRI)
- Methodology
- Definitions
- Appendix
- List of Tables
- Country snapshot - leading value categories
- Country snapshot - fastest growing segments
- Cross category comparison - by value (2012-2022)
- Cross category comparison - by volume (2012-2022)
- Per capita consumption (by category), Romania compared to Eastern Europe and global levels (in liters), 2017
- Brandy - value analysis by segment, 2012-2022
- Brandy - volume analysis by segment, 2012-2022
- Liqueurs - value analysis by segment, 2012-2022
- Liqueurs - volume analysis by segment, 2012-2022
- Rum - value analysis by segment, 2012-2022
- Rum - volume analysis by segment, 2012-2022
- Specialty spirits - value analysis by segment, 2012-2022
- Specialty spirits - volume analysis by segment, 2012-2022
- Vodka - value analysis by segment, 2012-2022
- Vodka - volume analysis by segment, 2012-2022
- Whiskey - value analysis by segment, 2012-2022
- Whiskey - volume analysis by segment, 2012-2022
- Change in distribution share, 2012-2017
- Key pack types in the Romanian spirits sector, percentage share of pack units, 2017
- Performance overview (score: 1-100)
- Category data, by segment
- Category data, by on-trade and off-trade
- Per capita consumption (in liters), 2012-2022
- Per capita expenditure, 2012-2022
- Spirits sales distribution in Romania - by category, 2017
- Brand share (in value and volume terms) in the spirits sector, 2017
- Brand share (in value and volume terms) in the spirits sector by category, 2017
- Pack material (in million pack units), 2012-2022
- Pack materials by category (in million pack units), 2017
- Pack type (in million pack units), 2012-2022
- Pack types by category (in million pack units), 2017
- Closure type (in million pack units), 2012-2022
- Closure types by category (in million pack units), 2017
- Primary outer type (in million pack units), 2012-2022
- Primary outer types by category (in million pack units), 2017
- Real GDP and annual growth (%), 2014-2022
- Nominal GDP and annual growth (%), 2014-2022
- Consumer price inflation (%), 2014-2022
- Employed people and unemployment rate (%), 2014-2022
- Household consumption expenditure and annual growth (%), 2014-2022
- Population and annual growth (%), 2014-2022
- Population by age group (%)
- Population by gender (%)
- Population by rural-urban split (%)
- Exchange rates, 2012-2022
- Value/volume change at segment level
- List of Figures
- Value and volume share of Romania in the global and Eastern Europe spirits sector, 2017-2022
- Romania compared to other top countries in terms of market share, growth, and competitive landscape
- PCC comparison - Romania, Eastern Europe, and global, 2012-2022
- PCE comparison - Romania, Eastern Europe, and global, 2012-2022
- Market size and growth analysis by value and volume, spirits sector, 2012-2022
- Cross category comparison - by value growth rate (2012-2022)
- Change in category share (in value terms), 2017-2022
- Cross category comparison - by volume growth rate (2012-2022)
- Change in category share (in volume terms), 2017-2022
- Market size and growth analysis by value and volume, brandy category, 2012-2022
- Market size and growth analysis by value and volume, gin & genever category , 2012-2022
- Market size and growth analysis by value and volume, liqueurs category, 2012-2022
- Market size and growth analysis by value and volume, rum category, 2012-2022
- Market size and growth analysis by value and volume, specialty spirits category , 2012-2022
- Market size and growth analysis by value and volume, tequila & mezcal category, 2012-2022
- Market size and growth analysis by value and volume, vodka category, 2012-2022
- Market size and growth analysis by value and volume, whiskey category, 2012-2022
- Share of key distribution channels, 2017 - spirits
- Key distribution channel share by category, 2017
- Leading brands (in value and volume terms) in the spirits sector, 2017
- Leading brands (in value and volume terms) by category in the spirits sector, 2017
- Category-wise consolidation/fragmentation (in value terms) - spirits, 2017
- Key pack materials in the Romanian spirits sector, percentage share of pack units, 2017
- Annual growth rate by key pack material, 2012-2022
- Use of pack material by category (in pack units), 2017
- Annual growth rate by key pack type, 2012-2022
- Use of pack type by category (in pack units), 2017
- Key closure types in the Romanian spirits sector, percentage share of pack units, 2017
- Annual growth rate by key closure type, 2012-2022
- Use of closure type by category (in pack units), 2017
- Key primary outer types in the Romanian spirits sector, percentage share of pack units, 2017
- Annual growth rate by key primary outer type, 2012-2022
- Use of primary outer type by category (in pack units), 2017
- Demographic analysis
- Real GDP value and annual growth (%)
- Nominal GDP value and annual growth (%)
- Consumer price inflation (%)
- Nominal household final consumption expenditure value and annual growth (%), 2014-2022
- Population (millions) and annual growth (%)
- Population by age group (%)
- Population by gender (%)
- Population by rural-urban split (%)
- Employed people (millions) and unemployment rate (%)
- Five lowest risk nations in GCRI Q3 2017
- Five highest risk nations in GCRI Q3 2017
- Country risk analysis - Romania compared to Eastern European and the world