Market Research Logo

Country Profile: Pasta & Noodles in Romania

Country Profile: Pasta & Noodles in Romania

Summary

The Romanian pasta & noodles sector is led by the dried pasta category in both value and volume terms and is also forecast to register the fastest growth in both value and volume terms, during 2018-2023. Hypermarkets & supermarkets is the leading distribution channel for pasta & noodles products in the country. Flexible packaging is the most commonly used pack material, followed by paper & board and rigid plastics in 2018. ‘Pambac Sa’, ‘MP Baneasa Paste SA’ and ‘Pangram Sa’ are the leading players in the Romanian pasta and noodles sector. Older consumers account for the leading share in the consumption of pasta & noodles in Romania.

GlobalData’s Country Profile report on the Pasta & Noodles sector in Romania provides insights on high growth categories to target, trends in the usage of package materials, category level distribution channel data and market share of brands.

What else is contained?

Sector data: Overall sector value and volume data with growth analysis for 2013-2023.

Category coverage: Value and growth analysis for ambient noodles, ambient pasta, chilled noodles, chilled pasta, dried & instant noodles and dried pasta with inputs on individual segment share within each sector and the change in their market share forecast for 2018-2023.

Distribution data: Percentage of sales within each sector through distribution channels such as cash & carries & warehouse clubs, convenience stores, department stores, hypermarkets & supermarkets, vending machines, e-retailers, “dollar stores”, variety stores & general merchandise retailers, drug stores & pharmacies, and other general retailers.

Leading players: Market share of brands and private labels in both value and volume terms in 2018.

Packaging data: consumption breakdown for package materials and pack types in each category, in terms of percentage share of number of units sold. Pack material data for rigid plastics, glass, flexible packaging, rigid metal and others; pack type data for: specialty container, bottle, tube, tub and others.

Scope

  • The per capita consumption of pasta & noodles was higher in Romania compared to global level in 2018
  • Dried pasta was the largest category in the Romanian pasta & noodles sector in 2018
  • Per capita consumption of dried pasta was higher in Romania when compared to the global average
  • Hypermarkets and supermarkets were the largest distribution channel in the sector.
  • Pambac Sa is the leading company in the Romanian pasta & noodles sector in 2018
  • Flexible packaging is the most commonly used pack material in the Romanian pasta & noodles sector
  • Older consumers account for the leading share in the consumption of pasta & noodles in Romania
Reasons to buy
  • Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
  • Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities
  • Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning
  • Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion
  • The packaging analysis report helps manufacturers, in identifying the most commonly used packaging materials in the sector
  • Analysis on key macro-economic indicators such as real GDP, nominal GDP, consumer price index, household consumption expenditure, population (by age group, gender, rurral-urban split, and employed people and unemployment rate. It also includes economic summary of the country along with labor market and demographic trends.


Report scope
Executive summary
Russia in the global and regional context
Russia in the global and Eastern Europe pasta & noodles sector
Russia compared to other leading countries in the Eastern Europe
Per capita consumption and expenditure - Russia compared to the Eastern Europe and global levels
Sector analysis - pasta & noodles
Country snapshot - pasta & noodles sector in Russia
Value and volume analysis - pasta & noodles sector in Russia
Degree of trading up/down in the Russian pasta & noodles sector
Cross category comparison - value and growth rate
Change in category share by value
Cross category comparison - volume and growth rate
Change in category share by volume
Per capita consumption analysis by category
Category analysis: ambient noodles
Category analysis: ambient pasta
Segment analysis (in value and volume terms): ambient pasta
Category analysis: chilled noodles
Category analysis: chilled pasta
Category analysis: dried & instant noodles
Segment analysis (in value terms): dried & instant noodles
Segment analysis (in volume terms): dried & instant noodles
Category analysis: dried pasta
Distribution analysis
Distribution channel share analysis: pasta & noodles
Distribution channel share analysis by category
Competitive landscape
Leading companies in the sector (in value and volume terms) in the pasta & noodles sector, 2018
Top 5 companies share by brand (in value terms and volume terms) in the pasta & noodles sector, 2018
Brand shares of top five companies (in value terms and volume terms) by category, 2018
Private label share analysis by category
Growth of private labels compared to branded products
Degree of consolidation/fragmentation by category
Health & wellness
Health & wellness trend analysis
Health & wellness market analysis by product attribute
Health & wellness market analysis by consumer benefit
Category comparison - with health & wellness and without health & wellness claims
Packaging analysis
Pack material
Pack type
Closure type
Consumergraphics
Demographic analysis
Macroeconomic analysis
Economic summary, labor market trends, and demographic trends
GlobalData country risk index (GCRI)
Methodology
Definitions
Appendix
List of Tables
Country snapshot - leading value and volume categories
Cross category comparison - by value (2013-2023)
Cross category comparison - by volume (2013-2023)
Per capita consumption (by category), Romania compared to Eastern Europe and global levels (in kg), 2018
Ambient pasta - value analysis by segment, 2013-2023
Ambient pasta - volume analysis by segment, 2013-2023
Dried & instant noodles - value analysis by segment, 2013-2023
Dried & instant noodles - volume analysis by segment, 2013-2023
Change in distribution share, 2013-2018
Top five companies share by brand (in value terms and volume terms) in the pasta & noodles sector, 2018
Brand shares of top five companies (in value terms and volume terms) by category, 2018
Use of primary outer type by category (in pack units), 2018
Performance overview (score: 1-100)
Category data, by segment
Per capita consumption (in kg), 2013-2023
Per capita expenditure, 2013-2023
Pasta & noodles sales distribution in Romania - by category, 2018
Brand share (in value and volume terms) in the pasta & noodles sector, 2018
Brand share (in value and volume terms) in the pasta & noodles sector by category, 2018
Pack material (in million pack units), 2013-2023
Pack type (in million pack units), 2013-2023
Pack types by category (in million pack units), 2018
Closure type (in million pack units), 2013-2023
Closure types by category (in million pack units), 2018
Primary outer type (in million pack units), 2013-2023
Primary outer types by category (in million pack units), 2018
Real GDP and annual growth (%), 2015-2023
Nominal GDP and annual growth (%), 2015-2023
Consumer price inflation (%), 2015-2023
Employed people and unemployment rate (%), 2015-2023
Nominal household final consumption expenditure and annual growth (%), 2015-2023
Population and annual growth (%), 2015-2023
Population by age group (%)
Population by gender (%)
Population by rural-urban split (%)
Exchange rates, 2013-2023
List of Figures
Value and volume share of Romania in the global and Eastern Europe pasta & noodles sector, 2018-2023
Romania compared to other top countries in terms of market share, growth, and competitive landscape
PCC comparison - Romania, Eastern Europe, and global, 2013-2023
PCE comparison - Romania, Eastern Europe, and global, 2013-2023
Market size and growth analysis by value and volume, pasta & noodles sector, 2013-2023
Extent to which consumers are trading up or down in the pasta & noodles sector
Cross category comparison - by value growth rate (2013-2023)
Change in category share (in value terms), 2018-2023
Cross category comparison - by volume growth rate (2013-2023)
Change in category share (in volume terms), 2018-2023
Market size and growth analysis by value and volume, ambient noodles category, 2013-2023
Market size and growth analysis by value and volume, ambient pasta category, 2013-2023
Market size and growth analysis by value and volume, chilled noodles category, 2013-2023
Market size and growth analysis by value and volume, chilled pasta category, 2013-2023
Market size and growth analysis by value and volume, dried & instant noodles category, 2013-2023
Market size and growth analysis by value and volume, dried pasta category, 2013-2023
Share of key distribution channels (in value terms) - pasta & noodles, 2018
Key distribution channel share by category (in value terms), 2018
Leading companies in the sector (in value and volume terms) in the pasta & noodles sector, 2018
Category-wise consolidation/fragmentation (in value terms) - pasta & noodles, 2018
Key pack materials in the Romanian pasta & noodles sector, percentage share of pack units, 2018
Annual growth rate by key pack material, 2013-2023
Use of pack material by category (in pack units), 2018
Key pack types in the Romanian pasta & noodles sector, percentage share of pack units, 2018
Annual growth rate by key pack type, 2013-2023
Use of pack type by category (in pack units), 2018
Key closure types in the Romanian pasta & noodles sector, percentage share of pack units, 2018
Annual growth rate by key closure type, 2013-2023
Use of closure type by category (in pack units), 2018
Key primary outer types in the Romanian pasta & noodles sector, percentage share of pack units, 2018
Annual growth rate by key primary outer type, 2013-2023
Demographic analysis
Real GDP value and annual growth (%)
Nominal GDP value and annual growth (%)
Consumer price inflation (%)
Nominal household final consumption expenditure growth (%)
Population (millions) and annual growth (%)
Population by age group (%)
Population by gender (%)
Population by rural-urban split (%)
Employed people (millions) and unemployment rate (%)
Five lowest risk nations in GCRI Q4 2018
Five highest risk nations in GCRI Q4 2018
Country risk analysis - Romania compared to Eastern Europe and the world

Download our eBook: How to Succeed Using Market Research

Learn how to effectively navigate the market research process to help guide your organization on the journey to success.

Download eBook

Share this report