Country Profile: Ice cream in Brazil

Country Profile: Ice cream in Brazil

Summary

The ice cream sector in Brazil is led by the ‘impulse ice cream - single serve’ category in value terms, while ‘take-home and bulk ice cream’ led in volume terms. The artisanal ice cream category is expected to register the fastest growth in value terms during 2017-2022. Hypermarkets & supermarkets accounted for the leading share in the distribution of ice cream products in the country. Flexible packaging is the most commonly used package material, followed by rigid plastics. Unilever, General Mills, Inc. and Sorvetes Creme Mel SA are the leading market players in the Brazilian ice cream sector.

GlobalData’s Country Profile report on the Ice cream sector in Brazil provides insights on high growth categories to target, trends in the usage of package materials, category level distribution channel data and market share of brands.

What else is contained?

• Sector data: Overall sector value and volume data with growth analysis for 2012-2022
• Category coverage: Value and growth analysis for artisanal ice cream, impulse ice cream - single serve, and take-home and bulk ice cream with inputs on individual segment share within each category and the change in their market share forecast for 2017-2022
• Leading players: Market share of brands and private labels in value terms in 2017
• Distribution data: Percentage of sales within each category through distribution channels such as hypermarkets & supermarkets, food & drinks specialists, convenience stores, dollar stores, variety stores & general merchandise retailers, and others
• Packaging data: consumption breakdown for package materials and pack types in each category, in terms of percentage share of number of units sold. Pack material data for flexible packaging, paper & board, rigid metal and others; pack type data for: box, film, tub, wrapper and bag/sachet.

Scope

• The per capita consumption of ice cream is lower in Brazil compared to global and regional levels in 2017
• Per capita consumption of ‘take-home and bulk ice cream’ is higher when compared to other ice cream products in Brazil
• Artisanal Producers account for a leading value share of 4.2% in the Brazilian ice cream sector
• Private labels are growing at a higher CAGR than brands in the Brazilian ice cream sector
• Hypermarkets & supermarkets was the leading distribution channel in the Brazilian ice cream sector.

Reasons to buy

• Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
• Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities
• Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning
• Manufacturers can identify the opportunities to position products with H&W attributes/benefits
• Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion
• The packaging analysis report helps manufacturers, in identifying the most commonly used packaging materials in the sector
• Analysis on key macro-economic indicators such as real GDP, nominal GDP, consumer price index, household consumption expenditure, population (by age group, gender, rural-urban split, and employed people and unemployment rate. It also includes economic summary of the country along with labor market and demographic trends.