Country Profile: Dairy & Soy Food Sector in Denmark
Danish Dairy & Soy Food sector accounted for a volume share of 0.33% of the global market and 1.67% of the regional (Western Europe) market in 2016. The sector is forecast to grow at a CAGR of 1.7% during 2016-2021. Slow growth of the sector can be attributed to low milk prices due to trade conflicts between EU and Russia resulting lesser production. Per capita consumption of Dairy & Soy Food products stood at 147kg when compared to the global and Western Europe levels of 50kg and 122.3kg, respectively, in 2016.
Cheese is the largest with value sales of Kr11,782.7 Million (US$1,747 Million) in 2016. Furthermore, it is expected to grow at a CAGR of 3.2% during the forecast period (2016-2021), while the Drinkable Yogurt market is expected to record the fastest CAGR of 4.1% during the same period.
On-trade transactions account for a leading share in the distribution of Dairy & Soy Food products in Denmark. In 2016, On-trade transactions held 47.9% value share, followed by Hypermarkets & Supermarkets with 32.1% share. Food & Drinks Specialists and Convenience Stores accounted for shares of 8.8% and 8.3%, respectively, in the same year. Rigid Plastics is the most commonly used packaging material in the Danish Dairy & Soy Food sector. In 2016, it accounted for a volume share of 47.8%, followed by Paper & Board and Flexible Packaging with shares of 38% and 12.3% respectively.
Health & Wellness attributes such as ‘Naturally Healthy’ and ‘Food Minus’ and consumer benefits such as ‘General Wellbeing’ are the most sought after Health & Wellness claims in the Danish Dairy & Soy Food sector. Consumption of Dairy & Soy Food is high among the female population, particularly among those who have received Tertiary education. In terms of consumption by age group, Older Consumers and Kids & Babies together accounted for a 51.6% share in 2016. Arla is the leading brand in the Danish Dairy & Soy Food sector in value terms, while Harmonie leads the sector in volume terms. The top five brands in the sector accounted for 19.4% value share, while private labels held 4.1% share by value in 2016.
The report Country Profile: Dairy & Soy Food Sector in Denmark provides insights on high growth markets to target, trends in the usage of packaging materials, category level distribution channel data and market share of brands.
In particular, this report provides the following -
Market data: Overall market value and volume data with growth analysis for 2011-2021. The overall market value and volume included in the report is split on the basis of On-trade and Off-trade
Category coverage: Value and growth analysis for Butter & Spreadable Fats, Cheese, Cream, Dairy-Based & Soy-Based Desserts, Drinkable Yogurt, Fromage Frais & Quark, Milk, Soymilk & Soy Drinks, and Yogurt with inputs on individual category share within each market and the change in their market share forecast for 2016-2021
Leading players: Market share of brands and private labels, including private label growth analysis from 2011-2016
Distribution data: Percentage of sales within each market through distribution channels such as On-trade, Cash & Carries and warehouse Clubs, Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists, eRetailers and others
Packaging data: consumption breakdown for packaging materials and container types in each market, in terms of percentage share of number of units sold. Packaging material data for Glass, Flexible Packaging, Paper & Board, Rigid Plastics, and others; container data for: Carton, Film, Bag/Sachet, Tub, Wrapper, Bottle, and Tube.
Companies mentioned in this report: Arla Foods, Thise Mejeri Amba, Uhrenholt A/S, Valio Ltd., Bast International A/S, Orkla Group, Unilever Plc, Urtekram International A/S, Endrup Andelsmejeri, FROMAGERIES, Falengreen A/S, Groupe Lactalis, Kraft Foods Group, Inc., Mammen Dairy A/S, Mastellone Hnos. SA, Norseland Inc, Singleton’s Dairy, The Kraft Heinz Company, Them OstTine Sa, Uniekaas International Bv, Vander Terre Groep, Vergeer Holland, Nuova Castelli SpA, Savencia SA, Conditorei Coppenrath & Wiese Gmbh & Co. Kg, Dr. August Oetker , Groupe Danone S.A., Naturli `Foods A / S, Danton Trading, Knuthenlund.
The Danish Dairy & Soy Food sector accounted for a volume share of 1.67% of the regional (Western Europe) market in 2016.
The sector is expected to grow at a CAGR of 1.7% during 2016-2021.
Of the nine markets, Cheese is the largest market and is expected to grow at a fastest CAGR during the forecast period.
Arla is the leading brand in the Danish Dairy & Soy Food sector in value terms.
The top five brands in the sector accounted for 19.4% value share
On-trade transactions account for a leading share in the distribution of Dairy & Soy Food products in Denmark.
Rigid Plastics is the most commonly used packaging material in the Dairy & Soy Food sector.
Reasons to buy
Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities
Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning
Manufacturers can identify the opportunities to position products with H&W attributes/benefits
Access the key and most influential consumer trends driving Dairy & Soy Food products consumption, and how they influence consumer behavior in the market which will help determine the best audiences to target
Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion
The packaging analysis report helps manufacturers, in identifying the most commonly used packaging materials in the sector
Analysis on key macro-economic indicators such as GDP per capita, population (overall and breakdown by age), and consumer price index. It also covers a comparative analysis of political, economic, socio-demographic, and technological indicators (PEST) across 50 countries.