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Country Profile: Confectionery Sector in Poland

Country Profile: Confectionery Sector in Poland

Summary

With rising income levels and increasing desire for indulgence consumers are spending more on Confectionery products in Poland. The sector is led by the Chocolate market, which is expected to register the fastest growth during 2016-2021, in value terms. Hypermarkets & Supermarkets is the leading distribution channel of Confectionery products in the country. Flexible Packaging is the most commonly used package material, while Rigid Plastics is expected to register fastest growth during 2016-2021. Lotte Co., Ltd. and Mars, Incorporated are the leading players in the sector.

GlobalData’s Country Profile report on the Confectionery sector in Poland provides insights on high growth markets to target, trends in the usage of package materials, category level distribution channel data and market share of brands.

What else is contained?

  • Market data: Overall market value and volume data with growth analysis for 2011-2021.
  • Category coverage: Value and growth analysis for Chocolate, Gum, and Sugar Confectionery with inputs on individual category share within each market and the change in their market share forecast for 2016-2021
  • Leading players: Market share of brands and private labels, including private label growth analysis from 2011-2016
  • Distribution data: Percentage of sales within each market through distribution channels such as Cash & Carries and warehouse Clubs, Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists, eRetailers and others
  • Packaging data: consumption breakdown for package materials and pack types in each market, in terms of percentage share of number of units sold. Package material data for Glass, Flexible Packaging, Paper & Board, Rigid Plastics, and others; Pack data for: Carton, Film, Bag/Sachet, Tub, Wrapper, Bottle, and Tube.
  • Scope
    • The per capita consumption of Confectionery is higher in Poland compared to the global and regional level
    • Per capita consumption of Chocolate is high in Poland compared to global and regional levels
    • Hypermarkets & Supermarkets is the largest distribution channel followed by Convenience Stores
    • E.Wedel accounts for the leading share in the Polish Confectionery sector
    • Flexible Packaging is the most commonly used package material in the Polish Confectionery sector
    Reasons to buy
    • Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
    • Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities
    • Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning
    • Manufacturers can identify the opportunities to position products with H&W attributes/benefits
    • Access the key and most influential consumer trends driving Confectionery products consumption, and how they influence consumer behavior in the market which will help determine the best audiences to target
    • Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion
    • The packaging analysis report helps manufacturers, in identifying the most commonly used packaging materials in the sector
    • Analysis on key macro-economic indicators such as GDP per capita, population (overall and breakdown by age), and consumer price index. It also covers a comparative analysis of political, economic, socio-demographic, and technological indicators (PEST) across 50 countries.


    1. Report Scope
    2. Executive summary
    3. Poland in the global and regional context
    3.1. Polish share in the Global and Eastern European Confectionery sector
    3.2. Poland compared to other leading countries in Eastern Europe
    4. Market size analysis - Confectionery sector
    4.1. Value and volume analysis - Confectionery sector in Poland
    4.2. Per capita consumption - Poland compared to Eastern Europe and globally
    4.3. Extent to which consumers are trading up/down
    4.4. Value and volume analysis of markets in the Confectionery sector
    4.5. Growth analysis by markets
    5. Market and category analysis
    5.1. Per capita consumption analysis by markets
    5.2. Market analysis: Chocolate
    5.3. Market analysis: Gum
    5.4. Market analysis: Sugar Confectionery
    6. Distribution analysis
    6.1. Distribution channel share analysis: Confectionery
    6.2. Distribution channel share analysis: Chocolate
    6.3. Distribution channel share analysis: Gum
    6.4. Distribution channel share analysis: Sugar Confectionery
    7. Competitive landscape
    7.1. Brand share analysis by sector
    7.2. Brand share analysis by markets
    7.3. Brand share analysis by category
    7.3.1. Chocolate
    7.3.2. Gum
    7.4. Private label share analysis
    8. Health & Wellness analysis
    8.1. Market size analysis by Health & Wellness claims
    8.2. Market share analysis - Health & Wellness product attributes
    8.3. Market size analysis - Health & Wellness consumer benefits
    8.4. Leading companies in Polish Health & Wellness market
    9. Packaging analysis
    9.1. Packaging share and growth analysis by package material
    9.2. Packaging share analysis by package material
    9.3. Packaging share and growth analysis by pack type
    9.4. Packaging share analysis by pack type
    9.5. Packaging share and growth analysis by closure type
    9.6. Packaging share analysis by closure type
    9.7. Packaging share and growth analysis by primary outer type
    9.8. Packaging share analysis by primary outer type
    10. Macroeconomic analysis
    10.1. GDP per Capita
    10.2. Population and population growth
    10.3. Consumer Price Index
    10.4. Population breakdown by age
    11. Consumergraphics
    11.1. Consumption by Gender
    11.2. Consumption by Age
    11.3. Consumption by Education
    11.4. Consumption by Urbanization
    12. Methodology
    13. Definitions
    14. Appendix
    15. About GlobalData
    16. Disclaimer
    17. Contact Us
    List of Tables
    Table 1: Volume share of Poland in the global and Eastern Europe Confectionery sector, 2011-2021
    Table 2: Growth analysis by markets, 2016-2021
    Table 3: Value analysis by of Chocolate market categories, 2011-2021
    Table 4: Volume analysis of Chocolate market by categories, 2011-2021
    Table 5: Value analysis of Gum market by categories, 2011-2021
    Table 6: Volume analysis of Gum market by categories, 2011-2021
    Table 7: Value analysis of Sugar Confectionery market by categories, 2011-2021
    Table 8: Volume analysis of Sugar Confectionery market by categories, 2011-2021
    Table 9: Brand Value and Volume - Confectionery sector, 2016
    Table 10: Brand Value and Volume - Chocolate market, 2016
    Table 11: Brand Value and Volume - Gum market, 2016
    Table 12: Brand Value and Volume - Sugar Confectionery market, 2016
    Table 13: Brand Value and Volume - Boxed Chocolate category
    Table 14: Brand Value and Volume - Chocolate Countlines category
    Table 15: Brand Value and Volume - Chocolate Straightlines category
    Table 16: Brand Value and Volume - Molded Bars category, 2016
    Table 17: Brand Value and Volume - Novelties category, 2016
    Table 18: Brand Value and Volume - Other Chocolate category, 2016
    Table 19: Brand Value and Volume - Bubble Gum category, 2016
    Table 20: Brand Value and Volume - Chewing Gum category, 2016
    Table 21: Consumption of Confectionery by Gender and markets (Kg Million,2016)
    Table 22: Consumption of Confectionery by age and markets (Kg Million, 2016)
    Table 23: Consumption of Confectionery by education and markets (Kg Million, 2016)
    Table 24: Consumption of Confectionery by urbanization and markets (Kg Million, 2016)
    Table 25: Market Definitions
    Table 26: Category Definitions
    Table 27: Channel Definitions
    Table 28: Health & Wellness: Product Attributes-Food Minus
    Table 29: Health & Wellness: Product Attributes - Free From
    Table 30: Health & Wellness: Product Attributes - Functional & Fortified
    Table 31: Health & Wellness: Product Attributes - Naturally Healthy
    Table 32: Health & Wellness: Product Attributes - Food Intolerance
    Table 33: Health & Wellness: Consumer Benefits - Health Management
    Table 34: Health & Wellness: Analysis by Consumer Benefits
    Table 35: Health & Wellness: Consumer Benefits - Performance
    Table 36: Market Value for Chocolate - by category (Zl Million) 2011-2021
    Table 37: Market Value for Chocolate - by category (US$ Million) 2011-2021
    Table 38: Market Volume for Chocolate - by category (Kg Million) 2011-2021
    Table 39: Market Value for Gum - by category (Zl Million) 2011-2021
    Table 40: Market Value for Gum - by category (US$ Million) 2011-2021
    Table 41: Market Volume for Gum - by category (Kg Million) 2011-2021
    Table 42: Market Value for Sugar Confectionery - by category (Zl Million) 2011-2021
    Table 43: Market Value for Sugar Confectionery - by category (US$ Million) 2011-2021
    Table 44: Market Volume for Sugar Confectionery - by category (Kg Million) 2011-2021
    Table 45: Components of change - by Market
    Table 46: Confectionery Sales Distribution in Poland - by Markets (Zl Million), 2016
    Table 47: Key Health & Wellness product attributes driving sales in Japan (J¥ Million)
    Table 48: Key Health & Wellness consumer benefits driving sales in Japan (J¥ Million)
    Table 49: Package Material (in Million pack units)
    Table 50: Pack Type (in Million pack units)
    Table 51: Closure Type (in Million pack units)
    Table 52: Primary Outer Type (in Million pack units)
    Table 53: Exchange Rates: (US$-Zl), 2011-2021
    Table 54: GDP Per Capita (Zl)
    Table 55: Population
    Table 56: Consumer Price Index
    Table 57: Age Profile (Millions of Persons)
    List of Figures
    Figure 1: Poland compared to other top four countries in Eastern Europe - market size, growth, and competitive landscape
    Figure 2: Market size analysis by value and volume, Confectionery sector, 2011-2021
    Figure 3: Per capita consumption in Poland compared to global and Eastern European average, 2011-2021
    Figure 4: Degree of trading up/down in the Polish Confectionery sector, 2015-2016
    Figure 5: Value and volume growth analysis by markets, 2016-2021
    Figure 6: Per capita consumption (by markets) in Poland compared to global and Eastern European average, 2016
    Figure 7: Value and volume growth analysis, Chocolate market, 2011-2021
    Figure 8: Value and volume growth analysis, Gum market, 2011-2021
    Figure 9: Value and volume growth analysis, Sugar Confectionery market, 2011-2021
    Figure 10: Distribution channel share, Confectionery, 2011-2016
    Figure 11: Distribution channel share, Chocolate market, 2011-2016
    Figure 12: Distribution channel share, Gum market, 2011-2016
    Figure 13: Distribution channel share, Sugar Confectionery market, 2011-2016
    Figure 14: Leading brands in the Polish Confectionery sector, value and volume share, 2016
    Figure 15: Leading brands in the Chocolate market, value and volume share, 2016
    Figure 16: Leading brands in the Gum market, value and volume share, 2016
    Figure 17: Leading brands in the Sugar Confectionery market, value and volume share, 2016
    Figure 18: Private label penetration by markets (value terms), 2016
    Figure 19: Growth analysis, private label and brands, (2011-2016)
    Figure 20: Value of Health & Wellness claims by market, US$ million, 2016-2021
    Figure 21: Value analysis by Health & Wellness product attributes, 2016
    Figure 22: Volume analysis by Health & Wellness product attributes, 2016
    Figure 23: Value analysis by Health & Wellness consumer benefits, 2016
    Figure 24: Volume analysis by Health & Wellness consumer benefits, 2016
    Figure 25: Leading companies in the Health & Wellness market by value, 2016 - Gum
    Figure 26: Leading companies in the Health & Wellness market by value, 2016 - Sugar Confectionery
    Figure 27: Packaging share and growth analysis by package material, 2011-2021
    Figure 28: Use of package material by markets (in pack units), 2016
    Figure 29: Packaging share and growth analysis by pack type, 2011-2021
    Figure 30: Use of pack type by markets (in pack units), 2016
    Figure 31: Packaging share and growth analysis by closure type, 2011-2021
    Figure 32: Use of closure type by markets (in pack units), 2016
    Figure 33: Packaging share and growth analysis by primary outer type, 2011-2021
    Figure 34: Use of primary outer type by markets (in pack units), 2016
    Figure 35: Relative comparison of countries based on PEST analysis
    Figure 36: Polish GDP per capita, 2011-2016
    Figure 37: Population growth in Poland, 2011-2016
    Figure 38: Consumer Price Index, Poland, 2010-2016
    Figure 39: Age Profile, Poland, 2016
    Figure 40: Consumption of Confectionery by Gender, Poland, 2016
    Figure 41: Consumption of Confectionery by age, Poland, 2016
    Figure 42: Consumption of Confectionery by education, Poland, 2016
    Figure 43: Consumption of Confectionery by urbanization, Poland, 2016
    Figure 44: About GlobalData

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