Country Profile: Confectionery Sector in Poland

Country Profile: Confectionery Sector in Poland

Summary

With rising income levels and increasing desire for indulgence consumers are spending more on Confectionery products in Poland. The sector is led by the Chocolate market, which is expected to register the fastest growth during 2016-2021, in value terms. Hypermarkets & Supermarkets is the leading distribution channel of Confectionery products in the country. Flexible Packaging is the most commonly used package material, while Rigid Plastics is expected to register fastest growth during 2016-2021. Lotte Co., Ltd. and Mars, Incorporated are the leading players in the sector.

GlobalData’s Country Profile report on the Confectionery sector in Poland provides insights on high growth markets to target, trends in the usage of package materials, category level distribution channel data and market share of brands.

What else is contained?

Market data: Overall market value and volume data with growth analysis for 2011-2021.

Category coverage: Value and growth analysis for Chocolate, Gum, and Sugar Confectionery with inputs on individual category share within each market and the change in their market share forecast for 2016-2021

Leading players: Market share of brands and private labels, including private label growth analysis from 2011-2016

Distribution data: Percentage of sales within each market through distribution channels such as Cash & Carries and warehouse Clubs, Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists, eRetailers and others

Packaging data: consumption breakdown for package materials and pack types in each market, in terms of percentage share of number of units sold. Package material data for Glass, Flexible Packaging, Paper & Board, Rigid Plastics, and others; Pack data for: Carton, Film, Bag/Sachet, Tub, Wrapper, Bottle, and Tube.

Scope

• The per capita consumption of Confectionery is higher in Poland compared to the global and regional level
• Per capita consumption of Chocolate is high in Poland compared to global and regional levels
• Hypermarkets & Supermarkets is the largest distribution channel followed by Convenience Stores
• E.Wedel accounts for the leading share in the Polish Confectionery sector
• Flexible Packaging is the most commonly used package material in the Polish Confectionery sector

Reasons to buy

• Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
• Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities
• Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning
• Manufacturers can identify the opportunities to position products with H&W attributes/benefits
• Access the key and most influential consumer trends driving Confectionery products consumption, and how they influence consumer behavior in the market which will help determine the best audiences to target
• Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion
• The packaging analysis report helps manufacturers, in identifying the most commonly used packaging materials in the sector
• Analysis on key macro-economic indicators such as GDP per capita, population (overall and breakdown by age), and consumer price index. It also covers a comparative analysis of political, economic, socio-demographic, and technological indicators (PEST) across 50 countries.