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Country Profile: Confectionery in Brazil

Country Profile: Confectionery in Brazil

Summary

The Brazilian confectionery sector is led by the chocolate category, while the gum category is forecast to register the fastest growth in value terms during 2018-2023. Convenience stores is the leading channel for distribution of confectionery products in the country. Flexible packaging is the most commonly used pack material, followed by rigid plastics and paper & board. Nestle SA, Mondelez International, Inc and Arcor are the leading players in the Brazilian confectionery sector.

GlobalData’s Country Profile report on the confectionery sector in Brazil provides insights on high growth categories to target, trends in the usage of package materials, category level distribution channel data and market share of brands.

What else is contained?

  • Sector data: Overall sector value and volume data with growth analysis for 2013-2023.
  • Category coverage: Value and growth analysis for chocolate, gum, and sugar confectionery with inputs on individual segment share within each sector and the change in their market share forecast for 2018-2023.
  • Distribution data: Percentage of sales within each sector through distribution channels such as cash & carries & warehouse clubs, convenience stores, department stores, food & drinks specialists, hypermarkets & supermarkets, vending machines, e-retailers, “dollar stores”, variety stores & general merchandise retailers, drug stores & pharmacies, and other general retailers.
  • Leading players: Market share of brands and private labels in both value and volume terms in 2018.
  • Packaging data: consumption breakdown for package materials and pack types in each category, in terms of percentage share of number of units sold. Pack material data for glass, flexible packaging, rigid plastics, rigid metal, paper & board and others; pack type data for: bag/sachet, film, carton - folding, wrapper, blister pack, tub, tray, foil and others.
Scope
  • The per capita consumption of confectionery was higher in Brazil compared to both the global and regional levels in 2018
  • The chocolate category is expected to gain maximum market share in value terms during 2018-2023
  • Convenience stores is the leading distribution channel in the Brazilian confectionery sector
  • Trident is the leading brand in value terms in the Brazilian confectionery sector
  • Private label penetration is higher in the chocolate category compared to the sugar confectionery category
  • The health & wellness market is led by the gum category in the Brazilian confectionery sector
  • Flexible packaging is the most commonly used pack material in the Brazilian confectionery sector
  • Kids & babies account for the leading share in the consumption of confectionery in Brazil.
Reasons to buy
  • Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
  • Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities
  • Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning
  • Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion
  • The packaging analysis report helps manufacturers, in identifying the most commonly used packaging materials in the sector
  • Analysis on key macro-economic indicators such as real GDP, nominal GDP, consumer price index, household consumption expenditure, population (by age group, gender, rurral-urban split, and employed people and unemployment rate. It also includes economic summary of the country along with labor market and demographic trends.


Report scope
Executive summary
Brazil in the global and regional context
Brazil in the global and Latin American confectionery sector
Brazil compared to other leading countries in the Latin America
Per capita consumption and expenditure - Brazil compared to the Latin America and global levels
Sector analysis - confectionery
Country snapshot - confectionery sector in Brazil
Value and volume analysis - confectionery sector in Brazil
Cross category comparison - value and growth rate
Change in category share by value
Cross category comparison - volume and growth rate
Change in category share by volume
Per capita consumption analysis by category
Category analysis: chocolate
Segment analysis (in value terms): chocolate
Segment analysis (in volume terms): chocolate
Category analysis: gum
Segment analysis (in value terms): gum
Segment analysis (in volume terms): gum
Category analysis: sugar confectionery
Segment analysis (in value terms): sugar confectionery
Segment analysis (in volume terms): sugar confectionery
Distribution analysis
Distribution channel share analysis: confectionery
Distribution channel share analysis by category
Competitive landscape
Brand share analysis by sector
Brand share analysis by category
Private label share analysis by category
Growth of private labels compared to branded products
Degree of consolidation/fragmentation by category
Health & wellness
Health & wellness trend analysis
Health & wellness market analysis by product attribute
Health & wellness market analysis by consumer benefit
Category comparison - with health & wellness claims and without health & wellness claims
Packaging analysis
Pack material
Pack type
Closure type
Primary outer type
Consumergraphics
Demographic analysis
Macroeconomic analysis
Economic summary, labor market trends, and demographic trends
GlobalData country risk index (GCRI)
Methodology
Definitions
Appendix
List of Tables
Country snapshot - leading value categories and fastest growing segments
Cross category comparison - by value (2013-2023)
Cross category comparison - by volume (2013-2023)
Per capita consumption (by category), Brazil compared to Latin America and global levels (in kg), 2018
Chocolate - value analysis by segment, 2013-2023
Chocolate - volume analysis by segment, 2013-2023
Gum - value analysis by segment, 2013-2023
Gum - volume analysis by segment, 2013-2023
Sugar confectionery - value analysis by segment, 2013-2023
Sugar confectionery - volume analysis by segment, 2013-2023
Change in distribution share, 2013-2018
Category comparison - with health & wellness and without health & wellness claims, 2013-2023
Performance overview (score: 1-100)
Category data, by segment
Per capita consumption (in kg), 2013-2023
Per capita expenditure, 2013-2023
Confectionery sales distribution in Brazil - by category, 2018
Brand share (in value and volume terms) in the confectionery sector, 2018
Brand share (in value and volume terms) in the confectionery sector by category, 2018
Key health & wellness product attributes driving sales in Brazil, 2013-2023
Key health & wellness consumer benefits driving sales in Brazil, 2013-2023
Pack material (in million pack units), 2013-2023
Pack materials by category (in million pack units), 2018
Pack type (in million pack units), 2013-2023
Pack types by category (in million pack units), 2018
Closure type (in million pack units), 2013-2023
Closure types by category (in million pack units), 2018
Primary outer type (in million pack units), 2013-2023
Primary outer types by category (in million pack units), 2018
Real GDP and annual growth (%), 2015-2023
Nominal GDP and annual growth (%), 2015-2023
Consumer price inflation (%), 2015-2023
Employed people and unemployment rate (%), 2015-2023
Nominal household final consumption expenditure and annual growth (%), 2015-2023
Population and annual growth (%), 2015-2023
Population by age group (%)
Population by gender (%)
Population by rural-urban split (%)
Exchange rates, 2013-2023
List of Figures
Value and volume share of Brazil in the global and Latin American confectionery sector, 2018-2023
Brazil compared to the other top countries in terms of market share, growth, and competitive landscape
PCC comparison - Brazil, Latin America, and global, 2013-2023
PCE comparison - Brazil, Latin America, and global, 2013-2023
Market size and growth analysis by value and volume, confectionery sector, 2013-2023
Cross category comparison - by value growth rate (2013-2023)
Change in category share (in value terms), 2018-2023
Cross category comparison - by volume growth rate (2013-2023)
Change in category share (in volume terms), 2018-2023
Market size and growth analysis by value and volume, chocolate category, 2013-2023
Market size and growth analysis by value and volume, gum, 2013-2023
Market size and growth analysis by value and volume, sugar confectionery, 2013-2023
Share of key distribution channels (in value terms) - confectionery, 2018
Key distribution channel share by category (in value terms), 2018
Leading brands (in value and volume terms) in the confectionery sector, 2018
Leading brands (in value and volume terms) by category in the confectionery sector, 2018
Private label penetration by category (in value terms), 2018
Growth analysis, private label and brands, 2013-2018
Category-wise consolidation/fragmentation (in value terms) - confectionery, 2018
Value of health & wellness claims by category, 2018-2023
Contribution of health & wellness by product attributes, 2018-2023
Contribution of health & wellness by consumer benefits, 2018-2023
Key pack materials in the Brazilian confectionery sector, percentage share of pack units, 2018
Annual growth rate by key pack material, 2013-2023
Use of pack material by category (in pack units), 2018
Key pack types in the Brazilian confectionery sector, percentage share of pack units, 2018
Annual growth rate by key pack type, 2013-2023
Use of pack type by category (in pack units), 2018
Key closure types in the Brazilian confectionery sector, percentage share of pack units, 2018
Annual growth rate by key closure type, 2013-2023
Use of closure type by category (in pack units), 2018
Key primary outer types in the Brazilian confectionery sector, percentage share of pack units, 2018
Annual growth rate by key primary outer type, 2013-2023
Use of primary outer type by category (in pack units), 2018
Demographic analysis
Real GDP value and annual growth (%)
Nominal GDP value and annual growth (%)
Consumer price inflation (%)
Nominal household final consumption expenditure growth (%)
Population (millions) and annual growth (%)
Population by age group (%)
Population by gender (%)
Population by rural-urban split (%)
Employed people (millions) and unemployment rate (%)
Five lowest risk nations in GCRI Q4 2018
Five highest risk nations in GCRI Q4 2018
Country risk analysis - Brazil compared to Latin America and the world

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