Indian Bakery & Cereals sector accounted for a volume share of 3.7% of the global market and 25.4% of the regional (Asia Pacific) market, in 2016. The sector was valued at INR406, 437.8 million (US$6,047.7 million) in 2016 and is expected to grow at a CAGR of 11% during 2016-2021.
High rate of urbanization, rising employment rate and resultant busy lifestyles of consumers is creating demand for convenience food products in India. This is driving the Bakery & Cereals sector in the country. Per capita consumption stood at 3.9kg when compared to the global and Asia Pacific levels of 26.4kg and 5.9kg, respectively, in 2016.
The top five brands in the Indian Bakery & Cereals sector accounted for 31.9% value share, in 2016. Private labels accounted for 7.5% share by value in the same year. Functional and fortified’ is an important Health & Wellness attribute in the Indian Bakery & Cereals sector, while General Wellbeing is the most sought after Health & Wellness claims in the sector. Britannia offers products with Health & Wellness attributes in Bread & Rolls and Cookies (Sweet Biscuits) markets in India.
Flexible Packaging is the most commonly used packaging material in the Indian Bakery & Cereals sector. In 2016, it accounted for a volume share of 80.3%, followed by Rigid Plastics, and Paper & Board with shares of 14% and 4.9% respectively.
Consumption of bakery and cereals is high among urban population, particularly those who pursued tertiary education. In terms of consumption by age group, Kids & Babies (0-15 years) accounted for 35.3% share in 2016.
The report Country Profile: Bakery & Cereals sector in India provides insights on high growth markets to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.
In particular, this report provides the following analysis -
Market data: Overall market value and volume data with growth analysis for 2011-2021.
Category coverage: Value and growth analysis for Baking Ingredients, Baking Mixes, Bread & Rolls, Breakfast Cereals, ‘Cakes, Pastries & Sweet Pies’, Cereal Bars, Cookies (Sweet Biscuits), Dough Products, Energy Bars, Morning Goods, and Savory Biscuits with inputs on individual category share within each market and the change in their market share forecast for 2016-2021.
Leading players: Market share of brands and private labels, including private label growth analysis from 2011-2016.
Distribution data: Percentage of sales within each market through distribution channels such as Cash & Carries and warehouse Clubs, Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists, eRetailers and others.
Packaging data: consumption breakdown for packaging materials and containers in each market, in terms of percentage share of number of units sold. Packaging material data for Glass, Flexible Packaging, Paper & Board, Rigid Plastics, and others; container data for: Film, Bag/Sachet, Tub, Box, Pouch, and Tin.
Companies mentioned in this report: Weikfield Products Co. (I) Pvt. Ltd., General Mills, Inc., Dr. August Oetker Kg, Nestle S.A., Gits Food Products Pvt. Ltd., Britannia Industries Limited, Mrs. Bector`s, Nilgiri`s, Unilever Plc, Bagrrys India Limited., Marico Ltd., Anmol Biscuits Ltd, Glaxosmithkline Plc, Kraft Foods Group, Inc., Ravi Foods Pvt Limited. Inc, Unibic biscuits india pvt ltd.
Cookies (Sweet Biscuits) is the largest market by value in 2016 and it is expected to grow at a CAGR of 10.5% during 2016-2021
Convenience Stores is the leading distribution channel in the Indian Bakery & Cereals sector
Private labels accounted for 7.5% share by value in 2016
Flexible Packaging is the most commonly used packaging material in the Indian Bakery & Cereals sector
The purchasing pattern of consumers remains unchanged in the Indian Bakery & Cereals sector.
Reasons to buy
Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities
Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning
Manufacturers can identify the opportunities to position products with H&W attributes/benefits
Access the key and most influential consumer trends driving Bakery & Cereals products consumption, and how they influence consumer behavior in the market which will help determine the best audiences to target
Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion
The packaging analysis report helps manufacturers, in identifying the most commonly used packaging materials in the sector
Analysis on key macro-economic indicators such as GDP per capita, population (overall and breakdown by age), and consumer price index. It also covers a comparative analysis of political, economic, socio-demographic, and technological indicators (PEST) across 50 countries.