COVID-19 Impact on Dunkin' Brands, H2 2020 Update

COVID-19 Impact on Dunkin' Brands, H2 2020 Update

Summary

COVID-19 Impact on Dunkin' Brands, H2 2020 Update reports key findings as of 18th September, 2020 based on market analysis and brand diversification by industry and geography.

Dunkin' Brands business came to a standstill during the lockdowns and has been adversely impacted by the continuing pandemic and social distance measures even after the rules were relaxed. The company is taking all possible measures to protect its employees, franchises, and customers from the pandemic. Dunkin' Brands coffee and tea shop sales are likely to be impacted more than its ice cream parlor business, in terms of dollar value. To maintain sales, the company is offering flexible delivery and contactless payment options to consumers. It is also taking extensive safety and hygiene measures in stores to provide a safe environment for consumers who wish to dine-in.

Scope

• Dunkin’s heavy reliance on North America will slow down its recovery from COVID-19 induced business losses.
• The prevailing social distance measures and fear of contagion put Dunkin' Brands’ business at risk to the tune of $3.2bn in 2020.
• Dunkin' Brands has witnessed a drop in sentiment score due to COVID-19 disruptions.

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