Adding Value Through Packaging: Prepared Meals - Identifying pack formats and features that make a brand worth paying more for
Adding Value Through Packaging: Prepared Meals, explores new packaging formats and value-added features in the prepared meals category, using examples from GlobalData's Pack-Track innovation tool. Your key questions answered: What drives packaging innovations in prepared meals? What notable new formats and value-added features have been introduced in the prepared meals category in recent years? Which consumer trends have these packaging innovations capitalized on? How can prepared meals manufacturers use packaging to stay ahead of the game in a crowded marketplace?
Prepared meals is a very popular and constantly developing category of products, open to all sorts of innovations. Convenient new packaging solutions and formats that facilitate quick preparation are broadly applied. The increasing number of single-person households as well as rising ecological awareness are influencing the way manufacturers look at packaging.
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