Category: Consumer Goods & Retailing
Consumer Goods & Retailing market research reports by Euromonitor International
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Bath and Shower in Slovakia
In 2024, overall bath and shower in Slovakia posted modest growth in terms of value sales. The easing of inflationary pressure contributed to a less severe negative impact on the average unit price, which experienced a mild increase driven by a consumer trend towards eco-friendly products. Slovak co ... Read More
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Sun Care in Bulgaria
In 2024, sun care in Bulgaria witnessed strong growth and a rebound in volume sales spurred by growing consumer awareness, and longer and hotter summer influenced by climate change. Thanks to social media, a growing number of Bulgarian consumers are opting to use sun care products all year round rat ... Read More
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Colour Cosmetics in Taiwan
Due to the strong influence of K-Pop in Taiwan, younger generations are keen to follow South Korean styles of colour cosmetics and fashion. Travel behaviour also has a strong influence on the origin of colour cosmetics, with Japan and South Korea ranking among the top three travel destinations for T ... Read More
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Colour Cosmetics in Bulgaria
In 2024, colour cosmetics in Bulgaria witnessed slower value growth as price inflation subsided compared to the previous year. Nonetheless, value growth remained buoyant even in real terms, as average prices continued to rise. Consumer demand for colour cosmetics remains robust, as consumers place a ... Read More
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Bath and Shower in the Netherlands
The bath and shower category saw a healthy rise in retail value sales in 2024, driven largely by higher average unit prices. Most subcategories recorded further price increases as manufacturers passed on rising production costs and retailers adjusted pricing strategies. At the same time, the skinifi ... Read More
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Oral Care in South Korea
Although the rate of increase is expected to slow significantly compared with 2023, oral care in South Korea is set to see moderate retail current value growth in 2024. All categories saw expansion except electric toothbrush units. Despite being a highly mature category, steady positive growth conti ... Read More
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Depilatories in Bulgaria
Depilatories in Bulgaria recorded steady value growth in 2024 driven by sales of women’s pre-shave, and razors and blades. Rising unit prices continued to underpin value sales although this has stifled demand to some extent. Increasingly, Bulgarian consumers are opting for laser hair removal and at- ... Read More
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Hair Care in Spain
Hair care saw current value growth in Spain in 2024, as Spanish consumers displayed a growing interest in the care and appearance of their hair. This trend is being supported by the more general increase in body consciousness driven by the rise of social media. Indeed, new hair care routines display ... Read More
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Cat Food in Japan
In Japan, the cat population surpassed nine million for the first time in 2023, and the trend of increasing cat ownership continued in 2024, and is also set to be maintained in 2025. Cats fit well with the lifestyle trend of living in smaller, garden-less homes in urban areas, and the growing number ... Read More
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Men's Grooming in France
Men’s grooming in France saw success in 2024, with volume and value sales increasing throughout except for shaving products. Shaving continues to be negatively impacted by the ongoing trend for facial hair, although as a result of this, there has been a rising number of products developed to focus o ... Read More
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Bath and Shower in Poland
Bath and shower experienced healthy growth in 2024, even amid declining inflation. While price increases persisted, they were more moderate than in 2023. The growing appeal of natural ingredients and cleaner formulations is reshaping consumer expectations and fuelling demand for new, often local, pl ... Read More
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Depilatories in Finland
Value sales in depilatories in Finland were positively affected by the presence of more products with advanced properties in 2024, as well as by private label offerings of improved quality. Women’s razors and blades is the largest subcategory in terms of value sales. Value sales of multi-use razors ... Read More
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Depilatories in the US
In 2024, depilatories in the US saw a retail current value decline, driven by falling sales of women’s razors and blades, and especially hair removers/bleaches. This highlights the challenges consumers are facing as inflation eases up, but a high cost of living persists, prompting cautious spending. ... Read More
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Depilatories in Chile
Depilatories in Chile experienced a rebound in 2024, mainly due to the strong performance of women’s razors and blades. While men’s shaving remained stable at the end of the review period, products specifically targeting a female demographic showed a high level of expansion, with the presence of new ... Read More
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Beauty and Personal Care in Mexico
Beauty and personal care maintained its upward trend in 2024, recording strong growth in current value and retail volume terms. In 2023, Mexico enjoyed a favourable economic landscape. This was characterised by a historic low unemployment rate and the appreciation of the MXN against the USD, creatin ... Read More
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Oral Care in Poland
Oral care in Poland continued to grow in 2024, although the pace slowed. Nevertheless, the category's value continued rising, primarily due to increases in unit prices and local consumers trading up. Oral care is increasingly regarded as essential to overall wellbeing, marking a shift from hygiene t ... Read More
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Fragrances in Chile
In 2024, fragrances in Chile recorded sustained value growth for the fourth consecutive year, with an even stronger performance than in 2023. Unlike the previous year, when the mass segment experienced a resurgence mainly through beauty specialists, while the premium segment recorded more modest val ... Read More
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Men's Grooming in the Netherlands
Retail value sales of men’s grooming rose in 2024. While the category achieved a healthy increase, its overall growth remains somewhat modest given the significant opportunity to expand male consumer engagement. One key factor limiting further acceleration is the increasing use of gender-neutral mar ... Read More
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Oral Care in the US
In 2024, although maintaining growth, oral care in the US experienced slower current value increases (or turned to decline) across all categories, driven by softened inflation and companies scaling back price increases. In this year, consumers continued to adapt to a new baseline for pricing across ... Read More
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Hair Care in Ecuador
Hair care remains the largest and one of the most established categories in Ecuador’s beauty and personal care industry. Despite being a mature category, it continues to grow steadily as Ecuadorians place a high value on hair health and appearance. Consumers are willing to invest in multiple product ... Read More
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Fragrances in Ecuador
Fragrances saw current value growth in Ecuador in 2024. A focus on self-esteem has significantly influenced consumer purchasing decisions across fragrances in the country. Fragrances are seen as an expression of personal identity, confidence, and social status, making them integral to self-care rout ... Read More
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Oral Care in Japan
Oral care in Japan has seen continuous retail current value growth since the pandemic, including in 2024, as consumers have become more aware of the link between oral hygiene and overall health. This led to rises in unit prices due to advances by brands in functionalities, and consumers’ willingness ... Read More
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Skin Care in Japan
In 2024, skin care in Japan demonstrated resilience and solid retail current value growth, driven by several strategic shifts and product innovations. Despite the historical depreciation of the yen attracting more inbound tourists, their spending behaviour has evolved. Instead of shopping for produc ... Read More
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Premium Beauty and Personal Care in France
Premium beauty and personal care in France continued to post a strong performance in 2024, with mostly positive value growth alongside positive volume growth for several subcategories. Premiumisation is accelerating, as is the increased use of technical and functional ingredients in many products wh ... Read More
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Oral Care in Chile
Despite a further fall in demand, oral care in Chile recorded further current value growth in 2024. The category’s value sales have been slowly recovering after weak performances in 2022 and 2023, mainly due to Chilean consumers prioritising their spending and prolonging replacement purchases. In 20 ... Read More
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