Category: Consumer Goods & Retailing
Consumer Goods & Retailing market research reports by Euromonitor International
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Fragrances in South Korea
Fragrances once again recorded double-digit retail current value growth in South Korea in 2024. Starting from 2024, the duty-free limit for fragrances increased. This adjustment marked a significant change from the fixed limit of 60ml set since 1979, which was raised to 100ml. As a result, many bran ... Read More
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Oral Care in France
2024 was a complicated year for oral care in France, with volumes falling throughout apart from in mouthwashes/dental rinses, dental floss, and manual toothbrushes. On the other hand, value growth was widespread but excluded mouth fresheners. Despite subsiding inflation, prices have not really falle ... Read More
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Mass Beauty and Personal Care in Japan
In 2024, mass beauty and personal care in Japan continued to grow steadily in retail current value terms, although it was unable to match the vigorous growth of premium beauty and personal care, which benefited from the entry of luxury brands and price adjustments. Mass skin care remained the larges ... Read More
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Bath and Shower in Mexico
Bath and shower recorded strong growth in retail volume and current value terms in 2024 despite there being no major innovations or changes in this category. Bar soap remains the best-selling product, but the convenience offered by liquid soap has become increasingly attractive to Mexican consumers. ... Read More
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Colour Cosmetics in Slovakia
Colour cosmetics in Slovakia maintained strong growth in 2024, though the pace slowed compared with the previous year. This performance is driven by a marked premiumisation trend and continuous product innovation, while lower inflation has helped soften the impact of unit price increases, thereby su ... Read More
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Hair Care in Chile
Hair care in Chile achieved double-digit current value growth in 2024, surpassing the performance of the previous year. This expansion was driven by a rebound by colourants after two consecutive years of decline, along with the strong performance of conditioners and treatments. Local consumers are i ... Read More
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Other Pet Food in Italy
Value sales in other pet food are expected to increase in 2025, although retail volume is set to fall. This follows the same trend noted in 2024, where value increased by retail volume recorded a slight decline. This trend is fuelled by the population of other pets remaining relatively stable, chall ... Read More
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Hair Care in Slovakia
Hair care in Slovakia posted solid growth in 2024, although the overall retail value sales experienced a slowdown primarily due to the stabilisation of unit prices. Local consumers were increasingly attracted to the lower prices offered online, while a premiumisation trend in mass hair care has made ... Read More
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Depilatories in Slovakia
Depilatories saw seen a steady performance in Slovakia in 2024, bolstered by stabilised unit prices. Value growth slowed due to regular promotional events, particularly for pre-shave products, and local consumers remain highly price sensitive. This sensitivity prompts many to opt for cheaper options ... Read More
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Skin Care in China
In 2024, skin care in China saw a notable retail current value decline. Considering the stagnant macroeconomic situation in China, the confidence of local consumers has been affected. Uncertainty about future income and asset depreciation due to property price cuts led consumers to be more cautious, ... Read More
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Deodorants in Chile
Deodorants in Chile recorded slower value growth in 2024 compared to the previous year, and a decline in volume sales, mainly because some Chilean consumers prioritised purchases in beauty categories. Value growth in 2024 was primarily driven by dermocosmetics, where ""clinical"" type deodorants hav ... Read More
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Hair Care in Japan
In 2024, hair care in Japan witnessed a small sales increase in retail current value terms, despite facing challenges such as oversaturation from an influx of brands, and the impact of rising living costs. However, these factors somewhat cooled the growth momentum previously driven by price increase ... Read More
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Hair Care in the US
Hair care in the US maintained solid growth momentum in 2024, achieving mid-single-digit retail current value growth, although slightly trailing the performance seen in 2023. This slight dip was attributed to more moderate product price increases, and the stabilisation of baseline demand for salon p ... Read More
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Baby and Child-Specific Products in Finland
Baby and child-specific products in Finland saw stagnant sales in 2024 as Finns are having fewer babies, affecting volumes negatively. In addition, with few prospects for growth, manufacturer activity is waning. Baby wipes accounted for the greatest proportion of sales, with these products considere ... Read More
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Gardening in Germany
Gardening in Germany recorded moderate value growth in 2024 after a decline in 2023, mainly sustained by the performance of the largest category; horticulture. This is being driven by urbanisation, sustainability concerns, and a growing preference for functional green spaces. Local consumers are int ... Read More
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Sun Care in South Korea
In 2024, sun care in South Korea witnessed dynamic retail current value growth, with the strongest increase in sales within beauty and personal care, apart from fragrances. Despite already having high per capita consumption compared with peer countries, both adult and baby and child-specific sun car ... Read More
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Men's Grooming in Chile
Despite a marginal fall in volume sales in 2024, men's grooming in Chile continued to record healthy current value growth, building on the momentum witnessed in previous years. The category’s performance was driven by a focus on personal care and grooming among local consumers. Sales of men’s skin c ... Read More
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Mass Beauty and Personal Care in South Korea
In 2024, mass beauty and personal care in South Korea saw a solid increase in retail current value terms. Value growth within mass beauty and personal care also outpaced that of premium beauty and personal care in 2024. This robust expansion can be attributed to the surge in the popularity of K-beau ... Read More
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Fragrances in China
Fragrances saw a notable retail current value decline in China in 2024. Due to the stagnation of the macroeconomic situation in the country, consumers decreased their budget allocated to and expenditure on beauty and personal care products, including fragrances. Meanwhile, years of aggressive develo ... Read More
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Deodorants in Hungary
In 2024, value sales of deodorants in Hungary rose. While deodorant sprays remained the largest category, sales of this product declined, whereas deodorants stick experienced the most dynamic growth. The success of deodorant sticks was driven by convenience, cleaner formulations free from aerosol pr ... Read More
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Depilatories in France
Sales of depilatories in France continued to decline in both value and volume terms in 2024, affected by poor weather and the trend towards more natural beauty. The market remains highly seasonal and 2024’s wet summer weather reduced demand significantly. After the declines seen in purchases of depi ... Read More
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Hair Care in France
Hair care saw further positive value growth in France in 2024, boosted by a strong performance from salon professional products as well as conditioners and treatments. These products are benefiting from the ongoing skinification trend in hair care, with consumers willing to spend more on technical p ... Read More
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Oral Care in Bulgaria
Oral care continues to record strong retail value growth, albeit at a slightly slower pace than in the previous year. Consumer demand remains steady in categories like mouthwashes, tooth whiteners, and electric toothbrushes. Younger consumers are more likely to follow social media trends, where brig ... Read More
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Fragrances in Taiwan
Fragrances in Taiwan reported healthy volume and value growth in 2024, supported by a growing economy and the return of fast-paced lifestyles post-pandemic. Taiwanese consumers like to express themselves by applying fragrance and fragranced products. Importantly, fragrance products are one of the ea ... Read More
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Premium Beauty and Personal Care in Ecuador
Premium beauty and personal care registered current value growth in Ecuador in 2024, though it saw a mix of contrasting performances across categories. Premium skin care and salon professional hair care showed strong expansion, benefiting from consumers’ increasing preference for high-performance, s ... Read More
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