Category: Consumer Goods & Retailing
Consumer Goods & Retailing market research reports by Euromonitor International
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Wipes in Canada
Value sales of wipes increased in 2024, with growth primarily driven by the performance of moist toilet wipes. The demand for these products rose due to increased consumer awareness of personal hygiene, the convenience they offer, and their alignment with broader wellness trends. However, baby wipes ... Read More
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Away-From-Home Tissue and Hygiene in the Czech Republic
Away-from-home (AFH) tissue saw further growth in value and volume terms in the Czech Republic in 2024. Demand was strongly fuelled by exceptionally good weather and booming tourism, which boosted all related business such as restaurants, cafés and hotels. AFH toilet paper remained the largest subca ... Read More
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Menstrual Care in Bolivia
Menstrual care in Bolivia witnessed a steep rise in current value sales during 2024, due in part to price increases across all categories. Price hikes in Bolivia were linked to the shortage of foreign currency. Menstrual care products are all imported into Bolivia and so there is a high dependence o ... Read More
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Nappies/Diapers/Pants in Egypt
The market for nappies/diapers/pants in Egypt registered a decline in retail volume sales in 2024, continuing the trend of the previous year. The category is struggling to achieve growth due to a declining birth rate, which has reduced the number of potential consumers. In addition, high inflation a ... Read More
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Menstrual Care in Peru
Within menstrual care in Peru, towels is the largest category with a wide number of brands and SKUs competing in various channels. Night towels witnessed double-digit growth, as Peruvian consumers switched to higher absorption and more durable options to economise and reduce the average number of to ... Read More
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Retail Adult Incontinence in Romania
Retail adult incontinence saw a significant double-digit value increase in 2024, driven by the ageing population and a decrease in the stigma associated with using incontinence products. Growing consumer awareness also contributed positively to the category's performance. In a challenging economic e ... Read More
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Tissue and Hygiene in Vietnam
Sales of tissue and hygiene products in Vietnam saw strong growth in both value and volume terms in 2024. This growth was driven by rising income levels and improved living standards, which have enhanced consumer awareness about using the right products for specific purposes. Additionally, product i ... Read More
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Nappies/Diapers/Pants in Kenya
Value sales of nappies/diapers/pants experienced notable growth in 2024, driven primarily by manufacturers' strategic focus on providing value-for-money products. This growth coincided with the increasing adoption of disposable nappies in Kenya, as traditional alternatives such as cloth nappies cont ... Read More
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Retail Tissue in Kenya
Value sales of retail tissue rose substantially in 2024, driven primarily by the robust performance of toilet paper, which remained the largest category within retail tissue. Toilet paper’s dominance was sustained by increasing urbanisation, improved sanitation awareness, and a preference shift away ... Read More
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Retail Adult Incontinence in Vietnam
Retail value sales of adult incontinence products rose significantly in 2024, thanks to Vietnam's rapidly ageing population. Higher disposable incomes, improved living standards and increased awareness about the importance of choosing the right products for elderly care also fuelled growth. Local co ... Read More
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Vacuum Cleaners in India
The relative high price of vacuum cleaners in India means that the target audience is mainly comprised of urban households with hectic lifestyles, driving them to seek more convenient cleaning solutions. As the working population in India steadily grows, consumers with busy lifestyles are expanding ... Read More
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Air Treatment Products in India
Demand for air conditioners in India notably surged in 2024, driven by the evolving perception of traditionally viewing these appliances as a luxury to now being more of a necessity, supported by extended and more intense summer seasons in the country, thereby creating a heightened need for fast coo ... Read More
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Rx/Reimbursement Adult Incontinence in the Netherlands
Value sales of RX/reimbursement adult incontinence increased modestly in 2024, but negative volume growth continued to exert downward pressure on overall performance. Many consumers opted to purchase incontinence products through retail channels or e-commerce platforms rather than rely on reimbursed ... Read More
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Nappies/Diapers/Pants in the Netherlands
In 2024, value sales of nappies/diapers/pants increased, primarily driven by price hikes rather than volume expansion. The category saw muted volume growth, largely due to declining birth rates and increased adoption of reusable alternatives. The temporary uptick in births during the pandemic did no ... Read More
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Retail Adult Incontinence in the Netherlands
In 2024, value sales of retail adult incontinence increased, primarily driven by the ageing population and growing consumer awareness. The Netherlands’ expanding elderly demographic contributed to sustained demand, as incontinence remains a common issue associated with ageing. Increased public aware ... Read More
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Microwaves in India
Penetration of microwaves in India was fairly low in 2024, with retail volume sales declining. Cooking on freestanding hobs for everyday meals, whether on induction or gas models, remains prevalent in the country. Many consumers tend to sauté food, for which a microwave is not compatible, leading to ... Read More
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Wipes in the Netherlands
Value sales of wipes increased in 2024, driven by a combination of price inflation and stable consumer demand. Rising production costs, including energy, transport, and raw materials, continued to exert upward pressure on unit prices, supporting value growth despite relatively stable volume sales. E ... Read More
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Away-From-Home Tissue and Hygiene in the Netherlands
Value sales of away-from-home tissue increased in 2024, reflecting the continued recovery of demand following recent disruptions. Growth was largely driven by demographic changes, the rebound of the hospitality sector, and increased hygiene awareness. However, cost containment measures in healthcare ... Read More
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Consumer Appliances in India
Consumer appliances in India witnessed robust growth in 2024, driven by an increase in the number of nuclear families, prolonged summers, and rising urbanisation, creating a shift in perception among Indians towards various categories. Air conditioners was a standout category with dynamic growth, dr ... Read More
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Tissue and Hygiene in the Netherlands
Sales of tissue and hygiene in the Netherlands rose in 2024, driven by inflationary pressures, evolving consumer preferences, and shifts in distribution dynamics. While sustainability remained a dominant theme, affordability became increasingly critical as consumers faced cost-of-living challenges. ... Read More
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Tissue and Hygiene in Kenya
Sales of tissue and hygiene in Kenya rose notably in value terms in 2024, driven primarily by robust consumer demand and increased adoption of disposable hygiene products. In volume terms, the market also experienced moderate growth, driven by continued urbanisation, higher disposable incomes, and t ... Read More
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Away-From-Home Tissue and Hygiene in Kenya
Value sales of away-from-home tissue increased significantly in 2024, driven primarily by the growing urban development and expanding tourism sector, which heightened demand for away-from-home products, particularly away-from-home toilet paper. Away-from-home toilet paper was the largest category, b ... Read More
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Home Laundry Appliances in India
Automatic washing machines in India witnessed strong consumer demand in 2024, especially among urban households, due to relatively better stain removal capabilities and the minimal intervention required in comparison to semi-automatic washing machines. Evolving lifestyle patterns in the form of dual ... Read More
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Menstrual Care in Kenya
Value sales of menstrual care increased notably in 2024, primarily driven by improved affordability and enhanced functionality of standard towels. Consequently, standard towels emerged as the largest category within menstrual care during the year. Subsidised production significantly contributed to g ... Read More
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Away-From-Home Tissue and Hygiene in Vietnam
Value sales of away-from-home (AFH) rose in 2024, driven by steady economic growth that supports dining out and outdoor activities among both locals and tourists. AFH toilet paper tissues remained the largest category, gaining further ground in 2024. This growth was mainly due to increased governmen ... Read More
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