Category: Consumer Goods & Retailing
Consumer Goods & Retailing market research reports by Euromonitor International
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Men's Grooming in Kazakhstan
Sales of men’s grooming products experienced solid growth in current value terms in Kazakhstan in 2024. The market has expanded to include a broader selection of specialised products, including facial creams, serums, shaving foams, beard oils and hair styling solutions. These developments reflect a ... Read More
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Bath and Shower in Romania
Bath and shower continued to record steady growth in retail value terms, driven by new product developments and the growing popularity of multi-step shower routines. Body wash/shower gel is the largest category by retail value and benefits from rising consumer awareness, especially in rural areas. Y ... Read More
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Home Furnishings in Mexico
Home furnishings saw slight current value growth in Mexico in 2024. The category experienced a deceleration of growth during the year, shaped by cautious consumer spending, rising operating costs, and intensifying competition. Inflation and economic uncertainty led many households to scale back on d ... Read More
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Oral Care in Canada
In 2024, value sales of oral care increased in Canada, with significant growth driven by a shift towards natural and organic products, as consumers increasingly prioritised products perceived as healthier and more sustainable. The broader trend towards natural ingredients, alongside growing awarenes ... Read More
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Men's Grooming in Slovenia
Men’s grooming in Slovenia continued to record positive growth in current value terms in 2024, although this was partly due to rising prices. Performance was somewhat constrained by the growing trend among men in their 30s and 40s to grow beards, which negatively impacted the largest category: men’s ... Read More
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Deodorants in Guatemala
Retail sales of deodorants in Guatemala demonstrated a strong performance in current value terms in 2024, outpacing growth across the wider beauty and personal care market. Key factors contributing to this positive performance include increased consumer demand for affordable products that offer plea ... Read More
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Bath and Shower in Saudi Arabia
Bath and shower saw modest current value growth in Saudi Arabia in 2024. Growth was constrained by the maturity of the category and the limited potential for value-adding innovation. Nonetheless, heightened awareness of personal hygiene and wellness in Saudi Arabia, combined with the impact of harsh ... Read More
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Oral Care in Switzerland
Overall, oral care in Switzerland posted a slight increase in retail volume sales and a moderate rise in retail current value sales in 2024. The category’s performance was boosted by Swiss consumers’ desire to maintain good oral health. This desire gains importance since dentists’ bills are very hig ... Read More
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Hair Care in Argentina
Hair care in Argentina was not exempt from the economic challenges besetting the country. In 2024, hair care registered a double-digit contraction in retail volume sales. In contrast, hair care registered a triple-digit rise in retail current value sales, but driven by very high inflation rates. Fac ... Read More
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Mass Beauty and Personal Care in Romania
Mass beauty and personal care in Romania witnessed robust value growth in 2024, although growth slowed slightly year on year. The rate of Inflation fell during the year providing some relief in terms of price increases. Nonetheless, consumers continued to display significant price sensitivity, with ... Read More
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Oral Care in Georgia
In 2024, value sales of oral care increased, driven by the expansion of modern grocery retail in Georgian regions. This development enabled a wider range of oral care products to become accessible to a broader consumer base. Toothpaste remained the largest and most frequently used product within the ... Read More
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Deodorants in Thailand
Deodorants in Thailand recorded robust volume growth in 2024, fuelled in part by the normalisation of daily routines in the post-pandemic period. Individuals have resumed work, travel, and social activities, leading to a heightened emphasis on personal hygiene and grooming. Regular product innovatio ... Read More
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Bath and Shower in Kazakhstan
Sales of bath and shower products in Kazakhstan registered positive growth in both current value and volume terms in 2024. The pandemic encouraged a greater focus on personal hygiene, which continues to sustain high demand. Body wash/shower gel was the largest category by value and also the most dyn ... Read More
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Fragrances in Georgia
Value sales of fragrances in Georgia increased significantly in 2024, recording double-digit growth. This strong performance was primarily driven by the growing popularity of premium fragrances. Retailers actively supported the development of the luxury segment, making it increasingly attractive to ... Read More
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Hair Care in Saudi Arabia
Hair care experienced current value growth in South Africa in 2024 due to several factors, including increased awareness of personal grooming and an expanding focus on self-care. The region's harsh climate, characterised by extreme heat and dryness, has led to greater demand for products that protec ... Read More
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Deodorants in Saudi Arabia
Deodorants saw dynamic current value growth in Saudi Arabia in 2024. The strong growth of the category was driven by a combination of factors, including an increased emphasis on personal health and hygiene supported by heightened awareness amid the spread of diseases and viruses, which has also made ... Read More
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Colour Cosmetics in Romania
Colour cosmetics in Romania witnessed a slowdown in value growth due to weaker unit price growth. Demand for colour cosmetics has remained strong since the COVID-19 pandemic. Consumers are keen to invest in new make-up and experiment with new looks. Price sensitivity is shaping demand patterns in 20 ... Read More
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Sun Care in the Philippines
Sun care in the Philippines witnessed dynamic growth in retail volume and value terms over 2024. There is growing consumer awareness about the harmful effects of prolonged sun exposure and the adverse effects of unseen UVA and UVB rays on the skin. The hot climate in the Philippines combined with un ... Read More
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Beauty and Personal Care in Oman
In 2024, beauty and personal care in Oman was shaped by several key trends, with the wellness movement standing out as the most influential. This trend drove the popularity of vegan and natural ingredient-based products, particularly within colour cosmetics, skin care and deodorants. Independent bra ... Read More
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Beauty and Personal Care in Laos
Value sales of beauty and personal care in Laos grew strongly in 2024. However, a reliance on imported beauty and personal care products, combined with ongoing economic instability and currency fluctuations, has created challenges. Price fluctuations have become common, leading to unpredictable pric ... Read More
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Beauty and Personal Care in Myanmar
Sales of beauty and personal care in Myanmar rose at a double-digit rate in 2024 in value terms and somewhat more moderately in volume terms. Inflationary pressures, a lingering consequence of the 2021 coup in Myanmar, persisted throughout 2024, with the Asian Development Bank forecasting around 20. ... Read More
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Beauty and Personal Care in Qatar
Beauty and personal care in Qatar continued to see healthy, if slower, retail volume and current value sales in 2024. Fragrances led retail value sales, while sun care posted the fastest retail value sales growth. Growth was driven by several factors, including increased consumer interest in persona ... Read More
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Beauty and Personal Care in Serbia
The picture was generally positive for beauty and personal care in Serbia in 2024. With inflation easing, there was moderate current and constant value growth. Volume growth was more muted, as continuing population decline, due to high levels of emigration, dampened sales. Euromonitor International' ... Read More
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Beauty and Personal Care in Guatemala
Sales of beauty and personal care products in Guatemala experienced positive growth in current value terms in 2024. Although the annual inflation rate eased from the high levels seen in 2022 and 2023, consumers still felt the effects of reduced purchasing power due to the effects of cumulative incre ... Read More
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Beauty and Personal Care in Argentina
In 2024, beauty and personal care in Argentina continued to experience numerous challenges. The economy was reformed when Javier Milei emerged victorious in the presidential election at the end of 2023. The new government devalued the currency exchange rate, eliminated import barriers, discontinued ... Read More
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