Report cover image

Home Insecticides in Portugal

Publisher Euromonitor International
Published Apr 06, 2026
Length 33 Pages
SKU # EP21099953

Description

In 2025, home insecticides in Portugal recorded a steady value growth of 4%, reaching a total of EUR21 million. This expansion was particularly driven by the outstanding performance of electric insecticides, as consumers increasingly favoured convenient and continuous protection. The growth in category value is attributed to rising demand alongside the increased costs associated with advanced formulations. In response to stricter environmental legislation and shifting consumer preferences, major...

Euromonitor International's Home Insecticides in Portugal market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2030 illustrate how the market is set to change.

Product coverage: Electric Insecticides, Insecticide Baits, Insecticide Coils, Other Home Insecticides, Spray/Aerosol Insecticides.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Home Insecticides market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

33 Pages
Home Insecticides in Portugal
Euromonitor International
April 2026
List Of Contents And Tables
HOME INSECTICIDES IN PORTUGAL
Key Data Insights
2025 Developments
Stable Performance, with Consumers Favouring Both Convenience and More Sophisticated Solutions
Key Industry Trends
CHART 1 Key Industry Trends of Home Insecticides
Industry Performance
Raid Drives Innovation within Electric Insecticides with Led Trap
CHART 2 Raid Essentials Launches LED Trap
Urbanisation and Climate Change Fuel Demand for Effective Solutions
CHART 3 Value Sales of Home Insecticides 2020-2030
CHART 4 Volume Sales of Home Insecticides 2020-2030
CHART 5 Value Sales of Home Insecticides by Category 2025
What's Next?
Consumers to Prioritise Natural and Sustainable Pest Control Solutions
Electric Insecticides Offers Further Growth Potential
CHART 6 Analyst Insight for Home Insecticides
Emerging Pest Risks Will Require Adaptation by Players
CHART 7 Forecast Value Sales of Home Insecticides 2020-2030
CHART 8 Forecast Value Sales of Home Insecticides by Category 2025-2030
Competitive Landscape
Leading Players Maintain Dominance through Innovation
CHART 9 Company Shares of Home Insecticides 2025
CHART 10 Brand Shares of Home Insecticides 2025
Channels
Supermarkets Drives Distribution of Home Insecticides through Convenience and Variety
CHART 11 Retail Channels for Home Insecticides 2020-2025
Economic Context
CHART 12 Economic Context for Home Insecticides
CHART 13 Real Gdp Growth 2020-2030
CHART 14 Inflation 2020-2030
Consumer Context
CHART 15 Consumer Context for Home Insecticides
CHART 16 Population 2020-2030
CHART 17 Consumer Expenditure 2020-2030
CHART 18 Population by Generation 2025
Country Reports Disclaimer
CHART 19 Key Industry Trends for Home Care
CHART 20 Cif Infinite Clean Launches New Format and Formula
CHART 21 Ajax Launches Mood-Boosting References in Standard Floor Cleaners
CHART 22 Harpic Hygienic & Fresh Stick Disk Without Cage or Applicator
CHART 23 Value Sales of Home Care 2020-2030
CHART 24 Volume Sales of Home Care 2020-2030
CHART 25 Value Sales of Home Care by Category 2025
CHART 26 Analyst Insight for Home Care
CHART 27 Forecast Value Sales of Home Care 2020-2030
CHART 28 Forecast Value Sales of Home Care by Category 2025-2030
CHART 29 Company Shares of Home Care 2025
CHART 30 Brand Shares of Home Care 2025
CHART 31 Retail Channels for Home Care 2020-2025
CHART 32 Economic Context for Home Care
CHART 33 Real Gdp Growth 2020-2030
CHART 34 Inflation 2020-2030
CHART 35 Consumer Context for Home Care
CHART 36 Population 2020-2030
CHART 37 Consumer Expenditure 2020-2030
CHART 38 Population by Generation 2025
HOME CARE IN PORTUGAL
Executive Summary
Task Simplification of Multifunctional Home Care Driven by Convenience Demand
Key Data Insights
Key Industry Trends
Industry Performance
Mood-Boosting Ingredients Gain Momentum across Many Home Care Categories
Sustainability Trend Drives Format Innovation
What's Next?
Scent Sophistication and Value-Driven Innovation to Drive Future Home Care Sales
Sustainability and Regulatory Compliance to Shape Future Development
Private Label to Gain Traction Amidst Industry Slowdown
Competitive Landscape
Unilever and Reckitt Benckiser Maintain Lead through Innovation
Channels
Supermarkets Dominate Sales through Convenience and Promotions
Retail E-Commerce Grows Slowly as Consumers Prioritise In-Store Shopping
Economic Context
Consumer Context
Country Reports Disclaimer

Search Inside Report

Pricing

Currency Rates
How Do Licenses Work?

How Do Licenses Work?

The primary function of a report license is to define how many people within a company are authorized to use the purchased report. This is separate to how a report might be delivered. Unless specifically identified otherwise, the purchase option is Single User. Below is a helpful description of that license, along with a sampling of others most commonly offered.

  • This license allows only one user to have access to and to use/read the report. It is not one user at a time or one user group; it is an individual who will be reading and utilizing the report.

  • This license allows for the entire purchasing company to read and use the report. This is the license level that would allow for a report to be placed on an internal company shared drive for access by all employees of that direct company. This license does not extend to parent or sister company use.

  • This license is designed to allow an entire department within a company full access to a report. The departmental license is a great option for companies that have more than one location and the department is spread out all over the country/world

  • This license is for companies that have one location where they want the report to be accessible by all employees within that physical location.

  • This is the most flexible of the licensing options. Some publishers will allow you to get a license for a preset number of people (typically 5). These licenses are ideal for small work groups.

License options are at the discretion of each publisher. As such, not all licenses indicated above are available for every product. If you are uncertain of the best license for your needs or would like a license that is not proactively available, please contact us and we will be happy to assist.

Request A Sample
Head shot

Questions or Comments?

Our team has the ability to search within reports to verify it suits your needs. We can also help maximize your budget by finding sections of reports you can purchase.
Chat Now
Contact Us