Category: Children's HBC
Children's HBC market research reports by Euromonitor International
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Wipes in China
Although the rate of increase was slower than seen the previous year, due to sluggish economic recovery post-pandemic, in 2024 wipes maintained retail current value growth in China. An increasing number of Chinese consumers understand the benefits of such products, and are also becoming more educate ... Read More
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Nappies/Diapers/Pants in China
Although the decline in China’s birth rate slowed somewhat following the lifting of pandemic restrictions in early 2023, the country’s economic recovery fell short of expectations. In 2024, the post-pandemic economic slowdown persisted, exacerbating consumers’ uncertainty about future financial stab ... Read More
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Nappies/Diapers/Pants in Cameroon
Retail price increases of nappies/diapers/pants have led to significant levels of smuggling in Cameroon. Unbranded nappies/diapers from Nigeria are brought into the country via the southwest corridor. Representing close to half of value sales, the informal sector is thriving due to its low price off ... Read More
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Wipes in Turkey
Overall value sales of wipes experienced healthy growth in Turkey in 2024, however, volume sales across the different categories within wipes varied. Of the different styles of wipes covered in volume terms, starter kits/sweepers/sticks (dry electro-static), general purpose wipes, personal wipes, an ... Read More
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Nappies/Diapers/Pants in Nigeria
Sales of nappies/diapers/pants experienced a significant increase in value in 2024, driven mainly by higher prices as volume sales recorded a decline. This fall in volume can be attributed to several factors, including high inflation, increased costs of imported raw materials, foreign exchange insta ... Read More
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Wipes in Nigeria
Value sales of wipes in Nigeria recorded a double-digit increase in 2024, driven by rising inflation and foreign exchange instability, which led to price hikes. While this contributed to value sales growth, volume sales declined as consumers sought more affordable alternatives due to reduced purchas ... Read More
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Wipes in Cameroon
Wipes are in strong demand by Cameroonians, with baby wipes increasingly used in place of toilet paper. Rising awareness of the dangers of using toilet paper on baby skin is expanding the consumer base for wipes. Cosmetic wipes are gaining appeal driven by the proliferation of makeup culture in Came ... Read More
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Nappies/Diapers/Pants in Turkey
Value sales of nappies/diapers/pants saw significant growth in 2024 in Turkey, while volume sales were also strong, albeit at a less robust rate. Disposable pants saw the most dynamic value growth, although this is attributed to this category growing from a lower base and seeing higher prices than b ... Read More
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Wipes in Kazakhstan
Wipes in Kazakhstan performed strongly in 2024, with growth in total current value sales picking up from 2023 and most categories expanding in volume terms. Because these items are less likely to be considered household essentials, this area of the local tissue and hygiene market was among the chief ... Read More
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Nappies/Diapers/Pants in Kazakhstan
After posting double-digit growth rates in the previous three years, nappies/diapers/pants in Kazakhstan recorded a marginal decline in current value sales in 2024. While the downturn was partly explained by increased price competition as inflationary pressures subsided, it mainly reflected falling ... Read More
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Wipes in Uzbekistan
The rate of growth in retail current value sales of wipes slowed slightly but remained robust in 2024. However, this growth was from a very low base. The use of wipes has become an integral component of the daily routine for Uzbekistani consumers, a trend that gained momentum during the pandemic and ... Read More
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Nappies/Diapers/Pants in Serbia
Nappies/diapers/pants registered modest current value growth in Serbia in 2024, though volume sales fell, as a declining birth rate dampened volume sales. A degree of premiumisation boosted value sales, including increasing demand for greener offerings. Euromonitor International's Nappies/Diapers/Pa ... Read More
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Wipes in Morocco
Retail sales of wipes in Morocco increased by 7% in current value terms in 2024, reflecting consumers’ increasing appreciation of their convenience and hygiene benefits. While some categories, such as general-purpose wipes, face competition from pocket handkerchiefs and boxed facial tissues, others ... Read More
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Nappies/Diapers/Pants in Morocco
Retail sales of nappies/diapers/pants in Moroccco increased by 2% in current value terms in 2024, with volume growth remaining stagnant over the previous year. This trend reflects Morocco’s declining fertility rate, driven by women delaying marriage and starting a family and increased use of contrac ... Read More
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Wipes in Uruguay
Wipes registered both healthy current value and volume growth in Uruguay in 2024. One key factor that contributed to the positive performance was a significant drop in cross-border shopping into Argentina, due to the appreciation of the Argentine peso. There was also a significant decline in smuggli ... Read More
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Wipes in Serbia
Wipes registered healthy current value growth in Serbia in 2024, though volume growth was more muted, but still positive. Value sales were also boosted due to increased prices. Euromonitor International's Wipes in Serbia report offers a comprehensive guide to the size and shape of the market at a na ... Read More
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Wipes in Indonesia
Overall, wipes sales in Indonesia declined in 2024, influenced by the downturn in baby diaper sales, which accounted for the vast majority of sales in the category. Although baby wipes were also used for adult incontinence, the slower growth in adult incontinence sales further contributed to the sta ... Read More
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Wipes in Finland
Growth in wipes in Finland in 2024 continued to be driven by consumer demand for convenience, efficiency, and ease of use. Whether for home care or personal hygiene, wipes appeal to consumers looking to minimise effort and simplify cleaning routines. Their ready-to-use, disposable nature also makes ... Read More
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Nappies/Diapers/Pants in Bosnia and Herzegovina
The lingering effects of inflation continued to increase product prices in 2024, forcing consumers with limited disposable incomes to prioritise their purchases. In addition, negative demographic growth continued to impact consumer demand for nappies/diapers/pants, resulting in more moderate retail ... Read More
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Nappies/Diapers/Pants in Uzbekistan
Growth in retail current value sales of nappies/diapers/pants slowed significantly but remained vigorous in 2024, with nappies/diapers remaining the largest category and disposable pants the most dynamic category. Growth in demand for the latter was partly driven by a growing demand for convenient h ... Read More
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Nappies/Diapers/Pants in Uruguay
Nappies/diapers/pants register a healthy increase in both current value and volume sales in Uruguay in 2024, despite a lowering birth rate. Part of the reason for the positive performance was the uptick in sales as a result of less cross-border shopping into Argentina. This was because the Argentine ... Read More
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Nappies/Diapers/Pants in Indonesia
Sales of nappies/diapers/pants in Indonesia continued to decline further in 2024 due to persistent economic and political challenges that impacted consumer confidence. There were significant job losses and migration from middle-income households into lower-income brackets. Simultaneously, political ... Read More
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Nappies/Diapers/Pants in Finland
Value sales of nappies/diapers/pants in Finland are facing pressure as consumers are increasingly price-conscious and actively seeking better value for money. This includes opting to bulk-buy during promotions and trading down to more affordable alternatives. In addition, many are shifting to low-pr ... Read More
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Wipes in Belgium
Retail value sales of wipes in Belgium saw an increase in 2024, although most categories recorded a decline in retail volume. General-purpose wipes, cosmetic wipes, facial cleansing wipes, and intimate wipes all experienced volume declines, primarily due to economic pressures that led consumers to d ... Read More
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Nappies/Diapers/Pants in Belgium
Nappies/diapers/pants in Belgium recorded a decline in retail volume in 2024, primarily driven by the country's falling birth rate, which has led to reduced demand. While retail volume has fallen, value sales remained stable, supported by lower inflation and aggressive promotional activities from br ... Read More
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