Category: Children's HBC
Children's HBC market research reports by Euromonitor International
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Baby and Child-Specific Products in Greece
Despite the ongoing demographic decline in Greece, value sales of baby and child-specific products recorded growth in 2024. However, the continued fall in birth rates placed pressure on even staple categories, such as baby and child-specific toiletries, which saw a decline in volume sales. Toiletrie ... Read More
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Baby and Child-Specific Products in Serbia
Baby and child-specific products registered healthy current value growth in 2024 in Serbia. Parents are becoming more conscious of the importance of using gentle and safe products for their babies and are willing to invest in high-quality and premium baby care products to ensure the best for their c ... Read More
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Baby and Child-Specific Products in Italy
Baby and child-specific products observed only modest growth in Italy in current value terms in 2024, while volume sales declined. Despite Italy seeing a more stable inflation rate this was negated by the continuing decline in Italy’s birth rate. According to Italy’s National Institute of Statistics ... Read More
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Baby and Child-Specific Products in Turkey
Retail current value sales of baby and child-specific products in Turkey saw dynamic growth in 2024, supported by the effect of very high inflation on prices. Nonetheless, retail volume sales rose healthily, as consumers looked for products specifically produced and tailored for the needs of babies ... Read More
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Baby and Child-Specific Products in Thailand
In Thailand, baby and child-specific products witnessed a moderate increase in value sales over 2024, despite the decline in newborn babies. There was a notable shift towards premium offerings as parents, especially millennials and Gen Z, prioritised quality, functionality, and organic products. In ... Read More
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Baby and Child-Specific Products in Israel
Overall current value and volume growth rates for baby and child-specific products in Israel in 2024 were weaker than those recorded in 2023. This was mainly because inflationary pressures and economic uncertainty linked to the Israel-Hamas war and the security crisis in the Red Sea led many consume ... Read More
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Baby and Child-Specific Products in Argentina
The poor performance of baby and child-specific products in Argentina in 2024 was primarily due to persistent economic challenges, with rising inflation leading consumers to reduce their spending on non-essential products. The category experienced a double-digit decrease in retail volume sales in 20 ... Read More
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Baby and Child-Specific Products in Georgia
In 2024, retail sales of baby and child-specific products in Georgia experienced a positive increase. This growth was primarily driven by rising hygiene standards and the development of modern grocery retail. However, a declining birth rate challenged sales, limiting further growth in this category. ... Read More
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Baby and Child-Specific Products in the Philippines
Baby and child-specific products in the Philippines registered a stable performance in retail volume and current value terms in 2024. The importance of family has always been deeply rooted in Filipino culture which supports a relatively high birth rate in the country and is driving demand for baby a ... Read More
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Beauty and Personal Care in Peru
In 2024, value sales of beauty and personal care products in Peru increased. Although growth was significant, it did not meet expectations and was lower than the value increase recorded during 2023. The key driver behind growth in 2024 was the strong momentum generated by leading market players, who ... Read More
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Baby and Child-Specific Products in Bosnia and Herzegovina
There was a moderate increase in current value sales in baby and child-specific products in Bosnia and Herzegovina in 2024. An easing of inflation boosted value sales, though volume growth was muted due to population decline. There was continuing innovation and a focus on skin-friendly formulas. In ... Read More
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Baby and Child-Specific Products in Uzbekistan
In spite of continuing high inflation, due to factors such as local currency devaluation, baby and child-specific products registered both healthy constant value and volume growth in Uzbekistan in 2024. Continuing population growth also supported increased sales. Wipes accounted for most value sales ... Read More
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Baby and Child-Specific Products in Costa Rica
Having exhibited strong growth earlier in the review period, retail current value sales of baby and child-specific products fell marginally in 2024, weighed down by an accelerated decline in the population aged 0-11 years. While budget constraints have limited consumption in recent years, the needs ... Read More
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Baby and Child-Specific Products in Dominican Republic
Baby and child-specific products maintained healthy value and volume growth in the Dominican Republic in 2024. Although Dominican parents have faced a higher cost of living in recent years, this has not been reflected in a contraction in purchases of beauty and personal care products for children. D ... Read More
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Baby and Child-Specific Products in Colombia
Baby and child-specific products experienced only a modest increase in current value growth in 2024, attributed to the declining birth rates in the country and economic challenges that have applied downward pressure on household incomes. Overall, this resulted in many local consumers restricting the ... Read More
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Baby and Child-Specific Products in Denmark
Baby and child-specific products in Denmark saw growth in 2024. The Danish economy continued improving during the year, with lower inflation than in previous years. This, combined with interest rate reductions, rising real wages and improved consumer confidence, led to greater consumer spending. Hig ... Read More
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Baby and Child-Specific Products in Azerbaijan
Sales of baby and child-specific products in Azerbaijan grew in current value terms in 2024. Despite continued price sensitivity amongst local consumers, parents are generally not inclined to cut corners when purchasing products for their children. In 2024, baby and child-specific hair care emerged ... Read More
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Baby and Child-Specific Products in Hong Kong, China
Baby and child-specific products in Hong Kong recorded another year of double-digit value growth, driven by a further rise in unit prices, alongside improving demand. While versatile baby wipes remained the largest value category overall, with sales continuing to rise despite a low birth rate in the ... Read More
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Baby and Child-Specific Products in Vietnam
Baby and child-specific products saw strong and steady growth in current value terms in 2024, driven by a significant increase in awareness among parents of the importance of using products specifically tailored to the needs of children. This growth was further supported by rising disposable incomes ... Read More
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Baby and Child-Specific Products in Peru
In 2024, value sales of baby and child-specific products increased in Peru. This growth aligned with the average for the beauty and personal care industry, although it was higher than the previous year's figures. However, the growth was lower than expected due to the recession that Peru faced from m ... Read More
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Baby and Child-Specific Products in Croatia
Baby and child-specific products maintained positive growth in Croatia in 2024, in both value and volume terms. Indeed, a growing number of parents are placing a stronger focus on personal care products specifically positioned for the delicate and sensitive skin of their babies and young children. A ... Read More
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Baby and Child-Specific Products in Belgium
Retail value sales of baby and child-specific products increased slightly in current terms in Belgium in 2024. In the context of high prices and pressure on purchasing power, consumers’ spending on baby and child-specific products became more selective. Indeed, while parents did not roll back on the ... Read More
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Baby and Child-Specific Products in Singapore
Baby and child-specific products in Singapore saw dynamic retail current value growth in 2024. Although increases were seen across all categories, baby wipes saw the strongest rate of growth, due to the convenience afforded by these products. In 2024, baby and child-specific categories saw a clear s ... Read More
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Baby and Child-Specific Products in Poland
Despite a slowdown, current value growth in baby and child-specific products in Poland remained positive in 2024. With the Polish government’s support programme of over 800 initiatives, local parents are more financially equipped to invest in high-quality products for their children. Families are in ... Read More
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Baby and Child-Specific Products in Ecuador
Retail value sales of baby and child-specific products saw growth in current terms in Ecuador in 2024, which was driven by two main factors. Firstly, the rise in unit prices following the VAT increase contributed directly to higher overall value sales. Secondly, although the target market continues ... Read More
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