Category: Children's HBC
Children's HBC market research reports by Euromonitor International
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Baby and Child-Specific Products in Ireland
Baby and Child-Specific Products in Ireland In 2023, despite rising inflation and growing price consciousness, baby and child-specific products in Ireland recorded positive retail volume growth. Many consumers continue to spend and invest in products for children during economic uncertainty, happy t ... Read More
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Baby and Child-Specific Products in Spain
Baby and Child-Specific Products in Spain Sales in baby and child-specific products in Spain saw sluggish volume growth in 2023, while value is being more strongly supported by the high unit prices triggered by ongoing inflationary pressures. This overall poor performance is attributed to the declin ... Read More
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Baby and Child-Specific Products in Bulgaria
Baby and Child-Specific Products in Bulgaria Rising consumer awareness of the importance of proper skin care for babies and children, especially in rural areas, has led to an increase in demand for baby and child-specific skin care products in Bulgaria. Overall, this was the best performing children ... Read More
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Baby and Child-Specific Products in South Korea
Baby and Child-Specific Products in South Korea Despite the low birth rate in South Korea, current value growth was maintained in baby and child-specific products in 2023. Parents are becoming increasingly savvy in terms of purchasing products that suit their children, regardless of whether they are ... Read More
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Baby and Child-Specific Products in Argentina
Baby and Child-Specific Products in Argentina In 2023, baby and child-specific products in Argentina registered triple-digit retail value growth; however, retail volume sales declined for the ninth consecutive year. This poor performance was due to persistent economic challenges, with rising inflati ... Read More
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Baby and Child-Specific Products in Belgium
Baby and Child-Specific Products in Belgium Baby and child-specific products in Belgium benefitted somewhat from the spike in birth rates during the COVID-19 pandemic years, which resulted in a broader consumer base for manufacturers to target. On the negative side, retail price inflation has curbed ... Read More
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Baby and Child-Specific Products in Canada
Baby and Child-Specific Products in Canada Despite the prevailing high inflation rates that strained family budgets and escalated the costs of essential commodities such as groceries, the sales of baby and child-specific products remained resilient in 2023. Value growth was primarily propelled by pr ... Read More
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Baby and Child-Specific Products in Saudi Arabia
Baby and Child-Specific Products in Saudi Arabia There has been an increased focus on personal health and hygiene since the pandemic in Saudi Arabia which continued to support demand for a wide range of baby and child-specific products in 2023. Parents are now focusing more on preventive care and ho ... Read More
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Beauty and Personal Care in New Zealand
Beauty and Personal Care in New Zealand Retail value sales of beauty and personal care products recorded solid growth in 2023. This increase was largely driven by inflationary pressures, however, as volume sales saw a decline. According to Stats NZ, the cost of living for an average household in New ... Read More
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Baby and Child-Specific Products in Japan
Baby and Child-Specific Products in Japan In 2023, baby and child-specific products in Japan returned to current value growth for the first time since 2020. Baby and child-specific sun care and baby and child-specific skin care saw the strongest increases, with baby and child-specific sun care seein ... Read More
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Baby and Child-Specific Products in Finland
Baby and Child-Specific Products in Finland The overarching trend shaping the baby and child-specific product market in Finland is the decline in birth rates, a phenomenon that persisted throughout 2023. Following the peak witnessed in 2020, birth rates steadily declined to reach their lowest levels ... Read More
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Beauty and Personal Care in Saudi Arabia
Beauty and Personal Care in Saudi Arabia Although the Saudi economy actually contracted in 2023 due to a drop in oil revenue when it came to the Kingdom’s non-oil economy there continued to be growth, with this including spending on beauty and personal care. The retail industry is looking to capital ... Read More
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Baby and Child-Specific Products in New Zealand
Baby and Child-Specific Products in New Zealand In 2023, products with gentle formulation continued to see strong demand in baby and child-specific products, with consumers gravitating towards products with natural or plant-based ingredients. More and more consumers are steering away from products w ... Read More
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Baby and Child-Specific Products in Colombia
Baby and Child-Specific Products in Colombia Sales of baby and child-specific products continued to grow in current value terms in Colombia in 2023, with a drop in volume sales as inflationary effects continued to lead consumers to shift to family-orientated offerings. As consumers move between chan ... Read More
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Nappies/Diapers/Pants in Austria
Nappies/Diapers/Pants in Austria Demand for nappies, diapers and pants in Austria increased in 2023. While many women postponed their plans to start a family during the COVID-19 pandemic, the number of babies aged 0-1 years in the population rose in 2022 and remained at a stable level during the fol ... Read More
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Wipes in Austria
Wipes in Austria Wipes in Austria saw continued growth in current value terms in 2023. However, this was driven to a large extent by inflationary pressures, which led to an increase in unit prices. Personal wipes remained highly popular with consumers, having recorded a more dynamic performance than ... Read More
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Wipes in Germany
Wipes in Germany Wipes in Germany have been enjoying popularity since the pandemic, given their hygiene efficiency and portability function. Despite the impact of the pandemic continuing to wane, hygiene habits persist in Germany, and wipes meet the needs of busy consumers as they spend greater time ... Read More
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Nappies/Diapers/Pants in Germany
Nappies/Diapers/Pants in Germany Although Germany’s birth rate marginally declined in 2023 after an increase in 2021, demand for nappies/diapers/pants continued to rise. However, value growth was considerably higher. 2022’s record-high inflation that led to higher average prices across all categorie ... Read More
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Wipes in Vietnam
Wipes in Vietnam As hygiene and living standards improve in Vietnam, a growing number of consumers are now using wipes in their daily activities. Wipes have become particularly popular during periods of high air-pollution in the country’s larger cities with young people in particular using wipes whe ... Read More
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Nappies/Diapers/Pants in Vietnam
Nappies/Diapers/Pants in Vietnam Nappies/diapers/pants continued to report strong growth in current value and retail volume terms in 2023 backed by rising income levels, urbanisation and a rapidly expanding distribution reach. This growth was also attributed to the increased emphasis on elevated hyg ... Read More
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Nappies/Diapers/Pants in Israel
Nappies/Diapers/Pants in Israel Nappies/diapers/pants saw current value growth in Israel in 2023. The Israeli Government attempted to reduce the prices of many goods, including nappies/diapers/pants, by passing the Import Reform in May 2022. As a result of the reform, products that are approved by t ... Read More
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Wipes in Malaysia
Wipes in Malaysia Hygiene awareness was supporting sales in wipes in Malaysia in 2023. Notably, we see a healthy performance in personal wipes and intimate wipes, with the latter being attributed to greater numbers of women in the workforce (including in senior positions) and enjoying active, out-of ... Read More
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Wipes in Israel
Wipes in Israel Wipes saw current value growth in Israel in 2023. During the year, the prices of wipes, along with many other products, continued to rise, while discounts became smaller and less frequent. Israeli consumers are usually loyal to brands in the baby wipes category. However, these price ... Read More
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Nappies/Diapers/Pants in Malaysia
Nappies/Diapers/Pants in Malaysia Sales in nappies/diapers/pants in Malaysia were driven by the performance of disposable pants in 2023. Such products are seen as the most convenient option, as they are easy to change and suitable for active babies and small children. Notably, the pull-up style is ... Read More
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Wipes in the Philippines
Wipes in the Philippines Wipes in the Philippines saw buoyant growth in current value terms in 2023. Growth was supported by improved economic conditions and an increase in consumer mobility, as the country emerged from the COVID-19 pandemic. There was also a persisting emphasis on personal hygiene, ... Read More
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