Category: Children's HBC
Children's HBC market research reports by Euromonitor International
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Nappies/Diapers/Pants in Peru
Nappies/diapers/pants in Peru witnessed steady value and volume growth over 2024 due to the essential needs of Peruvian families. Volume sales continue to grow despite the downward trend in having children. According to the National Center for Strategic Planning (Ceplan), the fertility rate in Peru ... Read More
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Wipes in Egypt
The market for wipes in Egypt experienced strong growth in current value terms in 2024. However, this increase was driven primarily by rising prices rather than a genuine rise in demand. Amid economic challenges and tighter household budgets, many consumers viewed wipes as non-essential and depriori ... Read More
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Wipes in Azerbaijan
Wipes in Azerbaijan is seeing further moderate volume growth in 2024, driven by the lifting of pandemic restrictions and consumers leading more active lifestyle and travelling more frequently. Prices have remained stable or even declined, further supporting category demand in the year. Wipes is a fa ... Read More
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Nappies/Diapers/Pants in the Czech Republic
Retail value sales of nappies/diapers/pants fell slightly in the Czech Republic in 2024. According to the Czech Statistical Office, the development of the nappies/diapers/pants category is being negatively affected by a continuous drop in the birth rate. In 2024, the number of births decreased by 1% ... Read More
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Nappies/Diapers/Pants in Costa Rica
Despite the declining birth rate in Costa Rica, volume sales of nappies/diapers/pants continued to increase in 2024, with the category gaining penetration amongst lower socioeconomic groups. With the easing of inflation and a more competitive market environment, prices declined during the year. This ... Read More
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Nappies/Diapers/Pants in Romania
Value sales of nappies/diapers/pants in Romania recorded a positive increase in 2024, although the category experienced a polarising evolution. In 2023, unit prices saw a sharp rise due to inflation and the waterbed effect caused by price capping on essential products. Although inflation slowed in 2 ... Read More
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Nappies/Diapers/Pants in Bolivia
Current value sales of nappies/diapers/pants rose sharply in 2024, due to an increase in prices of all products. The scarcity of dollars in the economy and subsequent increase in bank fees ramped up costs for players in nappies, which ultimately fuelled higher prices. Most brands are imported for sa ... Read More
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Nappies/Diapers/Pants in Canada
Value sales of nappies/diapers/pants marginally increased in 2024, reflecting a market stabilisation following inflationary peaks in previous years. The overall category saw limited volume growth as inflation eased in 2024, reducing pressure on disposable income. However, a marginal decline in live ... Read More
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Nappies/Diapers/Pants in Dominican Republic
There was a moderate increase in current value sales in nappies/diapers/pants in the Dominican Republic in 2024. However, after several years of inflation, consumers were much more open to buying lower-priced offerings, though also trying to ensure quality in terms of levels of absorption and skin s ... Read More
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Nappies/Diapers/Pants in Saudi Arabia
Nappies/diapers/pants in Saudia Arabia saw increased current value sales in 2024, while volume sales registered a slight decline. Inflationary pressures have pushed up the retail prices of nappies/diapers/pants, as manufacturers pass on higher costs of raw materials, production and logistics to cons ... Read More
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Nappies/Diapers/Pants in Greece
In 2024, value sales of nappies/diapers/pants increased marginally, with price reductions slowing down the rate of growth compared to previous years. This was largely due to the government’s price regulation scheme, introduced in March 2024, which required companies to lower prices on essential item ... Read More
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Wipes in the Czech Republic
Wipes saw values sales rise slightly in current terms in the Czech Republic in 2024. General purpose wipes declined in both volume and value terms, as consumers consider these products to be non-essential. Despite inflationary pressure cooling off, consumers remained price sensitive as they looked t ... Read More
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Nappies/Diapers/Pants in Azerbaijan
Despite the decline in Azerbaijan’s birth rate, the nappies/diapers/pants category is growing at a moderate pace in both value and volume terms in 2024. Demand in the year has been driven by deep discounts and promotional campaigns carried out by manufacturers. In addition, parents are increasingly ... Read More
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Wipes in Saudi Arabia
Overall sales of wipes in Saudi Arabia continued to grow in 2024 as urbanisation and changing lifestyles drive a preference for quick and efficient cleaning solutions. The heightened emphasis on health and hygiene since the COVID-19 pandemic has further encouraged consumers to seek out products that ... Read More
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Wipes in Bolivia
Wipes value sales increased in alignment with rising prices in 2024. The higher cost of imports was detrimental as all most wipes products are imported. Higher financial costs were incurred to make payments to suppliers abroad, which pushed up retail prices. Baby wipes is the largest category and mo ... Read More
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Wipes in Denmark
Retail value sales of wipes saw a significant increase in 2024, driven by a fundamental demand for convenient, quick, and easy-to-use solutions. Wipes have become a practical, efficient alternative, perfectly aligned with the fast-paced lifestyles of modern households. Euromonitor International's Wi ... Read More
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Wipes in Canada
Value sales of wipes increased in 2024, with growth primarily driven by the performance of moist toilet wipes. The demand for these products rose due to increased consumer awareness of personal hygiene, the convenience they offer, and their alignment with broader wellness trends. However, baby wipes ... Read More
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Wipes in Romania
Sales of wipes in Romania experienced double-digit value growth in 2024, continuing to be appreciated as a convenient solution for both personal use and surface care. Widespread availability, diverse pack formats, and ongoing discounting efforts significantly drove this strong performance. Euromonit ... Read More
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Nappies/Diapers/Pants in Denmark
Retail value sales of nappies/diapers/pants declined in 2024, driven by households increasingly prioritising value. Consumers were actively seeking discounts, purchasing in bulk during promotional campaigns, downgrading to lower-priced alternatives, and shifting towards budget-friendly sales channel ... Read More
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Wipes in Dominican Republic
Wipes registered healthy current value and volume growth in the Dominican Republic in 2024. There are mainly only personal wipes available, with baby wipes accounting for most value sales. Baby wipes are largely used for babies and parents appreciate the convenience of wipes rather than having to us ... Read More
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Wipes in Costa Rica
Value sales of wipes in Costa Rica declined in 2024, driven by the adjustment of prices following the stabilisation of raw material prices after the height of the pandemic and previous high inflation rates. Companies were able to lower their product prices, making them more accessible to consumers. ... Read More
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Nappies/Diapers/Pants in Egypt
The market for nappies/diapers/pants in Egypt registered a decline in retail volume sales in 2024, continuing the trend of the previous year. The category is struggling to achieve growth due to a declining birth rate, which has reduced the number of potential consumers. In addition, high inflation a ... Read More
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Nappies/Diapers/Pants in the Netherlands
In 2024, value sales of nappies/diapers/pants increased, primarily driven by price hikes rather than volume expansion. The category saw muted volume growth, largely due to declining birth rates and increased adoption of reusable alternatives. The temporary uptick in births during the pandemic did no ... Read More
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Nappies/Diapers/Pants in Kenya
Value sales of nappies/diapers/pants experienced notable growth in 2024, driven primarily by manufacturers' strategic focus on providing value-for-money products. This growth coincided with the increasing adoption of disposable nappies in Kenya, as traditional alternatives such as cloth nappies cont ... Read More
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Wipes in Vietnam
Wipes in Vietnam benefited from rising income levels and improved living standards in 2024, supporting growth for the overall category. Vietnamese consumers increasingly use wipes both at home and on the go as quick and convenient solutions for maintaining cleanliness. Growth is further fuelled by a ... Read More
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