Category: Children's HBC
Children's HBC market research reports by Euromonitor International
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Wipes in Estonia
Wipes recorded steady value growth in 2024 thanks to greater hygiene awareness, their convenience, and more product options. Estonians continue to use wipes for personal care, baby care, and quick cleaning tasks, especially with busy lifestyles and more travel. The habit of using wipes for hygiene, ... Read More
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Beauty and Personal Care in Bolivia
Beauty and personal care in Bolivia saw rapid growth in current value sales in 2024. This occurred in the context of significant macroeconomic challenges that increased operating costs for many companies. For example, the limited availability of US dollars, due to declining gas production, led to pr ... Read More
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Nappies/Diapers/Pants in Ecuador
Nappies/diapers/pants registered a fall in volume sales in Ecuador in 2024, as the falling birth rate dampened volume sales. Junior nappies/diapers continued to be the most popular format and is the most widely distributed and also has the largest range. However, it also registered a significant fal ... Read More
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Nappies/Diapers/Pants in Latvia
Having risen strongly in previous years, retail current value sales of nappies/diapers/pants decreased in 2024, with a decline in the population aged 0-3 the main driver. The emigration of young adults in search of better-paying jobs in Western Europe is a key factor in this. Manufacturers leveraged ... Read More
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Wipes in Brazil
Wipes in Brazil maintained solid double-digit retail current value growth in 2024. This increase can be attributed to several factors, including heightened consumer awareness of hygiene, and the incorporation of wipes into consumers’ daily routine following the COVID-19 pandemic. Personal wipes cont ... Read More
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Nappies/Diapers/Pants in Brazil
Overall nappies/diapers/pants in Brazil saw low retail volume growth and more dynamic current value growth in 2024. The higher rate of value growth was partly due to price rises, and partly due to the move from nappies/diapers/pants to disposable pants, which are priced higher. Disposable pants saw ... Read More
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Wipes in South Africa
Wipes in South Africa continued to record strong current value growth in 2024, despite inflation at the beginning of the year pushing up unit prices, thereby placing pressure on consumers. As a result, individuals turned to cost-reducing opportunities. In health and beauty specialists, rewards progr ... Read More
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Nappies/Diapers/Pants in South Africa
Nappies/diapers/pants in South Africa continued to record robust value and volume growth in 2024 due to the country’s relatively stable birth rate and the essential nature of these products. Although the category experienced a solid performance over the review period, local consumers have had to ada ... Read More
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Nappies/Diapers/Pants in the United Kingdom
Nappies/diapers/pants in the UK continued to record a positive performance in 2024, although value growth was higher than volume growth due to further price increases. Towards the end of the review period, inflation and the elevated cost of production and raw materials, helped drive up value sales, ... Read More
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Wipes in the United Kingdom
During the pandemic, many consumers adopted wipes in the UK as a staple in their lives, with the product considered convenient while also contributing to a higher degree of hygiene, both in the home and on a personal level. Post-pandemic, many local consumers have continued to purchase wipes due to ... Read More
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Wipes in Algeria
Wipes in Algeria recorded another solid performance in current value terms in 2024, with total sales growing at a marginally faster pace than in 2023. This was partly the result of price hikes imposed to offset enduring inflationary pressures, however, as all categories saw volume growth rates slow ... Read More
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Nappies/Diapers/Pants in Algeria
Retail volume growth for nappies/diapers/pants in Algeria in 2024 was down slightly on the previous year. This was primarily attributable to slowing birth rates, though weakened purchasing power also saw some consumers continue to try to save money by favouring reusable cloth nappies. Together with ... Read More
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Nappies/Diapers/Pants in Chile
In 2024, demand for nappies/diapers/pants in Chile continued to decline, a trend that remained consistent and in line with the previous year’s performance. This further decline was primarily attributed to the sustained drop in the country’s birth rate, which continued to fall after a brief post-pand ... Read More
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Wipes in Chile
Wipes in Chile recorded a second consecutive year of value sales decline in 2024, indicating a slowdown following double-digit growth at the height of the pandemic. This was primarily due to decreasing birth rates affecting baby wipes, the largest value category overall, and consumers abandoning mor ... Read More
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Wipes in Mexico
Wipes experienced significant retail current value growth in Mexico in recent years, and although a slowdown in the rate of increase was observed in 2024 compared with the previous three years, it remained dynamic. The strong growth trend has been influenced by changing consumer cleaning habits post ... Read More
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Nappies/Diapers/Pants in South Korea
Nappies/diapers/pants in South Korea maintained its declining trend for another year in both retail volume and current value terms. According to the “2024 Resident Registration Population Statistics Analysis” by the Ministry of the Interior and Safety, birth registrations steadily declined from 411, ... Read More
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Nappies/Diapers/Pants in Switzerland
Value sales of nappies/diapers/pants increased marginally in 2024. Growth was constrained by declining birth rates, yet sustained by consumer demand for high-quality products that prioritise skin health, comfort and leak protection. Junior nappies/diapers remained the largest category, supported by ... Read More
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Nappies/Diapers/Pants in Mexico
Nappies/diapers/pants in Mexico saw a continued decline in sales in retail volume terms in 2024, along with a marginal decline in current value terms. In Mexico, the category is undergoing significant changes due to demographic and economic factors impacting consumption patterns. One of the key elem ... Read More
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Nappies/Diapers/Pants in North Macedonia
Negative demographic trends, including low birth rates and emigration, particularly affected nappies/diapers/pants in terms of volume sales. Nevertheless, innovation, premiumisation and rising product prices compensated for this loss, ensuring stable current value growth in 2024. This was further pr ... Read More
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Wipes in Switzerland
Retail value sales of wipes increased in 2024, with growth supported by demand for convenient and skincare-aligned solutions. Facial cleansing wipes remained the largest and most dynamic category, with value sales rising notably. Swiss consumers increasingly value time-saving products that support h ... Read More
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Wipes in South Korea
Retail current value sales of wipes saw only negligible growth in South Korea in 2024. However, performances differed widely across categories. Baby wipes remained the dominant category within wipes in 2024, but as South Korea’s birth rate has been on a declining trend, this category experienced a c ... Read More
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Nappies/Diapers/Pants in Tunisia
Nappies/diapers/pants in Tunisia registered strong double-digit value growth and only muted volumed growth in 2024. Price increases, due to the rising cost of raw materials, transport and distribution, supported value sales, but dampened volume sales and many consumers opted for reusable home-made c ... Read More
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Nappies/Diapers/Pants in Croatia
In 2024, nappies/diapers/pants in Croatia saw value sales rise while volume sales decreased slightly. The declining birth rate is directly impacting overall demand for diapers. Players have faced price caps on standard diapers with brands restricted to a maximum of EUR0.3 per unit. This regulatory m ... Read More
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Nappies/Diapers/Pants in Slovenia
Nappies/diapers/pants in Slovenia witnessed a slight retail volume sales decrease in 2024, as a result of declining birth rates. This particularly affected new born nappies/diapers. However, with the help of rising prices amid lingering inflationary pressure, all types of nappies/diapers/pants recor ... Read More
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Wipes in Croatia
Wipes in Croatia experienced a moderate increase in value sales during 2024. This growth is attributable to several factors, including heightened consumer awareness of hygiene practices, particularly following recent health concerns. The versatility of wipes, used for various purposes from personal ... Read More
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