Euromonitor International
23,115 Reports from Euromonitor International
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Home Furnishings in the Philippines
Home furnishings experienced robust current value sales growth in the Philippines in 2024, driven by evolving consumer preferences and design trends. Interior design experts noted a shift towards warm, organic colour palettes, particularly earthy browns and muted greens, combined with natural, tacti ... Read More
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Home Furnishings in the United Kingdom
In 2024, the UK’s home furnishings market saw a decline in value sales, driven primarily by persistent economic pressures that led consumers to prioritise essential spending. Spending on home improvements and DIY also declined, indicating a broader shift away from discretionary purchases in home déc ... Read More
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Home Improvement in Hong Kong, China
The decline in home improvement value sales in Hong Kong in 2024 was driven by a combination of economic challenges, a weak property market, and structural constraints within the industry. Elevated interest rates and tighter access to credit made it more difficult for homeowners to finance renovatio ... Read More
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Home Improvement in Poland
Home improvement in Poland saw current value sales fall in 2024. Though inflation eased, it was still an issue, and this dampened value sales. Additionally, residential construction activity has weakened, partly due to increased housing prices. These economic pressures have led to a reduction in hom ... Read More
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Home Improvement in South Korea
Home improvement in South Korea witnessed a significant slowdown in 2024, with stagnant value sales tempered by economic headwinds and cautious consumer spending. Renovation activity continues, especially in ageing apartment complexes from the 1990s, but investments are more selective, often focusin ... Read More
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Homewares in the Philippines
In 2024, current value sales of homewares in the Philippines registered robust growth as local consumers continued to invest in enhancing at-home cooking and dining experiences. This trend was supported by an influx of both international and domestic brands, which thereby expanded product variety an ... Read More
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Bags and Luggage in South Africa
The challenging consumer environment, characterised by rising living costs, job insecurity, and increasing unemployment, has forced South African consumers to be more cautious about their spending. Bags and luggage are seen as non-essential items for many consumers. South Africans who are known to b ... Read More
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Bath and Shower in Sweden
Bath and shower saw steady growth in current value terms in Sweden in 2024. However, volume sales continued to decline due to category maturity and increasing commodification. In contrast, value sales continued to grow thanks in part to the premiumisation trend. For example, liquid soap and body was ... Read More
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Depilatories in Sweden
Depilatories remains a stable and highly mature category in Sweden. A smooth, hair-free appearance continues to be the norm, especially among women, but innovation is limited, and the market is defined by routine purchasing and low consumer engagement. In 2024, the category saw a small decline in re ... Read More
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Gardening in the Philippines
In 2024, gardening current value sales in the Philippines registered growth, primarily driven by sustained interest that originated during the COVID-19 pandemic. During this time, many Filipinos turned to indoor and balcony gardening, boosting demand for ornamental plants, seeds, and growing media. ... Read More
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Gardening in Turkey
According to the Turkish Statistical Institute (TURKSTAT), Turkey’s inflation rate was 58.5% in 2024, which resulted in price across various categories, including gardening. Consequently, value sales of gardening products rose significantly. Growth was also drive by the rising popularity of gardenin ... Read More
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Home Furnishings in India
Home furnishings in India continued to see strong retail current value sales growth in 2024, driven by urbanisation, rising disposable incomes and changing lifestyles. The category is thriving due to the increasing demand for modular and multifunctional furniture, technological advancements and the ... Read More
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Home Furnishings in Brazil
Home furnishing maintained positive sales in Brazil in 2024, albeit at a lower level of performance when compared to other categories and sales seen over the past two years, driven by the overall same trends, but with the category more vulnerable to consumers’ restrained spending due to being more o ... Read More
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Home Furnishings in Romania
Retail current value sales of home furnishings continued to grow in 2024, albeit at a slightly slower pace than in the previous year, as inflation remained elevated–albeit significantly lower than in the previous two years–prompting Romanian households to moderate spending in this category. Indoor f ... Read More
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Home Furnishings in Ukraine
Home furnishings in Ukraine registered healthy current value growth in 2024, though constant value growth was muted, as inflation remained an issue. Manufacturers are increasingly adopting eco-friendly practices and advanced technologies such as zero-waste production lines and handcrafted sustainabl ... Read More
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Homewares in Turkey
In 2024, value sales of homewares continued to grow, although at a slower pace compared to the previous year. Rising costs of key materials, such as ceramic, porcelain and glass, significantly increased production expenses, which in turn led to higher retail prices and heightened consumer price sens ... Read More
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Home and Garden in the United Kingdom
In 2024, sales of home and garden products in the UK declined in value terms, reflecting a challenging economic backdrop and a shift in household spending priorities. The cost-of-living crisis, driven by inflation, higher energy costs, and elevated interest rates, eroded disposable income and made c ... Read More
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Homewares in Japan
Homewares in Japan experienced healthy growth in current value terms in 2024, driven by a heightened focus on home aesthetics and functionality. Urbanisation and smaller living spaces has led consumers to seek compact, multifunctional items that maximise utility without compromising on style. The cu ... Read More
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Homewares in Malaysia
Malaysia’s homewares market continued to expand in current value terms in 2024, driven in part by improving economic conditions, which encouraged individuals to spend more on non-essential items. Social media platforms such as Instagram, TikTok, and Pinterest played a central role in inspiring consu ... Read More
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Homewares in Romania
The rate of growth in retail current value sales of homewares will slow in 2024. Homewares maintained healthy growth during the year, as households invested in enhancing everyday living spaces. Dinnerware and beverageware saw rising demand, driven by renewed enthusiasm for at-home entertaining and a ... Read More
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Homewares in South Africa
Homewares recorded robust growth in current value terms in South Africa in 2024, driven by increased consumer investment in kitchen and dining. With more meals being prepared and enjoyed at home, there was a notable rise in demand for quality cookware, coordinated dinnerware, and stylish kitchen ute ... Read More
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Homewares in the US
Homewares in the US witnessed a notable decline in value sales over 2024, due to the general downturn in housing and home improvements. When US households make changes to the kitchen, this often includes a change in décor as well as kitchenware. Henceforth, the lower emphasis on home renovations and ... Read More
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Men's Grooming in Sweden
Men’s grooming saw steady growth in current value terms in Sweden in 2024 although it remains a relatively underdeveloped category outside of men’s shaving and men’s fragrances. While value sales increased in 2024—boosted by premiumisation—volume growth remained limited due to weak demand for men-sp ... Read More
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Nuts in Germany
Nuts in Germany registered moderate total volume sales growth in 2024, improving on the very marginal increment posted in 2023. In Germany, nuts are usually perceived as a healthy and appetising snack, but they became increasingly expensive following a hike in unit prices in 2023, amidst strong infl ... Read More
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Oral Care in Sweden
Oral care remained a stable and mature category in Sweden in 2024, recording healthy growth in current value terms. Volume sales also saw moderate growth, driven by population growth, rising awareness among immigrant groups, and more regular oral hygiene routines. Oral care saw stronger growth in cu ... Read More
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