Category: Beverages
Beverages market research reports by Euromonitor International
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The Intoxicating Appeal of Sobriety: Adult Non-Alcoholic Drinks go Mainstream
Moderation, mindful drinking, “zebra striping”, dry venues, retailers and events – non-alcoholic adult drinks are coming of age and disrupting industry perceptions, formulations and – ultimately – the entire drinking ritual. Is this an existential threat or a paradigm shift? What are the key drivers ... Read More
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Spain in 2040: The Future Demographic
The population of Spain is predicted to decline by 3.3%, due to changes in net migration and natural change, standing at a total of 50.2 million citizens by 2040. The birth rate in Spain is anticipated to increase between 2024 and 2040. Mid-Lifers (aged 45-64) will represent the largest portion of t ... Read More
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Where Consumers Shop for Soft Drinks
The global soft drinks industry is shifting towards value-led retail, functional innovation and digital experimentation. From small grocers to social commerce, brands must navigate a fragmented but fast-evolving retail environment, where affordability, technology and lifestyle alignment increasingly ... Read More
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How Trump's Economic Policies Affect Industries and Consumer Markets
Significant shifts in US policies on tariffs, taxation, spending, regulation, migration, AI/tech, and energy are expected to impact the global economy and key industries like food and drinks, health and beauty, home and tech, travel, and automotive. Trump's policies can undermine global economic gro ... Read More
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RTD Coffee in Brazil
Even though RTD coffee maintained strong growth in off-trade volume terms in Brazil in 2024, it remained by far the smallest soft drinks category in the country. Although Brazil is the largest market for hot coffee in the world (considering volume sales of hot drinks), it places well down the rankin ... Read More
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Juice in Brazil
Even though packaged juice represents a smaller part of soft drinks revenues, juice is a strong preference amongst Brazilians, due to the wide availability of fruits in the country, especially for home-made preparations. Orange is traditionally one of the most important juice flavours in Brazil. Acc ... Read More
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Soft Drinks in Brazil
In 2024, stable off-trade volume growth was maintained in soft drinks in Brazil, with sales increasing across most categories. Brazil is a significant player in the global soft drinks industry, with some unique characteristics that set it apart from other countries. Unlike the global scenario, in wh ... Read More
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Sports Drinks in Brazil
In 2024, sports drinks in Brazil saw another year of exceptional double-digit off-trade volume growth, maintaining the trend seen since 2021, with both regular and sugar-free sports drinks seeing strong increases. The recent jump in the pace of growth can mostly be explained by the small baseline of ... Read More
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Bottled Water in Brazil
Bottled water in Brazil maintained slow and stable off-trade volume growth in 2024, with sales increasing across all categories. The heatwaves in the country throughout the year led to intensified demand for cold non-alcoholic drinks, including bottled water. In addition, there is growing consumer a ... Read More
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Energy Drinks in Brazil
Energy drinks saw yet another year of double-digit off-trade volume growth in Brazil in 2024, with increasing sales of both regular and reduced sugar energy drinks, although regular continued to dominate. In Brazil, the consumption of energy drinks is driven by multiple factors, including their appe ... Read More
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Carbonates in Brazil
Carbonates maintained solid off-trade retail volume growth in Brazil in 2024. While globally, bottled water is the largest soft drinks category in volume terms, in Brazil, carbonates is the leading soft drinks category, and has maintained growth year after year – this continued in 2024. This is than ... Read More
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RTD Tea in Brazil
RTD tea maintained solid off-trade volume growth in Brazil in 2024. The main brands enjoy the preference of consumers who already know them from their traditional operation in hot tea. Even though hot tea is still more popular, with higher volume sales, as RTD tea has a higher price point this is be ... Read More
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Concentrates in Brazil
In Brazil, off-trade RTD volume sales of concentrates fell for the third year in a row in 2024, partly due to the competition from other soft drinks categories. For instance, over recent years, increasing awareness of the importance of healthy products benefited sales of juice, due to the perception ... Read More
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Uncovering Need States in Asia Pacific: Beverages
As use occasions fragment, categories blur and lifestyle patterns change in Asia Pacific, consumers are placing an even greater focus on the desired outcome of their consumption behaviour, making need states a powerful means of segmenting and targeting consumers for beverage companies in Asia Pacifi ... Read More
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Health and Wellness Innovation: Metabolism, Microbiome and Mind
Consumers increasingly look to their food and drinks as a key to a healthier life. The lines between food and drinks and consumer health are consequently blurring. Interest for appetite control will spur new consumption occasions for GLP-1 ‘companion foods’ and mimickers, whilst gut health propels p ... Read More
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Product Innovation in Food and Beverage
This report utilises Euromonitor International’s new Passport Innovation platform to explore new product launches across Food and Beverage categories. The report features new brand and sub-brand launches and their attributes across Packaged Food, Soft Drinks, Hot Drinks and Pet Care industries. Thre ... Read More
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Fine Wines/Champagne and Spirits in Germany
Despite demand remaining above pre-pandemic levels in 2024, retail volume and value sales of fine wines/ champagne and spirits in Germany recorded low growth during the year, as economic pressures started to influence the shopping habits of consumers, even those in higher-income segments. While fine ... Read More
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Competitor Strategies in Health and Wellness
Product sales with health & wellness claims have seen a slow down in sales after a surge over 2020-2022. Heightened demand for healthier choices has subsided, however, more stable growth is expected in the forecast period. While cost-of-living crisis has consumers rethinking their shopping habits an ... Read More
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The Future of On-Trade Alcoholic Drinks
On the surface, the outlook for on-trade alcoholic drinks is not a positive one. A cautious consumer spending mindset and changing priorities mean people are going out less frequently than in the past or drinking less when they do. Elevated input costs are adding to the industry’s difficulties. Yet, ... Read More
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Suntory Holdings Ltd in Soft Drinks (World)
In addition to being a key player in its domestic alcoholic drinks market, leading in spirits, Suntory Holdings is the number two player in soft drinks in Japan, holding the top spot in both the RTD tea and bottled water categories. While its international coverage is relatively limited in soft drin ... Read More
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Dairy Products and Alternatives in Western Europe
Consumers have been living through a difficult period in Western Europe in recent years, with inflation hitting unprecedented levels in some countries, following fast on the heels of the upheavals caused in the region by the pandemic. In addition, baby food is struggling for growth in a number of co ... Read More
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RTD Tea in Estonia
Ready-to-drink (RTD) tea in Estonia has experienced a modest decline in 2024, reflecting a challenging competitive environment and a lack of significant new trends or innovations. The category continues to face stiff competition from other RTD alternatives, particularly carbonated beverages and func ... Read More
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Energy Drinks in Estonia
Energy drinks has continued to demonstrate robust growth in 2024, positioning itself as one of the most resilient product areas within the otherwise subdued Estonian fast-moving consumer goods (FMCG) market. Despite broader economic pressures and challenges impacting other beverage categories, energ ... Read More
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RTD Coffee in Estonia
Although the RTD coffee category remains relatively insignificant in terms of overall sales in Estonia, its strong seasonal demand has provided a temporary boost in 2024. The early summer months, characterised by warmer temperatures, have played a pivotal role in driving consumer interest and contri ... Read More
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Concentrates in Estonia
The concentrates category in Estonia has remained relatively stagnant in 2024, reflecting its continued struggle to gain traction amidst a highly competitive beverage market. Ready-to-drink (RTD) alternatives have presented significant challenges, offering greater convenience and often more appealin ... Read More
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