Category: Beverages
Beverages market research reports by Euromonitor International
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Hot Drinks in Asia Pacific
Asia Pacific remains the largest hot drinks market globally, but growth has been moderate due to lingering cost-of-living pressures. Foodservice recovery is slow, with out-of-home consumption still below pre-COVID levels. The market is being reshaped by health and wellness trends, digital and D2C ex ... Read More
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PepsiCo Inc in Soft Drinks (World)
PepsiCo remains the world’s second largest soft drinks company, with strong positions in carbonates, sports drinks, bottled water, and energy drinks. While mature markets show stagnant volume growth, emerging markets offer inflation-driven value gains. Strategic acquisitions like Poppi reflect a piv ... Read More
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Competitor Strategies in Hot Drinks
The hot drinks industry remains relatively stable, yet faces challenges such as climate change, inflation and trade wars. With price hikes inevitable, hot drinks companies are set to actively launch new product innovation and adopt premiumisation strategies to drive growth, while focusing on product ... Read More
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Soft Drinks in Western Europe
Off-trade sales of soft drinks were stagnating at a regional level in Western Europe in 2024, given the declines being seen in some of the biggest country markets like Germany and France. In addition to the maturity in major categories like bottled water and carbonates, the cost-of-living crisis due ... Read More
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Soft Drinks in Latin America
After seeing declining sales due to the pandemic in 2020, Latin America enjoyed three years of solid growth until 2024, when the increase in sales dipped at a regional level, negatively impacted by the shrinking of the Argentinian market due to the tough economic climate in this country. However, po ... Read More
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Soft Drinks in Asia Pacific
After the blip that was the pandemic, resulting in declining sales in 2020, with the on-trade particularly badly hit, soft drinks has since been recording positive growth in Asia Pacific, which is expected to continue in the coming years. Bottled water will remain the dominant product in the region, ... Read More
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Hot Drinks in Western Europe
The volume performance improved in the Western European hot drinks market in 2024, albeit still remaining marginally negative. Although inflation has eased, prices continue to rise, negatively impacting volume sales, but boosting the value performance. The health and wellness trend continues to driv ... Read More
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Hot Drinks in Latin America
A number of Latin American countries have been grappling with economic problems in recent years, with inflation still raging in Argentina in 2024, for example, negatively impacting the hot drinks performance in this country. Overall, this meant that the regional hot drinks market was stagnating in r ... Read More
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Competitor Strategies in Soft Drinks
Core categories of global soft drinks are slowing while functional, value-tier and lifestyle-led drinks rise. Affordability is vital in emerging markets of the future, while wellness and identity reshape consumption in mature regions. Tariffs, trade volatility and channel shifts demand agility. Futu ... Read More
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Hot Drinks in Brazil
Hot drinks in Brazil is expected to maintain low growth in retail volume and dynamic growth in current value terms in 2024, with sales increasing across all the main categories. In 2024, Brazil's economy reflects a combination of global challenges and internal opportunities. The country has been und ... Read More
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Coffee in Brazil
Brazil holds a pivotal position in the global coffee market, thanks to its substantial production and export capabilities. For more than 150 years, Brazil has been the leading producer and exporter of coffee worldwide. According to Euromonitor’s Economies and Consumers, Brazil is the leading country ... Read More
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Tea in Brazil
After seeing minimal retail volume growth in 2023, tea is set to return to far stronger volume growth in 2024, thanks to a combination of factors, including growing consumer interest in healthier, more natural options, the strengthening of the wellness culture, and continued innovation in flavours a ... Read More
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Other Hot Drinks in Brazil
Other hot drinks in Brazil is set to maintain slow and stable retail volume growth in 2024, along with more dynamic retail current value growth. The most important category within other hot drinks is chocolate-based flavoured powder drinks, which accounts for 80% of value sales. Brazil is the larges ... Read More
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The Intoxicating Appeal of Sobriety: Adult Non-Alcoholic Drinks go Mainstream
Moderation, mindful drinking, “zebra striping”, dry venues, retailers and events – non-alcoholic adult drinks are coming of age and disrupting industry perceptions, formulations and – ultimately – the entire drinking ritual. Is this an existential threat or a paradigm shift? What are the key drivers ... Read More
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Spain in 2040: The Future Demographic
The population of Spain is predicted to decline by 3.3%, due to changes in net migration and natural change, standing at a total of 50.2 million citizens by 2040. The birth rate in Spain is anticipated to increase between 2024 and 2040. Mid-Lifers (aged 45-64) will represent the largest portion of t ... Read More
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Where Consumers Shop for Soft Drinks
The global soft drinks industry is shifting towards value-led retail, functional innovation and digital experimentation. From small grocers to social commerce, brands must navigate a fragmented but fast-evolving retail environment, where affordability, technology and lifestyle alignment increasingly ... Read More
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How Trump's Economic Policies Affect Industries and Consumer Markets
Significant shifts in US policies on tariffs, taxation, spending, regulation, migration, AI/tech, and energy are expected to impact the global economy and key industries like food and drinks, health and beauty, home and tech, travel, and automotive. Trump's policies can undermine global economic gro ... Read More
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RTD Coffee in Brazil
Even though RTD coffee maintained strong growth in off-trade volume terms in Brazil in 2024, it remained by far the smallest soft drinks category in the country. Although Brazil is the largest market for hot coffee in the world (considering volume sales of hot drinks), it places well down the rankin ... Read More
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Juice in Brazil
Even though packaged juice represents a smaller part of soft drinks revenues, juice is a strong preference amongst Brazilians, due to the wide availability of fruits in the country, especially for home-made preparations. Orange is traditionally one of the most important juice flavours in Brazil. Acc ... Read More
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Soft Drinks in Brazil
In 2024, stable off-trade volume growth was maintained in soft drinks in Brazil, with sales increasing across most categories. Brazil is a significant player in the global soft drinks industry, with some unique characteristics that set it apart from other countries. Unlike the global scenario, in wh ... Read More
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Energy Drinks in Brazil
Energy drinks saw yet another year of double-digit off-trade volume growth in Brazil in 2024, with increasing sales of both regular and reduced sugar energy drinks, although regular continued to dominate. In Brazil, the consumption of energy drinks is driven by multiple factors, including their appe ... Read More
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Sports Drinks in Brazil
In 2024, sports drinks in Brazil saw another year of exceptional double-digit off-trade volume growth, maintaining the trend seen since 2021, with both regular and sugar-free sports drinks seeing strong increases. The recent jump in the pace of growth can mostly be explained by the small baseline of ... Read More
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Bottled Water in Brazil
Bottled water in Brazil maintained slow and stable off-trade volume growth in 2024, with sales increasing across all categories. The heatwaves in the country throughout the year led to intensified demand for cold non-alcoholic drinks, including bottled water. In addition, there is growing consumer a ... Read More
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Carbonates in Brazil
Carbonates maintained solid off-trade retail volume growth in Brazil in 2024. While globally, bottled water is the largest soft drinks category in volume terms, in Brazil, carbonates is the leading soft drinks category, and has maintained growth year after year – this continued in 2024. This is than ... Read More
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RTD Tea in Brazil
RTD tea maintained solid off-trade volume growth in Brazil in 2024. The main brands enjoy the preference of consumers who already know them from their traditional operation in hot tea. Even though hot tea is still more popular, with higher volume sales, as RTD tea has a higher price point this is be ... Read More
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