Euromonitor International
23,115 Reports from Euromonitor International
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Hair Care in Sweden
Hair care in Sweden continued to show solid growth in current value terms and steady growth in retail volume terms in 2024, with value sales boosted by premiumisation. While commodification remains a challenge—especially in the grocery retailers channel—the post-pandemic shift towards home treatment ... Read More
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Home Furnishings in Hong Kong, China
Home furnishings in Hong Kong witnessed value sales decline in 2024 amid economic challenges, evolving consumer preferences, structural shifts in the retail landscape, and market saturation. The prolonged downturn in overall retail activity was impacted by cautionary spending, amid rising living cos ... Read More
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Home Furnishings in China
Sales of home furnishings experienced steady growth in current value terms in 2024, driven by several key consumer trends and market dynamics. For instance, the demand for smart home technology surged as integrated devices that offer convenience, energy efficiency, and security became a priority for ... Read More
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Home Furnishings in Malaysia
The home furnishings market in Malaysia saw modest growth in current value terms in 2024, driven by a combination of evolving lifestyles, rapid urban development, and targeted strategies by major retailers. The continued adoption of remote and hybrid work models increased demand for functional and c ... Read More
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Home Improvement in Japan
Sales of home improvement products declined in current value terms in 2024. This was primarily due to the impact of high interest rates, reduced housing market activity, and inflationary pressures. Elevated mortgage rates discouraged consumers from purchasing new homes as well as impacting the deman ... Read More
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Home Improvement in China
Sales of home improvement products declined in China in current value terms in 2024, primarily due to the persistent weakness in the property market. With reduced demand for new housing and a cautious consumer mindset, investment in home renovations and upgrades significantly declined. A climate of ... Read More
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Home Improvement in Singapore
Home improvement achieved small positive value sales in Singapore in 2024, albeit at lower rates of growth than seen in the recent review period, in a cross-category trend. However, there remain numerous positive drivers which are helping to support ongoing baseline demand. The rise of DIY culture, ... Read More
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Home Improvement in South Africa
The market for home improvement in South Africa registered only modest growth in current value terms in 2024. Given the challenging economic environment, cosmetic upgrades such as wall repainting, the installation of feature tiles, and sanitaryware replacements emerged as popular options, offering h ... Read More
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Home Improvement in the Philippines
Current value sales of home improvement increased in 2024, driven by a surge in renovation activities among homeowners, supported by residential construction and the expansion of retailer networks. Media features such as the Philippine Daily Inquirer’s “Elevate Your Home This 2024” series inspired a ... Read More
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Home Improvement in the United Kingdom
Value sales of home improvement in the UK decreased in 2024, reflecting a wider slowdown in discretionary consumer spending. The ongoing cost-of-living crisis continued to weigh heavily on household budgets, with consumers forced to prioritise essential expenses such as food, rent, and energy bills ... Read More
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Homewares in Argentina
In 2024, homewares in Argentina experienced strong growth, supported by a combination of evolving consumer lifestyles, favourable import conditions, and expanding digital access. Value sales increased notably, with dining standing out as the best performing category, driven by a renewed appreciation ... Read More
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Homewares in Hong Kong, China
Homewares in Hong Kong witnessed declining value sales over 2024, in line with the overall downturn in retail sales throughout the year. Changing consumption patterns among both tourists and local residents weighed on the retail sector. Mainland Chinese tourists, traditionally a major driver of reta ... Read More
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Homewares in Singapore
Homewares was the winning category in home and garden in Singapore in 2024, seeing the strongest overall value growth when compared to garden, home furnishings, and home improvement. That said, sales were still at a slightly lower rate of growth when compared to the recent review period. The resilie ... Read More
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Homewares in the Netherlands
Value decline in the homewares market in the Netherlands in 2024 was largely driven by ongoing economic uncertainty and persistent inflationary pressures, which affected consumer spending and confidence. Consumers became more cautious with their spending, prioritising essential items over discretion ... Read More
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Jewellery in South Africa
In 2024, fine jewellery in South Africa experienced a slowdown due to the challenging economic environment. However, tourists are typically a key consumer group for fine jewellery, as prices tend to be relatively cheaper compared to European markets. Local players, such as Browns, utilise storytelli ... Read More
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Other Pet Food in Hong Kong, China
Sales of other pet food in Hong Kong increased in 2025, primarily due to the stable populations of birds and small mammals/reptiles. This growth signifies a notable shift in pet ownership preferences, as more individuals and families are opting for these types of pets over traditional larger animals ... Read More
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Pet Products in Hong Kong, China
Current value sales of pet products in Hong Kong experienced growth in 2025, driven by an increasing demand for innovative and convenient solutions that cater to the needs of modern pet owners. As urban living becomes more prevalent and lifestyles busier, local consumers are seeking solutions that s ... Read More
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Other Pet Food in Vietnam
Other pet food is expected to see modest current value growth in Vietnam in 2025. Fish are the most popular animals amongst other pets, followed by birds. The growth of the fish population has remained stable over the review period, while the expansion of the bird population has been slower. The gro ... Read More
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Pet Products in Vietnam
Pet products is set to see current value growth in Vietnam in 2025. The category remains fragmented as many small players are able to enter the market and distribute in stores. In addition, pet owners’ loyalty to brands is low in this category. Within pet products, pet healthcare is experiencing a s ... Read More
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Traditional Toys and Games in the United Arab Emirates
In 2024, traditional toys and games in the United Arab Emirates experienced growth, driven by action figures and accessories, and construction. Key trends included a shift towards licensed characters, detailed figures, and collectibles, appealing to both children and adults. Cultural relevance and i ... Read More
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Video Games in the United Arab Emirates
In 2024, video games in the United Arab Emirates experienced growth, driven by demand for next-generation consoles and software. Key trends included a shift towards digital downloads and in-game purchases, along with a growing emphasis on sustainability and inclusivity, such as Arabic language suppo ... Read More
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Consumer Lifestyles in Colombia
Consumer Lifestyles provides valuable insights into the key attitudes and current perspectives of consumers, and how these influence their purchasing and consumption behaviors. It quantifies consumer behaviors, preferences, and motivations, aligning them with broader trends. Euromonitor's Consumer L ... Read More
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Fresh Food in Germany
Total volume sales of fresh food in Germany registered a slight increase in 2024, following flat growth in 2023. Only eggs posted above a mid-single-digit increase in total volume sales at the end of the review period, with most other categories recording slight-to-moderate increases. Meanwhile, fis ... Read More
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Home and Garden in Brazil
Sales of home and garden maintained a positive performance in Brazil in 2024, albeit at a lower level of growth than seen across the previous two years. This slowdown is attributed to persistent macroeconomic challenges, including higher-than-expected inflation and interest rates. Whilst inflation i ... Read More
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Home and Garden in Hong Kong, China
Home and garden in Hong Kong saw value sales decline in 2024 due to economic pressures, the weak housing market, and shifting retail dynamics. Consumers remained cautious in their spending behaviour amid rising living costs and subdued confidence, even as interest rates fell. Property affordability ... Read More

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