Euromonitor International
23,128 Reports from Euromonitor International
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Beer in Spain
Beer saw moderate growth in volume terms and stronger growth in value terms in 2024, with value sales being bolstered by inflation and higher unit prices. Standard lager remained by far the largest category in beer in the Spanish market at the end of the review period. Nonetheless, in 2024, Spain ma ... Read More
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Wine in Italy
After seeing a significant decline in total volume terms in 2023, sales of wine stabilised in 2024 with the category seeing a slower rate of decline. Nonetheless, the ongoing decline in sales signals a significant shift in wine culture in Italy. Indeed, younger consumers are drinking less wine and w ... Read More
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Sunglasses in Italy
Value sales of sunglasses are expected to increase in Italy in current terms in 2025. The category is also set to return to volume growth during the year, thanks to Italy’s GDP being expected to grow by 0.7% in 2025 according to Euromonitor Consumers and Economics data. Private consumption is likely ... Read More
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Contact Lenses and Solutions in the United Arab Emirates
Contact lenses saw solid growth in both volume and current value terms in the UAE in 2025. The country has one of the highest smartphone penetration rates in the world, with a local population that is almost constantly online. As a result, in recent years, there has been a noticeable rise in cases o ... Read More
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Cigars, Cigarillos and Smoking Tobacco in Japan
Cigarillos experienced dynamic growth in Japan from 2016 to 2020, largely due to preferential taxation. Cigarillos, commonly referred to as “little cigar” in Japan, were classified as cigars under the Japanese taxation system at that time, which meant they were subject to lower taxes than cigarettes ... Read More
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Beer in Italy
Following a significant decline in sales in total volume terms in 2023, mostly due to the impact of inflation-driven price increases, beer saw a return to growth in 2024. This modest growth was due to several factors including price stabilisation, revitalised demand, especially through the off-trade ... Read More
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Cider/Perry in Australia
Cider/perry saw moderate growth in total volume terms in 2024, supported in part by easing inflation in Australia. As cost pressures on households begin to ease, some consumers returned to familiar categories like cider/perry for casual and social drinking occasions. However, the category continued ... Read More
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Cigarettes in the Czech Republic
Retail volume sales of cigarettes declined in 2024. This sharp drop was driven by a combination of economic pressures, legislative changes, and shifting consumer preferences. Cigarettes have become increasingly expensive for many consumers, who are already contending with the broader impact of infla ... Read More
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Wine in the Philippines
Wine in the Philippines posted another year of robust volume growth in 2024, with the on-trade showing a stronger performance. Incumbent players such as Bel Mondo Italia Corp and Emperador Distillers Inc have expanded distribution in modern retail channels and leveraged social media marketing to pos ... Read More
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Rtds in Spain
Total volume sales of RTDs (ready-to-drink mixed alcoholic drinks) continued to increase in Spain in 2024, with the category remaining the most dynamic in alcoholic drinks overall during the year. Spanish consumers are increasingly looking for convenience, affordability, and constant innovation, and ... Read More
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Cigarettes in Costa Rica
There was a fall in volume sales of cigarettes in Costa Rica in 2024. However, while smoking prevalence is slowly declining, this did not fully explain the fall in volume sales, with illicit sales increasing. The increase in illicit trade is part of a larger regional trend in Central America where r ... Read More
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Tobacco in the Philippines
Tobacco in the Philippines witnessed further decline in volume terms over 2024, in line with the falling smoking prevalence. The higher excise tax on cigarettes pushed up retail prices and deterred consumption, especially among the many consumers still facing high costs of living. Economy cigarette ... Read More
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Tobacco in Argentina
The tobacco market in Argentina experienced a notable decline in volume terms in 2024, driven primarily by a sharp drop in cigarettes sales and a deep contraction in the consumption of cigars and cigarillos. This downturn was largely attributable to a significant reduction in the purchasing power of ... Read More
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Tobacco in Hong Kong, China
Retail volume sales of tobacco in Hong Kong continued to decline in 2024. Hong Kong is taking significant steps towards stringent tobacco control to reduce the smoking rate, and the government is committed to tobacco control, aiming for a smoke-free environment. The new strategy includes short-, med ... Read More
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Tobacco in Thailand
The overall tobacco market continued its downward trend in Thailand in 2024, marking several consecutive years of decline following the introduction of the new excise tax. The significant price increases resulting from the tax appear to have reduced consumer demand, particularly amongst lower-income ... Read More
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Tobacco in the United Arab Emirates
Despite the global trend of reducing tobacco consumption, the UAE continues to show a consistent demand for tobacco products. The market’s resilience stems from three key factors: a deeply rooted smoking culture amongst the Arab population, including both Emiratis and expatriates from countries such ... Read More
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Tobacco in France
Tobacco saw a marked decline in volume sales in France in 2024. Tobacco is a structurally waning market in the country due to an increasingly negative social attitude towards smoking. More particularly, in 2024, the market also suffered due to the impact of economic conditions, which saw more limite ... Read More
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Tobacco in Spain
Tobacco saw moderate growth in retail volume terms in Spain in 2024, with sales also rising in current value terms on the back of increased prices. Cigarettes, which is the most consumed tobacco product in the country, registered steady growth both in volume and value terms. Despite a general declin ... Read More
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Smokeless Tobacco, E-Vapour Products and Heated Tobacco in Vietnam
Meanwhile, smokeless tobacco remained a negligible category in retail sales terms. This situation is not expected to change over the forecast period. Vietnamese consumers have little knowledge of such products. Chewing tobacco with betel is the only product with a presence in the country, but it onl ... Read More
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Cigars, Cigarillos and Smoking Tobacco in Algeria
Cigars, cigarillos, and smoking tobacco continue to represent niche and underdeveloped areas within Algeria’s tobacco market. Retail volume sales of cigars and cigarillos continued to decline in 2024, largely due to the absence of a cigar-smoking culture in the country. Even among affluent urban con ... Read More
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Cigarettes in Belgium
Cigarette sales continued to decline in volume in Belgium in 2024, primarily due to increased excise duties and regulatory changes. The sharp rise in prices, following the excises hike in April, led many consumers to seek more affordable alternatives. Whilst this trend has been evident in the shift ... Read More
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Cigarettes in Algeria
Retail volume sales of cigarettes, the largest category within Algeria’s tobacco market, recorded only modest growth in 2024, continuing a clear trend of deceleration observed throughout the review period. Despite the absence of government-sponsored anti-smoking campaigns or comprehensive cessation ... Read More
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Spirits in Japan
In 2024, total volume sales of spirits decreased in Japan. While on-trade volume sales continued to rise as consumers returned to dining and drinking outside the home post-pandemic, sales failed to return to anywhere near the pre-pandemic level. Meanwhile, off-trade volume sales continued to fall, p ... Read More
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Smokeless Tobacco, E-Vapour Products and Heated Tobacco in Bolivia
The supply of smokeless tobacco products in Bolivia is virtually non-existent. Occasionally, small importers bring in very limited batches and small quantities of products such as chewing tobacco. In general, the few individuals who use chewing tobacco or moist snuff source the product from other co ... Read More
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Cigarettes in Argentina
In 2024, cigarette sales in Argentina saw a significant decline in volume terms, primarily due by persistent economic instability and a drop in smoking prevalence. High inflation continued to erode consumer purchasing power, prompting many smokers to reduce consumption or switch to more affordable a ... Read More

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