Euromonitor International
23,115 Reports from Euromonitor International
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Premium Beauty and Personal Care in Portugal
In 2024, value sales of premium beauty and personal care in Portugal experienced strong single-digit growth. This growth can be attributed to increased availability, heightened competition among specialist retailers, and a more informed consumer base that prioritises quality, performance, and exclus ... Read More
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Men's Grooming in Portugal
In 2024, value sales of men’s grooming in Portugal recorded positive growth, despite a poor performance in shaving. Shaving has lost value across all its segments, largely influenced by the ongoing trend for beards. As more men embrace facial hair, traditional shaving routines are being replaced by ... Read More
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Hair Care in Portugal
In 2024, the hair care in Portugal experienced a slight uplift in retail value growth, driven by strong consumer engagement and product innovation. For example, Laboratoire Nuxe launched the Hair Prodigieux range, a four-step routine designed to repair and enhance hair shine. The range features a ke ... Read More
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Beauty and Personal Care in Portugal
In 2024, value sales of beauty and personal care rose in Portugal, supported by strong growth in fragrances, colour cosmetics and oral care. Consumers were acquiring more beauty and personal care products, while allocating a higher share of their disposable income to these categories. There was a ri ... Read More
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Baby and Child-Specific Products in Portugal
In 2024, value sales of baby and child-specific products increased in Portugal, largely due to growing awareness and focus on babies' health and well-being. Parents and caregivers are becoming more educated about the specific health needs of their infants. Issues such as rashes, respiratory difficul ... Read More
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Skin Care in Portugal
In 2024, value sales of skin care increased in skin care in Portugal, recording one of the strongest performances in Beauty and Personal Care in 2024. Increased awareness of skin care, whether to delay signs of ageing or address issues like sun exposure, is shifting consumer behaviour and redefining ... Read More
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Depilatories in Portugal
In 2024, value sales of depilatories increased in Portugal, however, growth was low. Although sales still exhibit a seasonal pattern, with peaks during the summer months, there are emerging signs that this seasonality is beginning to diminish. Portugal's mild climate and increasingly frequent period ... Read More
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Mass Beauty and Personal Care in Portugal
In 2024, value sales of mass beauty and personal care in Portugal experienced robust single-digit growth. This increase was driven by several factors, with the rise of increasingly sophisticated private label products playing a key role. A major contributor to this shift was the continued expansion ... Read More
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Bath and Shower in Portugal
Although less dynamic than other beauty and personal care categories in Portugal, bath and shower continued to record positive retail value growth in 2024, driven by increasing consumer interest in skin care. New product developments focused on offering enhanced hydration and longer-lasting effects, ... Read More
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Colour Cosmetics in Portugal
In 2024, value sales of colour cosmetics recorded a double-digit increase in Portugal, with strong and sustained growth, driven by rising consumer engagement. Shoppers are increasingly well-informed about brands, product formats and purposes, and ingredients, which is encouraging experimentation and ... Read More
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Hot Drinks in Asia Pacific
Asia Pacific remains the largest hot drinks market globally, but growth has been moderate due to lingering cost-of-living pressures. Foodservice recovery is slow, with out-of-home consumption still below pre-COVID levels. The market is being reshaped by health and wellness trends, digital and D2C ex ... Read More
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Global Overview of Cities
Urban markets are undergoing rapid transformation, shaped by demographic shifts, rising incomes, evolving consumer preferences and accelerating digitalisation. This report offers insights and forecasts on economic, demographic and consumer spending trends across global cities over the period to 2040 ... Read More
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Digital Disruptors: The Global Landscape for Online Marketplaces
The global online marketplace landscape is evolving rapidly, driven by technological innovations, shifting consumer behaviours and fierce competition. Established giants must increasingly contend with fast-growing upstarts, creating new opportunities for brands and sellers. This briefing explores th ... Read More
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Hair Care in Latvia
Hair care in Latvia registered modest current value growth in 2024, though volume growth was minimal, as continuing population decline dampened volume sales. Consumers remained committed to basics such as shampoo and conditioner, but also showed more interest in scalp health, frizz control and moist ... Read More
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Bath and Shower in Latvia
Bath and shower registered minimal value growth in Latvia 2024, with volume sales falling slightly, partly due to continuing population decline. Consumers stuck to essential offerings like liquid soaps, shower gels and bath foams. Promotions were frequent, especially for family-size formats or multi ... Read More
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Sun Care in Estonia
In 2024, sun care value sales in Estonia was supported by greater awareness around UV protection and a return to travel-driven purchasing. Locals are becoming more consistent with SPF use, especially on the face, thanks to the growing links between sun exposure, ageing, and skin sensitivity. Warmer ... Read More
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Sun Care in Latvia
Sun care in Latvia was one of the top performers in 2024, registering both healthy current value and volume growth. A long, hot summer supported volume sales. In addition, there is growing understanding of the dangers of UV exposure and this also supported growth and is seeing more consumers wearing ... Read More
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Mass Beauty and Personal Care in Estonia
Mass beauty and personal care in Estonia was supported by steady demand for daily products, such as oral care, hair care, and deodorants. While consumers remained cautious with expenditure, many consumers opted for modest upgrades, choosing shampoos with scalp care benefits or switching to aluminium ... Read More
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Bath and Shower in Estonia
Bath and shower in Estonia is a mature category that reported stagnant volume sales in 2024. Modest value growth reflects the everyday use of these products, as well as modest trading up to new formats and scents. Consumers largely stuck with familiar products, but rising awareness around hygiene an ... Read More
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Depilatories in Estonia
Depilatories in Estonia enjoyed stability in 2024, with growth largely driven by price adjustments and regular demand for razors and blades. While consumer routines were relatively stable, the return of travel and social events boosted purchases during the spring and summer. Supermarkets and discoun ... Read More
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Mass Beauty and Personal Care in Latvia
Mass beauty and personal care registered healthy current value growth in 2024 in Latvia, though not as high as for premium. Frequent promotions and consistent shelf presence in both supermarkets and health and beauty stores supported value sales. Budget-conscious shoppers continued to reach for thei ... Read More
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Other Pet Food in Mexico
Other pet food looks set to see a slow increase in retail current value terms in Mexico in 2025. Nevertheless, retail volume sales are expected to maintain the slight declining trend seen since 2020, driven by bird food. The demand for other pet food in Mexico has been experiencing a gradual decline ... Read More
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Baby and Child-Specific Products in Estonia
Baby and child-specific products in Estonia witnessed a slowdown in current value growth over 2024, with retail volumes remaining stable. Sales continued to be driven by the stable birth rate and consistent demand for essential care items. Parents remained focused on safety, skin sensitivity, and pr ... Read More
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Deodorants in Latvia
Deodorants in Latvia registered modest current value growth in 2024, though volume growth was minimal, as continuing population decline dampened volume sales. While deodorants is largely a routine buy, there was noticeable activity around promotions and multi-pack deals in supermarkets. An example w ... Read More
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Men's Grooming in Latvia
Men’s grooming saw a healthy rise in value sales in Latvia in 2024. Interest in skin care, beard care, and fragrance continued to grow, particularly for younger men of under 30-years-of-age. Grooming was increasingly seen as part of broader self-care, and that was reflected in subtle changes in mess ... Read More
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