Moral foundations and consumer behaviour

Moral foundations and consumer behaviour

The selected articles in this Special Issue support the research domains. Some fall into one domain more clearly while others bridge two or more domains. Two of the 9 papers provide interdisciplinary perspectives (Cowan and Yazdanparast on moral foundations and judgment and Prince on consumer moral reasoning and moral action), while the remaining eight are applications of the topics covered in various marketing contexts. Some are contributions from countries outside of the United States (Canada, Pakistan, and Turkey). All raise questions that promise to move this research area forward.


Consumer morality and moral consumption behavior: literature domains, current contributions, and future research questions,Green consumption behaviours of consumers within the scope of TPB,How personality traits, employee incompetence and consumer similarity influence shoplifting behavior,It's not fake, it's biased: insights into morality of incentivized reviewers.,Moral foundations and credence attributes in livestock production: Canada,Moral foundations and judgment: conceptualizing boundaries,Puritan peers or egoistic entrepreneurs? Moral decay in lateral exchange markets,Taboos, morality and marketing: towards a conceptual model and illustration,The moral bases of consumer ethnocentrism and consumer cosmopolitanism as purchase dispositions

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