Moral foundations and consumer behaviour
The selected articles in this Special Issue support the research domains. Some fall into one domain more clearly while others bridge two or more domains. Two of the 9 papers provide interdisciplinary perspectives (Cowan and Yazdanparast on moral foundations and judgment and Prince on consumer moral reasoning and moral action), while the remaining eight are applications of the topics covered in various marketing contexts. Some are contributions from countries outside of the United States (Canada, Pakistan, and Turkey). All raise questions that promise to move this research area forward.
Learn how to effectively navigate the market research process to help guide your organization on the journey to success.Download eBook