Children's HBC Market Research Reports & Industry Analysis
The children’s HBC industry has begun to design more health and beauty products specifically geared towards children, utilizing popular characters from TV and movies, and even creating products that resemble toys or may have dual purposes. The children’s HBC industry also has to be flexible and creative in their marketing strategies, as what appeals to a five year old child may not interest a pre-adolescent. In addition to appeal to a broad age range, children’s HBC corporations also have to be concerned with making their products appealing to the parents, as most often they are the ones who will be purchasing these products. The children’s HBC market is currently expanding, due to the rise of more parenthood occurring at a more mature age, and thus families having more financial stability to purchase these specialized products for their children.
Children's HBC Industry Research & Market Reports
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Nappies/Diapers/Pants in Poland
... level across nappies/diapers at the end of the review period. Standard continued to dominate the category, despite a drop in retail volume sales and only a slight increase in retail current value sales in 2024. ... Read More
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Nappies/Diapers/Pants in Slovakia
... leading brands contributed to the market's sluggish performance. However, rising consumer interest in premium-quality products, particularly those made from natural ingredients and free from harsh chemicals, provided some support to value sal... Euromonitor International's Nappies/Diapers/Pants ... Read More
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Wipes in Sweden
... on wipes and switched to more affordable cleaning and hygiene alternatives. Furthermore, some people shifted from brands to private label in their pursuit of value, while sales also shifted towards budget-friendly retail channels, such as ... Read More
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Nappies/Diapers/Pants in Pakistan
... of the review period. This helped new born nappies/diapers to post the highest and fastest-growing retail volume and value sales in 2024. Meanwhile, a rising demand for premium products reflected a growing trend among parents, ... Read More
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Nappies/Diapers/Pants in Guatemala
... growth, as it put a downward trend on prices. Junior nappies/diapers continued to be the most popular format for baby diapers and is the most widely distributed and also has the largest range. However, disposable ... Read More
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Wipes in Hungary
... or personal purposes. This, while growth was still robust, it was slower than that seen previously throughout the review period. Euromonitor International's Wipes in Hungary report offers a comprehensive guide to the size and shape ... Read More
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Nappies/Diapers/Pants in Georgia
... products. Euromonitor International's Nappies/Diapers/Pants in Georgia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify ... Read More
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Wipes in Georgia
... introduction of new options, including eco-friendly and biodegradable wipes, also attracted more consumers in 2024. Euromonitor International's Wipes in Georgia report offers a comprehensive guide to the size and shape of the market at a ... Read More
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Wipes in Guatemala
... seen new consumers trying wipes for the first time. Baby wipes continued to account for most volume sales, as they are considered essential by parents looking after their babies. In addition, baby wipes are also ... Read More
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Nappies/Diapers/Pants in Hungary
... dampening volume sales. Euromonitor International's Nappies/Diapers/Pants in Hungary report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you ... Read More
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Wipes in Thailand
... reflecting the products’ sustained popularity. Baby wipes remained the largest segment within wipes, showing current value growth that outpaced the overall category. General purpose wipes, however, achieved the fastest growth rate, reflecting the expanding usage ... Read More
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Nappies/Diapers/Pants in Thailand
... sales rising more quickly than overall nappies/diapers/pants. This strong performance was achieved despite a backdrop of falling birth rates. Manufacturers have succeeded with disposable pants by deepening penetration in lower- and middle-income hou... Euromonitor International's ... Read More
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Nappies/Diapers/Pants in Norway
... their shopping to discounters to maximise savings. Euromonitor International's Nappies/Diapers/Pants in Norway report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales ... Read More
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Wipes in New Zealand
... had driven unit price increases during 2022 and 2023. Alongside the softening of unit price growth, volume sales have also been impacted by the ongoing cost of living pressures, with interest rates reaching near 20-year ... Read More
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Wipes in Ireland
... plastic-free wipes gained popularity. New regulations and retailer bans on plastic-based wipes, especially by Tesco and Boots, changed the category significantly, with sustainable lines gaining an edge. Euromonitor International's Wipes in Ireland report offers a ... Read More
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Nappies/Diapers/Pants in Ireland
... bulk buys or cheaper private label. Retailers reacted with more private label options and promotional offers to attract budget-conscious shoppers, enhancing their product ranges to meet diverse consumer needs. Euromonitor International's Nappies/Diapers/Pants in Ireland report ... Read More
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Nappies/Diapers/Pants in New Zealand
... purchasing decisions during 2024. Families, particularly those with multiple children, were increasingly looking for ways to reduce costs, which led to the growth of budget-friendly or value brands. Retailers such as Pak'nSave and The Warehouse ... Read More
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Wipes in Norway
... and minimise the time associated with cleaning and hygiene routines. The growing emphasis on convenience, particularly among time-pressed consumers, has been a major factor sustaining demand across all wipes categories. Euromonitor International's Wipes in Norway ... Read More
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Nappies/Diapers/Pants in Argentina
... falling birth rate in Argentina, was further exacerbated by the economic crisis the country experienced in 2024. In response to decreased purchasing power, consumers extended the average usage period of each nappy or diaper. However, ... Read More
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Wipes in Argentina
... decrease in consumers' disposable income during the period, limited consumer awareness for some categories, and relatively high unit prices. The steep rise in inflation during the first quarter of 2024 was the primary factor behind ... Read More
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Nappies/Diapers/Pants in the Czech Republic
... birth rate. In 2024, the number of births decreased by 1% year-on-year. The last time fewer children were born was in 2004. The decline in births undermined the growth of the category in 2024, particularly ... Read More
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Wipes in Azerbaijan
... further supporting category demand in the year. Wipes is a fairly price-sensitive category inasmuch as many consumers would balk at steep price hikes, especially as products can be swapped for cotton wool and water, for ... Read More
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Wipes in Greece
... that offer better value for money in terms of price per unit. As a result, multipacks are steadily gaining market share, with retailers allocating more shelf space to larger formats. Single packs are becoming increasingly ... Read More
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Wipes in Egypt
... tighter household budgets, many consumers viewed wipes as non-essential and deprioritised their purchase in favour of more critical household necessities. Steep price increases further encouraged consumers to seek more affordable alternatives. However, with currency stabilisation ... Read More
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Nappies/Diapers/Pants in Peru
... Center for Strategic Planning (Ceplan), the fertility rate in Peru has reduced from 3.5 children per woman in 1996 to 1.8 in 2023, reaching its lowest level in history. The fertility rate is projected to ... Read More
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