Market Research Logo

2016 Social Media's Impact on Local Advertising

2016 Social Media's Impact on Local Advertising

The advertising landscape has seen a boom in Social Media Mavens -- people who engage heavily in social platforms to drive marketing goals. Just who are these advertisers? They aren't the smallest of businesses; in fact, they're spending 11% more than the average advertiser and tend to spend a lot on broadcast, cable, and radio. And 76% manage their own online social presence.


2016 Social Media's Impact on Local Advertising
Highlights
Prevalence of Social Media
Which Source Best Provides you with New Customers
Profile or Page on a Social Media Site
Buying Ads on Social Media
Best Source of New Customers Change 2011 vs. 2016
Facebook Page/Ad Purchase
Facebook Insights12-
Politics and Social Media
Social Media Mavens16-
Observations/Analysis
Predictions

Download our eBook: How to Succeed Using Market Research

Learn how to effectively navigate the market research process to help guide your organization on the journey to success.

Download eBook

Share this report