Market Research Logo

Neuromarketing Technologies: Global Markets

CHAPTER 1 Introduction
STUDY GOALS AND OBJECTIVES
REASONS FOR DOING THE STUDY
SCOPE OF THE REPORT
INTENDED AUDIENCE
METHDOLOGY AND INFORMATION SOURCES
ANALYST'S CREDENTIALS
RELATED BCC RESEARCH REPORTS
BCC RESEARCH WEBSITE
DISCLAIMER
CHAPTER 2 SUMMARY
KEY POINTS
SUMMARY TABLE GLOBAL MARKET FOR NEUROMARKETING TECHNOLOGY, BY REGION, THROUGH 2021 ($ MILLIONS)
SUMMARY FIGURE GLOBAL MARKET FOR NEUROMARKETING TECHNOLOGY, BY REGION, 2015-2021 ($ MILLIONS)
CHAPTER 3 OVERVIEW
WHAT IS NEUROSCIENCE?
THE BRAIN
TABLE 1 BRODMANN AREAS
NEURONS
NEUROTRANSMISSIONS
NEURONAL NETWORK
EMOTIONS AND FEELINGS
WHAT ARE EMOTIONS?
Primary Emotions
Secondary Emotions
CHAPTER 4 WHAT IS NEUROMARKETING?
NEUROMARKETING IN DIFFERENT AREAS OF MARKETING
MARKET RESEARCH
PRODUCT DESIGN AND PACKAGING
PRICING
STORE DESIGN
PROFESSIONAL SERVICES
ADVERTISING
EMOTIONAL CLASSIFICATION
Discrete Model
TABLE 2 SIX BASIC EMOTIONS
Dimensional Models
Circumplex Model
Vector Model
Positive Activation (PA)-Negative Activation (NA) Model
Other Models
Pleasure, Arousal and Dominance Emotional State Model
Lovheim's Cube of Emotion
DECISION-MAKING
Consumer Decision-Making Framework
FIGURE 1 CONSUMER DECISION-MAKING FRAMEWORK
(1) Representation and Attention
Representation
Attention
(2) Predicted Value
(3) Experienced Value
Valence
Intensity
Motivational Value
(4) Remembered Value and Learning
Explicit Brand Memory
Implicit Brand Memory
Dynamic Nature of Memories
Evolution of Neuroscience and Behavioral Decision-Making
NEUROMARKETING HIGHLIGHTS
BENEFITS OF NEUROMARKETING
CREATION OF NEW MARKETS AND JOBS
SKEPTICISM TOWARDS NEUROMARKETING
CHAPTER 5 NEUROMARKETING TECHNOLOGY
TABLE 3 NEUROMARKETING TECHNOLOGY
TECHNOLOGY
FUNCTIONAL MAGNETIC RESONANCE IMAGING
Objectives
Procedure
ELECTROENCEPHALOGRAPHY
Technology
Objectives
Procedure
STEADY-STATE TOPOGRAPHY
Technology
Objectives
Procedure
EYE TRACKING
Technology
Objectives
Procedure
FACIAL RECOGNITION
Technology
Objectives
Procedure
SKIN CONDUCTANCE RESPONSE
Technology
Objectives
Procedure
ELECTROCARDIOGRAPHY/HEART RATE
Technology
Objectives
Procedure
IMPLICIT-ASSOCIATION TESTS
Technology
Objectives
Procedure
CHAPTER 6 ETHICAL ISSUES IN NEUROMARKETING
ICC/ESOMAR INTERNATIONAL CODE ON MARKET AND SOCIAL RESEARCH
PURPOSE OF THE CODE
KEY FUNDAMENTALS OF THE CODE
SCOPE OF THE CODE
NMSBA CODE OF ETHICS
Definitions
Articles
Article 1: Core Principles
Article 2: Integrity
Article 3: Credibility
Article 4: Transparency
Article 5: Consent
Article 6: Privacy
Article 7: Participant Rights
Article 8: Children and Young People
Article 9: Subcontracting
Article 10: Publication
Article 11: Commitment
Article 12: Implementation
CHAPTER 7 GLOBAL SMART WEARABLE TECHNOLOGY MARKET
PRODUCT OVERVIEW
DEFINITONS
MARKET DYNAMICS
OPPORTUNITIES AND CHALLENGES
PRODUCT MARKET FORECAST
TABLE 4 GLOBAL WEARABLE SMART TECHNOLOGY MARKET BY TYPE, THROUGH 2021 ($ BILLIONS)
FIGURE 2 GLOBAL WEARABLE TECHNOLO GY MARKET BY TYPE, 2015-2021 ($ BILLIONS)
FIGURE 3 GLOBAL WEARABLE DEVICE REVENUE MARKET SHARE BY TYPE, 2015-2021 (%)
TABLE 5 GLOBAL WEARABLE DEVICES SHIPMENTS MARKET BY TYPE, THROUGH 2021 (MILLION UNITS)
FIGURE 4 GLOBAL WEARABLE DEVICES SHIPMENTS MARKET, 2015-2021 (MILLION UNITS)
FIGURE 5 GLOBAL WEARABLE DEVICES SHIPMENTS MARKET SHARE BY TYPE, 2015-2021 (%)
SMART WEARABLES DRIVING NEUROMARKETING
CHAPTER 8 GLOBAL MARKET RESEARCH
OVERVIEW
CHALLENGES AND OPPORTUNITIES
TABLE 6 CHALLENGES FACING MARKET RESEARCH BY SUPPLIERS AND CLIENTS, 2015 (% OF RESPONDENTS)
FIGURE 6 CHALLENGES FACING MARKET RESEARCH BY SUPPLIERS AND CLIENTS, 2015 (%)
METHODOLOGY
TABLE 7 CHALLENGES OF METHODOLOGY IN MARKET RESEARCH
CLIENTELE
TABLE 8 CHALLENGES OF CLIENTELE IN MARKET RESEARCH
OUTCOMES
TABLE 9 CHALLENGES OF POOR OUTCOMES IN MARKET RESEARCH
TECHNOLOGIES
TABLE 10 CHALLENGES OF TECHNOLOGIES IN MARKET RESEARCH
DIFFERENTIATION
TABLE 11 CHALLENGES OF DIFFERENTIATION IN MARKET RESEARCH
QUALITY
TABLE 12 CHALLENGES OF QUALITY IN MARKET RESEARCH
INTERNAL TALENT
TABLE 13 CHALLENGES OF INTERNAL TALENT IN MARKET RESEARCH
OLD AND NEW METHODS
TABLE 14 CHALLENGES OF OLD AND NEW METHODOLOGIES IN MARKET
RESEARCH
BIG COMPANIES
TABLE 15 CHALLENGES OF BIG COMPANIES IN MARKET RESEARCH
COMMUNICATION
TABLE 16 CHALLENGES OF COMMUNICATION IN MARKET RESEARCH
GLOBAL NEUROMARKETING MARKET RESEARCH REVENUE BY REGION
TABLE 17 GLOBAL NEUROMARKETING MARKET RESEARCH REVENUE BY REGION, THROUGH 2021 ($ MILLIONS)
FIGURE 7 GLOBAL NEUROMARKETING MARKET RESEARCH REVENUE BY REGION, 2015-2021 ($ MILLIONS)
FIGURE 8 GLOBAL NEUROMARKETING MARKET RESEARCH REVENUE MARKET SHARE BY REGION, 2015-2021 (%)
ADOPTION OF NEW RESEARCH METHODS
SUMMARY
TABLE 18 ADOPTION CATEGORIES FOR NEW RESEARCH METHODS, 2015
FIGURE 9 PERCENTAGE USAGE OF ADOPTION OF NEW RESEARCH METHODS, 2013-2015 (%)
TRENDS
FIGURE 10 SUPPLIERS VS CLIENTS ADOPTION PERCENTAGE OF RESEARCH METHODS, 2014-2015 (%)
OTHER EMERGING APPROACHES
NEXT-GENERATION TRENDS
CHAPTER 9 NEUROMARKETING MARKET
ADOPTION LIFECYCLE
CHALLENGES AND OPPORTUNITIES
SCALABILITY
TRUSTWORTHINESS
CONNECTING BEHAVIOR WITH REAL BUSINESS OUTCOMES
CONTRIBUTING TO CONSUMER INSIGHTS
Creating Scalable Hybrid Solutions
Building Trust by Embracing Methodological Transparency
Offering Choice in Neuromarketing Metrics
Helping Marketers and Researchers Learn the New Language
NEUROMARKETING MARKET BY REGION
TABLE 19 NEUROMARKETING COMPANIES BY REGION, 2015 (NUMBER OF COMPANIES)
FIGURE 11 NEUROMARKETING COMPANIES REGIONAL MARKET SHARE, 2015 (%)
TABLE 20 GLOBAL NEUROMARKETING MARKET BY REGION, THROUGH 2021 ($ MILLIONS)
FIGURE 12 GLOBAL NEUROMARKETING MARKET BY REGION, 2015-2021 ($ MILLIONS)
FIGURE 13 GLOBAL NEUROMARKETING MARKET SHARE BY REGION, 2015 (%)
EMEA NEUROMARKETING MARKET
TABLE 21 EMEA NEUROMARKETING MARKET BY COUNTRY, THROUGH 2021 ($ MILLIONS)
FIGURE 14 EMEA NEUROMARKETING MARKET BY COUNTRY, 2015-2021 ($ MILLIONS)
FIGURE 15 EMEA NEUROMARKETING MARKET SHARE BY COUNTRY, 2015 (%)
European Policy Recommendations
AMERICAS NEUROMARKETING MARKET
TABLE 22 AMERICAS NEUROMARKETING MARKET BY COUNTRY, THROUGH 2021 ($ MILLIONS)
FIGURE 16 AMERICAS NEUROMARKETING MARKET BY COUNTRY, 2015-2021 ($ MILLIONS)
FIGURE 17 AMERICAS NEUROMARKETING MARKET SHARE BY COUNTRY, 2015 (%)
APAC NEUROMARKETING MARKET
TABLE 23 NUMBER OF APAC NEUROMARKETING COMPANIES BY COUNTRY, 2015
NEUROMARKETING TECHNOLOGY MARKET BY TYPE
TABLE 24 GLOBAL MARKET FOR MAIN TECHNOLOGIES USED IN NEUROMARKETING BY TYPE, THROUGH 2021 ($ MILLIONS)
TABLE 25 PERCENTAGE OF USE OF EACH NEUROMARKETING TECHNOLOGY BY REGION, 2015 (%)
FIGURE 18 GLOBAL NEUROTECHNOLOGY MARKET SHARE BY TECHNOLOGY, 2015 (%)
TABLE 26 NEUROMARKETING TECHNOLOGY TYPES BY REGION, 2015
FIGURE 19 GLOBAL MARKET SHARE OF FMRI IN NEUROMARKETING BY REGION, 2015 (%)
FIGURE 20 GLOBAL MARKET SHARE OF EEG IN NEUROMARKETING BY REGION, 2015 (%)
FIGURE 21 GLOBAL MARKET SHARE OF GSR IN NEUROMARKETING BY REGION, 2015 (%)
FIGURE 22 GLOBAL MARKET SHARE OF BIOMETRICS IN NEUROMARKETING BY REGION, 2015 (%)
FIGURE 23 GLOBAL MARKET SHARE OF FACIAL RECOGNITION IN NEUROMARKETING BY REGION, 2015 (%)
FIGURE 24 GLOBAL MARKET SHARE OF EYE TRACKING IN NEUROMARKETING BY REGION, 2015 (%)
FIGURE 25 GLOBAL MARKET SHARE OF "OTHERS" IN NEUROMARKETING BY REGION, 2015 (%)
USER COMPANY EXAMPLES
NEUROMARKETING CONSULTANTS
TABLE 27 GLOBAL NEUROMARKETING CONSULTANT COMPANIES BY REGION, (NUMBER OF COMPANIES)
TABLE 28 GLOBAL NEUROMARKETING CONSULTANT MARKET BY REGION, THROUGH 2021 ($ MILLIONS)
FIGURE 26 GLOBAL NEUROMARKETING CONSULTANT MARKET BY REGION, 2015-2021 ($ MILLIONS)
CHAPTER 10 COMPANY PROFILES
NEUROMARKETING COMPANIES
ADVANCED NEUROMETRCIS INC.
AFFECTIVA
AAT RESEARCH
BEHAVIOR AND BRAIN LAB
BLACKBOX
BRAIN IMPACT
BRAINSIGNS
BRAINSIGHTS
BRAIN TECH
BRAIN & RESEARCH INNOVATION
BRAINTRENDS
BUYER BRAIN
BUYOLOGY INC.
CSS/DATAINTELLIGENCE
EMONALYTICS
ESTIME
EXAKTI INTELLIGENCE OY
EXPLORER GROUP
EYE ON MEDIA
FKF APPLIED RESEARCH
FOREBRAIN
GALLUP & ROBINSON
GRUPPE NYMPHENBURG CONSULT AG
HAYSTACK N.V.
HEADSPACE NEUROMARKETING
HCD RESEARCH
INNERSCOPE RESEARCH, INC.
IN-SIGHT NEUROMARKETING
INSIDEBRAIN
MERCHANT MECHANICS
MINDLAB INTERNATIONAL LTA
MINDMETRIKS
MONITORIKA
MSW AND ARS RESEARCH
NEURAL SENSE
NEURENSICS
NEUROBIOMARKETING
NEUROCOMPASS
NEUROIDEA
NEURO-INSIGHT
Australia and Asia-Pacific
U.K.
U.S.
Europe (Germany, Switzerland, Austria)
NEUROHM
NEUROLAB BRASIL
NEUROMARKETING
NEUROMATTERS
NEURONS INC.
NEUROSENSE
NEUROSET
NEUROSPIRE INC.
NETVALUE S.M. LTD
NIELSEN NEUROFOCUS
NOESIS NEUROMARKETING
NURO
NVISO
OLSON ZALTMAN ASSOCIATES
REDHEALTHASIA
SALESBRAIN
SANDS RESEARCH INC.
SENSORY LOGIC
SENTIA LABS
SENTIENT DECISION SCIENCE
SENSOMOTORIC INSTRUMENTS GMBH (SMI)
SR LABS
SYNETIQ LTD.
THE EYE TRIBE APS
THE NEUROMARKETING LABS
THINKNEURO
THINKUSER
TRUE IMPACT MARKETING
WALNUT UNLIMITED

Neuromarketing Technologies: Global Markets

REPORT HIGHLIGHTS

The global market for neuromarketing technology reached $21.0 million in 2015. The market is expected to reach $22.0 million by 2021 from $50.3 million in 2016, increasing at a compound annual growth rate (CAGR) of 18.0% from 2016 to 2021.

This report provides:
An overview of the global markets for neuromarketing technologies, which apply IT and the disciplines of psychology, neuroscience and economics to understand consumer behaviour.
Analyses of global market trends, with data from 2015, estimates for 2016, and CAGRs through 2021.
A look at how neuromarketing technology allows companies to acquire data about the customer’s thoughts and feelings so that they may tailor marketing practices, products and services to their customer needs.
A definition of neuromarketing and demonstration of how it is a demand driver for IT applications.
A breakdown of neuromarketing services based on two components: hardware (fMRI, EEG, Eye tracking and Biometrics), and software which is responsible to process the signals and provide information about emotions and motivation.
Profiles of major players in the industry.


SCOPE OF THE REPORT

This report covers several key areas in the neuromarketing market. Global market trends are analyzed with currently available data on the number of neuromarketing companies and their sales revenues. The report discusses recent technological advances in neuroscience technology, ethical issues in neuromarketing, and the challenges and barriers that may restrict the market.

The history and current state of neuromarketing is reviewed and discussed. An analysis of industry structure, including sales, market share and the major market drivers, is presented. Key neuromarketing technologies such as functional magnetic image resonance imaging (fMRI), electroencephalography (EEG), galvanic skin response (GSR) measurement, eye tracking and biometrics are examined. Likely future industry developments in neuromarketing technology are discussed.

Detailed reviews of company revenues based on their use of neuromarketing is considered beyond the scope of this report and is excluded from the study.

Regions in this report include the EMEA (Europe, Middle East and Africa), the Americas (North America and Latin America) and APAC (Asia-Pacific). Regions are broken down further where data was available.

Download our eBook: How to Succeed Using Market Research

Learn how to effectively navigate the market research process to help guide your organization on the journey to success.

Download eBook

Share this report

;