Whiskey Market by Product Type (Irish Whiskey, Scotch Whiskey, Japanese Whiskey, American Whiskey and Canadian Whiskey) and Distribution Channel (On-Trade and Off-Trade): Global Opportunity Analysis and Industry Forecast, 2020–2027

Whiskey Market by Product Type (Irish Whiskey, Scotch Whiskey, Japanese Whiskey, American Whiskey and Canadian Whiskey) and Distribution Channel (On-Trade and Off-Trade): Global Opportunity Analysis and Industry Forecast, 2020–2027

Whiskey refers to a type of distilled alcoholic beverage made from distinctive varieties of grain including, wheat, barely, corn, rye and others. It is typically aged in wooden casks that are made from charred white oak. The global whiskey market was valued at $59,631.2 million in 2019, and is projected to reach $86,389.5 million by 2027, registering a CAGR of 4.9% from 2020 to 2027. Changing consumer tastes and resurgence of the cocktail trend is one of the major factors that drives the market globally. In addition, whiskey manufacturers are investing in R&D to promote product innovation and sustainability, in order to enhance characteristics, taste, and meet the changing preferences of their consumers.

Young consumers are more inclined toward well-crafted, flavored spirits that are artisanallyproduced and have an authentic, heritage-rich brand story. For this reason, whiskey particularly has become one of the fastest selling products among other alcoholic beverages. Bartenders are increasingly using top-tier whiskey brands as an ingredient in cocktails. Hence, the “cocktail culture” trend has become one the driving factors for the whiskey market. Furthermore, the rise in spirit-led tourism, especially in the western countries, has propelled tourists from overseas to indulge and develop taste for local beverages, including whiskeys. Countries such as the UK, France, the U.S., Scotland and others, have developed spirit led-tourism, which enables tourists to comprehend the history and distillation processes involved in producing whiskeys. This factor is expected to drive the whiskey market globally.

In the recent past, the number of bars, pubs, breweries and restaurants serving alcohol has increased manifold. The major factors driving this growth are rise in consumer spending, rapid urbanization, product innovation and rising demand from millennial population. The acceptance of alcoholic beverages, for social events including marriages, events, award functions, and several similar social gatherings has generated a positive growth prospect for the whiskey market.

The whisky market has developed at a fast pace in the recent years, and more people than ever now consider whisky an affordable luxury. The increase in acceptance also led to growth in demand for different whisky such as premium and organic whisky. The general shift in consumer consciousness and demand for innovative products, has led to an increased desire for whiskey distilled with organic malted barley and grains. This consumer demand can be regarded as an opportunity by whiskey manufactures to broaden the market base.

According to the whiskey market analysis, the whiskey market is segmented on the basis of product type, distribution channel and region. Based on product type, the market is categorized into Irish whiskey, Scotch whiskey, Japanese whiskey, American whiskey and Canadian whiskey. By distribution channel, the market is bifurcated into on-trade and off-trade. Region wise, the market is studied across North America (U.S., Canada, and Mexico), Europe (Germany, France, UK, Italy, Spain, and Rest of Europe), Asia-Pacific (China, India, Japan, Australia, New Zealand and Rest of Asia-Pacific), and LAMEA (Middle East, Latin America, and Africa).

The key players operating in the whiskey market include Diageo plc., Pernod Ricard, William Grant & Sons Ltd, Bacardi Limited, Beam Suntory, Inc., The Brown–Forman Corporation, Constellation Brands, Inc., Asahi Group Holdings, Ltd., La Martiniquaise and Loch Lomond Distillers Ltd.

KEY BENEFITS FOR STAKEHOLDERS

The report provides a quantitative analysis of the current whiskey market trends, estimations, and dynamics of the market size from 2020 to 2027 to identify the prevailing opportunities.
Porter’s five forces analysis highlights the potency of buyers and suppliers to enable stakeholders to make profit-oriented business decisions and strengthen their supplier–buyer network.
In-depth analysis and the market size and segmentation assists in determining the prevailing whiskey market opportunities.
The major countries in each region are mapped according to their revenue contribution to the market.
The market player positioning segment facilitates benchmarking and provides a clear understanding of the present position of the market players in the whiskey industry.

KEY MARKET SEGMENTS


By Product Type

Irish Whiskey
Scotch Whiskey
Japanese Whiskey
American Whiskey
Canadian Whiskey

By Distribution Channel

On-Trade
Off-Trade

By Region

North America
U.S.
Canada
Mexico
Europe
Germany
France
UK
Italy
Spain
Rest of Europe
Asia-Pacific
India
China
Japan
Australia
New Zealand
Rest of Asia-Pacific
LAMEA
Latin America
Middle East
Africa


CHAPTER 1:INTRODUCTION
1.1.Report description
1.2.Key market segments
1.3.Key market benefits for stakeholders
1.4.Research methodology
1.4.1.Primary research
1.4.2.Secondary research
1.4.3.Analyst tools and models
CHAPTER 2:EXECUTIVE SUMMARY
2.1.Key findings of the study
2.1.1.Top investment pocket
2.2.CXO perspective
CHAPTER 3:MARKET OVERVIEW
3.1.Market definition and scope
3.2.Porter's five forces analysis
3.2.1.Bargaining power of suppliers
3.2.2.Bargaining power of buyer
3.2.3.Thereat of new entrants
3.2.4.Threat of substitute
3.2.5.Intensity of competitive rivalry
3.3.Market dynamics snapshot
3.3.1.Drivers
3.3.1.1.Premiumization is propelling growth
3.3.1.2.Rise in spirit tourism
3.3.1.3.Expanding global consumer base
3.3.2.Restraint
3.3.2.1.Stringent regulations regarding advertisement
3.3.3.Opportunities
3.3.3.1.Exploring demand in Asia-Pacific region
3.3.3.2.Rise in demand for organic whiskey
3.4.COVID-19 impact on Whiskey market
CHAPTER 4:WHISKEY MARKET, BY PRODUCT TYPE
4.1.Overview
4.1.1.Market size and forecast
4.2.Irish Whiskey
4.2.1.Key market trends, growth factors, and opportunities
4.2.2.Market size and forecast
4.2.3.Market analysis by country
4.3.Scotch Whiskey
4.3.1.Key market trends, growth factors, and opportunities
4.3.2.Market size and forecast
4.3.3.Market analysis by country
4.4.Japanese Whiskey
4.4.1.Key market trends, growth factors, and opportunities
4.4.2.Market size and forecast
4.4.3.Market analysis by country
4.5.American Whiskey
4.5.1.Key market trends, growth factors, and opportunities
4.5.2.Market size and forecast
4.5.3.Market analysis by country
4.6.Canadian Whiskey
4.6.1.Key market trends, growth factors, and opportunities
4.6.2.Market size and forecast
4.6.3.Market analysis by country
CHAPTER 5:WHISKEY MARKET, BY DISTRIBUTION CHANNEL
5.1.Overview
5.1.1.Market size and forecast
5.2.On-trade
5.2.1.Key market trends, growth factors, and opportunities
5.2.2.Market size and forecast
5.2.3.Market analysis by country
5.3.Off-trade
5.3.1.Key market trends, growth factors, and opportunities
5.3.2.Market size and forecast
5.3.3.Market analysis by country
CHAPTER 6:WHISKEY MARKET, BY REGION
6.1.Overview
6.2.North America
6.2.1.Key market trends, growth factors, and opportunities
6.2.2.Market size and forecast by product type
6.2.3.Market size and forecast by distribution channel
6.2.5.Market size and forecast by country
6.2.6.U.S.
6.2.6.1.Market size and forecast, by product type
6.2.6.2.Market size and forecast, by distribution channel
6.2.7.Canada
6.2.7.1.Market size and forecast, by product type
6.2.7.2.Market size and forecast, by distribution channel
6.2.8.Mexico
6.2.8.1.Market size and forecast, by product type
6.2.8.2.Market size and forecast, by distribution channel
6.3.Europe
6.3.1.Key market trends, growth factors, and opportunities
6.3.2.Market size and forecast by product type
6.3.3.Market size and forecast by distribution channel
6.3.4.Market size and forecast by country
6.3.5.Germany
6.3.5.1.Market size and forecast, by product type
6.3.5.2.Market size and forecast, by distribution channel
6.3.6.France
6.3.6.1.Market size and forecast, by product type
6.3.6.2.Market size and forecast, by distribution channel
6.3.7.UK
6.3.7.1.Market size and forecast, by product type
6.3.7.2.Market size and forecast, by distribution channel
6.3.8.Italy
6.3.8.1.Market size and forecast, by product type
6.3.8.2.Market size and forecast, by distribution channel
6.3.9.Spain
6.3.9.1.Market size and forecast, by product type
6.3.9.2.Market size and forecast, by distribution channel
6.3.10.Rest of Europe
6.3.10.1.Market size and forecast, by product type
6.3.10.2.Market size and forecast, by distribution channel
6.4.Asia-Pacific
6.4.1.Key market trends, growth factors, and opportunities
6.4.2.Market size and forecast by product type
6.4.4.Market size and forecast, by distribution channel
6.4.5.Market size and forecast by country
6.4.6.China
6.4.6.1.Market size and forecast, by product type
6.4.6.2.Market size and forecast, by distribution channel
6.4.7.India
6.4.7.1.Market size and forecast, by product type
6.4.7.2.Market size and forecast, by distribution channel
6.4.8.Japan
6.4.8.1.Market size and forecast, by product type
6.4.8.2.Market size and forecast, by distribution channel
6.4.9.Australia
6.4.9.1.Market size and forecast, by product type
6.4.9.2.Market size and forecast, by distribution channel
6.4.10.New Zealand
6.4.10.1.Market size and forecast, by product type
6.4.10.2.Market size and forecast, by distribution channel
6.4.11.Rest of Asia-Pacific
6.4.11.1.Market size and forecast, by product type
6.4.11.2.Market size and forecast, by distribution channel
6.5.LAMEA
6.5.1.Key market trends, growth factors, and opportunities
6.5.2.Market size and forecast by product type
6.5.3.Market size and forecast by distribution channel
6.5.4.Market size and forecast by country
6.5.5.Latin America
6.5.5.1.Market size and forecast, by product type
6.5.5.2.Market size and forecast, by distribution channel
6.5.6.Middle East
6.5.6.1.Market size and forecast, by product type
6.5.6.2.Market size and forecast, by distribution channel
6.5.7.Africa
6.5.7.1.Market size and forecast, by product type
6.5.7.2.Market size and forecast, by distribution channel
LIST OF TABLES
TABLE 01.GLOBAL WHISKEY MARKET, BY PRODUCT TYPE, 2019-2027 ($MILLION)
TABLE 02.IRISH WHISKEY MARKET REVENUE, BY REGION, 2019–2027 ($MILLION)
TABLE 03.SCOTCH WHISKEY MARKET REVENUE, BY REGION, 2019–2027 ($MILLION)
TABLE 04.JAPANESE WHISKEY MARKET REVENUE, BY REGION, 2019–2027 ($MILLION)
TABLE 05.AMERICAN WHISKEY MARKET REVENUE, BY REGION, 2019–2027 ($MILLION)
TABLE 06.CANADIAN WHISKEY MARKET REVENUE, BY REGION, 2019–2027 ($MILLION)
TABLE 07.WHISKEY MARKET, BY DISTRIBUTION CHANNEL, 2019-2027 ($MILLION)
TABLE 08.ON-TRADE WHISKEY MARKET REVENUE, BY REGION, 2019–2027 ($MILLION)
TABLE 09.OFF-TRADE WHISKEY MARKET REVENUE, BY REGION, 2019–2027 ($MILLION)
TABLE 10.WHISKEY MARKET, BY REGION, 2019–2027 ($MILLION)
TABLE 11.NORTH AMERICA WHISKEY MARKET, BY PRODUCT TYPE, 2019–2027($MILLION)
TABLE 12.NORTH AMERICA WHISKEY MARKET, BY DISTRIBUTION CHANNEL, 2019–2027 ($MILLION)
TABLE 13.NORTH AMERICA WHISKEY MARKET, BY COUNTRY, 2019–2027 ($MILLION)
TABLE 14.U.S. WHISKEY MARKET, BY PRODUCT TYPE, 2019–2027 ($MILLION)
TABLE 15.U.S. WHISKEY MARKET, BY DISTRIBUTION CHANNEL, 2019–2027 ($MILLION)
TABLE 16.CANADA WHISKEY MARKET, BY PRODUCT TYPE, 2019–2027 ($MILLION)
TABLE 17.CANADA WHISKEY MARKET, BY DISTRIBUTION CHANNEL, 2019–2027 ($MILLION)
TABLE 18.MEXICO WHISKEY MARKET, BY PRODUCT TYPE, 2019–2027 ($MILLION)
TABLE 19.MEXICO WHISKEY MARKET, BY DISTRIBUTION CHANNEL, 2019–2027 ($MILLION)
TABLE 20.EUROPE WHISKEY MARKET, BY PRODUCT TYPE, 2019–2027 ($MILLION)
TABLE 21.EUROPE WHISKEY MARKET, BY DISTRIBUTION CHANNEL, 2019–2027 ($MILLION)
TABLE 22.EUROPE WHISKEY MARKET, BY COUNTRY, 2019–2027 ($MILLION)
TABLE 23.GERMANY WHISKEY MARKET, BY PRODUCT TYPE, 2019–2027 ($MILLION)
TABLE 24.GERMANY WHISKEY MARKET, BY DISTRIBUTION CHANNEL, 2019–2027 ($MILLION)
TABLE 25.FRANCE WHISKEY MARKET, BY PRODUCT TYPE, 2019–2027 ($MILLION)
TABLE 26.FRANCE WHISKEY MARKET, BY DISTRIBUTION CHANNEL, 2019–2027 ($MILLION)
TABLE 27.UK WHISKEY MARKET, BY PRODUCT TYPE, 2019–2027 ($MILLION)
TABLE 28.UK WHISKEY MARKET, BY DISTRIBUTION CHANNEL, 2019–2027 ($MILLION)
TABLE 29.ITALY WHISKEY MARKET, BY PRODUCT TYPE, 2019–2027 ($MILLION)
TABLE 30.ITALY WHISKEY MARKET, BY DISTRIBUTION CHANNEL, 2019–2027 ($MILLION)
TABLE 31.SPAIN WHISKEY MARKET, BY PRODUCT TYPE, 2019–2027 ($MILLION)
TABLE 32.SPAIN WHISKEY MARKET, BY DISTRIBUTION CHANNEL, 2019–2027 ($MILLION)
TABLE 33.REST OF EUROPE WHISKEY MARKET, BY PRODUCT TYPE, 2019–2027 ($MILLION)
TABLE 34.REST OF EUROPE WHISKEY MARKET, BY DISTRIBUTION CHANNEL, 2019–2027 ($MILLION)
TABLE 35.ASIA-PACIFIC WHISKEY MARKET, BY PRODUCT TYPE, 2019-2027 ($MILLION)
TABLE 36.ASIA-PACIFIC WHISKEY MARKET BY DISTRIBUTION CHANNEL, 2019-2027 ($MILLION)
TABLE 37.ASIA-PACIFIC WHISKEY MARKET, BY COUNTRY, 2019-2027 ($MILLION)
TABLE 38.CHINA WHISKEY MARKET, BY PRODUCT TYPE, 2019–2027 ($MILLION)
TABLE 39.CHINA WHISKEY MARKET, BY DISTRIBUTION CHANNEL, 2019–2027 ($MILLION)
TABLE 40.INDIA WHISKEY MARKET, BY PRODUCT TYPE, 2019–2027 ($MILLION)
TABLE 41.INDIA WHISKEY MARKET, BY DISTRIBUTION CHANNEL, 2019–2027 ($MILLION)
TABLE 42.JAPAN WHISKEY MARKET, BY PRODUCT TYPE, 2019–2027 ($MILLION)
TABLE 43.JAPAN WHISKEY MARKET, BY DISTRIBUTION CHANNEL, 2019–2027 ($MILLION)
TABLE 44.AUSTRALIA WHISKEY MARKET, BY PRODUCT TYPE, 2019–2027 ($MILLION)
TABLE 45.AUSTRALIA WHISKEY MARKET, BY DISTRIBUTION CHANNEL, 2019–2027 ($MILLION)
TABLE 46.NEW ZEALAND WHISKEY MARKET, BY PRODUCT TYPE, 2019–2027 ($MILLION)
TABLE 47.AUSTRALIA WHISKEY MARKET, BY DISTRIBUTION CHANNEL, 2019–2027 ($MILLION)
TABLE 48.REST OF ASIA-PACIFIC WHISKEY MARKET, BY PRODUCT TYPE, 2019–2027 ($MILLION)
TABLE 49.REST OF ASIA-PACIFIC WHISKEY MARKET, BY DISTRIBUTION CHANNEL, 2019–2027 ($MILLION)
TABLE 50.LAMEA WHISKEY MARKET, BY PRODUCT TYPE, 2019-2027 ($MILLION)
TABLE 51.LAMEA WHISKEY MARKET BY DISTRIBUTION CHANNEL, 2019-2027 ($MILLION)
TABLE 52.LAMEA WHISKEY MARKET, BY COUNTRY, 2019-2027 ($MILLION)
TABLE 53.LATIN AMERICA WHISKEY MARKET, BY PRODUCT TYPE, 2019–2027 ($MILLION)
TABLE 54.LATIN AMERICA WHISKEY MARKET, BY DISTRIBUTION CHANNEL, 2019–2027 ($MILLION)
TABLE 55.MIDDLE EAST WHISKEY MARKET, BY PRODUCT TYPE, 2019–2027 ($MILLION)
TABLE 56.MIDDLE EAST WHISKEY MARKET, BY DISTRIBUTION CHANNEL, 2019–2027 ($MILLION)
TABLE 57.AFRICA WHISKEY MARKET, BY PRODUCT TYPE, 2019–2027 ($MILLION)
TABLE 58.AFRICA WHISKEY MARKET, BY DISTRIBUTION CHANNEL, 2019–2027 ($MILLION)
LIST OF FIGURES
FIGURE 01.KEY MARKET SEGMENTS
FIGURE 02.MARKET EXECUTIVE SNAPSHOT
FIGURE 03.TOP INVESTMENT POCKETS, BY PRODUCT TYPE
FIGURE 04.MODERATE BARGAINING POWER OF SUPPLIERS
FIGURE 05.MODERATE BARGAINING POWER OF BUYERS
FIGURE 06.MODERATE THREAT OF NEW ENTRANTS
FIGURE 07.MODERATE THREAT OF SUBSTITUTION
FIGURE 08.HIGH INTENSITY OF COMPETITIVE RIVALRY
FIGURE 09.GLOBAL WHISKEY MARKET SHARE, BY PRODUCT TYPE, 2019(%)
FIGURE 10.COMPARATIVE SHARE ANALYSIS FOR IRISH WHISKEY MARKET REVENUE, BY COUNTRY, 2019 & 2027 (%)
FIGURE 11.COMPARATIVE SHARE ANALYSIS FOR SCOTCH WHISKEY MARKET REVENUE, BY COUNTRY, 2019 & 2027 (%)
FIGURE 12.COMPARATIVE SHARE ANALYSIS FOR JAPANESE WHISKEY MARKET REVENUE, BY COUNTRY, 2019 & 2027 (%)
FIGURE 13.COMPARATIVE SHARE ANALYSIS FOR AMERICAN WHISKEY MARKET REVENUE, BY COUNTRY, 2019 & 2027 (%)
FIGURE 14.COMPARATIVE SHARE ANALYSIS FOR CANADIAN WHISKEY MARKET REVENUE, BY COUNTRY, 2019 & 2027 (%)
FIGURE 15.WHISKEY MARKET SHARE, BY DISTRIBUTION CHANNEL, 2019(%)
FIGURE 16.COMPARATIVE SHARE ANALYSIS FOR ON-TRADE WHISKEY MARKET REVENUE, BY COUNTRY, 2019 & 2027 (%)
FIGURE 17.COMPARATIVE SHARE ANALYSIS FOR OFF-TRADE WHISKEY MARKET REVENUE, BY COUNTRY, 2019 & 2027 (%)
FIGURE 18.WHISKEY MARKET SHARE, BY REGION, 2019(%)
FIGURE 19.U.S. WHISKEY MARKET, 2019–2027 ($MILLION)
FIGURE 20.CANADA WHISKEY MARKET, 2019–2027 ($MILLION)
FIGURE 21.MEXICO WHISKEY MARKET, 2019–2027 ($MILLION)
FIGURE 22.GERMANY WHISKEY MARKET, 2019-2027 ($MILLION)
FIGURE 23.FRANCE WHISKEY MARKET, 2019-2027 ($MILLION)
FIGURE 24.UK WHISKEY MARKET, 2019-2027 ($MILLION)
FIGURE 25.ITALY WHISKEY MARKET, 2019-2027 ($MILLION)
FIGURE 26.SPAIN WHISKEY MARKET, 2019-2027 ($MILLION)
FIGURE 27.REST OF EUROPE WHISKEY MARKET, 2019-2027 ($MILLION)
FIGURE 28.CHINA WHISKEY MARKET, 2019-2027 ($MILLION)
FIGURE 29.INDIA WHISKEY MARKET, 2019-2027 ($MILLION)
FIGURE 30.JAPAN WHISKEY MARKET, 2019-2027 ($MILLION)
FIGURE 31.AUSTRALIA WHISKEY MARKET, 2019-2027 ($MILLION)
FIGURE 32.NEW ZEALAND WHISKEY MARKET, 2019-2027 ($MILLION)
FIGURE 33.REST OF ASIA-PACIFIC WHISKEY MARKET, 2019-2027 ($MILLION)
FIGURE 34.LATIN AMERICA WHISKEY MARKET, 2019-2027 ($MILLION)
FIGURE 35.MIDDLE EAST WHISKEY MARKET, 2019-2027 ($MILLION)
FIGURE 36.AFRICA WHISKEY MARKET, 2019-2027 ($MILLION)

Download our eBook: How to Succeed Using Market Research

Learn how to effectively navigate the market research process to help guide your organization on the journey to success.

Download eBook