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Published by: Ledbury Research
Published: Oct. 2, 2003 - 43 Pages
Table of Contents
Survey Methodology
About Ledbury Research
About The Authors
Twenty-Somethings In The Uk Today
Figure 1: University Participation
Figure 2: Average Student Debt
Figure 3: Citizen’s Advice Bureau: Debt Inquiries
Figure 4: Average Age Of First-Time Home Buyers
Figure 5: Average Age Of First Marriages
Why Are The ‘Privileged Youth’ Important ?
Figure 6: National Average Net Assets
Figure 7: Py Current Asset Levels
Figure 8: Perceived Current And Future Financial Position
Figure 9: Number Of Children In Private Education By Age
How Do The ‘Privileged Youth’ Live ?
Figure 10: Py Living Arrangements
Figure 11: Py Social/Sporting Events Attendance
Figure 12: Py Hobbies
Figure 13: Top 15 Female Py Hobbies
Figure 14: Top 15 Male Py Hobbies
Figure 15: Top Py Concerns
Figure 16: Biggest Gender Differences Of Py Concerns
Figure 17: Py Attitudes To Life And Money
Figure 18: Top 10 Py Aspirations By Gender
In Focus: Banking
Figure 19: Py Asset Types Held
Figure 20: Py Banking Concerns
Figure 21: Py Financial Attitudes
Figure 22: Largest 6 Banks—Py Customer Satisfaction
Figure 23: Largest 6 Banks—Py Customers Feeling Understood
Figure 24: Py Accounts Where Parental Influence Was Key
Figure 25: Py Clients At Risk Index
In Focus: Credit Cards & Other Debt
Figure 26: Py Debt Levels
Figure 27: Py Credit Card Debt Servicing
Figure 28: % Of Monthly Credit Card Balance Paid Off By Salary Band
Figure 29: Factors Influencing Credit Card Debt Servicing
Figure 30: Py Credit Card Spending By Card Type
Figure 31: Parental Help With Bills By Credit Card Spend
Figure 32: Py Pay-Back Duration For Non-Mortgage Debt
In Focus: Property
Figure 33: Py Property Ownership And Mortgage Values
Figure 34: Property Values For Properties Owned
Figure 35: Py Attitudes By Property Ownership Type
Figure 36: Mortgage Providers Share Of Py Market
Figure 37: Property Ownership And Attitudes/Concerns
In Focus: Cars
Figure 38: Py Car Ownership/Regular Driving By Gender
Figure 39: Py Car Ownership As A Fraction Of National Car Sales
Notes
Abstract The Privileged Youth is the report that draws on exclusive consumer research and a wide range of data sources to identify and describe the 20-30 year olds in the UK today that have been privately educated.
For the first time this group is accurately sized, their wealth and assets are detailed, and their needs, wants and behaviours are revealed. Not only is this influential group sizeable and affluent, but also marketers to date have largely ignored them.
The report examines the latent, untapped potential in this population for the financial service, luxury, property, mortgage, and automobile industries.
Some report highlights
Just under 10% of all 20-30 year olds fall into this group
Nearly 50% of this group have more than £20k of investable assets and just over 20% have more than £100k
Over half own stocks and shares and most have several bank accounts
34% of this group own their own property, of whom nearly half received parental help to do so
91% of these homeowners have a mortgage, with one institution providing 26% of the debt
Nearly half of the credit card holders in this group do not repay their balance in full each month
More than three-quarters of this group have a car, a third of whom drive a Volkswagen
Who are these young, affluent individuals and what assets do they have?
How satisfied are they with their FS providers and how can banks win more customers of this type?
How much do they borrow through credit cards and loans, and how “good” is their debt?
How do they live their lives and in which industries do they work?
What are their interests and hobbies, and what cars do they drive?
How are they different from the average 20-30 year old in the UK today?
This report is a must-read for anyone interested in the young affluent, and especially marketing professionals Banks, Mortgage Lenders, Estate Agents, Credit Card Providers, IFAs, Wealth Advisors and Car Manufacturers and Distributors.
Get Full Details About This Report >>
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