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Gender: market research reports

Find the comprehensive information you need in our collection of demographic reports on gender research covering analysis of the trends, attitudes, behaviors and marketing strategies.

Men (44)

Women (109)

Gender market research reports and industry analysis

The 2012/13 Source Book of Multicultural Experts 9/1/2012 \| published by: Multicultural Marketing Resources ... and niche markets: African American, Asian American, Hispanic, among others; Cross-reference listings guide readers to find a company by business type (e.g. ad agencies, professional organizations, research firms, media), by industry area of expertise (e.g. ... \| more...	$19.95
Creating Female-Friendly Financial Services: Strategies, Opportunities and Lessons 8/7/2012 \| published by: Timetric ... the Middle East, South-East Asia and Australia to illustrate the various responses made by financial services companies to their respective female audiences. Summary The female financial services sector represents a profitable market still largely untapped ... \| more... Search inside this report	$3,800.00
Young Men’s Attitudes Towards Health, Fitness and Wellbeing: Global Survey Strategic Analysis 7/17/2012 \| published by: Euromonitor International ... faced as they are with time constraints, sedentary lifestyles and an array of unhealthy foods. This new global report analyses young men’s attitudes towards health and wellbeing and the implications for marketers, as part of ... \| more... Search inside this report	$2,600.00
Spotlight on Moms: Digital Photography and Photo Printing Habits 5/1/2012 \| published by: InfoTrends ... because so many of these photos feature their children. In this document, InfoTrends explores how mothers compare to general survey respondents, how maternal age affects digital photography habits, and whether the age of children plays ... \| more... Search inside this report	$3,995.00
Motherhood's Striking Impact on Digital Photography and Photo Printing Habits 4/1/2012 \| published by: InfoTrends ... For this report, InfoTrends chose to explore how motherhood affected the imaging behaviors of females between the ages of 18 to 29. In comparing moms and non-moms, we hoped to garner insight about how non-mothers' ... \| more... Search inside this report	$3,495.00
Working Americans 1880-2012 Volume I: The Working Class, Second Edition 3/1/2012 \| published by: Grey House Publishing Inc ... they lived in, the food and clothes they bought, the entertainment they sought as well as the society and history that shaped the world Americans worked in from 1880 to 2012. From the wealth of ... \| more...	$150.00
Men's Attitudes Toward Clothes Shopping - US 3/1/2012 \| published by: Mintel International Group Ltd. ... in the U.S., and particularly the growth in Hispanic men, levels of obesity among men, changes in consumer confidence, and changes in men’s’ lifestyles such as getting married later in life. This report closely examines ... \| more... Search inside this report	$3,995.00
Shopper Typologies & Segmentation 2/27/2012 \| published by: Evolution Insights Ltd. ... and the importance of Price. It looks at these behaviours and segmenting by Age, Gender, SEG, Singles, Couples, Parents, Empty Nesters and Older shoppers, comparing and contrasting the different attitudes amongst the key drivers listed. ... \| more... Search inside this report	$3,120.00
Gender, management and leadership 2/17/2012 \| published by: Emerald Group Publishing Limited ... and generated 22 full-paper submissions for consideration from conference participants and from responses to the call. The papers covered many themes and incorporated a range of different methodologies. Ultimately, six were selected to be included. \| more... Search inside this report	$199.00
Marketing to Moms - US 2/1/2012 \| published by: Mintel International Group Ltd. ... parenting duties and household upkeep. As they try to balance the many priorities in their lives, they have an increasingly varied array of resources to call on, from trusted personal contacts like their partners, friends, ... \| more... Search inside this report	$3,995.00
Women and CE 12/19/2011 \| published by: Consumer Electronics Association ... fundamental differences between the genders that CE manufacturers and retailers should take into consideration? Women and CE helps to explore the similarities and differences between genders by measuring consumer attitudes, usage and purchase intent across ... \| more... Search inside this report	$699.00
Working Americans 1880-2011 11/1/2011 \| published by: Grey House Publishing Inc ... agents, theater performers, composers, instrument salesmen, radio personalities, record producers, along with the musical hobbyist, to offer a thought-provoking and interesting look at how music helped shape this country. Profiles examine life at home, at ... \| more...	$150.00
Indian Wine Market Outlook to 2015 - Surging Demand by Women 10/1/2011 \| published by: Ken Research ... size of wine on the basis of consumption, per capita consumption, market segmentation, competitive landscape and company profiles of the major players operating in the country. The future projections are presented for the base case, ... \| more... Search inside this report	$350.00
Women's Attitudes Towards Hosiery and Shapewear - US 10/1/2011 \| published by: Mintel International Group Ltd. ... dramatically impact the shapewear category’s fortunes for years to come, over index for this attitude (24-25%). Consequently, it is important that manufacturers find ways to minimize any embarrassment associated with wearing shapewear. One approach is ... \| more... Search inside this report	$3,995.00
Marketing Health to Men - US 10/1/2011 \| published by: Mintel International Group Ltd. ... or friends and family. Creating new innovative ways to engage men with their health will be important, and could set health care providers and product manufactures apart from other competitors. With overwewight/obesity rates hitting high ... \| more... Search inside this report	$3,995.00
Gender And Entrepreneurship In International Contexts 9/30/2011 \| published by: Emerald Group Publishing Limited ... & 4th 2010 in Banff, Canada, themed ‘Extending Women’s Entrepreneurship Research in New Directions.’ This edition presents research on women’s entrepreneurship in International contexts that reflect the current variety of work ongoing in this field. \| more... Search inside this report	$199.00
Marketing to Australian Mums: getting through to the gatekeepers 9/13/2011 \| published by: Datamonitor ... is critical in converting them from being target consumers, through to actual customers, and then to loyal brand advocatesUnderstand the key priorities and concerns that influence mums’ choices of where to shop, what to buy ... \| more...	$3,450.00
Marketing to Australian Mums: getting through to the gatekeepers 9/13/2011 \| published by: Datamonitor ... Introduction Australian mums control around A$132 billion in household spending each year. Additionally, mums indirectly influence the purchase decisions of family members, friends and other consumers via word-of-mouth and online communities. Establishing emotional resonance with ... \| more...	$3,450.00
Cookware - US 8/1/2011 \| published by: Mintel International Group Ltd. ... many to spend more time cooking and entertaining at home. Moreover, a growing number of Americans are expressing an interest in cooking, which is also helping to drive sales. However, the category is also fragmented ... \| more... Search inside this report	$3,995.00
Female Breadwinners: How the Rise in Working Women is Influencing Spending Patterns 7/6/2011 \| published by: Euromonitor International ... women become the household’s main breadwinner, they are responsible for a greater share of purchasing decisions. The new report examines the global impact of high earning females on consumer markets and the ways in which ... \| more... Search inside this report	$2,600.00
Games and Girls: Video Gaming's Ignored Audience 5/31/2011 \| published by: Interpret LLC ... girls gaming now than previously? What do female gamers own and play? How do their preferences differ from those of males? What can developers and publishers do to partition and cater to this nuanced audience? \| more... Search inside this report	$250.00
Latina Consumer (The) - US 5/1/2011 \| published by: Mintel International Group Ltd. ... practice their Spanish with her, perhaps she’ll tell them snidely that her family didn’t cross the border but the border crossed them, “We’ve been here for generations. English, please.” These acculturated or assimilated Latinas are ... \| more... Search inside this report	$3,995.00
What Moms Think and Do 2011 5/1/2011 \| published by: EPM Communications Inc ... moms' greatest stress points what mothers want in a store moms' attitudes toward advertising to them…and to their kids blogs and other online experiences as the ultimate moms communities how the family table reflects moms' ... \| more...	$299.00
Healthy 50+ Americans: Trends and Opportunities in the Emerging Wellness Market 4/1/2011 \| published by: Packaged Facts ... exercise. Anchored by boomers who firmly believe that getting older means getting better, Packaged Facts’ Healthy 50+ Americans: Trends and Opportunities in the Emerging Wellness Market offers marketers a look into the future of an ... \| more... Search inside this report	$3,465.00
Attitudes and Beliefs in the US, UK and China 3/1/2011 \| published by: Buzzback ... usage for these products, but also to uncover the bedrock emotional perceptions and attitudes of women towards their personal appearance and self-image, and how these might influence their choice of beauty products. Using BuzzBack’s proprietary ... \| more... Search inside this report	$795.00

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Gender: market research reports

Find the comprehensive information you need in our collection of demographic reports on gender research covering analysis of the trends, attitudes, behaviors and marketing strategies.

Gender market research reports and industry analysis