Find the comprehensive information you need in our collection of demographic reports on gender research covering analysis of the trends, attitudes, behaviors and marketing strategies.
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All reports in Gender
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Shopper Typologies & Segmentation
2/27/2012 | published by: Evolution Insights Ltd.
... and the importance of Price. It looks at these behaviours and segmenting by Age, Gender, SEG, Singles, Couples, Parents, Empty Nesters and Older shoppers, comparing and contrasting the different attitudes amongst the key drivers listed. ...
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$3,120.00
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Gender, management and leadership
2/17/2012 | published by: Emerald Group Publishing Limited
... and generated 22 full-paper submissions for consideration from conference participants and from responses to the call. The papers covered many themes and incorporated a range of different methodologies. Ultimately, six were selected to be included.
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$199.00
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Women and CE
12/19/2011 | published by: Consumer Electronics Association
... fundamental differences between the genders that CE manufacturers and retailers should take into consideration? Women and CE helps to explore the similarities and differences between genders by measuring consumer attitudes, usage and purchase intent across ...
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$699.00
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Indian Wine Market Outlook to 2015 - Surging Demand by Women
10/1/2011 | published by: AM Mindpower Solutions
... size of wine on the basis of consumption, per capita consumption, market segmentation, competitive landscape and company profiles of the major players operating in the country. The future projections are presented for the base case, ...
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$500.00
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Gender And Entrepreneurship In International Contexts
9/30/2011 | published by: Emerald Group Publishing Limited
... & 4th 2010 in Banff, Canada, themed ‘Extending Women’s Entrepreneurship Research in New Directions.’ This edition presents research on women’s entrepreneurship in International contexts that reflect the current variety of work ongoing in this field.
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$199.00
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Marketing to Australian Mums: getting through to the gatekeepers
9/13/2011 | published by: Datamonitor
... is critical in converting them from being target consumers, through to actual customers, and then to loyal brand advocatesUnderstand the key priorities and concerns that influence mums’ choices of where to shop, what to buy ...
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$3,450.00
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Marketing to Australian Mums: getting through to the gatekeepers
9/13/2011 | published by: Datamonitor
... Introduction Australian mums control around A$132 billion in household spending each year. Additionally, mums indirectly influence the purchase decisions of family members, friends and other consumers via word-of-mouth and online communities. Establishing emotional resonance with ...
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$3,450.00
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Female Breadwinners: How the Rise in Working Women is Influencing Spending Patterns
7/6/2011 | published by: Euromonitor International
... women become the household’s main breadwinner, they are responsible for a greater share of purchasing decisions. The new report examines the global impact of high earning females on consumer markets and the ways in which ...
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$2,600.00
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Games and Girls: Video Gaming's Ignored Audience
5/31/2011 | published by: Interpret LLC
... girls gaming now than previously? What do female gamers own and play? How do their preferences differ from those of males? What can developers and publishers do to partition and cater to this nuanced audience?
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$250.00
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What Moms Think and Do 2011
5/1/2011 | published by: EPM Communications Inc
... moms' greatest stress points what mothers want in a store moms' attitudes toward advertising to them…and to their kids blogs and other online experiences as the ultimate moms communities how the family table reflects moms' ...
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$299.00
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Healthy 50+ Americans: Trends and Opportunities in the Emerging Wellness Market
4/1/2011 | published by: Packaged Facts
... exercise. Anchored by boomers who firmly believe that getting older means getting better, Packaged Facts' Healthy 50+ Americans: Trends and Opportunities in the Emerging Wellness Market offers marketers a look into the future of an ...
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$3,850.00
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Attitudes and Beliefs in the US, UK and China
3/1/2011 | published by: Buzzback
... usage for these products, but also to uncover the bedrock emotional perceptions and attitudes of women towards their personal appearance and self-image, and how these might influence their choice of beauty products. Using BuzzBack’s proprietary ...
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$795.00
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Uzbekistan in 2030: The Future Demographic
2/1/2011 | published by: Euromonitor International
... population aged 60+. Nevertheless in 2030, more than two thirds of the population will be aged 45 or less. Euromonitor International's Future Demographic reports provide in-depth data and analysis of population changes in 85 countries, ...
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$900.00
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All About Women Consumers 2011
1/1/2011 | published by: EPM Communications Inc
... the acknowledged decision makers and shoppers in most households. Nearly eight in 10 say that their opinion determines their families' financial decisions. And more than half are the primary person responsible for paying household bills. ...
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$299.00
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Analysis Brief- Moms and Social Media: Influencing Technology Purchases
12/1/2010 | published by: Consumer Electronics Association
... sites to not only connect with others but to find information on products and services they are looking to buy. The quest for information extends to technology products as well, with moms also using these ...
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$299.00
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Sex Survey-2010
11/24/2010 | published by: India Today Group Digital
... Love moment in the life of the modern Indian woman. Just as the lead character, Elizabeth Gilbert (Julia Roberts in the film) was asked by her Balinese healer to “pray for sex”, the survey finds ...
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$200.00
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The U.S. Moms Market 2010, 3rd Edition
11/1/2010 | published by: Packaged Facts
... try to meet their needs. This report takes a different look at Moms than the current buzz in the market. It focuses on the fundamentals of Moms like market size, changes in demographics and details ...
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$3,995.00
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Consumer Targeting in Alcoholic Drinks: Effective marketing and innovation strategies by gender, age, price and occasion
8/25/2010 | published by: Business Insights
... of emerging markets. Tackling both can be helped with smart consumer segmentations. Alcoholic drinks companies are using these to improve the targeting and take-up of their products, as well as to find the common ground ...
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$2,875.00
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Getting Mom to the Movies
7/30/2010 | published by: Interpret LLC
... as consumer packaged goods, casual restaurants and retail, they are often not the primary focus for Hollywood marketers. What are moms’ attitudes towards online media consumption? What strategies should Hollywood pursue to market to moms?
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$250.00
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Barber Services in Indonesia
6/30/2010 | published by: IBISWorld
... size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecasts, growth rates and an analysis of the industry key players and their market shares.
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$500.00
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2010 Pink Report® Uncovers New Truths About Walmart and the Beauty and Personal Care Shopper
6/15/2010 | published by: The Benchmarking Company
... of the Beauty and Personal Care Consumer. The Benchmarking Company (TBC) publishes the Pink Report yearly as each edition explores of-the-moment issues affecting the beauty industry. The 2010 Pink Report focuses on how Walmart affects ...
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$1,499.00
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U.S. Console and PC Gamer Distinctions by Age and Gender
5/31/2010 | published by: IDC
... diverse lot who exhibit a range of remarkable attitudes and preferences once you dig down a bit," says Lewis Ward, research manager of IDC's Consumer Markets: Gaming service. "The use of headsets and text chat ...
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$4,500.00
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Jameson Case Study: targeting the "recession resistant" consumer
5/17/2010 | published by: Datamonitor
... continued to grow in the recession by targeting young males. Reasons to Purchase Gain insight into the methods used by important industry players to give them a competitive edge Identify specific areas for operational improvements ...
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$295.00
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The Luxury Fashion Consumer & Their Favorite Fashion Brands
5/1/2010 | published by: Unity Marketing Inc.
... year. Each fashion customer was then asked to rate their favorite brand out of the 11 most widely purchased fashion brands among all affluents in Unity Marketing's 2009 luxury tracking surveys. The fashion brands included ...
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$750.00
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New Hope & iVillage.com Brands, Label Claims and Market Intelligence Report: For Women, Healthy is Not What You Think
5/1/2010 | published by: Nutrition Business Journal
... likely to be concerned about stress and fatigue, and are more likely to favor products and brands that are organic and natural. Our research showed that 94% of women believe a healthy diet is important ...
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$9,975.00
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