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Demographics Market Research Reports & Industry Analysis provides reports with information in World Demographics trends. This demographic market analysis can assist with two main objectives: first, to discover which sectors or subgroups live in the population; and, second, to generate a comprehensive image of the traits that a typical member of each of these sectors possesses. The available demographic reports have outlined effective strategies for attracting targeted groups of people for certain products worldwide. Reports include global data to help marketers access information about any potential target market.

You can also use demographic market research reports to assist in characterizing a specific demographic profile. Creating a profile will provide information about a typical member for a certain group to aid in creating a visual of a hypothetical target market. As an example, a marketer may focus on members of a population that are male, single, between the ages of 17-24, and college educated.

Demographics are the traits of a selected human population. Demographic trends can be determined through data consisting of age, disability, race, gender, income, mobility, home ownership, location, employment status, and/or education level. By utilizing this trends data, you can analyze changes in a particular population over a specified period of time. You can use this data to assist with economic and marketing decisions in industries such as public policy or sociology.

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Demographics Industry Research & Market Reports

  • Peru in 2030: The Future Demographic 2015-2030 as net migration remains negative. Despite rapid growth in older age groups, Peru will still have a relatively young population in 2030 with nearly 60% of the population made up of under 40s ... Read More

  • Philippines in 2030: The Future Demographic

    ...growth will slow during this period as birth and fertility rates drop and life expectancy increases, producing the most pronounced growth in older age groups. Net migration has been negative for over three decades, a ... Read More

  • Consumer Attitudes Towards Debt - UK - July 2016

    ...following the UK’s decision to leave the EU, which will result in a more cautious approach towards personal finances. In the short term while the terms of Brexit are determined, a period of uncertainty will ... Read More

  • Black Consumers and Beauty Products - US - July 2016

    ...engaged consumer segments will also be important for market growth." - Fiona O’Donnell, Director – Multicultural, Lifestyles, Travel and Leisure This report looks at the following areas: Black women rate their skills using beauty products ... Read More

  • Families - UK - July 2016

    ...from enjoying important quality time with their children. This suggests that campaigns highlighting how products and services can bring families back together are likely to hold particular appeal, while activities that can provide family-bonding experiences ... Read More

  • Marketing to Baby Boomers - US - July 2016

    ...entered the second half of their lives, they don’t necessarily feel “old” and want to continue to have exciting, active, and fulfilling lives. The majority of Baby Boomers have a positive outlook on life and ... Read More

  • Marketing to Sports Fans - US - July 2016

    ...sports and keep up with their favorite teams by watching sports news, reading articles online, and even scanning the local paper. Whichever channel fans choose to keep up with the sports world, news stories about ... Read More

  • Teens' and Tweens' Technology Usage - UK - July 2016

    ...ways that is at the heart of their interest in social media. New social media features, from livestreaming to creating short music videos, are being introduced in the hope of similarly capturing the attention and ... Read More

  • Hispanics and Beauty Products - US - July 2016

    ...oriented, and their willingness to experiment and try new products makes achieving brand loyalty difficult. As brands aim to connect with Hispanic women and become part of their consideration set, it is not easy to ... Read More

  • Lifestyles of Children and Teens - UK - July 2016 advertising than previous generations ever were. Building cradle-to-grave loyalty has become easier, but brands need to tread carefully; in the age of social media any mistake could cost them repeat custom down the line.” ... Read More

  • Consumer Lifestyles in Nigeria

    ...consumer spending. On the other hand, despite a strong tradition of shopping in traditional markets, consumers are quickly becoming comfortable shopping online. More broadly, observers are watching closely as Nigerians increasingly move closer to adopting ... Read More

  • Sapporo Green Aroma - the challenges of targeting a specific consumer group the growing numbers of Japanese woman entering the work force last decade. Key Findings Understand the product concept and positioning of Sapporo Green Aroma new genre beer. Discover why Sapporo Green Aroma did not ... Read More

  • Consumer Lifestyles in Chile

    ...“era of consumerism” in the country, where digital goods and services, branded products and household durables have become part of the everyday lives of most Chileans. Euromonitor's Consumer Lifestyles in Chile report analyses factors influencing ... Read More

  • Kenya in 2030: The Future Demographic

    ...the female childbearing population as well as high, yet falling, birth and fertility rates. Despite a faster pace of population growth in the 40+ groups in 2015-2030, over three quarters of the total population in ... Read More

  • Virtual Reality Market Hardware (Head Mounted Display, Input System) & Software (Real Estate, Live Events, Videogame, Video Entertainment, HealthCare) Global Analysis

    ...will increase by 8 times by 2020, from its current market size. In the global virtual reality market, application segment will lead the market over the hardware segment. Healthcare is the leading segment in 2016. ... Read More

  • Hispanics: Demographic and Consumer Spending Trends, 9th Edition

    ...has been growing faster than the number of non-Hispanic households. Second, average spending by Latino households has increased more than average spending by non-Hispanic households. These two basic variables (more rapid household growth + higher ... Read More

  • Hong Kong, China in 2030: The Future Demographic

    ...growth over this period. The decline in most younger age groups and increase in older groups, influenced by falling birth rates and increasing life expectancy, will continue to push up the median age in 2015-2030. ... Read More

  • Brothel Keeping and Sex Worker Services in Australia - Industry Market Research Report The industry does not include stripping, erotic dancing, adult internet services (such as dating or pornography), telephone sex chat lines, making and retailing adult video entertainment, or manufacturing and retailing sexual aids. This report ... Read More

  • Brothel Keeping and Sex Worker Services in Australia - Industry Market Research Report The industry does not include stripping, erotic dancing, adult internet services (such as dating or pornography), telephone sex chat lines, making and retailing adult video entertainment, or manufacturing and retailing sexual aids. This report ... Read More

  • Gender (in) Accounting: Insights, Gaps and an Agenda for Future Research few women play key roles in companies, academe, politics, etc. For example, only 20% of full professors and fewer than 10% of Vice Chancellors/Rectors of universities are women (UNESCO, 2012). The gender agenda is ... Read More

  • Colombia in 2030: The Future Demographic declining births, increasing deaths and negative net migration. Large increases in older age groups mean that Colombia will remain one of the older countries in the Latin America region in 2030. Bogota will continue ... Read More

  • Iran in 2030: The Future Demographic

    ...2015 and 2030, falling birth rates, increasing death rates and negative net migration will contribute to slow population growth and rapidly increase the country’s median age. Iran will continue to be one of the more ... Read More

  • Bolivia in 2030: The Future Demographic

    ...particularly large increases in groups aged 30-59 in terms of volume. Although the population will continue to age at a steady pace, it will remain one of the youngest countries in Latin America by median ... Read More

  • Black Consumers and the Car Purchasing Process - US - June 2016 information from multiple sources in their determination of type, make, and model to purchase. Demographics play a role in which resources are most likely to help guide them toward their choice." - Fiona O'Donnell, ... Read More

  • Researching and Buying Technology Products - UK - June 2016

    ...of the device they are on, thus eliminating the risk of losing them in the process of redirecting to another device/platform.” – Sara Ballaben, Senior Technology Analyst This report discusses the following key topics: What’s ... Read More

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