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Demographics: market research reports

Demographics are the traits of a human population. Demographic data may consist of age, disability, race, gender, income, mobility, home ownership, location, employment status, and/or education level. The data can then be used to determine demographic trends. These trends describe the changes that may occur in certain demographic populations over a period of time. Demographics are often used in public policy, sociology, and marketing.

Marketers who utilize demographics usually consider several variables and combine them to characterize a demographic profile. A demographic profile, commonly referred to as a “demographic,” provides sufficient information about a typical member a certain group to create a visual of this hypothetical collective. As an example, a marketer may focus on members of a demographic population that are male, single, between the ages of 17-24, and college educated.

The two main objectives marketing researchers have in regard to demographics are: first, to discover which sectors or subgroups live in the population at large; and second, to generate an understandable and complete overall image of the traits that a typical member of each of these sectors possesses. As soon as the outlines of the subgroups are created, they can be used by market research companies to form marketing strategies and plans that are centered around a specific demographic. In this way, marketing companies are able to develop effective strategies for attracting specific groups of people to certain products.

Market research can approach demographics by viewing a consumer group and its behavior with respect to a certain product category or industry, for example, Hispanics and financial services, mothers and food and beverages, African Americans and leisure activities, to name a few.

Age (807)

Gender (168)

Men (52)
Women (119)

Leisure Pursuits (725)

Lifestyle & Economics (3532)

Multicultural (108)

Product Consumption (1347)

Demographics market research reports and industry analysis

ICT Spend Predictions in Medium-sized US Financial Market Institutions - Estimated ICT budget breakdowns in 2013 5/17/2013 \| published by: Kable ... areas of enterprise ICT spend, namely hardware, software, IT services, telecommunications and consulting. Summary Why was the report written? This report presents the output from Kable’s ICT spend prediction statistical model, a log-linear regression model ... \| read more...	$495.00
The CHILDWISE Trends Report 2013 5/8/2013 \| published by: Childwise ... available as a separate, 30 page, concise report - providing the ideal introductory reference for information on children aged 5-16 across the UK. The Trends Report gives tracking data from 1997 to 2012 on media ... \| read more...	$475.00
Vendor Assessment: Specialist Enterprise Social Software Players — Making the Financial Enterprises Social 5/6/2013 \| published by: IDC ... respect to financial institutions, and the ability to service customers within this region. "With social enterprise applications offering considerable promise in the form of enhanced collaboration and communication, there is burgeoning interest in social technology ... \| read more...	$4,500.00
Demographics of Consumer Food Spending 2013 4/24/2013 \| published by: Food Institute Information and Research Center ... the book presents average annual food spending in 2011 by household, food spending as a percent of annual expenditures and distribution of food spending by characteristics such as age, gender and income. Please Note: It ... \| read more...	$139.00
Housebuilding and RMI Forecast Bulletin GB 2012-2016 Issue 13 4/18/2013 \| published by: AMA Research ... with medium and longer term forecasts. The information covers Great Britain and includes regional statistics and forecasts for England, Wales and Scotland. Also included are data and forecasts for the English regions. Sectors Covered Include: ... \| read more...	$550.00
Indonesia in 2030 : The Future Demographic 4/17/2013 \| published by: Euromonitor International ... will be ageing rapidly as the number of those aged 50+ increases by 84.0% in 2012-2030, while the number of children aged 0-9 years will decline by 14.6%. Jakarta, the capital, will continue to dominate ... \| read more...	$900.00
Consumer Lifestyles in Thailand 4/17/2013 \| published by: Euromonitor International ... gap in income equality – 66% of the population live in slums outside of Bangkok or in rural areas while the number of Thai millionaires is growing - most consumers remain confident about the personal ... \| read more...	$1,900.00
Affluent Market Tracking Study #23, Spring 2013 Survey of the Wealthiest 10% of US Households 4/15/2013 \| published by: American Affluence Research Center ... market (106) dropped 5 points. These three indexes in 2011 and 2012 have been higher in the spring than in the preceding and subsequent fall surveys. These results are consistent with changes in the March ... \| read more...	$495.00
Poland Consumer Electronics Report Q2 2013 4/10/2013 \| published by: Business Monitor International ... to remain subdued into mid-2013, however. Household balance sheetswill also dampen private spending into H113. The effects of strong credit growth in 2006-8 are still beingfelt on households, as was suggested by a steep decline ... \| read more...	$1,175.00
Downsizing Globally: The Impact of Changing Household Structure on Global Consumer Markets 4/3/2013 \| published by: Euromonitor International ... period, driven by lower marriage and fertility rates, ageing populations, rapid urbanisation and rising wealth in emerging markets. This new global report analyses household statistics and behaviour, and suggests how these may shape demand and ... \| read more...	$2,600.00
American Lifestyles 2013: Five Years Later - US - April 2013 4/1/2013 \| published by: Mintel International Group Ltd. ... ‘Great Depression’ of the 1930s have consumers retaining a budget mindset that applies to purchasing across nearly all categories. However, consumers—whether they like to admit it or not—have increased their spending while they continue to ... \| read more...	$3,995.00
Living Local - US - April 2013 4/1/2013 \| published by: Mintel International Group Ltd. ... participation in the local market are unlikely to be completely selfless. Whether focused on bettering their health or standing out among their peers, Americans who buy and act local are looking for some amount of ... \| read more...	$3,995.00
Online Dieter Research - Quarterly Report 4/1/2013 \| published by: Marketdata Enterprises Inc. ... information and analysis portals on the Internet. BestDietForMe essentially is a real-time data collection vehicle to monitor national online dieter behavior, daily. A total of 347 people were included in the 1st quarter 2013 sample--people ... \| read more...	$939.75
Hispanics and DIY Home Improvement - US - April 2013 4/1/2013 \| published by: Mintel International Group Ltd. ... needs for the home. The large, rapidly growing, and relatively youthful Hispanic population means that increases in their purchasing power will be extended throughout the near future, and that investment in gaining a Hispanic customer ... \| read more...	$3,995.00
Multicultural Marketing for Financial Services - Canada - April 2013 4/1/2013 \| published by: Mintel International Group Ltd. ... that place a lot of emphasis on education, and may have the added advantage of increasing the level of trust.” – Susan Menke, Senior Financial Services Analyst Some questions answered in this report include: What ... \| read more...	$3,995.00
PPA - King Abdullah Financial District - Riyadh - Construction Project Profile 3/27/2013 \| published by: World Market Intelligence ... funding, gives a full project description, as well as information on contracts, tendering and key project contacts. The PPA - King Abdullah Financial District - Riyadh - Construction Project Profile is part of World Market ... \| read more...	$75.00
Bahrain in 2030: The Future Demographic 3/25/2013 \| published by: Euromonitor International ... of men and women at first marriage will increase between 2012 and 2030, meanwhile the quantity of single people will increase. In 2012 the biggest city was the capital, Manama, and it will remain so ... \| read more...	$900.00
Azerbaijan in 2030 : The Future Demographic 3/20/2013 \| published by: Euromonitor International ... be compounded by falling birth rates, despite relatively high fertility rates. The average age of women at childbirth will fall from 24.7 years in 2012 to 23.8 years in 2030. Baku dominated the urban landscape ... \| read more...	$900.00
Sports and Technology Study V 3/19/2013 \| published by: Consumer Electronics Association ... smartphones and tablets, which help fans consume events in a variety of environments and settings. CEA's Sports and Technology Study V examines the technologies consumers are using to follow sports, the ways in which fans ... \| read more...	$699.00
Children's Homes (UK) - Industry Report 3/18/2013 \| published by: Plimsoll Publishing Ltd. ... EDUCATION LTD and CASTLE HOMES LTD. This report covers activities such as challenging behaviour, education, care homes, learning difficulties, residential care and includes a wealth of information on the financial trends over the past four ... \| read more...	$525.00
The UK in 2030 : The Future Demographic 3/12/2013 \| published by: Euromonitor International ... average age at childbirth is climbing. London dominates the UK’s urban landscape and will continue to do so. Euromonitor International's Future Demographic reports provide in-depth data and analysis of population changes in 85 countries, 7 ... \| read more...	$900.00
Saudi Arabia in 2030: The Future Demographic 3/11/2013 \| published by: Euromonitor International ... will still be amongst the youngest countries in the GCC by 2030. Despite a decline in net migration in 2012-2030, the share of foreign citizens in total population is expected to increase to 34.9% by ... \| read more...	$900.00
Consumer Lifestyles in Iran 3/11/2013 \| published by: Euromonitor International ... affected levels of consumer spending. Regardless, demand for goods remains high and many consumers now rely on the informal market to acquire what they want. Generally, consumers do not anticipate that their situation will improve ... \| read more...	$1,900.00
Bang & Olufsen A/S in Consumer Electronics (Denmark) 3/7/2013 \| published by: Euromonitor International ... key contact details, the company background and their competitive positioning through this collection of snapshot company profiles. Product coverage: Computers and Peripherals, In-Car Entertainment, In-Home Consumer Electronics, Portable Consumer Electronics. Data coverage: market sizes (historic ... \| read more...	$150.00
Consumer Lifestyles in Denmark 3/7/2013 \| published by: Euromonitor International ... Danish workers remain extremely productive and the country has a very high rate of labour force participation, providing a relatively high standard of living that is backstopped by a strong welfare state, albeit at the ... \| read more...	$1,900.00

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