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Demographics: market research reports provides reports with information in World Demographics trends. This demographic market analysis can assist with two main objectives: first, to discover which sectors or subgroups live in the population; and, second, to generate a comprehensive image of the traits that a typical member of each of these sectors possesses.
The available demographic reports have outlined effective strategies for attracting targeted groups of people for certain products worldwide. Reports include global data to help marketers access information about any potential target market.

You can also use demographic market research reports to assist in characterizing a specific demographic profile. Creating a profile will provide information about a typical member for a certain group to aid in creating a visual of a hypothetical target market. As an example, a marketer may focus on members of a population that are male, single, between the ages of 17-24, and college educated.

Demographics are the traits of a selected human population. Demographic trends can be determined through data consisting of age, disability, race, gender, income, mobility, home ownership, location, employment status, and/or education level. By utilizing this trends data, you can analyze changes in a particular population over a specified period of time. You can use this data to assist with economic and marketing decisions in industries such as public policy or sociology.

  • Age (592)
  • Gender (117)
  • Leisure Pursuits (281)
  • Lifestyle & Economics (3180)
  • Product Consumption (838)
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Demographics market research reports and industry analysis

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Hispanic Food Shoppers in the U.S.
6/30/2014 | published by: Packaged Facts
... long been a key element in the growth strategies of food marketers. With the continuing dispersal of Latinos into areas not traditionally known for substantial Hispanic populations, Hispanic food shoppers represent a rapidly growing segment of ...  |  read more...
USD 3,500
Poland Consumer Electronics: Report Q3 2014
7/30/2014 | published by: Business Monitor International
... in key devicecategories such as tablets and smartphones. However, we have a bearish outlook for digital camera andnotebook volumes in the short term, with these device categories under pressure from smartphone andtablet cannibalisation respectively. Our ...  |  read more...
USD 1,295
Healthy Dining Trends - US - July 2014
7/1/2014 | published by: Mintel International Group Ltd.
... operators. Consumers are now highly knowledgeable about what types of foods they should be consuming, and which ones would best benefit their bodies. Along with that amount of knowledge comes extreme scrutiny on the restaurant ...  |  read more...
USD 3,995
Marketing to Sports Fans - US - July 2014
7/1/2014 | published by: Mintel International Group Ltd.
... have to operate across all media channels, including those yet to be developed. This will likely require the cultivation of diverse revenue streams to reduce leagues’ reliance on income from television rights.” - Fiona O’Donnell, ...  |  read more...
USD 3,995
Meet the HENRYS: Positioning for the Mindset of the High-Earners-Not-Rich-Yet Mass Affluent Customers
7/1/2014 | published by: Unity Marketing Inc.
... mass-affluent customer Meet the HENRYs. These affluent consumers - their name means High Earners Not Rich Yet - are doing well, with an income between $100K and $250K. But they're a far cry from wealthy; ...  |  read more...
USD 695
Consumer Lifestyles - Portugal
7/1/2014 | published by: Euromonitor International
... decline, high emigration levels and generally low wages that affect consumption. However, some encouraging indicators are emerging and the Portuguese are adapting to a low-cost way of life. This behaviour reflects the way they pass ...  |  read more...
USD 1,900
Consumer Lifestyles - Argentina
6/19/2014 | published by: Euromonitor International
... rising prices of daily household products, but a reduction in fuel subsidies that will mean higher energy bills as well. Consumers will be looking for ways to save on their fuel bills and looking at ...  |  read more...
USD 1,900
Sweden - 2030: The Future Demographic
7/31/2014 | published by: Euromonitor International
... the older age groups, whilst those of working age will decline as a share of population. Net migration is an important driver of population growth although it will decline in importance during the forecast period. ...  |  read more...
USD 900
Phoenix City Review
6/20/2014 | published by: Euromonitor International
... in business services. Strong economic potential, cheap housing and mild climate has led to particularly rapid growth of Phoenix's population - it is forecast to reach 4.8 million people by 2017, compared to 4.3 million ...  |  read more...
USD 650
Vancouver City Review
6/20/2014 | published by: Euromonitor International
... an expensive city in which to live in Canada, with particularly expensive financial, healthcare and personal care services. Some 34% of the city's households received annual disposable income over US$100,000, compared to 25% in the ...  |  read more...
USD 650
Los Angeles City Review
6/19/2014 | published by: Euromonitor International
... as the world's entertainment capital. Besides high-value-added jobs in creative industries, well-developed transport infrastructure contributes to the efficiency of the city's economy. Commerce activities are the defining characteristic of Los Angeles's economy, accounting for the ...  |  read more...
USD 650
Miami City Review
6/19/2014 | published by: Euromonitor International
... the area's attractiveness to tourists and its role as a gateway to Latin America. The city was home to 5.7 million people, including one of the largest Hispanic populations in the US. The city has ...  |  read more...
USD 650
Montreal City Review
6/19/2014 | published by: Euromonitor International
... handling port in the country, is an important hub for Canada's exporters and the importing countries. Economic recession was milder in Montreal than in the rest of Canada and the recovery has already led to ...  |  read more...
USD 650
Munich City Review
6/19/2014 | published by: Euromonitor International
... immigrants who are successfully integrated into the labour market. Regardless of its high living costs, Munich is often identified among the most successful cities worldwide and has one of the fastest-growing populations in Germany. Euromonitor's ...  |  read more...
USD 650
New York City Review
6/20/2014 | published by: Euromonitor International
... high labour productivity make the city's population the most affluent in the country: New York hosts 6% of total country's population, yet the share rises to 11% among the US households with income over US$200,000. ...  |  read more...
USD 650
Houston City Review
6/19/2014 | published by: Euromonitor International
... air hubs in the US. In 2012, the metropolitan region was home to 6.2 million people and stood out among the US cities as a strongly industry-orientated city, with a prominence in oil and gas ...  |  read more...
USD 650
Chicago City Review
6/24/2014 | published by: Euromonitor International
... centre in North America. In 2012, Chicago created 3.5% of total US GDP, and 40% of this was derived from business services. The metropolitan region boasts a higher than average income level in the US ...  |  read more...
USD 650
Consumer Lifestyles - Romania
6/27/2014 | published by: Euromonitor International
... recent signs of recovery at a macro level spur optimism, demand is picking up. However, consumers are remaining cautious, the effects of the crisis having stimulated more responsible, moderate behaviour, with more people making educated ...  |  read more...
USD 1,900
San Francisco City Review
6/20/2014 | published by: Euromonitor International
... city’s GDP growth to 2017. San Francisco is an expensive city, with its cost of living significantly higher than the national average. Yet, students and labour migrants are drawn to the city’s renowned universities and ...  |  read more...
USD 650
Austria - 2030: The Future Demographic
7/9/2014 | published by: Euromonitor International
... population aged 60+ which will expand by 42.4%. Between 2000 and 2011 an annual average of 34,910 more people arrived in than left Austria, whilst the average between 2012 and 2030 will be slightly lower ...  |  read more...
USD 900
New Strategies for offering Convenience - Food - targeting new occasions, best practice and new solutions
7/30/2014 | published by: Canadean Ltd
... a detailed insight report highlighting numerous profitable opportunities that are available in the convenience market. A vast number of consumers feel increasingly time-scarce; while an aging population seeking lifestyle enablers is leading to huge demands ...  |  read more...
USD 7,995
Japan’s Top 100 Markets
7/14/2014 | published by: JapanConsuming
... brand, store, app, financial or other service is a huge and complex task.   With Japan’s Top 100 Consumer Markets you can quickly work out where the opportunities are, and what level of investment is ...  |  read more...
USD 2,700
Black Consumers Attitudes toward Advertising - US - July 2014
7/1/2014 | published by: Mintel International Group Ltd.
... Blacks are receptive to advertising and want to see more targeted to them, they are paying attention to which companies demonstrate a sincere commitment and understand the cultural nuances. For now, marketers may not feel ...  |  read more...
USD 3,995
Consumer Attitudes Towards Debt - UK - July 2014
7/1/2014 | published by: Mintel International Group Ltd.
... health, insecure employment or limited finances." – Rich Shepherd, Research Analyst – Financial Services This report looks at the following issues: Informal borrowers highlight exclusion from traditional lending Consumers can be judgmental about other people’s ...  |  read more...
USD 3,554.69
Consumer Attitudes Towards Debt - US - July 2014
7/1/2014 | published by: Mintel International Group Ltd.
... new credit. Consumers are particularly reluctant to borrow on their credit cards or against the equity in their homes to finance spending. At the same time, the explosive growth in student loans may prevent consumers ...  |  read more...
USD 3,995
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