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Demographics: market research reports

Demographics are the traits of a human population. Demographic data may consist of age, disability, race, gender, income, mobility, home ownership, location, employment status, and/or education level. The data can then be used to determine demographic trends. These trends describe the changes that may occur in certain demographic populations over a period of time.
Demographics are often used in public policy, sociology, and marketing.

Marketers who utilize demographics usually consider several variables and combine them to characterize a demographic profile. A demographic profile, commonly referred to as a “demographic,” provides sufficient information about a typical member a certain group to create a visual of this hypothetical collective. As an example, a marketer may focus on members of a demographic population that are male, single, between the ages of 17-24, and college educated.

The two main objectives marketing researchers have in regard to demographics are: first, to discover which sectors or subgroups live in the population at large; and second, to generate an understandable and complete overall image of the traits that a typical member of each of these sectors possesses. As soon as the outlines of the subgroups are created, they can be used by market research companies to form marketing strategies and plans that are centered around a specific demographic. In this way, marketing companies are able to develop effective strategies for attracting specific groups of people to certain products.

Market research can approach demographics by viewing a consumer group and its behavior with respect to a certain product category or industry, for example, Hispanics and financial services, mothers and food and beverages, African Americans and leisure activities, to name a few.

  • Age (579)
  • Gender (125)
  • Leisure Pursuits (272)
  • Lifestyle & Economics (3213)
  • Product Consumption (948)
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Demographics market research reports and industry analysis

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Affluent Market Tracking Study #25, Spring 2014 Survey of the Wealthiest 10% of US Households
4/15/2014 | published by: American Affluence Research Center
... of 87) declined 6 points from the Fall 2013 survey but is still 12 points above the Spring 2013 index. The index for future business conditions (117) rose a strong 12 points, and the index ...  |  read more...
$495.00
Venezuela - Telecom Market Trends, Key Statistics and Regulatory Overview
4/3/2014 | published by: Paul Budde Communication Pty Ltd
... about 10%, led by 3G including both mobile broadband and phone based internet browsing and satellite-based pay TV services. Despite continued growth in the number of fixed lines, Venezuela's fixed-line revenues account for a shrinking ...  |  read more...
$160.00
Insight Report: Best Practices for Credit Cards for Mass Affluent Consumers
4/2/2014 | published by: Timetric
... current market dynamics for premium credit cards and their future outlook Insights into the key factors driving increased focus on mass affluent customers Insights into best practices and key strategies adopted by card issuers across ...  |  read more...
$3,800.00
Youth and Handset Brands
4/1/2014 | published by: Youth Research Partners
... the youth market with a hope that their young customers will stick with them in adulthood. Other brands take an indirect approach and establish themselves as aspirational brands for young consumers. What is the correct ...  |  read more...
$245.00
Win Hearts and Minds of Customers
4/1/2014 | published by: Youth Research Partners
... hearts and minds of customers. What we have found is that winning the hearts and minds of customers has less to do with product features and more to do with emotional appeal of the brand. ...  |  read more...
$245.00
Youth and Handset Pricing
4/1/2014 | published by: Youth Research Partners
... approach of cheap handset models help the brand win the youth market? What do youth look for when they make a handset purchase decision? How can brands retain their young customers when their contract expires ...  |  read more...
$245.00
Mobile Handsets & Women
4/1/2014 | published by: Youth Research Partners
... However, every time a mobile brand reaches out to young women, their actions are restricted to gender driven initiatives such as a pink product launch, failing to effectively connect with young women in the long ...  |  read more...
$245.00
Youth Strategy: HTC, Motorola, Sony
4/1/2014 | published by: Youth Research Partners
... and RIM. The growth of smartphone has allowed new players like HTC, ZTE, LG and Huawei to grab a slice of the market as well. But the big question for all brands remains the same: ...  |  read more...
$245.00
Youth and Mobile Operators
4/1/2014 | published by: Youth Research Partners
... how operators can effectively acquire youth customers and earn their loyalty. We also cover new revenue opportunities for operators in the youth market and latest youth trends in mobile messaging, gaming, shopping, social media & ...  |  read more...
$245.00
Youth and Prepaid Market
4/1/2014 | published by: Youth Research Partners
... prepaid plans instead of having to rely on family contracts where handset costs were subsidized. But there is more to prepaid that attracts the attention of young customers and will continue to do so in ...  |  read more...
$245.00
Youth and Mobile Music Services
4/1/2014 | published by: Youth Research Partners
... plethora of music apps offer a richer, more interactive music experience. What is the revenue opportunity for mobile operators from music and how do they successfully build a music offering for their young customers? This ...  |  read more...
$245.00
15 Brands That Define The Future Of Mobile
4/1/2014 | published by: Youth Research Partners
... this going to affect handset brands, operator brands and mobile app developers? Which non-mobile brands are innovating to transform the mobile industry? The mobileYouth research team highlights the top 15 brands that lead the way ...  |  read more...
$450.00
The Mobile Youth Economy
4/1/2014 | published by: Youth Research Partners
... Economy The mobileYouth Economy report gives you a better understanding of how the global mobile youth market is changing, new revenue opportunities for mobile brands and the role of youth in the future of mobile.  |  read more...
$450.00
Mobile Handsets & Teens
4/1/2014 | published by: Youth Research Partners
... smartphone brands do teens prefer? Is brand even important to teenagers? Teen smartphone usage is not only different from adult usage but the role of teen girls is key in driving the overall teen market ...  |  read more...
$245.00
Mobile Handsets & Ethnic Youth
4/1/2014 | published by: Youth Research Partners
... also active users of advances smartphone features like video calling, mobile shopping and mobile payments. Mobile brands need to pay attention to this key youth demographic who are rapidly adopting new technology and shaping the ...  |  read more...
$245.00
Youth Strategy: Samsung vs Apple
4/1/2014 | published by: Youth Research Partners
... brands battle out a patent war inside courtrooms, the long term future of both brands will depend on how young customers using their products view the rivalry in their minds. This briefing answers the following ...  |  read more...
$245.00
Youth Sub-Brands & MVNO
4/1/2014 | published by: Youth Research Partners
... young customers with niche products and offerings. But do mobile operators need MVNOs and sub-brands for the youth market? To answer that we need to explore what do young people want from mobile operators. This ...  |  read more...
$245.00
Word of Mouth for Youth Acquisition
4/1/2014 | published by: Youth Research Partners
... acquisition managers need to rethink the traditional strategies that focused on advertising, discounts and distribution. Youth today listen to their friends and are influence by word of mouth. How can mobile operators leverage word of ...  |  read more...
$245.00
Youth, Pricing & Loyalty
4/1/2014 | published by: Youth Research Partners
... on youth loyalty (measured as churn rates). Mobile operators have traditionally employed 3 tactics in churn reduction: 1.price discounting 2.handset range 3.customer service. We review how each strategy impacts loyalty, particularly for young mobile customers.  |  read more...
$245.00
Plunkett's Entertainment & Media Industry Almanac 2014: Entertainment & Media Industry Market Research, Statistics, Trends & Leading Companies
3/28/2014 | published by: Plunkett Research, Ltd.
... analysis, market data and competitive intelligence Market forecasts and Industry Statistics Industry Associations and Professional Societies List In-Depth Profiles of hundreds of leading companies Industry Glossary Buyer may register for free access to search and ...  |  read more...
$349.99
Plunkett's Entertainment & Media Industry Trends & Statistics 2014: A Summary of Plunkett's Entertainment & Media Industry Almanac 2014
3/28/2014 | published by: Plunkett Research, Ltd.
... condensed market research report excerpted from Plunkett’s Entertainment & Media Industry Almanac 2014, including forecasts and market estimates, technologies analysis and vital statistical tables. You will gain significant insights that can help you shape your ...  |  read more...
$199.99
Preventing suicide in cultural and ethnic minority groups
3/27/2014 | published by: Emerald Group Publishing Limited
... the three leading causes of death among those aged 15-44 years. In some countries suicide is a leading cause of death in young people. There are common approaches to suicide prevention, but they may be ...  |  read more...
$199.00
Health Promoting Schools: Evidence, Strategies, Challenges and Prospects: Special edition 1
3/14/2014 | published by: Emerald Group Publishing Limited
... and regional experience surrounding Health Promoting Schools (HPS), in recognition that, as the World Health Organisation is insisting, a moral imperative exists to ensure that all children and adolescents across the world are provided with ...  |  read more...
$199.00
Safeguarding children and vulnerable adults
3/7/2014 | published by: Emerald Group Publishing Limited
... that all parents with substance misuse and/or mental health problems are bad parents. Analysis of child protection registers and series case reviews of the deaths of children who are abused or neglected highlight the inter-relationship ...  |  read more...
$199.00
Georgia in 2030: The Future Demographic
3/5/2014 | published by: Euromonitor International
... falling birth rates due to a decline in the number of women of childbearing age. Georgia is overwhelmingly a country of outwards migration, with the World Bank estimating that 1.1 million Georgians lived outside the ...  |  read more...
$900.00
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