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Demographics: market research reports

Demographics are the traits of a human population. Demographic data may consist of age, disability, race, gender, income, mobility, home ownership, location, employment status, and/or education level. The data can then be used to determine demographic trends. These trends describe the changes that may occur in certain demographic populations over a period of time. Demographics are often used in public policy, sociology, and marketing.

Marketers who utilize demographics usually consider several variables and combine them to characterize a demographic profile. A demographic profile, commonly referred to as a “demographic,” provides sufficient information about a typical member a certain group to create a visual of this hypothetical collective. As an example, a marketer may focus on members of a demographic population that are male, single, between the ages of 17-24, and college educated.

The two main objectives marketing researchers have in regard to demographics are: first, to discover which sectors or subgroups live in the population at large; and second, to generate an understandable and complete overall image of the traits that a typical member of each of these sectors possesses. As soon as the outlines of the subgroups are created, they can be used by market research companies to form marketing strategies and plans that are centered around a specific demographic. In this way, marketing companies are able to develop effective strategies for attracting specific groups of people to certain products.

Market research can approach demographics by viewing a consumer group and its behavior with respect to a certain product category or industry, for example, Hispanics and financial services, mothers and food and beverages, African Americans and leisure activities, to name a few.

Age (809)

Gender (170)

Men (53)
Women (121)

Leisure Pursuits (722)

Lifestyle & Economics (3524)

Multicultural (100)

Product Consumption (1328)

Demographics market research reports and industry analysis

ICT Spend Predictions in Medium-sized US Financial Market Institutions - Estimated ICT budget breakdowns in 2013 5/17/2013 \| published by: Kable ... areas of enterprise ICT spend, namely hardware, software, IT services, telecommunications and consulting. Summary Why was the report written? This report presents the output from Kable’s ICT spend prediction statistical model, a log-linear regression model ... \| read more...	$495.00
Kuwait in 2030: The Future Demographic 5/17/2013 \| published by: Euromonitor International ... and are forecast to comprise 74.9% of the population in 2030, up from 69.1% in 2012. Kuwait is extremely urbanised with urban residents accounting for 98.4% of total population in 2012, increasing to 98.7% in ... \| read more...	$900.00
United Arab Emirates in 2030: The Future Demographic 5/14/2013 \| published by: Euromonitor International ... citizens dominate the population and are forecast to comprise 88.2% of the population in 2030. The biggest city in 2012 was Dubai and will remain so in 2030. All of the UAE’s main cities will ... \| read more...	$900.00
Singapore in 2030: The Future Demographic 5/14/2013 \| published by: Euromonitor International ... over three quarters of this growth. The number of live births will increase as a result of rising fertility while the number of deaths will rise due to increases in older population groups. Singapore is ... \| read more...	$900.00
Socio-Economic Trends Drive Consumer Electronics Spending in Asia Pacific 5/13/2013 \| published by: Euromonitor International ... Asia Pacific. There is a shift in spending priorities away from products for communal content consumption, like televisions, to products like smartphones, designed for individual use Euromonitor International's Socio-Economic Trends Drive Consumer Electronics Spending in ... \| read more...	$2,000.00
Midlife Women: Embracing Power and Avoiding Invisibility in Global Consumer Markets 5/9/2013 \| published by: Euromonitor International ... are ignored. In mature markets midlifers are the big spending Boomers. In emerging markets they are a more diverse generation, but getting richer. As the world’s population ages, will this invisibility continue? Or is it ... \| read more...	$2,600.00
The CHILDWISE Trends Report 2013 5/8/2013 \| published by: Childwise ... available as a separate, 30 page, concise report - providing the ideal introductory reference for information on children aged 5-16 across the UK. The Trends Report gives tracking data from 1997 to 2012 on media ... \| read more...	$475.00
Vendor Assessment: Specialist Enterprise Social Software Players — Making the Financial Enterprises Social 5/6/2013 \| published by: IDC ... respect to financial institutions, and the ability to service customers within this region. "With social enterprise applications offering considerable promise in the form of enhanced collaboration and communication, there is burgeoning interest in social technology ... \| read more...	$4,500.00
Masculinity Vs Health: Challenges and Opportunities 5/2/2013 \| published by: Euromonitor International ... help related to health. Not surprisingly male life expectancy shows unfavourable gaps when compared to the female gender. Consumer health offers therapies and options that may improve life expectancy. Market opportunities exist in the promotion ... \| read more...	$2,000.00
Mexico in 2030: The Future Demographic 4/25/2013 \| published by: Euromonitor International ... compounded by falling birth rates and fertility. Population growth will be driven by huge increases in the population aged 50+ which will expand by 82.3%. Mexico city dominates the urban landscape and will continue to ... \| read more...	$900.00
Luxury Report 2013: The Ultimate Five-Year Guide to the Luxury Consumer Market 4/25/2013 \| published by: Unity Marketing Inc. ... the Driver's Seat of U.S. Economy As consumer spending rebounds, the affluent consumer segment is supporting brands aiming high and low, and everywhere in between STEVENS, PA; April 9, 2013 -- The financial news is ... \| read more...	$3,500.00
Mexico in 2030: The Future Demographic 4/25/2013 \| published by: Euromonitor International ... compounded by falling birth rates and fertility. Population growth will be driven by huge increases in the population aged 50+ which will expand by 82.3%. Mexico city dominates the urban landscape and will continue to ... \| read more...	$900.00
Demographics of Consumer Food Spending 2013 4/24/2013 \| published by: Food Institute Information and Research Center ... the book presents average annual food spending in 2011 by household, food spending as a percent of annual expenditures and distribution of food spending by characteristics such as age, gender and income. Please Note: It ... \| read more...	$139.00
Consumer Lifestyles in Switzerland 4/22/2013 \| published by: Euromonitor International ... disposable income and consumer expenditure continue to rise, although many Swiss are concerned about the strong franc and its impact on exports and, in turn, its impact on the job market. For the most part, ... \| read more...	$1,900.00
Housebuilding and RMI Forecast Bulletin GB 2012-2016 Issue 13 4/18/2013 \| published by: AMA Research ... with medium and longer term forecasts. The information covers Great Britain and includes regional statistics and forecasts for England, Wales and Scotland. Also included are data and forecasts for the English regions. Sectors Covered Include: ... \| read more...	$550.00
Global Sports and Energy Drinks: Where Consumer Lifestyles and “Lifestyle Branding” Meet 4/18/2013 \| published by: Euromonitor International ... the reasons consumers choose these beverages differ in each market, requiring manufacturers to position their brands specifically in line with the usage of their target customers. Euromonitor International's Global Sports and Energy Drinks: Where Consumer ... \| read more...	$2,000.00
Consumer Lifestyles in Thailand 4/17/2013 \| published by: Euromonitor International ... gap in income equality – 66% of the population live in slums outside of Bangkok or in rural areas while the number of Thai millionaires is growing - most consumers remain confident about the personal ... \| read more...	$1,900.00
Indonesia in 2030 : The Future Demographic 4/17/2013 \| published by: Euromonitor International ... will be ageing rapidly as the number of those aged 50+ increases by 84.0% in 2012-2030, while the number of children aged 0-9 years will decline by 14.6%. Jakarta, the capital, will continue to dominate ... \| read more...	$900.00
Affluent Market Tracking Study #23, Spring 2013 Survey of the Wealthiest 10% of US Households 4/15/2013 \| published by: American Affluence Research Center ... market (106) dropped 5 points. These three indexes in 2011 and 2012 have been higher in the spring than in the preceding and subsequent fall surveys. These results are consistent with changes in the March ... \| read more...	$495.00
Poland Consumer Electronics Report Q2 2013 4/10/2013 \| published by: Business Monitor International ... to remain subdued into mid-2013, however. Household balance sheetswill also dampen private spending into H113. The effects of strong credit growth in 2006-8 are still beingfelt on households, as was suggested by a steep decline ... \| read more...	$1,175.00
Downsizing Globally: The Impact of Changing Household Structure on Global Consumer Markets 4/3/2013 \| published by: Euromonitor International ... period, driven by lower marriage and fertility rates, ageing populations, rapid urbanisation and rising wealth in emerging markets. This new global report analyses household statistics and behaviour, and suggests how these may shape demand and ... \| read more...	$2,600.00
Online Dieter Research - Quarterly Report 4/1/2013 \| published by: Marketdata Enterprises Inc. ... information and analysis portals on the Internet. BestDietForMe essentially is a real-time data collection vehicle to monitor national online dieter behavior, daily. A total of 347 people were included in the 1st quarter 2013 sample--people ... \| read more...	$939.75
American Lifestyles 2013: Five Years Later - US - April 2013 4/1/2013 \| published by: Mintel International Group Ltd. ... ‘Great Depression’ of the 1930s have consumers retaining a budget mindset that applies to purchasing across nearly all categories. However, consumers—whether they like to admit it or not—have increased their spending while they continue to ... \| read more...	$3,995.00
Living Local - US - April 2013 4/1/2013 \| published by: Mintel International Group Ltd. ... participation in the local market are unlikely to be completely selfless. Whether focused on bettering their health or standing out among their peers, Americans who buy and act local are looking for some amount of ... \| read more...	$3,995.00
Hispanics and DIY Home Improvement - US - April 2013 4/1/2013 \| published by: Mintel International Group Ltd. ... needs for the home. The large, rapidly growing, and relatively youthful Hispanic population means that increases in their purchasing power will be extended throughout the near future, and that investment in gaining a Hispanic customer ... \| read more...	$3,995.00

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