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Demographics Market Research Reports & Industry Analysis provides reports with information in World Demographics trends. This demographic market analysis can assist with two main objectives: first, to discover which sectors or subgroups live in the population; and, second, to generate a comprehensive image of the traits that a typical member of each of these sectors possesses. The available demographic reports have outlined effective strategies for attracting targeted groups of people for certain products worldwide. Reports include global data to help marketers access information about any potential target market.

You can also use demographic market research reports to assist in characterizing a specific demographic profile. Creating a profile will provide information about a typical member for a certain group to aid in creating a visual of a hypothetical target market. As an example, a marketer may focus on members of a population that are male, single, between the ages of 17-24, and college educated.

Demographics are the traits of a selected human population. Demographic trends can be determined through data consisting of age, disability, race, gender, income, mobility, home ownership, location, employment status, and/or education level. By utilizing this trends data, you can analyze changes in a particular population over a specified period of time. You can use this data to assist with economic and marketing decisions in industries such as public policy or sociology.

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Demographics Industry Research & Market Reports

  • The Drivers and Opportunities of Changing Household Size

    ...growing in terms of room numbers, thereby offering more floorspace for lifestyle choices. The long-term effect is growing numbers of single-person, childless and elderly households, creating opportunities in recreation, healthcare and labour. The downside is ... Read More

  • Switzerland in 2030: The Future Demographic driven by high net migration, as foreign citizens are expected to increase at a faster rate than Swiss citizens. Switzerland’s fastest growing city between 2015 and 2030 will be Geneva, which can be put ... Read More

  • Germany in 2030: The Future Demographic

    ...2015. Natural change has been negative in Germany for over three decades and this will continue up to 2030 due to a low and falling birth rate and increasing death rate. Net migration, although relatively ... Read More

  • In-Home Senior Care Franchises - Industry Market Research Report

    ...number of seniors are looking to age in their homes and maintain independence for as long as possible. Franchise establishments that provide medical and nonmedical in-home services allow seniors to do just that. Although industry ... Read More

  • Hispanic Foods and Beverages in the U.S., 6th Edition

    ...appeals to consumers. The report projects that sales of Hispanic foods and beverage in the U.S. will increase in size from close to $17.5 billion in 2015 to over $21 billion in 2020, a compound ... Read More

  • Consumer Goods & Retailing: Global DIY and Gardening Retailers

    ...Including turnover data, outlet number outlets, employees figures, address details and management information. Annual figures officially published by the retailers themselves is included in turnover. 2 sources provide reliable data we use these to make ... Read More

  • Global Condom Market Professional Survey Report 2016

    ...This report focuses on top manufacturers in global market, with production, price, revenue and market share for each manufacturer, covering Durex Okamoto Trojan Ansell Sagami Gulin Latex NOX By type, the market can be split ... Read More

  • Mass Affluents: Channel Use in China

    ...maintain higher levels of savings and investments, and are more likely to use added-value services. This makes them an attractive and profitable segment to target. Key Findings The Chinese mass affluent space is around 36 ... Read More

  • Mass Affluents: Channel Use in Hong Kong

    ...than even the HNW segment. It can easily be categorized as the most important segment for providers in Hong Kong. Given that Hong Kong is a financial hub in Asia Pacific, the banking environment itself ... Read More

  • Adult Vibrator Market in the US 2016-2020 create sexual stimulation and enhance orgasm, even during intercourse. There are several types of vibrators with different applications. Technavio’s analysts forecast the adult vibrator market in the US to grow at a CAGR of ... Read More

  • Consumer Lifestyles in Taiwan

    ...experiences, including travel. At the same time, consumers of all ages are changing their food shopping habits in the aftermath of recent food scandals. The new consumer awareness gained as a result of the food ... Read More

  • Global Smart Wearable Lifestyle Devices and Services Market 2016-2020

    ...and well-being helping them to take a proper decision regarding them. For instance, a wearable lifestyle device used to measure the quality of sleep helps in analyzing a user’s sleeping habits and taking precaution accordingly. ... Read More

  • Adult Stores - Industry Market Research Report

    ...enjoyed the benefits of purchasing adult products online, which include anonymity, wider purchase selection and lower prices, industry revenue grew moderately. Still, the widespread acceptance of sex paraphernalia, evidenced by mainstream stores such as Walmart ... Read More

  • CHILDWISE Trends Report 2016

    ...leading industry tracking study is available as a separate, concise report - providing the ideal introductory reference for information on children aged 5-16 across the UK. The Trends Report gives tracking data from 1997 to ... Read More

  • Taiwan in 2030: The Future Demographic

    ...driven by falling numbers of younger age groups, as older age groups increase. This will be caused by falling birth rates and low fertility combined with a drop in the number of females of childbearing ... Read More

  • Czech Republic in 2030: The Future Demographic

    ...natural change to turn negative after 2017, while net migration will remain positive in 2015-2030 but will not be high enough to mitigate population decline after 2023. The country will age rapidly over this period ... Read More

  • Global Personal Care Products for the Maternity Market Research Report 2016

    ...on the main regions (North America, Europe and Asia) and the main countries (United States, Germany, Japan and China). The report firstly introduced the Personal Care Products for the Maternity basics: definitions, classifications, applications and ... Read More

  • Consumer Lifestyles in the Netherlands

    ...their financial situations and current growth in spending is expected to continue in coming years. Consumers are currently spending more in a wide range of product categories, ranging from big-ticket items such as furniture and ... Read More

  • Consumer Lifestyles in Saudi Arabia

    ...rising inflation but also of recent reductions in government subsidies and the impact of those cuts on household budgets. Consumers’ wariness has been reflected in several ways, including the postponement of big-ticket purchase and the ... Read More

  • African-Americans: Demographic and Consumer Spending Trends, 10th Edition

    ...population as including individuals who identify in Census Bureau data as “black or African-American alone,” regardless of whether they also identify as Hispanic. This definition is consistent with the data categories used by forecasting groups ... Read More

  • Consumer Lifestyles in Bulgaria

    ...perceptions of reform efforts have prompted others to increase household savings. Young urban dwellers continue to drive demand for dining out and products related to health and wellbeing, while Mid-lifers are driving demand for leisure ... Read More

  • Consumer Lifestyles in Greece

    ...consumer expenditure has declined and it is expected that consumers will continue to be wary about spending in coming years. On the other hand the government has acknowledged some of hardships consumers face and may ... Read More

  • Consumer Lifestyles in Switzerland

    ...and a sense of greener living converged in the Alpine confederation, shaking consumers into adopting change. Demographic trends are showing an ageing population that feels younger than ever before and is ready to go beyond ... Read More

  • Leisure Business Market Research Handbook 2017-2018

    ...Leisure Business Market Research Handbook 2017-2018 presents an in-depth assessment of leisure, examining the market within the scope of such topics as entertainment & amusement, cultural & creative activities, hobbies, lifestyle activities, and sports & ... Read More

  • TrendSights Analysis: Gender Specificity ; Rethinking how to target gender in FMCG markets

    ...those physiological or cultural. Naturally, this trend is prominent in personal care; however, as unnecessarily gendered products and controversial pricing headlines have hit the media, the trend's prominence is quickly expanding across food, beverages, and ... Read More

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