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Demographics Market Research Reports & Industry Analysis

MarketResearch.com provides reports with information in World Demographics trends. This demographic market analysis can assist with two main objectives: first, to discover which sectors or subgroups live in the population; and, second, to generate a comprehensive image of the traits that a typical member of each of these sectors possesses.
The available demographic reports have outlined effective strategies for attracting targeted groups of people for certain products worldwide. Reports include global data to help marketers access information about any potential target market.

You can also use demographic market research reports to assist in characterizing a specific demographic profile. Creating a profile will provide information about a typical member for a certain group to aid in creating a visual of a hypothetical target market. As an example, a marketer may focus on members of a population that are male, single, between the ages of 17-24, and college educated.

Demographics are the traits of a selected human population. Demographic trends can be determined through data consisting of age, disability, race, gender, income, mobility, home ownership, location, employment status, and/or education level. By utilizing this trends data, you can analyze changes in a particular population over a specified period of time. You can use this data to assist with economic and marketing decisions in industries such as public policy or sociology.

  • Age (593)
  • Gender (117)
  • Leisure Pursuits (281)
  • Lifestyle & Economics (3180)
  • Product Consumption (839)
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Demographics Industry Research & Market Reports

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Consumer Lifestyles - Lithuania
9/9/2014 | published by: Euromonitor International
... time, however, many Lithuanians are looking forward to what they believe will be the positive impact of joining the eurozone in 2015, although some worry about an immediate uptick in prices for various goods. Euromonitor's ...  |  read more...
USD 1,900
Hispanic Food Shoppers in the U.S.
6/30/2014 | published by: Packaged Facts
... long been a key element in the growth strategies of food marketers. With the continuing dispersal of Latinos into areas not traditionally known for substantial Hispanic populations, Hispanic food shoppers represent a rapidly growing segment of ...  |  read more...
USD 3,500
Healthy Dining Trends - US - July 2014
7/1/2014 | published by: Mintel International Group Ltd.
... operators. Consumers are now highly knowledgeable about what types of foods they should be consuming, and which ones would best benefit their bodies. Along with that amount of knowledge comes extreme scrutiny on the restaurant ...  |  read more...
USD 3,995
Marketing to Sports Fans - US - July 2014
7/1/2014 | published by: Mintel International Group Ltd.
... have to operate across all media channels, including those yet to be developed. This will likely require the cultivation of diverse revenue streams to reduce leagues’ reliance on income from television rights.” - Fiona O’Donnell, ...  |  read more...
USD 3,995
Meet the HENRYS: Positioning for the Mindset of the High-Earners-Not-Rich-Yet Mass Affluent Customers
7/1/2014 | published by: Unity Marketing Inc.
... mass-affluent customer Meet the HENRYs. These affluent consumers - their name means High Earners Not Rich Yet - are doing well, with an income between $100K and $250K. But they're a far cry from wealthy; ...  |  read more...
USD 695
Consumer Lifestyles - Portugal
7/1/2014 | published by: Euromonitor International
... decline, high emigration levels and generally low wages that affect consumption. However, some encouraging indicators are emerging and the Portuguese are adapting to a low-cost way of life. This behaviour reflects the way they pass ...  |  read more...
USD 1,900
Poland Consumer Electronics: Report Q3 2014
7/30/2014 | published by: Business Monitor International
... in key devicecategories such as tablets and smartphones. However, we have a bearish outlook for digital camera andnotebook volumes in the short term, with these device categories under pressure from smartphone andtablet cannibalisation respectively. Our ...  |  read more...
USD 1,295
Sweden - 2030: The Future Demographic
7/31/2014 | published by: Euromonitor International
... the older age groups, whilst those of working age will decline as a share of population. Net migration is an important driver of population growth although it will decline in importance during the forecast period. ...  |  read more...
USD 900
Chicago City Review
6/24/2014 | published by: Euromonitor International
... centre in North America. In 2012, Chicago created 3.5% of total US GDP, and 40% of this was derived from business services. The metropolitan region boasts a higher than average income level in the US ...  |  read more...
USD 650
Hispanics and American Culture and Identity - US - July 2014
7/1/2014 | published by: Mintel International Group Ltd.
... differences beyond language that need to be considered when determining the most efficient way of communicating with them. In order to successfully communicate with Hispanics, it is important for marketers to learn as much as ...  |  read more...
USD 3,995
Marketing to Men - US - July 2014
7/1/2014 | published by: Mintel International Group Ltd.
... as well as shifting demographics. Traditional gender roles continue to blur, and today’s Millennial males buck tradition by taking on household chores that had been the sole responsibility of women in the past. Coupled with ...  |  read more...
USD 3,995
Consumer Lifestyles - Bulgaria
7/28/2014 | published by: Euromonitor International
... rather low by Western European standards, the projected income convergence with medium European levels is expected to have a significant effect on consumer purchasing power in the near future Euromonitor's Consumer Lifestyles in Bulgaria report ...  |  read more...
USD 1,900
Consumer Lifestyles - Romania
6/27/2014 | published by: Euromonitor International
... recent signs of recovery at a macro level spur optimism, demand is picking up. However, consumers are remaining cautious, the effects of the crisis having stimulated more responsible, moderate behaviour, with more people making educated ...  |  read more...
USD 1,900
Consumer Lifestyles - Indonesia
7/30/2014 | published by: Euromonitor International
... child and opt to live in apartments. Given that the economy has been growing at above 5% a year, consumers are confident. In particular, people in the sizeable middle class want to satisfy secondary needs. ...  |  read more...
USD 1,900
Zagreb City Review
7/30/2014 | published by: Euromonitor International
... of GVA contribution, followed closely by commerce, which is also a dominant employer in Zagreb: some 36% of the city's workforce is engaged in commerce. Consumer spending in Croatia is concentrated in Zagreb: the city ...  |  read more...
USD 650
Austria - 2030: The Future Demographic
7/9/2014 | published by: Euromonitor International
... population aged 60+ which will expand by 42.4%. Between 2000 and 2011 an annual average of 34,910 more people arrived in than left Austria, whilst the average between 2012 and 2030 will be slightly lower ...  |  read more...
USD 900
Teens OnTrack June 2014
6/30/2014 | published by: Swapit
... artists presented as a top 10 list for each section. The research comes directly from kids themselves providing us with an insight into their thinking on a monthly basis and keeping you up to date ...  |  read more...
USD 800
New Strategies for offering Convenience - Food - targeting new occasions, best practice and new solutions
7/30/2014 | published by: Canadean Ltd
... a detailed insight report highlighting numerous profitable opportunities that are available in the convenience market. A vast number of consumers feel increasingly time-scarce; while an aging population seeking lifestyle enablers is leading to huge demands ...  |  read more...
USD 7,995
Japan’s Top 100 Markets
7/14/2014 | published by: JapanConsuming
... brand, store, app, financial or other service is a huge and complex task.   With Japan’s Top 100 Consumer Markets you can quickly work out where the opportunities are, and what level of investment is ...  |  read more...
USD 2,700
Black Consumers Attitudes toward Advertising - US - July 2014
7/1/2014 | published by: Mintel International Group Ltd.
... Blacks are receptive to advertising and want to see more targeted to them, they are paying attention to which companies demonstrate a sincere commitment and understand the cultural nuances. For now, marketers may not feel ...  |  read more...
USD 3,995
Consumer Attitudes Towards Debt - UK - July 2014
7/1/2014 | published by: Mintel International Group Ltd.
... health, insecure employment or limited finances." – Rich Shepherd, Research Analyst – Financial Services This report looks at the following issues: Informal borrowers highlight exclusion from traditional lending Consumers can be judgmental about other people’s ...  |  read more...
USD 3,554.69
Consumer Attitudes Towards Debt - US - July 2014
7/1/2014 | published by: Mintel International Group Ltd.
... new credit. Consumers are particularly reluctant to borrow on their credit cards or against the equity in their homes to finance spending. At the same time, the explosive growth in student loans may prevent consumers ...  |  read more...
USD 3,995
Americans in 2020
10/31/2013 | published by: Packaged Facts
... seniors who are decidedly not just fading away. People are living longer even as birth rates decline. Our residential and job communities are more diversified than ever due to a swelling—and increasingly more educated—minority populace. ...  |  read more...
USD 3,850
Boomer Wellness: Culinary Trend Mapping Report
1/9/2014 | published by: Packaged Facts
... and purchasing power. Boomer  Wellness Culinary Trend Mapping report spotlights nutritional and dietary patterns that feed Boomers’ decisions on dining and food purchases.   Food industry professionals are wise to focus on the evolution of these ...  |  read more...
USD 3,300
The African-American Consumer Market, 9th Edition
12/27/2013 | published by: Packaged Facts
... needs and preferences of multicultural consumers. In the face of daunting economic difficulties, African-American consumers are more positive than other Americans about their own personal financial situation and are more optimistic about the future of ...  |  read more...
USD 3,995
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