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Demographics Market Research Reports & Industry Analysis provides reports with information in World Demographics trends. This demographic market analysis can assist with two main objectives: first, to discover which sectors or subgroups live in the population; and, second, to generate a comprehensive image of the traits that a typical member of each of these sectors possesses.
The available demographic reports have outlined effective strategies for attracting targeted groups of people for certain products worldwide. Reports include global data to help marketers access information about any potential target market.

You can also use demographic market research reports to assist in characterizing a specific demographic profile. Creating a profile will provide information about a typical member for a certain group to aid in creating a visual of a hypothetical target market. As an example, a marketer may focus on members of a population that are male, single, between the ages of 17-24, and college educated.

Demographics are the traits of a selected human population. Demographic trends can be determined through data consisting of age, disability, race, gender, income, mobility, home ownership, location, employment status, and/or education level. By utilizing this trends data, you can analyze changes in a particular population over a specified period of time. You can use this data to assist with economic and marketing decisions in industries such as public policy or sociology.

  • Age (489)
  • Gender (98)
  • Leisure Pursuits (195)
  • Lifestyle & Economics (2942)
  • Product Consumption (653)
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Demographics Industry Research & Market Reports

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Latvia in 2030: The Future Demographic
10/8/2014 | published by: Euromonitor International
... peak. Population trends in 2012-2030 will be driven by a below replacement level fertility rate, declining birth rates, high death rates, increasing life expectancy and large outward migration flows. Riga dominates the urban landscape and ...  |  read more...
USD 900
Children's Homes (UK) - Industry Report
10/7/2014 | published by: Plimsoll Publishing Ltd.
... graphical analysis – analysing the 170 largest Children's Homes (UK) companies. The Children's Homes (UK) report contains the most-up-to-date financial data and Plimsoll applies these figures to create their unique and authoritative analysis. Indeed, the ...  |  read more...
USD 560
Consumer Lifestyles in Venezuela
9/30/2014 | published by: Euromonitor International
... 56%. Regardless, consumption levels remain high as consumers snap up goods in anticipation of supply issues. Imported goods are far cheaper than domestic goods, resulting in imports accounting for more than 60% of those consumed. ...  |  read more...
USD 1,900
Affluent Market Tracking Study #26, Fall 2014 Survey of the Wealthiest 10% of US Households
10/15/2014 | published by: American Affluence Research Center
... is essentially unchanged from the Spring 2014 survey and is 5 points below the Fall 2013 index. The index for future business conditions declined 10 points from the spring survey and is 5 points below ...  |  read more...
USD 495
Belgium in 2030: The Future Demographic
10/8/2014 | published by: Euromonitor International
... net migration. Older age groups will experience the fastest growth in this period and those aged 65+ will account for well over a fifth of the total population by 2030. Belgium is one of the ...  |  read more...
USD 900
Saudi Aramco, GE, and Tata Consultancy Services Launch Revolutionary Women-Only Business Process Outsourcing Center in Saudi Arabia
10/16/2014 | published by: IDC
... Saudi Aramco, GE, and Tata Consultancy Services (TCS) in Saudi Arabia. The signing ceremony for this center took place in Dhahran, Saudi Arabia, and was attended by dignitaries such as Khalid A. Al-Falih, president and ...  |  read more...
USD 1,500
Austria in 2030: The Future Demographic
9/7/2014 | published by: Euromonitor International
... population aged 60+ which will expand by 42.4%. Between 2000 and 2011 an annual average of 34,910 more people arrived in than left Austria, whilst the average between 2012 and 2030 will be slightly lower ...  |  read more...
USD 900
The CHILDWISE MONITOR Pre-School Report 2014
9/22/2014 | published by: Childwise
... age of 5, many attitudes and behaviour patterns are already established. The CHILDWISE MONITOR Pre-School Report looks at media use and wider experience among pre-school children, as told to us by their parents. Tablet and ...  |  read more...
USD 1,000
Consumer Lifestyles - Lithuania
9/9/2014 | published by: Euromonitor International
... time, however, many Lithuanians are looking forward to what they believe will be the positive impact of joining the eurozone in 2015, although some worry about an immediate uptick in prices for various goods. Euromonitor's ...  |  read more...
USD 1,900
The Shopping Experience of Asian Americans - US - August 2014
8/1/2014 | published by: Mintel International Group Ltd.
... O’Donnell, Category Manager – Multicultural, Lifestyles, Travel and Leisure Some issues covered in this report include: Avoiding the "model minority" pitfall How can marketers target Asians while respecting their diversity? How can marketers overcome Asians' ...  |  read more...
USD 3,995
Hispanic Consumers' Haircare, Beauty and Grooming Products - US - September 2014
9/1/2014 | published by: Mintel International Group Ltd.
... learn to use recommendations from friends and family in their favor may have an opportunity to start making a difference.” - Juan Ruiz, Senior Multicultural Analyst This report looks at the following issues: Using a ...  |  read more...
USD 3,995
Mexico in 2030: The Future Demographic
8/7/2014 | published by: Euromonitor International
... compounded by falling birth rates and fertility. Population growth will be driven by huge increases in the population aged 50+ which will expand by 82.3%. Mexico city dominates the urban landscape and will continue to ...  |  read more...
USD 900
Poland Consumer Electronics: Report Q3 2014
7/30/2014 | published by: Business Monitor International
... in key devicecategories such as tablets and smartphones. However, we have a bearish outlook for digital camera andnotebook volumes in the short term, with these device categories under pressure from smartphone andtablet cannibalisation respectively. Our ...  |  read more...
USD 1,295
Sweden - 2030: The Future Demographic
7/31/2014 | published by: Euromonitor International
... the older age groups, whilst those of working age will decline as a share of population. Net migration is an important driver of population growth although it will decline in importance during the forecast period. ...  |  read more...
USD 900
Ladies' Cards 2014
9/1/2014 | published by: Banking Reports, Ltd.
... card products. Half of the world’s population is female, however less than 0.1% of the payment card products are designed for women. There is fierce competition in the payment card industry. Innovation is a must. ...  |  read more...
USD 2,999
Black Consumers and Haircare - US - August 2014
8/1/2014 | published by: Mintel International Group Ltd.
... Natural hair is here to stay, and many are struggling to find the right product and haircare routine. Men and children are another untapped opportunity” – Tonya Roberts, Multicultural Analyst This report answers the following ...  |  read more...
USD 3,995
Feeding Your Kids - US - August 2014
8/1/2014 | published by: Mintel International Group Ltd.
... belong to and identify with. It’s important for manufacturers and brands to target these subsets specifically, particularly in light of a market in which there are fewer households with children, and fewer children in families ...  |  read more...
USD 3,995
Asian American Lifestyles and Entertainment - US - September 2014
9/1/2014 | published by: Mintel International Group Ltd.
... them where they live, which for most young Asians is online and on their mobile device.” - Fiona O’Donnell, Category Manager – Multicultural, Lifestyles, Travel and Leisure This report looks at the following questions: How ...  |  read more...
USD 3,995
Black Consumers' Beauty and Grooming Products - US - September 2014
9/1/2014 | published by: Mintel International Group Ltd.
... very individual. Blacks have unique beauty and grooming needs. Although there are many products on the market to meet their needs, the messages may be lost in translation and missing the mark.” – Tonya Roberts, ...  |  read more...
USD 3,995
Marketing to Moms - US - September 2014
9/1/2014 | published by: Mintel International Group Ltd.
... experts. As the Millennial generation settles into its prime childbearing years, brands must keep tabs on the shifting preferences and attitudes of this generation to effectively target the modern mom.” - Lauren Bonetto, Lifestyles & ...  |  read more...
USD 3,995
FOCUS Millennials 2014
9/1/2014 | published by: Horowitz Associates, Inc.
... United States population. Millennials are shaping the future of the television industry. The data in this report underscore the differences between Millennials and older generations in terms of their evolving interactions with technology and television.  |  read more...
USD 6,500
New Strategies for offering Convenience - Food - targeting new occasions, best practice and new solutions
7/30/2014 | published by: Canadean Ltd
... a detailed insight report highlighting numerous profitable opportunities that are available in the convenience market. A vast number of consumers feel increasingly time-scarce; while an aging population seeking lifestyle enablers is leading to huge demands ...  |  read more...
USD 7,995
Consumer Lifestyles - Bulgaria
7/28/2014 | published by: Euromonitor International
... rather low by Western European standards, the projected income convergence with medium European levels is expected to have a significant effect on consumer purchasing power in the near future Euromonitor's Consumer Lifestyles in Bulgaria report ...  |  read more...
USD 1,900
Consumer Lifestyles - Indonesia
7/30/2014 | published by: Euromonitor International
... child and opt to live in apartments. Given that the economy has been growing at above 5% a year, consumers are confident. In particular, people in the sizeable middle class want to satisfy secondary needs. ...  |  read more...
USD 1,900
Zagreb City Review
7/30/2014 | published by: Euromonitor International
... of GVA contribution, followed closely by commerce, which is also a dominant employer in Zagreb: some 36% of the city's workforce is engaged in commerce. Consumer spending in Croatia is concentrated in Zagreb: the city ...  |  read more...
USD 650
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