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Demographics Market Research Reports & Industry Analysis

MarketResearch.com provides reports with information in World Demographics trends. This demographic market analysis can assist with two main objectives: first, to discover which sectors or subgroups live in the population; and, second, to generate a comprehensive image of the traits that a typical member of each of these sectors possesses.
The available demographic reports have outlined effective strategies for attracting targeted groups of people for certain products worldwide. Reports include global data to help marketers access information about any potential target market.

You can also use demographic market research reports to assist in characterizing a specific demographic profile. Creating a profile will provide information about a typical member for a certain group to aid in creating a visual of a hypothetical target market. As an example, a marketer may focus on members of a population that are male, single, between the ages of 17-24, and college educated.

Demographics are the traits of a selected human population. Demographic trends can be determined through data consisting of age, disability, race, gender, income, mobility, home ownership, location, employment status, and/or education level. By utilizing this trends data, you can analyze changes in a particular population over a specified period of time. You can use this data to assist with economic and marketing decisions in industries such as public policy or sociology.

  • Age (539)
  • Gender (103)
  • Leisure Pursuits (215)
  • Lifestyle & Economics (3029)
  • Product Consumption (689)
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Demographics Industry Research & Market Reports

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Eco Worriers: Global Green Behaviour and Market Impact
6/18/2015 | published by: Euromonitor International
... how this fledgling mainstreaming of green awareness impacts governments, corporations and consumer buying behaviour in market sectors such as food and drink, apparel, beauty and personal care, home care, tissue and hygiene, transport and the ...  |  read more...
USD 1,325
Consumer Lifestyles in India
6/16/2015 | published by: Euromonitor International
... demand attention. At the same time, growing health and social image consciousness continue to shape consumers’ mind-set. Demographic trends are dominated by two key factors: a large young population under the age of 30 and ...  |  read more...
USD 2,100
CHILDWISE Trends Report 2015
6/15/2015 | published by: Childwise
... leading industry tracking study is available as a separate, concise report - providing the ideal introductory reference for information on children aged 5-16 across the UK. The Trends Report gives tracking data from 1997 to ...  |  read more...
USD 500
Japan in 2030: The Future Demographic
6/18/2015 | published by: Euromonitor International
... most countries in the world. This is due to a low fertility rate and falling birth rates, together with rising life expectancy. In 2030 Japan's population will be the oldest in the world. Both the ...  |  read more...
USD 990
Consumer Goods & Retailing: Global DIY and Gardening Retailers
6/6/2015 | published by: Veraart Research BV
... Including turnover data, outlet number outlets, employees figures, address details and management information. Annual figures officially published by the retailers themselves is included in turnover. 2 sources provide reliable data we use these to make ...  |  read more...
USD 1,250
Italy in 2030: The Future Demographic
5/28/2015 | published by: Euromonitor International
... offset negative natural change. The population will age rapidly during this period and by 2030 Italy will be the fourth oldest country in the world by median age and the 65+ age group will account ...  |  read more...
USD 990
Understanding the complexities of nomadic identities
5/27/2015 | published by: Emerald Group Publishing Limited
... researchers and practitioners of workplace diversity. Nomadic identities are understood as the sense of self of those moving individuals who inhabit the ‘in-between’ permanently and might not even conceive themselves in majority-perspective dichotomies such as ...  |  read more...
USD 199
Australia in 2030: The Future Demographic
5/27/2015 | published by: Euromonitor International
... the population will continue to shrink in 2015-2030, while the share of older groups will rise rapidly. Strong positive net migration, which will average nearly a quarter of a million every year in 2015-2030, will ...  |  read more...
USD 990
Movies & Entertainment in the United States
4/8/2015 | published by: MarketLine
... players including key financial metrics and analysis of competitive pressures within the market. Essential resource for top-line data and analysis covering the United States movies & entertainment market. Includes market size data, textual and graphical ...  |  read more...
USD 350
Latin America in 2030: The Future Demographic
4/28/2015 | published by: Euromonitor International
... 65+ age group in 2012-2030, the region will still have an overwhelmingly young age profile in 2030 with nearly 60% of the population aged 40 years and under and a median age of just 34.3 ...  |  read more...
USD 990
Meet the HENRYs - Positioning for the Mindset of the HENRYs –High Earners Not Rich Yet
4/1/2015 | published by: Unity Marketing Inc.
... the mass-market customer, since the traditional middle-class ($50k-$99.9k) have lost so much discretionary spending power in the recent recession. HENRYs are doing better than nearly 80% of U.S. households, but they are a far cry ...  |  read more...
USD 750
American Lifestyles 2015: The Connected Consumer - Seeking Validation from the Online Collective - US - April 2015
4/1/2015 | published by: Mintel International Group Ltd.
... loyalties. In a never-ending quest to buy the ‘best,’ consumers are looking to others’ opinions and experiences via online review sites to validate their choices – and to avoid feeling buyers’ remorse.” – Fiona O’Donnell, ...  |  read more...
USD 3,995
Black Consumers' Lifestyles and Entertainment - US - April 2015
4/1/2015 | published by: Mintel International Group Ltd.
... There’s an opportunity for marketers to tap into this segment, particularly among single Millennials and families.” – Tonya Roberts, Multicultural Analyst This report answers the following questions: What role do faith and spirituality play in ...  |  read more...
USD 3,995
Car Purchasing Process - US - April 2015
4/1/2015 | published by: Mintel International Group Ltd.
... the tech drivers’ desire is a good way to take advantage of market growth.” – Tim Healey, Research Analyst—Automotive This report looks at the following areas: Cars aren’t always for commuters Buyers likely to shop ...  |  read more...
USD 3,995
The Role of Trust in Financial Services - US - April 2015
4/1/2015 | published by: Mintel International Group Ltd.
... services. However, not all sectors were negatively impacted; credit unions continue to attract more consumers as do alternative banks. Understanding customers’ needs and delivering on these is a key tactic impacting trust development. Throughout this ...  |  read more...
USD 3,995
Movies & Entertainment in Germany
4/8/2015 | published by: MarketLine
... key financial metrics and analysis of competitive pressures within the market. Essential resource for top-line data and analysis covering the Germany movies & entertainment market. Includes market size data, textual and graphical analysis of market ...  |  read more...
USD 350
Australasia in 2030: The Future Demographic
4/24/2015 | published by: Euromonitor International
... age groups, with particularly fast growth in older groups. High net migration, an increasingly high life expectancy and a high number of births influence this trend. Australasia is the most urbanised region in the world ...  |  read more...
USD 990
Movies & Entertainment in the United Kingdom
4/8/2015 | published by: MarketLine
... players including key financial metrics and analysis of competitive pressures within the market. Essential resource for top-line data and analysis covering the United Kingdom movies & entertainment market. Includes market size data, textual and graphical ...  |  read more...
USD 350
Multicultural marketplaces: new territory for international marketing and cross-cultural consumer research
4/20/2015 | published by: Emerald Group Publishing Limited
... is dedicated to the memory of Susan P. Douglas, whose pioneering work on multicultural dynamics in international marketing has inspired many other scholars including this issue’s guest editors, to develop further research in this area.  |  read more...
USD 199
The World in 2030 : The Future Demographic
5/5/2015 | published by: Euromonitor International
... influenced by increasing life expectancy, however, over half of the world's population will still be under 35 years of age in 2030. Urban population will continue to rise rapidly, at nearly twice the pace of ...  |  read more...
USD 990
Middle East and Africa in 2030 : The Future Demographic
5/5/2015 | published by: Euromonitor International
... 1.9 billion in 2030. At the same time, the region will continue to be the youngest out of all world regions with a median age of just 22.8 years in 2030. High, yet declining, fertility ...  |  read more...
USD 990
Australasia in 2030: The Future Demographic
4/24/2015 | published by: Euromonitor International
... age groups, with particularly fast growth in older groups. High net migration, an increasingly high life expectancy and a high number of births influence this trend. Australasia is the most urbanised region in the world ...  |  read more...
USD 990
Cross-cultural and cross-national consumer research: Psychology, Behavior, and Beyond
5/14/2015 | published by: Emerald Group Publishing Limited
... consumer behavior in cross-cultural and cross-national contexts. The articles chosen for this edition include studies that examine sub-cultures within a single country, as well as several that move beyond the dominant US/Western European consumer sampling ...  |  read more...
USD 199
Marketing to Kids - US - April 2015
4/1/2015 | published by: Mintel International Group Ltd.
... Leisure Analyst This report covers the following areas: The importance of targeting both kids and their parents How much money kids have and what they are saving for How kids watch TV and use the ...  |  read more...
USD 3,995
Millennials and Finance - US - April 2015
4/1/2015 | published by: Mintel International Group Ltd.
... Institutions that can best help them with these most fundamental are likely to be those Millennials will look to stay with as time goes on.” – Robyn Kaiserman, Financial Services Analyst This report discusses the ...  |  read more...
USD 3,995
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