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Demographics: market research reports

Demographics are the traits of a human population. Demographic data may consist of age, disability, race, gender, income, mobility, home ownership, location, employment status, and/or education level. The data can then be used to determine demographic trends. These trends describe the changes that may occur in certain demographic populations over a period of time.
Demographics are often used in public policy, sociology, and marketing.

Marketers who utilize demographics usually consider several variables and combine them to characterize a demographic profile. A demographic profile, commonly referred to as a “demographic,” provides sufficient information about a typical member a certain group to create a visual of this hypothetical collective. As an example, a marketer may focus on members of a demographic population that are male, single, between the ages of 17-24, and college educated.

The two main objectives marketing researchers have in regard to demographics are: first, to discover which sectors or subgroups live in the population at large; and second, to generate an understandable and complete overall image of the traits that a typical member of each of these sectors possesses. As soon as the outlines of the subgroups are created, they can be used by market research companies to form marketing strategies and plans that are centered around a specific demographic. In this way, marketing companies are able to develop effective strategies for attracting specific groups of people to certain products.

Market research can approach demographics by viewing a consumer group and its behavior with respect to a certain product category or industry, for example, Hispanics and financial services, mothers and food and beverages, African Americans and leisure activities, to name a few.

  • Age (580)
  • Gender (125)
  • Leisure Pursuits (272)
  • Lifestyle & Economics (3214)
  • Product Consumption (948)
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Demographics market research reports and industry analysis

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Entertainment- and Education-Driven Development of Children's Internet Industry in China
4/15/2014 | published by: IDC
... industry. Based on interviews and surveys of leading children's web game developers and operators in China, research of a lot of data and materials, and the IDC Internet and Web Game Databank, this study provides ...  |  read more...
$3,500.00
Movies & Entertainment in the United Kingdom
4/15/2014 | published by: MarketLine
... profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market. Essential resource for top-line data and analysis covering the United Kingdom movies & entertainment market. ...  |  read more...
$350.00
Affluent Market Tracking Study #25, Spring 2014 Survey of the Wealthiest 10% of US Households
4/15/2014 | published by: American Affluence Research Center
... of 87) declined 6 points from the Fall 2013 survey but is still 12 points above the Spring 2013 index. The index for future business conditions (117) rose a strong 12 points, and the index ...  |  read more...
$495.00
Movies & Entertainment in the United States
4/15/2014 | published by: MarketLine
... profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market. Essential resource for top-line data and analysis covering the United States movies & entertainment market. ...  |  read more...
$350.00
Movies & Entertainment in France
4/15/2014 | published by: MarketLine
... of the leading players including key financial metrics and analysis of competitive pressures within the market. Essential resource for top-line data and analysis covering the France movies & entertainment market. Includes market size and segmentation ...  |  read more...
$350.00
Movies & Entertainment in Germany
4/15/2014 | published by: MarketLine
... of the leading players including key financial metrics and analysis of competitive pressures within the market. Essential resource for top-line data and analysis covering the Germany movies & entertainment market. Includes market size and segmentation ...  |  read more...
$350.00
Poland Consumer Electronics Report Q2 2014
4/9/2014 | published by: Business Monitor International
... There is, however,risk to the downside as a result of the deteriorating security situation in neighbouring Ukraine. However,our core scenario is for continued growth in consumer electronics spending, as we forecast a CAGR of3.6% 2014-2018. ...  |  read more...
$1,295.00
Amazon Best Sellers Tracker: Personal Computer (France, April 2014)
4/8/2014 | published by: ResearchFarm Ltd.
... countries on the Amazon websites. This service has been launched in October 2013 and represents the only benchmark available for Amazon. Amazon operates the most professional online marketplace in the world. Neither FMCG companies or ...  |  read more...
$798.40
Venezuela - Telecom Market Trends, Key Statistics and Regulatory Overview
4/3/2014 | published by: Paul Budde Communication Pty Ltd
... about 10%, led by 3G including both mobile broadband and phone based internet browsing and satellite-based pay TV services. Despite continued growth in the number of fixed lines, Venezuela's fixed-line revenues account for a shrinking ...  |  read more...
$160.00
Insight Report: Best Practices for Credit Cards for Mass Affluent Consumers
4/2/2014 | published by: Timetric
... current market dynamics for premium credit cards and their future outlook Insights into the key factors driving increased focus on mass affluent customers Insights into best practices and key strategies adopted by card issuers across ...  |  read more...
$3,800.00
Youth and Handset Brands
4/1/2014 | published by: Youth Research Partners
... the youth market with a hope that their young customers will stick with them in adulthood. Other brands take an indirect approach and establish themselves as aspirational brands for young consumers. What is the correct ...  |  read more...
$245.00
Win Hearts and Minds of Customers
4/1/2014 | published by: Youth Research Partners
... hearts and minds of customers. What we have found is that winning the hearts and minds of customers has less to do with product features and more to do with emotional appeal of the brand. ...  |  read more...
$245.00
Youth and Handset Pricing
4/1/2014 | published by: Youth Research Partners
... approach of cheap handset models help the brand win the youth market? What do youth look for when they make a handset purchase decision? How can brands retain their young customers when their contract expires ...  |  read more...
$245.00
Mobile Handsets & Women
4/1/2014 | published by: Youth Research Partners
... However, every time a mobile brand reaches out to young women, their actions are restricted to gender driven initiatives such as a pink product launch, failing to effectively connect with young women in the long ...  |  read more...
$245.00
Youth Strategy: HTC, Motorola, Sony
4/1/2014 | published by: Youth Research Partners
... and RIM. The growth of smartphone has allowed new players like HTC, ZTE, LG and Huawei to grab a slice of the market as well. But the big question for all brands remains the same: ...  |  read more...
$245.00
Youth and Mobile Operators
4/1/2014 | published by: Youth Research Partners
... how operators can effectively acquire youth customers and earn their loyalty. We also cover new revenue opportunities for operators in the youth market and latest youth trends in mobile messaging, gaming, shopping, social media & ...  |  read more...
$245.00
Youth and Prepaid Market
4/1/2014 | published by: Youth Research Partners
... prepaid plans instead of having to rely on family contracts where handset costs were subsidized. But there is more to prepaid that attracts the attention of young customers and will continue to do so in ...  |  read more...
$245.00
Youth and Mobile Music Services
4/1/2014 | published by: Youth Research Partners
... plethora of music apps offer a richer, more interactive music experience. What is the revenue opportunity for mobile operators from music and how do they successfully build a music offering for their young customers? This ...  |  read more...
$245.00
Youth and Social Media Marketing
4/1/2014 | published by: Youth Research Partners
... all mobile brands have a social media presence, but they all have more than a million Facebook likes and thousands of Twitter followers. So what do mobile brands do now with all the people on ...  |  read more...
$245.00
Youth and Mobile Video
4/1/2014 | published by: Youth Research Partners
... their mobile at home, in stores, at the workplace and when with friends. It is vital more than ever now for mobile operators and app developers to understand how youth are using mobile video, what ...  |  read more...
$245.00
Identifying Brand Fans
4/1/2014 | published by: Youth Research Partners
... how they impact your business, debunk some of the myths on Fans prevalent in the industry and finally identify your Fans by age and gender groups. The briefing answers 5 key questions on Fans of ...  |  read more...
$245.00
Marketing Metrics for Mobile Brands
4/1/2014 | published by: Youth Research Partners
... effectiveness of their marketing campaigns. Is it enough to measure brand awareness and recall before and after a campaign to deem the campaign a success? Are the existing metrics there to pat each other on ...  |  read more...
$245.00
The Disconnected Generation
4/1/2014 | published by: Youth Research Partners
... have been called the Disconnected Generation. This report looks into the increasing number of thin connections youth have today, why they seek a social over an efficient experience in every aspect of their life, and ...  |  read more...
$245.00
Active & Passive Communication
4/1/2014 | published by: Youth Research Partners
... Passive communication also extends to digital technology e.g. use of emoticons in SMS Marketing and innovation have always focused more on active communication believing in the myth that active communication shapes people's opinions and behavior. ...  |  read more...
$245.00
Brands, Fans and Emotion
4/1/2014 | published by: Youth Research Partners
... relevant. However, real Fans cannot be bought with cheap discounts or created overnight with the launch of a new feature rich, state-of-the-art product. Find out how people become Fans of a brand over their lifetime.  |  read more...
$245.00
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