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Demographics Market Research Reports & Industry Analysis

MarketResearch.com provides reports with information in World Demographics trends. This demographic market analysis can assist with two main objectives: first, to discover which sectors or subgroups live in the population; and, second, to generate a comprehensive image of the traits that a typical member of each of these sectors possesses. The available demographic reports have outlined effective strategies for attracting targeted groups of people for certain products worldwide. Reports include global data to help marketers access information about any potential target market.

You can also use demographic market research reports to assist in characterizing a specific demographic profile. Creating a profile will provide information about a typical member for a certain group to aid in creating a visual of a hypothetical target market. As an example, a marketer may focus on members of a population that are male, single, between the ages of 17-24, and college educated.

Demographics are the traits of a selected human population. Demographic trends can be determined through data consisting of age, disability, race, gender, income, mobility, home ownership, location, employment status, and/or education level. By utilizing this trends data, you can analyze changes in a particular population over a specified period of time. You can use this data to assist with economic and marketing decisions in industries such as public policy or sociology.

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Demographics Industry Research & Market Reports

  • Consumer Lifestyles in Italy

    ...sector. A narrative of decline remains prevalent, with young people particularly pessimistic about their prospects. Meanwhile, a low fertility rate and rising life expectancy are driving steady population ageing, with Italy projected to have a ... Read More

  • Consumer Lifestyles in Colombia

    ...look forward to a new period of peace, their attitudes towards certain political and social topics are becoming increasingly polarised. The tax reform introduced by the Colombian government in 2017 will also add to economic ... Read More

  • Croatia in 2030: The Future Demographic

    ...birth rate and number of women of childbearing age will drop, leading to an increase in natural depopulation up to 2030. Meanwhile, negative net migration will also continue to be a major driver of population ... Read More

  • Consumer Goods & Retailing: Global DIY and Gardening Retailers

    ...Including turnover data, outlet number outlets, employees figures, address details and management information. Annual figures officially published by the retailers themselves is included in turnover. 2 sources provide reliable data we use these to make ... Read More

  • Consumer Lifestyles in Brazil

    ...in particular, postponing big-ticket purchases. High levels of household debt accumulated during better days are also stifling spending. Regardless, some sectors continue to grow, including internet retailing which has been boosted by the recent proliferation ... Read More

  • Saudi Arabia Women Cosmetics Market, By Type, By Point of Sale, By Age Group, By Halal Vs. Conventional, By Organized Vs. Unorganized, Competition Forecast & Opportunities, 2012 – 2022

    ...restricted to being used on special occasions, but are gaining prominence as part of women’s daily regimen. In Saudi Arabia, women’s cosmetic products are being widely adopted, and have emerged as high utility products, especially ... Read More

  • Latvia in 2030: The Future Demographic

    ...peak. The negative and ageing population trends of 2015-2030 will be influenced by a below replacement level fertility rate, declining birth rates, high death rates, increasing life expectancy and large outward migration flows. Euromonitor's Latvia ... Read More

  • Qatar in 2030: The Future Demographic

    ...growth, accounting for 68.6% of the increase. Over four fifths of the total population will be made up of foreign citizens and there will be around three men to every female in 2015-2030 due to ... Read More

  • Consumer Lifestyles in Kuwait

    ...benefits being cut and the impact on household budgets. Regardless, consumer spending continues to rise—by 4.3% between 2015 and 2016, in real terms—driven in part by enthusiastic younger consumers who often spend generously as they ... Read More

  • Consumer Lifestyles in Germany

    ...wide range of products, particularly food products. Digital technology continues to play a considerable role in the lives of consumers of all ages. A country of renters, historically low interest rates have nevertheless boosted rates ... Read More

  • Portugal in 2030: The Future Demographic

    ...of births due to the low fertility rate and decreasing numbers of women of childbearing age (15-49) in the population. Meanwhile, negative or relatively low net migration in 2015-2030 accentuates this negative trend. Euromonitor's Portugal ... Read More

  • Consumer Lifestyles in France

    ...they nevertheless cling to many of the traditions associated with life in France, such as long vacations and comfortable retirement. The population is ageing but it is younger consumers who are driving many of the ... Read More

  • Greece in 2030: The Future Demographic

    ...to low birth rates and fertility and high death rates, as well as negative net migration influenced by high unemployment as a result of the debt crisis. By 2030 over a fifth of the population ... Read More

  • The 2018-2023 World Outlook for Sex Toys

    ...industry earnings (P.I.E.), for the country in question (in millions of U.S. dollars), the percent share the country is of the region, and of the globe. These comparative benchmarks allow the reader to quickly gauge ... Read More

  • Belgium in 2030: The Future Demographic

    ...the 2020s influenced by a moderation in net migration levels. The marriage rate will continue to fall up to 2030 as cohabitation becomes more popular. Belgium will remain one of the most urbanised countries in ... Read More

  • Millennial Eating Behaviour

    ...influence events that shape future generations. In terms of shopping behaviour (just a subset of this broader dynamic of change) then, the new generation of the millennials will exert massive changes in our society. For ... Read More

  • Activities of Toddlers and Preschoolers - US - February 2017

    ...possibility of cognitive development; and animated books bring kids’ stories to life on a tablet. However, despite digital innovations, parents still lean on traditional activities to entertain and educate their kids including: reading from books; ... Read More

  • Consumer Attitudes towards Financial Services Innovation - UK - February 2017

    ...and messaging. Customisation and security are the main two areas for banks to address. Consumers will demand control over their data and additional security measures in order to convince them to opt in.” – Paul ... Read More

  • Marketing to Over-55s - China - February 2017

    ...or advanced product features just because they can afford and not recognising the diversity of the senior consumers in terms of their values and pursuits.” Alina Ma, Senior Research Analyst This report looks at the ... Read More

  • New Zealand in 2030: The Future Demographic

    ...growth. Population born overseas will increase at twice the pace of population born in New Zealand over this period and will account for nearly one third of the total population by 2030. Older age cohorts ... Read More

  • The Millennial Beauty Consumer - US - February 2017

    ...strong skill levels and frequent experimentation. Interactive shopping experiences and YouTube tutorials provide avenues for reaching this tech-savvy generation, while advertising themes that focus on authenticity and self-expression also resonate." - Margie Nanninga, Beauty & ... Read More

  • Marketing to Women - UK - February 2017

    ...strong an aspiration for today’s young women as it once was. Brands could therefore benefit from meeting demands for strong, independent female role models that inspire confidence and empower women, but move away from less ... Read More

  • Snacking Preferences of Black Consumers - US - February 2017

    ...women with kids are the primary decision maker when it comes to buying snacks, since she is doing so as part of her regular grocery shopping trip to mass merchandisers, such as Walmart or the ... Read More

  • Battle Of The Generations - The Fight For Igen, Millennial, Gen X And Baby Boomer Consumers

    ...developing ways to influence them, is becoming increasingly crucial to how successful drinks brands are going to be in the future. Award-winning drinks journalist Richard Siddle compares and contrasts the four different generations (iGen, Millennial, ... Read More

  • Marketing to Men - UK - February 2017

    ...of those they are targeting. This paves the way for brands to take a different approach in their campaigns, such as featuring role models that tap into men’s strong belief in equality and family.” – ... Read More

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