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Demographics Market Research Reports & Industry Analysis provides reports with information in World Demographics trends. This demographic market analysis can assist with two main objectives: first, to discover which sectors or subgroups live in the population; and, second, to generate a comprehensive image of the traits that a typical member of each of these sectors possesses.
The available demographic reports have outlined effective strategies for attracting targeted groups of people for certain products worldwide. Reports include global data to help marketers access information about any potential target market.

You can also use demographic market research reports to assist in characterizing a specific demographic profile. Creating a profile will provide information about a typical member for a certain group to aid in creating a visual of a hypothetical target market. As an example, a marketer may focus on members of a population that are male, single, between the ages of 17-24, and college educated.

Demographics are the traits of a selected human population. Demographic trends can be determined through data consisting of age, disability, race, gender, income, mobility, home ownership, location, employment status, and/or education level. By utilizing this trends data, you can analyze changes in a particular population over a specified period of time. You can use this data to assist with economic and marketing decisions in industries such as public policy or sociology.

  • Age (500)
  • Gender (114)
  • Leisure Pursuits (209)
  • Lifestyle & Economics (2985)
  • Product Consumption (610)
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Demographics Industry Research & Market Reports

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Consumer Goods & Retailing: Global DIY and Gardening Retailers
2/1/2016 | published by: Veraart Research BV
... Including turnover data, outlet number outlets, employees figures, address details and management information. Annual figures officially published by the retailers themselves is included in turnover. 2 sources provide reliable data we use these to make ...  |  read more...
USD 1,250
United Kingdom in 2030: The Future Demographic
1/22/2016 | published by: Euromonitor International
... to the Western European regional average due to relatively high, albeit declining, birth rates and high levels of positive net migration which will account for over half of population growth in 2012-2030. The UK’s share ...  |  read more...
USD 990
Consumer Lifestyles in South Africa
1/5/2016 | published by: Euromonitor International
... payments. Demographic trends are dominated by two key factors: a declining birth rate and a reduction in mortality rates, as a result of improvements in health care. Euromonitor's Consumer Lifestyles in South Africa report analyses ...  |  read more...
USD 2,100
Children's Homes (UK) - Industry Report
1/14/2016 | published by: Plimsoll Publishing Ltd.
... LTD and CURO SALUS LTD. This report covers activities such as challenging behaviour, education, care homes, learning difficulties, residential care and includes a wealth of information on the financial trends over the past four years. ...  |  read more...
USD 550
Success Case Study: Manflu Men's Cold and Flu Remedies ; Increasing differentiation in OTC through demographic targeting
1/12/2016 | published by: Canadean Ltd
... the UK between 2014 and 2019. This could be due to consumers wanting to know and understand what they eat and drink, leading them to seek out more natural health solutions and take less of ...  |  read more...
USD 400
Mexico in 2030: The Future Demographic
1/19/2016 | published by: Euromonitor International
... due to declining births and increasing deaths as well as continuing negative net migration. Although the country will age rapidly over this period, it will remain younger by median age than the regional average in ...  |  read more...
USD 990
Consumer Lifestyles in Russia
1/13/2016 | published by: Euromonitor International
... which have driven food prices higher and resulted in many coveted imported items no longer being stocked on store shelves. Looking ahead it appears that consumers will have no choice but to consider many of ...  |  read more...
USD 2,100
Ethnicity-Specific Beauty in Europe ; Looking beyond Caucasian consumers on the continent
12/29/2015 | published by: Canadean Ltd
... solutions. Brands can no longer view consumers on the continent as a single homogenous group and must take into account their differing concerns and requirements to create a more inclusive offering. Key Findings Europeans today ...  |  read more...
USD 995
Perspective: Improving the Consumer Experience for Millennials
12/30/2015 | published by: IDC
... with healthcare organizations (HCOs). Born between 1980 and 2000, millennials have grown up in a time of rapid change, particularly in the area of technology. These digital natives have greater expectations for an omni-channel customer ...  |  read more...
USD 1,500
Poland Consumer Electronics Report Q1 2016
1/13/2016 | published by: BMI Research
... a much lesser extent than in 2015, and2017-2019 we believe that device spending growth will once again be determined by rising incomes and anexpanding middle class in Poland. This will yield opportunities for vendors operating ...  |  read more...
USD 1,295
Electronics and Appliance Specialist Retailers in Denmark
1/15/2016 | published by: Euromonitor International
... rest of the review period. Consumers used digital devices to learn about available brands and compare prices between retailers. Due to marketing methods and additional services that are available over the internet such as product ...  |  read more...
USD 990
Qatar in 2030: The Future Demographic
12/21/2015 | published by: Euromonitor International
... for nearly 60% of population growth in this period. By 2030 a massive 88.5% of the total population will be made up of foreign citizens due to the country’s reliance on foreign workers. Qatar is ...  |  read more...
USD 990
Black Consumers and Brand Loyalty - US - December 2015
12/1/2015 | published by: Mintel International Group Ltd.
... in the brands they buy, they aren’t willing to give up quality and brand name for the lowest price. As a result, they tend to be very brand loyal." - Tonya Roberts, Multicultural Analyst This ...  |  read more...
USD 3,995
Consumers and the Economic Outlook: Quarterly Update - UK - December 2015
12/1/2015 | published by: Mintel International Group Ltd.
... the income squeeze have been sustained, 2015 has been a year of consolidation, rather than one of soaring consumer spirits. Earlier in the year, the election added considerable uncertainty. Post-election, the promise of more austerity ...  |  read more...
USD 1,611.35
Hispanics and Brand Loyalty - US - December 2015
12/1/2015 | published by: Mintel International Group Ltd.
... as affordability, dependability, and trust. When targeting Hispanics, brands also need to be aware that brand loyalty can be fragile." - Juan Ruiz, Director of Hispanic Insights This report looks at the following areas: Hispanics ...  |  read more...
USD 3,995
Marketing Financial Services to the Mass Affluent - US - December 2015
12/1/2015 | published by: Mintel International Group Ltd.
... base. Less than one third of mass affluent consumers regularly work with a financial advisor, yet their financial needs are substantial and diverse. New strategies and technologies can help providers serve this group profitably despite ...  |  read more...
USD 3,995
Consumer Lifestyles in Indonesia
11/13/2015 | published by: Euromonitor International
... still challenged by a lack of suitable housing and other barriers. Many consumers, particularly younger consumers, are turning to internet retailing due to its convenience and to secure products not available on the shelves of ...  |  read more...
USD 2,100
Consumer Electronics in Asia Pacific: How Demographics and Income Shape Demand
11/18/2015 | published by: Euromonitor International
... rapid urbanisation, rising disposable income and growing middle class. While smartphones and tablets benefit from the shift in spending priorities, demand for some categories is likely to slow. As the region takes a more central ...  |  read more...
USD 1,325
Consumer Lifestyles in Malaysia
11/20/2015 | published by: Euromonitor International
... a number of areas, including dining out and holiday travel, and many have switched from shopping for food in supermarkets to shopping at less expensive wet markets. On the other hand, there appears to be ...  |  read more...
USD 2,100
Ecuador in 2030: The Future Demographic
11/20/2015 | published by: Euromonitor International
... birth rate falls. Nevertheless, Ecuador will still be one of the younger countries in Latin America in 2030 as its birth rate and fertility rate remain higher than the regional average. Since the mid 2000s ...  |  read more...
USD 990
Consumer Lifestyles in Italy
11/30/2015 | published by: Euromonitor International
... goods. However, recent political stability, among other events, has seemed to jump-start a rise in consumer confidence. This renewed optimism is expected to unleash pent-up demand for a variety of big-ticket products, such as cars ...  |  read more...
USD 2,100
Success: Lunchables Uploaded; Sizing up to teens' snacking needs
11/30/2015 | published by: Canadean Ltd
... categories across FMCG. This is particularly the case in meal kits or snacking options targeted at kids, where product relevance and appeal diminish into the teenage years. Therefore, growth opportunities can be cultivated with the ...  |  read more...
USD 400
Today's Millennials in 2025 : Identifying opportunities to effectively target this generational group in the future
11/13/2015 | published by: Canadean Ltd
... account for the largest generation in the American workforce in 2015 and a major proportion of the population of emerging economies like India and China. The Millennial generation will yield significant global influence over the ...  |  read more...
USD 3,450
Ways of eating, ways of being: food consumption and representation in Asian markets
11/30/2015 | published by: Emerald Group Publishing Limited
... shed light on how Asian ways of eating are embedded within Asian ways of being. It is of particular interest to explore how the meanings and practices of food consumption and marketing are related to ...  |  read more...
USD 199
World in Transition: business, multiculturalism and society
11/26/2015 | published by: Emerald Group Publishing Limited
... the 2013 International Conference of the Iberoamerican Academy of Management, we called for reflections on the deep changes that Iberoamerican countries are facing. These changes can be as diverse as the integration of different cultures ...  |  read more...
USD 199
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