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Demographics: market research reports

Demographics are the traits of a human population. Demographic data may consist of age, disability, race, gender, income, mobility, home ownership, location, employment status, and/or education level. The data can then be used to determine demographic trends. These trends describe the changes that may occur in certain demographic populations over a period of time.
Demographics are often used in public policy, sociology, and marketing.

Marketers who utilize demographics usually consider several variables and combine them to characterize a demographic profile. A demographic profile, commonly referred to as a “demographic,” provides sufficient information about a typical member a certain group to create a visual of this hypothetical collective. As an example, a marketer may focus on members of a demographic population that are male, single, between the ages of 17-24, and college educated.

The two main objectives marketing researchers have in regard to demographics are: first, to discover which sectors or subgroups live in the population at large; and second, to generate an understandable and complete overall image of the traits that a typical member of each of these sectors possesses. As soon as the outlines of the subgroups are created, they can be used by market research companies to form marketing strategies and plans that are centered around a specific demographic. In this way, marketing companies are able to develop effective strategies for attracting specific groups of people to certain products.

Market research can approach demographics by viewing a consumer group and its behavior with respect to a certain product category or industry, for example, Hispanics and financial services, mothers and food and beverages, African Americans and leisure activities, to name a few.

  • Age (579)
  • Gender (125)
  • Leisure Pursuits (272)
  • Lifestyle & Economics (3213)
  • Product Consumption (948)
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Demographics market research reports and industry analysis

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Affluent Market Tracking Study #25, Spring 2014 Survey of the Wealthiest 10% of US Households
4/15/2014 | published by: American Affluence Research Center
... of 87) declined 6 points from the Fall 2013 survey but is still 12 points above the Spring 2013 index. The index for future business conditions (117) rose a strong 12 points, and the index ...  |  read more...
$495.00
Amazon Best Sellers Tracker: Personal Computer (France, April 2014)
4/8/2014 | published by: ResearchFarm Ltd.
... countries on the Amazon websites. This service has been launched in October 2013 and represents the only benchmark available for Amazon. Amazon operates the most professional online marketplace in the world. Neither FMCG companies or ...  |  read more...
$798.40
Venezuela - Telecom Market Trends, Key Statistics and Regulatory Overview
4/3/2014 | published by: Paul Budde Communication Pty Ltd
... about 10%, led by 3G including both mobile broadband and phone based internet browsing and satellite-based pay TV services. Despite continued growth in the number of fixed lines, Venezuela's fixed-line revenues account for a shrinking ...  |  read more...
$160.00
Insight Report: Best Practices for Credit Cards for Mass Affluent Consumers
4/2/2014 | published by: Timetric
... current market dynamics for premium credit cards and their future outlook Insights into the key factors driving increased focus on mass affluent customers Insights into best practices and key strategies adopted by card issuers across ...  |  read more...
$3,800.00
Youth, Mobile and Retail
4/1/2014 | published by: Youth Research Partners
... plan. Additionally, the ability to access information via smartphone when inside a retail store has changed young people's shopping behavior. They are no longer reliant on store employees to make decisions but can connect with ...  |  read more...
$245.00
Identifying Brand Fans
4/1/2014 | published by: Youth Research Partners
... how they impact your business, debunk some of the myths on Fans prevalent in the industry and finally identify your Fans by age and gender groups. The briefing answers 5 key questions on Fans of ...  |  read more...
$245.00
Youth and Prepaid Market
4/1/2014 | published by: Youth Research Partners
... prepaid plans instead of having to rely on family contracts where handset costs were subsidized. But there is more to prepaid that attracts the attention of young customers and will continue to do so in ...  |  read more...
$245.00
Brands, Fans and Emotion
4/1/2014 | published by: Youth Research Partners
... relevant. However, real Fans cannot be bought with cheap discounts or created overnight with the launch of a new feature rich, state-of-the-art product. Find out how people become Fans of a brand over their lifetime.  |  read more...
$245.00
Active & Passive Communication
4/1/2014 | published by: Youth Research Partners
... Passive communication also extends to digital technology e.g. use of emoticons in SMS Marketing and innovation have always focused more on active communication believing in the myth that active communication shapes people's opinions and behavior. ...  |  read more...
$245.00
Youth and Mobile Music Services
4/1/2014 | published by: Youth Research Partners
... plethora of music apps offer a richer, more interactive music experience. What is the revenue opportunity for mobile operators from music and how do they successfully build a music offering for their young customers? This ...  |  read more...
$245.00
Teens and the Future of Social Media
4/1/2014 | published by: Youth Research Partners
... adult consumers. Today, teens are shaping the future of Social Media on their smartphones. To understand how we will be using these services in the future, we need to look at how teens are using ...  |  read more...
$245.00
Youth and Mobile Pricing
4/1/2014 | published by: Youth Research Partners
... a) Trends in mobile spending by age & location, b) Trends in Prepaid vs Postpaid spending, and c) Trends in mobile apps & VAS spending 2. PRICING INFLUENCE ON PURCHASE AND LOYALTY The 3 ways ...  |  read more...
$245.00
Dynamics of Community
4/1/2014 | published by: Youth Research Partners
... vibrant communities around a shared passion or a cause. We call these communities Interest Economies. The rise of Interest Economies has allowed outcasts of yesteryears (geeks, nerds etc) to rise up and claim their rightful ...  |  read more...
$245.00
End of Customer Segmentation
4/1/2014 | published by: Youth Research Partners
... apply to the modern customer. This report presents an alternative to segmenting your customers. Key questions answered: Why is customer segmentation no longer a manageable and efficient marketing tool? How does customer segment fail to ...  |  read more...
$245.00
Youth, Mobile and Influence
4/1/2014 | published by: Youth Research Partners
... key to acquiring new customers and preventing churn. This report answers the following key questions on youth, mobile and influence: 1. Why is influence important for handset sales? 2. Who drives influence and where does ...  |  read more...
$245.00
Youth and Social Media Marketing
4/1/2014 | published by: Youth Research Partners
... all mobile brands have a social media presence, but they all have more than a million Facebook likes and thousands of Twitter followers. So what do mobile brands do now with all the people on ...  |  read more...
$245.00
Apple Customer Experience
4/1/2014 | published by: Youth Research Partners
... in the last 5 years based solely on consisntently providing a great customer experience for its customers. This report focuses on the three pillars of Customer Experience that make Apple the most loved and profitable ...  |  read more...
$245.00
The Disconnected Generation
4/1/2014 | published by: Youth Research Partners
... have been called the Disconnected Generation. This report looks into the increasing number of thin connections youth have today, why they seek a social over an efficient experience in every aspect of their life, and ...  |  read more...
$245.00
Marketing Metrics for Mobile Brands
4/1/2014 | published by: Youth Research Partners
... effectiveness of their marketing campaigns. Is it enough to measure brand awareness and recall before and after a campaign to deem the campaign a success? Are the existing metrics there to pat each other on ...  |  read more...
$245.00
Youth and Handset Brands
4/1/2014 | published by: Youth Research Partners
... the youth market with a hope that their young customers will stick with them in adulthood. Other brands take an indirect approach and establish themselves as aspirational brands for young consumers. What is the correct ...  |  read more...
$245.00
Win Hearts and Minds of Customers
4/1/2014 | published by: Youth Research Partners
... hearts and minds of customers. What we have found is that winning the hearts and minds of customers has less to do with product features and more to do with emotional appeal of the brand. ...  |  read more...
$245.00
Youth and Handset Pricing
4/1/2014 | published by: Youth Research Partners
... approach of cheap handset models help the brand win the youth market? What do youth look for when they make a handset purchase decision? How can brands retain their young customers when their contract expires ...  |  read more...
$245.00
Mobile Handsets & Women
4/1/2014 | published by: Youth Research Partners
... However, every time a mobile brand reaches out to young women, their actions are restricted to gender driven initiatives such as a pink product launch, failing to effectively connect with young women in the long ...  |  read more...
$245.00
Youth and Mobile Video
4/1/2014 | published by: Youth Research Partners
... their mobile at home, in stores, at the workplace and when with friends. It is vital more than ever now for mobile operators and app developers to understand how youth are using mobile video, what ...  |  read more...
$245.00
Youth Strategy: HTC, Motorola, Sony
4/1/2014 | published by: Youth Research Partners
... and RIM. The growth of smartphone has allowed new players like HTC, ZTE, LG and Huawei to grab a slice of the market as well. But the big question for all brands remains the same: ...  |  read more...
$245.00
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