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Demographics: market research reports

MarketResearch.com provides reports with information in World Demographics trends. This demographic market analysis can assist with two main objectives: first, to discover which sectors or subgroups live in the population; and, second, to generate a comprehensive image of the traits that a typical member of each of these sectors possesses.
The available demographic reports have outlined effective strategies for attracting targeted groups of people for certain products worldwide. Reports include global data to help marketers access information about any potential target market.

You can also use demographic market research reports to assist in characterizing a specific demographic profile. Creating a profile will provide information about a typical member for a certain group to aid in creating a visual of a hypothetical target market. As an example, a marketer may focus on members of a population that are male, single, between the ages of 17-24, and college educated.

Demographics are the traits of a selected human population. Demographic trends can be determined through data consisting of age, disability, race, gender, income, mobility, home ownership, location, employment status, and/or education level. By utilizing this trends data, you can analyze changes in a particular population over a specified period of time. You can use this data to assist with economic and marketing decisions in industries such as public policy or sociology.

  • Age (581)
  • Gender (114)
  • Leisure Pursuits (275)
  • Lifestyle & Economics (3172)
  • Product Consumption (832)
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Demographics market research reports and industry analysis

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Meet the HENRYS: Positioning for the Mindset of the High-Earners-Not-Rich-Yet Mass Affluent Customers
7/1/2014 | published by: Unity Marketing Inc.
... mass-affluent customer Meet the HENRYs. These affluent consumers - their name means High Earners Not Rich Yet - are doing well, with an income between $100K and $250K. But they're a far cry from wealthy; ...  |  read more...
USD 695
Hispanic Food Shoppers in the U.S.
6/30/2014 | published by: Packaged Facts
... long been a key element in the growth strategies of food marketers. With the continuing dispersal of Latinos into areas not traditionally known for substantial Hispanic populations, Hispanic food shoppers represent a rapidly growing segment of ...  |  read more...
USD 3,500
Chicago City Review
6/24/2014 | published by: Euromonitor International
... centre in North America. In 2012, Chicago created 3.5% of total US GDP, and 40% of this was derived from business services. The metropolitan region boasts a higher than average income level in the US ...  |  read more...
USD 650
New York City Review
6/20/2014 | published by: Euromonitor International
... high labour productivity make the city's population the most affluent in the country: New York hosts 6% of total country's population, yet the share rises to 11% among the US households with income over US$200,000. ...  |  read more...
USD 650
Vancouver City Review
6/20/2014 | published by: Euromonitor International
... an expensive city in which to live in Canada, with particularly expensive financial, healthcare and personal care services. Some 34% of the city's households received annual disposable income over US$100,000, compared to 25% in the ...  |  read more...
USD 650
Phoenix City Review
6/20/2014 | published by: Euromonitor International
... in business services. Strong economic potential, cheap housing and mild climate has led to particularly rapid growth of Phoenix's population - it is forecast to reach 4.8 million people by 2017, compared to 4.3 million ...  |  read more...
USD 650
San Francisco City Review
6/20/2014 | published by: Euromonitor International
... city’s GDP growth to 2017. San Francisco is an expensive city, with its cost of living significantly higher than the national average. Yet, students and labour migrants are drawn to the city’s renowned universities and ...  |  read more...
USD 650
Montreal City Review
6/19/2014 | published by: Euromonitor International
... handling port in the country, is an important hub for Canada's exporters and the importing countries. Economic recession was milder in Montreal than in the rest of Canada and the recovery has already led to ...  |  read more...
USD 650
Consumer Lifestyles - Argentina
6/19/2014 | published by: Euromonitor International
... economy in the near future. This situation is leading to more in-house socialising, entertaining and work activities, and a more cautious level of consumption, which highlights a shift back to basics and the simple things ...  |  read more...
USD 1,900
Munich City Review
6/19/2014 | published by: Euromonitor International
... immigrants who are successfully integrated into the labour market. Regardless of its high living costs, Munich is often identified among the most successful cities worldwide and has one of the fastest-growing populations in Germany. Euromonitor's ...  |  read more...
USD 650
Los Angeles City Review
6/19/2014 | published by: Euromonitor International
... as the world's entertainment capital. Besides high-value-added jobs in creative industries, well-developed transport infrastructure contributes to the efficiency of the city's economy. Commerce activities are the defining characteristic of Los Angeles's economy, accounting for the ...  |  read more...
USD 650
Miami City Review
6/19/2014 | published by: Euromonitor International
... the area's attractiveness to tourists and its role as a gateway to Latin America. The city was home to 5.7 million people, including one of the largest Hispanic populations in the US. The city has ...  |  read more...
USD 650
Houston City Review
6/19/2014 | published by: Euromonitor International
... air hubs in the US. In 2012, the metropolitan region was home to 6.2 million people and stood out among the US cities as a strongly industry-orientated city, with a prominence in oil and gas ...  |  read more...
USD 650
Belgium Consumer Lifestyles
6/11/2014 | published by: Euromonitor International
... and this is expected to continue if no significant downturn occurs. Like their Western European counterparts, Belgians are increasingly connecting online and this is driving growth in internet retailing. Among demographic factors likely to affect ...  |  read more...
USD 1,900
Nippon Kayaku Co., Ltd. (4272) - Financial and Strategic SWOT Analysis Review
6/10/2014 | published by: GlobalData
... to you a clear and an unbiased view of the company’s key strengths and weaknesses and the potential opportunities and threats. The profile helps you formulate strategies that augment your business by enabling you to ...  |  read more...
USD 125
Children's Homes (UK) - Industry Report
6/10/2014 | published by: Plimsoll Publishing Ltd.
... EDUCATION LTD and CASTLE HOMES LTD. This report covers activities such as challenging behaviour, education, care homes, learning difficulties, residential care and includes a wealth of information on the financial trends over the past four ...  |  read more...
USD 525
Uruguay in 2030 : The Future Demographic
6/9/2014 | published by: Euromonitor International
... five times as fast as total population growth in 2012-2030. At the same time, the number of people aged 30 years and under will decline due to falling fertility and a fall in the number ...  |  read more...
USD 900
Chile Consumer Lifestyles
6/9/2014 | published by: Euromonitor International
... essential and non-essential consumer spending. In addition, Chile weathered the global financial crisis fairly well. It is the OECD’s first South American member and has reduced poverty year after year, as well as strengthening its ...  |  read more...
USD 1,900
Italy Consumer Lifestyles
6/9/2014 | published by: Euromonitor International
... new economic reality. Social media and the Internet play an increasingly central role in daily life, with consumers spending significant amount of time online. A significant concern across nearly all age groups is employment and ...  |  read more...
USD 1,900
Demographics: Lithuania in 2030: The Future Demographic
6/6/2014 | published by: Euromonitor International
... groups aged over 60 will experience growth. Although the fertility rate will rise in this period, the number of births will fall due to the declining number of women of childbearing age. Furthermore, emigration will ...  |  read more...
USD 900
Black Consumers and the Car Purchasing Process - US - June 2014
6/1/2014 | published by: Mintel International Group Ltd.
... form their message to give Black consumers a clear call to action to experience new vehicles in-person. General incentives may work, but specific messaging will also be effective on certain demographics.” – Colin Bird, Automotive ...  |  read more...
USD 3,995
Hispanic Consumers and Social Media - US - June 2014
6/1/2014 | published by: Mintel International Group Ltd.
... quite fertile for promoting biculturalism. Social media or networking sites give Hispanics the ability to remain in touch with their country of origin and connected to their culture, which is something that previous generations of ...  |  read more...
USD 3,995
Consumer Lifestyles - Thailand
6/1/2014 | published by: Euromonitor International
... embracing e-commerce, especially on their mobile phones. But the on-going political unrest is a cause for concern and is expected to have an impact on consumer behaviour. Euromonitor's Consumer Lifestyles in Thailand report analyses factors ...  |  read more...
USD 1,900
Kids OnTrack : May 2014
5/31/2014 | published by: Swapit
... artists presented as a top 10 list for each section. The research comes directly from kids themselves providing us with an insight into their thinking on a monthly basis and keeping you up to date ...  |  read more...
USD 800
Consumer Goods: Consumer Lifestyles in Sweden
5/27/2014 | published by: Euromonitor International
... spenders on everything from smartphones to foreign travel, with bidding wars increasingly commonplace in the Stockholm property market. Euromonitor's Consumer Lifestyles in Sweden report analyses factors influencing national consumer expenditure. Consumer lifestyles reports include coverage ...  |  read more...
USD 1,900
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