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EU Direct Marketing Legislation

Published by: Jupiter Research Corporation

Published: Jul. 31, 2002 - 5 Pages


Table of Contents


  • What are the current legal obligations for businesses
    conducting interactive direct marketing?
  • What does this new directive imply for advertisers?

Abstract

Discord in the policies governing direct marketing through interactive channels in Europe is causing confusion for cross-border marketers. The EU parliament has now approved an opt-in system that is intended to become law in all EU member countries.

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