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Advertising & Marketing Market Research Reports & Industry Analysis

Read detailed reports for the market and companies associated in the advertising and marketing industries. These reports go in depth about the various forms of marketing, including branding, public relations, direct marketing, communications and print advertising. There are various major and little companies and firms that provide marketing and advertising services.
Having a better understanding of this industry and the outlook can help you make better decisions for your business and own marketing and advertising campaigns.
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Advertising & Marketing Industry Research & Market Reports

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Data Management Platforms—Essential Tools for Digital Advertising
8/13/2015 | published by: Frost & Sullivan
... the new functions that DMPs will perform in future. It also discusses the market potential of DMPs in the United States and the business models of the providers. Throughout this insight, the terms “advertising” and ...  |  read more...
USD 1,500
Advertising & Marketing Services
8/17/2015 | published by: First Research, Inc.
... Interpublic, Omnicom, Publicis, and WPP. Worldwide, the advertising and marketing industry generates about $520 billion in annual revenue, according to Magna Global and ZenithOptimedia. The US is the largest ad market, accounting for about a ...  |  read more...
USD 129
Boosting Small Midsized Businesses Email Marketing Effectiveness
8/12/2015 | published by: Frost & Sullivan
... a versatile tool that can be used to deliver inline messages and high quality newsletters to subscribers. Campaigns can be executed in conjunction with SMS/text marketing and social media engagement programs. It is simultaneously dynamic ...  |  read more...
USD 1,500
Sales Promotion Services
8/31/2015 | published by: First Research, Inc.
... such as Aimia and subsidiaries of major advertising agencies such as Omnicom and WPP. Worldwide, the advertising and marketing industry, which includes sales promotion, generates about $515 billion in revenue, according to Magna Global. The ...  |  read more...
USD 129
Global Digital Signage Systems Industry 2015 Market Research Report
8/21/2015 | published by: QYResearch Group
... industry including definitions, classifications, applications and industry chain structure.The Digital Signage Systems market analysis is provided for the international markets including development trends, competitive landscape analysis, and key regions development status. Development policies and plans ...  |  read more...
USD 2,800
Retail Food Marketing Trends in the U.S.: Technology, Mobile, and Social Media
6/30/2015 | published by: Packaged Facts
... marketers. From harnessing social media to initiating mobile payments to integrating digital loyalty platforms to gauging the related shift in consumer food retail engagement habits and preferences, the industry has its hands full in planning ...  |  read more...
USD 2,995
Foodservice Marketing Trends in the U.S.: Technology, Mobile, and Social Media
6/29/2015 | published by: Packaged Facts
... and digital marketing and loyalty platforms to omni-channel ordering and mobile app development. Foodservice Marketing Trends in the U.S.: Technology, Mobile, and Social Media assesses how foodservice operators can best leverage these trends—and many others—to ...  |  read more...
USD 2,995
UAE Digital Signage Market Forecast and Opportunities, 2020
7/24/2015 | published by: TechSci Research
... signage in the UAE. Moreover, rise in digital advertising media, growing data centric information & analytics, and increasing expenditure for marketing are the other key factors driving the UAE digital signage market. With digital signage ...  |  read more...
USD 2,200
Global Marketing Resource Management (MRM) Market 2015-2019
7/22/2015 | published by: TechNavio - Infiniti Research Ltd.
... for analyzing and optimizing marketing resources (external and internal). MRM applications enable organizations: MRM helps in planning and creating budgets with complete marketing activities and programs that include strategic planning and financial management MRM creates ...  |  read more...
USD 2,500
Global Marketing Technology Market 2015-2019
7/22/2015 | published by: TechNavio - Infiniti Research Ltd.
... with the expectation of lead generation. With budget constraints, organizations are focusing on connecting generated leads with marketing campaigns throughout the sales process and post closure of sales. In addition, organizational spending on technology such ...  |  read more...
USD 2,500
Market Research & Polling Services
8/3/2015 | published by: First Research, Inc.
... and Westat (all based in the US), as well as GfK (Germany); Ipsos (France); INTAGE (Japan), and Nielsen Holdings (the Netherlands). Worldwide, the market research industry generates about $45 billion in annual revenue. The US ...  |  read more...
USD 129
Advertising in Italy: ISIC 743
7/29/2015 | published by: Euromonitor International
... at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing ...  |  read more...
USD 660
Marketing and Innovation in Business
7/23/2015 | published by: Emerald Group Publishing Limited
... on consumer behavior within the fields of marketing and entrepreneurship in a varied set of contexts. The topics investigated range from psychological investigations of the effects of anticipatory emotions, to behavioral assessments of consumer purchase ...  |  read more...
USD 199
The value of festivals and events
7/20/2015 | published by: Emerald Group Publishing Limited
... are participants, not outside observers, because as a problem, culture’s has to be subjectively experienced and processed to be perceivable at all. The chapters in this ebook all wrestle with the methodological conundrum this involves.  |  read more...
USD 199
CompetitiveWatch Chemicals 2015: Marketing Tactics of Leading Suppliers
7/20/2015 | published by:
... SABIC, Shell and Sinopec. Contains 35 pages Please note: The delivery time for the electronic version of this report is between 1-3 business days to allow the preparation of an updated version prior to dispatch.  |  read more...
USD 2,450
CompetitiveWatch Paint and Coatings 2015: Strategic Directions, Marketing Tactics and Technological Know-How of Leading Suppliers
7/20/2015 | published by:
... e.g., managerial, organizational, marketing and product development. Anticipated acquisitions, joint ventures and divestitures Promotional tactics. Distribution approaches. Product service and support. Customer relations. Internally developed and acquired technologies, processes, and related capabilities. Proprietary technologies and ...  |  read more...
USD 3,500
Global TV Ad-spending Market 2015-2019
8/5/2015 | published by: TechNavio - Infiniti Research Ltd.
... worldwide, advertisers are drawn to this medium of advertising. Advertising on TV can be done using traditional commercial channels or multichannel campaigns. Advertisers have increased their spending on TV advertising owing to a rise in ...  |  read more...
USD 2,500
Social Network Marketing in the US 2015-2019
8/5/2015 | published by: TechNavio - Infiniti Research Ltd.
... the help of websites and applications. Social media refers to platforms, such as websites and applications, which enable users to participate in social networking activities by creating, sharing, or exchanging information, ideas, and/or pictures/videos. Social ...  |  read more...
USD 2,500
2015-2019 Home/Self Testing Diagnostic Market: Diabetes, Pregnancy, Ovulation, Occult Blood - Business Challenges and Marketing Strategies for Suppliers
7/20/2015 | published by:
... competitive profiles. Rationale The growing economic pressures on hospitals, coupled with advances in diagnostic technologies, intensifying competition among suppliers and physicians, and changing consumer demands are shifting diagnostic testing from hospitals and commercial laboratories closer ...  |  read more...
USD 1,450
Direct Marketing Services
7/27/2015 | published by: First Research, Inc.
... Harte-Hanks, Valassis Communications, and Wunderman (all based in the US), as well as iMarketing Solutions Group (Canada). Direct marketing, a core component of marketing programs in much of the developed world, is growing most notably ...  |  read more...
USD 129
Mobile Ad-spending Market in the US 2015-2019
7/29/2015 | published by: TechNavio - Infiniti Research Ltd.
... as cellphones and tablets, as a medium. Marketing intends to attract potential customers by delivering a message. Mobile ads are the paid form of non-personal announcement of an influential message. Mobile ad spending is calculated ...  |  read more...
USD 2,500
Perspective: Sales and Marketing Analytics in Consumer Products
6/15/2015 | published by: IDC
... Consumer Products This IDC Manufacturing Insights Perspective examines current adoption patterns and the roles that sales and marketing analytics play in critical business initiatives for consumer products manufacturers. Please Note: Extended description available upon request.  |  read more...
USD 1,500
Advertising Growth Trends - With Excel Datafiles
6/15/2015 | published by: Schonfeld & Associates Inc.
... SIC (Standard Industrial Classification) and alphabetically by company name within each SIC. Each company's historical information includes: advertising spending for each of the last five calendar years expressed in constant 1990 dollars, the percent of ...  |  read more...
USD 495
Digital Marketing: Helping Partners Succeed
7/15/2015 | published by: IDC
... channel partners, with the exception of the largest, have a limited digital presence and limited marketing expertise. Digital marketing requires greater expertise than the traditional marketing vehicles partners have employed in the past, creating an ...  |  read more...
USD 3,500
Advertisers Need Ways to Cut Through the Clutter and Engage Users; Can Motion Ads Shake Up the Market?
6/19/2015 | published by: Frost & Sullivan
... television programs; and that control billboards located on public thoroughfares, have long operated by a simple formula: they built audiences for their media content. Advertisers bought space in printed publications and on billboards, and air ...  |  read more...
USD 3,000
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