Providing market research reports, industry analysis, company profiles and country reports for strategic planning, competitive intelligence, marketing and business research.
Search for Market Research Reports:    

Campaign Analysis and Optimization

Published by: Jupiter Research Corporation

Published: Apr. 9, 2002 - 6 Pages


Table of Contents


  • What are the basics of devising successful testing programs
    for retention e-mail?
  • How should the learning generated by retention e-mail
    campaigns be made actionable across the enterprise?
  • How should campaign performance reporting be customized
    for the different functions within the enterprise?

Abstract

As the use of retention-based e-mail programs grows, interactive marketing is being integrated into enterprise-level marketing functions. Companies increasingly depend on retention e-mail programs; therefore, they must institute robust, statistically valid testing practices that maximize both sales and marketing intelligence.

Get Full Details About This Report >>
US: 800.298.5699
Int'l: +1.240.747.3093
Buy this Report
Price and Delivery Options
Search Inside Report


 

About MarketResearch.com
MarketResearch.com is an online aggregator selling over 160,000 market research reports, company profiles and country profiles from over 600 research firms. Our reports will provide you with the critical business and competitive intelligence you need for strategic planning and marketing research. Coverage includes the US, UK, Europe, Asia and global markets.

 

© MarketResearch.com 2008