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Laundry Care in Morocco

Publisher Euromonitor International
Published Apr 03, 2026
Length 33 Pages
SKU # EP21076864

Description

Laundry care in Morocco experienced single-digit current value growth and only marginal volume sales growth in 2025. Sales are driven mainly by automatic laundry care, in line with the rising penetration of washing machines and a steady expansion of the consumer base, as more consumers switch from hand wash to automatic detergents. As a result, both hand wash and bar detergents remain in decline. The median disposable income per household in Morocco was MAD88,357 in 2025 and is forecast to grow,...

Euromonitor International's Laundry Care in Morocco market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2030 illustrate how the market is set to change.

Product coverage: Carpet Cleaners, Fabric Softeners, Laundry Aids, Laundry Detergents.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report??
* Get a detailed picture of the Laundry Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

33 Pages
Laundry Care in Morocco
Euromonitor International
April 2026
List Of Contents And Tables
LAUNDRY CARE IN MOROCCO
Key Data Insights
2025 Developments
Rising Washing Machine Penetration Drives Automatic Detergent Sales
Key Industry Trends
CHART 1 Key Industry Trends for Laundry Care
Industry Performance
CHART 2 Ariel Detergents Launched in Both Hand & Automatic Detergents
Laundry Detergents Remains Largest Category
Multifunctionality and Evolving Product Formats Drive Innovation
CHART 3 Colour Catchers Wipes Saw Outstanding Sales Growth
CHART 4 Value Sales of Laundry Care 2020-2030
CHART 5 Volume Sales of Laundry Care 2020-2030
CHART 6 Value Sales of Laundry Care by Category 2025
What's Next?
Domestic Players Challenge Multinationals with Competitive Pricing
Laundry Detergents to Remain Dominant, with Liquid Detergents Driving Growth
CHART 7 Analyst Insight for Laundry Care
Innovation and Multifunctionality to Shape Future Landscape
CHART 8 Forecast Sales of Laundry Care 2020-2030
CHART 9 Forecast Value Sales of Laundry Care by Category 2025-2030
Competitive Landscape
Procter & Gamble and Local Players Drive Market Dynamics
Emerging Players and Innovation to Shape Future Competition
CHART 10 Company Shares of Laundry Care 2025
CHART 11 Brand Shares of Laundry Care 2025
Channels
Small Local Grocers Dominate with Credit Access and Convenience
Supermarkets Gain Share through Expansion and Promotional Strategies
E-Commerce Remains Limited as Consumers Prefer In-Store Shopping
CHART 12 Retail Channels for Laundry Care 2020-2025
Economic Context
CHART 13 Economic Context for Laundry Care
CHART 14 Real GDP Growth 2020-2030
CHART 15 Inflation 2020-2030
Consumer Context
CHART 16 Consumer Context for Laundry Care
CHART 17 Population 2020-2030
CHART 18 Consumer Expenditure 2020-2030
CHART 19 Population by Generation 2025
Country Reports Disclaimer
CHART 20 Key Industry Trends for Home Care
CHART 21 Ariel 3-In-1 Pods
CHART 22 Carrefour New Multi-Sruface Spray Bleach
CHART 23 Value Sales of Home Care 2020-2030
CHART 24 Volume Sales of Home Care 2020-2030
CHART 25 Value Sales of Home Care by Category 2025
CHART 26 Analyst Insight for Home Care
CHART 27 Forecast Sales of Home Care 2020-2030
CHART 28 Forecast Value Sales of Home Care by Category 2025-2030
CHART 29 Analyst Insight for Home Care
CHART 30 Company Shares of Home Care 2025
CHART 31 Brand Shares of Home Care 2025
CHART 32 Retail Channels for Home Care 2020-2025
CHART 33 Economic Context for Home Care
CHART 34 Real GDP Growth 2020-2030
CHART 35 Inflation 2020-2030
CHART 36 Consumer Context for Home Care
CHART 37 Population 2020-2030
CHART 38 Consumer Expenditure 2020-2030
CHART 39 Population by Generation 2025
HOME CARE IN MOROCCO
Executive Summary
Ongoing Urbanisation and Evolving Habits Drive Steady Growth in Home Care
Key Data Insights
Key Industry Trends
Industry Performance
Laundry Care Leads as It Adapts To Prevailing Consumer Needs
Competition Intensifies as Multifunctionality and Private Label Expand
What's Next?
Urbanisation and Income Growth Drive Demand for Convenient Solutions
Laundry Care Set to Retain Lead as Niche Categories Thrive
Multifunctionality and Private Label Products Are Shaping Future Progress
Competitive Landscape
Leading Companies Maintain Grip through Innovation and Promotions
Enosis Group Gains Market Share through Product Expansion
Channels
Small Local Grocers Dominates through Credit Facilities and Proximity
Expanding Retail Chains and Promotional Offers Drive Growth in Supermarkets
Retail E-Commerce Remains Limited, as Consumers Continue to Favour Proximity Stores
Economic Context
Consumer Context
Country Reports Disclaimer

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