mobileYouth 2012 briefings pack

Published by: Youth Research Partners

Published: Aug. 1, 2012 - 110 Pages


Table of Contents

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Abstract

A pack of 8 briefings from the research team at mobileYouth dealing with key mobile and youth topics of 2012.

The pack includes the following briefings:

1.How can Samsung beat Apple?
2.Does price impact youth loyalty?
3.Youth mobile shopping: make it social
4.Teens - Instagram's growing vocal minority
5.How can word of mouth grow subscribers?
6.Who are Fans and how can brands identify their Fans?
7.Do mobile operators need an MVNO or sub brand to target the youth market?
8.How can peer-to-peer customer service reduce costs and increase loyalty for mobile operators?

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