Air Care in Canada

Published by: Euromonitor International

Published: Aug. 7, 2012 - 23 Pages


Table of Contents

AIR CARE IN CANADA
Euromonitor International
August 2012
LIST OF CONTENTS AND TABLES
Headlines
Trends
Competitive Landscape
Prospects
Scented Candles
Table 1 Total Candles Market Size 2008-2013
Summary 1 Total Candles Brand Rankings 2009-2011
Category Data
Table 2 Sales of Air Care by Category: Value 2006-2011
Table 3 Sales of Air Care by Category: % Value Growth 2006-2011
Table 4 Battery Operated vs Plug-in Electric Air Fresheners: % Value Breakdown 2008-2011
Table 5 Air Care Fragrances Rankings by Value 2006-2011
Table 6 Air Care Company Shares 2007-2011
Table 7 Air Care Brand Shares 2008-2011
Table 8 Forecast Sales of Air Care by Category: Value 2011-2016
Table 9 Forecast Sales of Air Care by Category: % Value Growth 2011-2016
Executive Summary
Modest Positive Growth for the Market in 2011
Convenience and Eco Trend Drive Innovation and Growth in Home Care
Strong Market Consolidation, But Makers of Eco-products Gain Some Traction
Grocery Retailers Lead the Way in Sales of Home Care Products
Effective Marketing Strategies Will Secure Long-lasting Growth in Home Care
Key Trends and Developments
Slow Economic Recovery
Convenience Drives Innovation and Growth in Home Care
Large Global Manufacturers Continue To Lead the Home Care Market
green Eco-friendly Products Record Growth, Albeit Slow, As Awareness Rises
Private Label Continues To Strengthen Competition in Home Care Industry
Market Indicators
Table 10 Households 2006-2011
Market Data
Table 11 Sales of Home Care by Category: Value 2006-2011
Table 12 Sales of Home Care by Category: % Value Growth 2006-2011
Table 13 Home Care Company Shares 2007-2011
Table 14 Home Care Brand Shares 2008-2011
Table 15 Penetration of Private Label by Category 2006-2011
Table 16 Sales of Home Care by Distribution Format: % Analysis 2006-2011
Table 17 Sales of Home Care by Category and Distribution Format: % Analysis 2011
Table 18 Forecast Sales of Home Care by Category: Value 2011-2016
Table 19 Forecast Sales of Home Care by Category: % Value Growth 2011-2016
Sources
Summary 2 Research Sources

Abstract

Retail sales of air care products in Canada reached C$253 million during 2011, growing only modestly by 1% over the previous year. While some product development and resulting increase in retail prices remained the principal driving forces behind value sales growth, a focus on value packs prevented the category from showing a stronger sales performance.

Euromonitor International's Air Care in Canada market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2016 illustrate how the market is set to change.

Product coverage: Candle Air Fresheners, Car Air Fresheners, Electric Air Fresheners, Gel Air Fresheners, Liquid Air Fresheners, Other Air Care, Spray/Aerosol Air Fresheners.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Air Care market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

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