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Air Care in New Zealand

Publisher Euromonitor International
Published Apr 09, 2026
Length 32 Pages
SKU # EP21100003

Description

In 2025, air care in New Zealand experienced moderate growth driven by demand for higher-quality, feature-rich and aesthetically appealing products. The best-performing category was spray/aerosol air fresheners, with a 4% growth rate in current value terms, thanks to the product's convenience and effectiveness in freshening and fragrancing spaces.

Euromonitor International's Air Care in New Zealand market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2030 illustrate how the market is set to change.

Product coverage: Air Fresheners, Other Air Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Air Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

32 Pages
Air Care in New Zealand
Euromonitor International
April 2026
List Of Contents And Tables
AIR CARE IN NEW ZEALAND
Key Data Insights
2025 Developments
Premium Formulations Drive Sales Growth
Key Industry Trends
CHART 1 Key Industry Trends for Air Care
Industry Performance
Personalised Air Care Gains Traction through Innovative Launches
Liquid Air Fresheners Sees Growth with Wellness Focus
CHART 2 Bioformulations Launches Mood-Enhancing White Sage and Rose Air Care Mists
CHART 3 Value Sales of Air Care 2020-2030
CHART 4 Volume Sales of Air Care 2020-2030
CHART 5 Value Sales of Air Care by Category 2025
What's Next?
Brands Invest More in Smart Technology
Demand for Premium Products Expected to Increase
Sustainability and Wellness Set to Shape Innovation and Brand Appeal
CHART 6 Analyst Insight for Air Care
CHART 7 Forecast Value Sales of Air Care 2020-2030
CHART 8 Forecast Value Sales of Air Care by Category 2025-2030
Competitive Landscape
Leading Brands Maintain Share through Innovation
Innovation From Emerging Players Aromaplan and Blueair Drive Growth
CHART 9 Blueair Launches App-Controlled 2-In-1 Purify+Humidify Dh3i in New Zealand
CHART 10 Company Shares of Air Care 2025
CHART 11 Brand Shares of Air Care 2025
Channels
Supermarkets Remains Dominant Channel for Air Care Products
Premium Products Expand Significantly in Retail E-Commerce
Emerging Direct Selling Brands Drive Personalised Air Care Growth
CHART 12 Retail Channels for Air Care 2020-2025
Economic Context
CHART 13 Economic Context for Air Care
CHART 14 Real GDP Growth 2020-2030
CHART 15 Inflation 2020-2030
Consumer Context
CHART 16 Consumer Context for Air Care
CHART 17 Population 2020-2030
CHART 18 Consumer Expenditure 2020-2030
CHART 19 Population by Generation 2025
Country Reports Disclaimer
CHART 20 Key Industry Trends for Home Care
CHART 21 Green Llama Launches Non-Toxic, Refillable Home Cleaners in New Zealand
CHART 22 Cleanery Wins 2025 Hi-Tech Award for Sustainable Cleaning Innovation in New Zealand
CHART 23 Value Sales of Home Care 2020-2030
CHART 24 Volume Sales of Home Care 2020-2030
CHART 25 Value Sales of Home Care by Category 2025
CHART 26 Analyst Insight for Home Care
CHART 27 Forecast Value Sales of Home Care 2020-2030
CHART 28 Forecast Value Sales of Home Care by Category 2025-2030
CHART 29 Company Shares of Home Care 2025
CHART 30 Brand Shares of Home Care 2025
CHART 31 Retail Channels for Home Care 2020-2025
CHART 32 Economic Context for Home Care
CHART 33 Real GDP Growth 2020-2030
CHART 34 Inflation 2020-2030
CHART 35 Consumer Context for Home Care
CHART 36 Population 2020-2030
CHART 37 Consumer Expenditure 2020-2030
CHART 38 Population by Generation 2025
HOME CARE IN NEW ZEALAND
Executive Summary
Home Care Sees Strong Growth Driven by Smart Home Care Expansion
Key Data Insights
Key Industry Trends
Industry Performance
Laundry Care and Toilet Care Dominate Sales as Health and Wellness Trends Accelerate
Sustainability Concerns Inform Innovation
What's Next?
Laundry Care and Dishwashing to Remain Dominant with a Sustainability Focus
Technology and Convenience Set to Drive Further Growth
Health and Wellness Trends Shape Home Care Choices
Competitive Landscape
Reckitt, Unilever and Sc?Johnson Maintain Leadership through Innovation and Distribution
Emerging Players and Innovation Drive Future Growth Opportunities
Channels
Supermarkets Channel Dominates Home Care Distribution
E-Commerce Gains Traction through Convenience and Variety
Emerging Brands Focus on Sustainability and Wellness
Economic Context
Consumer Context
Country Reports Disclaimer

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