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Air Care in Ireland

Publisher Euromonitor International
Published Apr 15, 2026
Length 40 Pages
SKU # EP21132361

Description

In 2025, the air care market in Ireland recorded modest current value growth, although this performance was not telling the whole story of significant changes in consumer preferences and product dynamics. In spite of rising median disposable income per household in Ireland in 2025, indicating a steady economic environment that supports consumer spending on home care products, ongoing economic concerns and cautious discretionary spending led some consumers to reduce purchases of non-essential ite...

Euromonitor International's Air Care in Ireland market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2030 illustrate how the market is set to change.

Product coverage: Air Fresheners, Other Air Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Air Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

40 Pages
Air Care in Ireland
Euromonitor International
April 2026
List Of Contents And Tables
AIR CARE IN IRELAND
Key Data Insights
2025 Developments
Consumers Drive Shift Towards Premium and Sustainable Air Care
Key Industry Trends
CHART 1 Key Industry Trends for Air Care
Industry Performance
Yankee Candle and Air Wick Lead Premiumisation and Sustainability Efforts
CHART 2 Air Wick Strengthens Sustainability Credentials with Botanica Repositioning
Health and Wellness Trends Reshape Air Care Product Offerings
CHART 3 Air Wick Promotes Wellness with Essential Mist Diffuser Featuring Natural Oils and Ambient Light
CHART 4 Value Sales 2020-2030
CHART 5 Volume Sales 2020-2030
CHART 6 Value Sales by Category 2025
What's Next?
Premium and Sustainable Trends to Drive Growth
Electric and Candle Air Fresheners Expected to Lead Growth
Sustainability and Wellness Will Shape Future Business Strategies
CHART 7 Analyst Insight for Air Care
CHART 8 Forecast Value Sales 2020-2030
CHART 9 Forecast Value Sales by Category 2025-2030
Competitive Landscape
Top Players Drive Concentration through Premiumisation
New Products Introduced by Yankee Candle and Air Wick
CHART 10 Yankee Candle Elevates Air Care with its Hello, Italy! Collection of Luxury-Inspired Scents
Future Opportunities in Premium and Sustainable Offerings
CHART 11 Company Shares 2025
CHART 12 Brand Shares 2025
Channels
Grocery Retailers Dominate Air Care Sales Thanks to Their Convenience
Retail E-Commerce Gains Traction with Trusted Brands
Established Players Lead with Premiumisation and Sustainability
CHART 13 Retail Channels 2020-2025
Economic Context
CHART 14 Economic Context for Air Care
CHART 15 Real Gdp Growth 2020-2030
CHART 16 Inflation 2020-2030
Consumer Context
CHART 17 Consumer Context for Air Care
CHART 18 Population 2020-2030
CHART 19 Consumer Expenditure 2020-2030
CHART 20 Population by Generation 2025
Country Reports Disclaimer
CHART 21 Key Industry Trends for Home Care
CHART 22 Domestos Bleach Foam Offers 360-Degree Spraying
CHART 23 Value Sales 2020-2030
CHART 24 Volume Sales 2020-2030
CHART 25 Value Sales by Category 2025
CHART 26 Analyst Insight for Home Care
CHART 27 Forecast Value Sales 2020-2030
CHART 28 Forecast Value Sales by Category 2025-2030
CHART 29 Ecover Launches Plastic-Free Wrappers for Dishwasher Tablets
CHART 30 Company Shares 2025
CHART 31 Brand Shares 2025
CHART 32 Fragrance and Format Innovation Fuel Premiumisation in Home Care
CHART 33 Retail Channels 2020-2025
CHART 34 Economic Context for Home Care
CHART 35 Real Gdp Growth 2020-2030
CHART 36 Inflation 2020-2030
CHART 37 Consumer Context for Home Care
CHART 38 Population 2020-2030
CHART 39 Consumer Expenditure 2020-2030
CHART 40 Population by Generation 2025
HOME CARE IN IRELAND
Executive Summary
Steady Growth Driven by Evolving Consumer Preferences and Innovation
Key Data Insights
Key Industry Trends
Industry Performance
Laundry Care Dominates Market Share with Essential Products
Unilever Drives Growth with Innovative Bleach Foam Format
What's Next?
Sustainability and Innovation to Drive Home Care Growth
Dishwashing Leads Growth with Innovative Formats and Rising Penetration
Premiumisation and Eco-Friendliness to Shape Future Business Strategies
Competitive Landscape
Procter & Gamble and Unilever Lead with Significant Shares
Ecover and Unilever Lead the Way in Innovative Sustainable Products
Reckitt Benckiser Divestment Reshapes Competitive Dynamics
Channels
Supermarkets Dominate Home Care Sales with Strong Brand Visibility
Retail E-Commerce Grows Modestly as a Supplementary Channel
Discounters and E-Commerce Drive Competition in Home Care
Economic Context
Consumer Context
Country Reports Disclaimer

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