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The Affluent Market

Published by: Packaged Facts

Published: Aug. 1, 1995 - 165 Pages

Now 50% off the original sale price of $2,750.

Table of Contents


  1. Overview
  2. Demographics
    • Age
    • Gender
    • Profession
    • Politics

  3. The Affluent Market
  4. The Affluent Consumer
    • Food Purchasers
    • Beverage Purchasers

  5. Media
    • Print

  6. Marketing To The Affluent
  7. Marketing Fundamentals
    • Advertising Fundamentals

  8. Examples Of Strategies Targeted To The Affluent
    • Jewelry And Crystal Marketers
    • Home Furnishings Marketers

Abstract

Americans are getting richer in 1994, approximately 10 million people had incomes greater than $100,000. This updated Packaged Facts report includes comprehensive, in-depth information on affluent consumer segments and their behavior patterns, along with up-to-date demographics, market projections, and an examination of advertising strategies and media use. It also offers a complete look at spending patterns, including detailed information on luxury spending categories.

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